{"id":"b2c6ee5e-9379-412d-ad53-c224f9cd8d30","entityType":"agent","slug":"clawhub-bit-of-a-shambles-microsoft-ads-mcp","name":"Microsoft Ads MCP","canonicalUrl":"https://www.xpersona.co/agent/clawhub-bit-of-a-shambles-microsoft-ads-mcp","canonicalPath":"/agent/clawhub-bit-of-a-shambles-microsoft-ads-mcp","generatedAt":"2026-10-10T03:47:12.984Z","source":"CLAWHUB","claimStatus":"UNCLAIMED","verificationTier":"NONE","summary":{"evidence":{"source":"editorial-content","verified":true,"confidence":"high","updatedAt":"2026-10-09T08:55:35.944Z","emptyReason":null},"description":"Create and manage Microsoft Advertising campaigns (Bing Ads / DuckDuckGo Ads) via MCP server - campaigns, ad groups, keywords, ads, and reporting Skill: Microsoft Ads MCP Owner: bit-of-a-shambles Summary: Create and manage Microsoft Advertising campaigns (Bing Ads / DuckDuckGo Ads) via MCP server - campaigns, ad groups, keywords, ads, and reporting Tags: latest:1.0.0 Version history: v1.0.0 | 2026-01-26T17:47:22.602Z | user Initial release Archive index: Archive v1.0.0: 3 files, 3985 bytes Files: skill-card.md (2206b), SKILL.md (6767b), _meta.json (136b) File","descriptionLabel":"Technical summary","evidenceSummary":"Capability contract not published. 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This MCP server enables full campaign management for Bing and DuckDuckGo search ads.\n\n## Why Microsoft Advertising?\n\n- **DuckDuckGo Integration** - Microsoft Advertising powers DDG search ads, reaching privacy-conscious users\n- **Lower CPCs** - Often 30-50% cheaper than Google Ads\n- **Bing + Yahoo + AOL** - Access to the full Microsoft Search Network\n- **Import from Google** - Easy migration of existing campaigns\n\n## Setup\n\n### 1. Install the MCP server\n\n```bash\ngit clone https://github.com/Duartemartins/microsoft-ads-mcp-server.git\ncd microsoft-ads-mcp-server\npip install -r requirements.txt\n```\n\n### 2. Get credentials\n\n1. **Microsoft Ads Account**: Sign up at [ads.microsoft.com](https://ads.microsoft.com)\n2. **Developer Token**: Apply at [developers.ads.microsoft.com](https://developers.ads.microsoft.com)\n3. **Azure AD App**: Create at [portal.azure.com](https://portal.azure.com) with redirect URI `https://login.microsoftonline.com/common/oauth2/nativeclient`\n\n### 3. Configure mcporter\n\nAdd to `~/.mcporter/mcporter.json`:\n\n```json\n{\n  \"mcpServers\": {\n    \"microsoft-ads\": {\n      \"command\": \"python3\",\n      \"args\": [\"/path/to/microsoft-ads-mcp-server/server.py\"],\n      \"type\": \"stdio\",\n      \"env\": {\n        \"MICROSOFT_ADS_DEVELOPER_TOKEN\": \"your_token\",\n        \"MICROSOFT_ADS_CLIENT_ID\": \"your_azure_app_client_id\"\n      }\n    }\n  }\n}\n```\n\n### 4. Authenticate\n\n```bash\nmcporter call microsoft-ads.get_auth_url\n# Open URL in browser, sign in, copy redirect URL\nmcporter call microsoft-ads.complete_auth '{\"redirect_url\": \"https://login.microsoftonline.com/common/oauth2/nativeclient?code=...\"}'\n```\n\n## Available Tools\n\n### Account Management\n```bash\nmcporter call microsoft-ads.search_accounts\n```\n\n### Campaign Operations\n```bash\n# List campaigns\nmcporter call microsoft-ads.get_campaigns\n\n# Create campaign (starts paused for safety)\nmcporter call microsoft-ads.create_campaign '{\"name\": \"My Campaign\", \"daily_budget\": 20}'\n\n# Activate or pause\nmcporter call microsoft-ads.update_campaign_status '{\"campaign_id\": 123456, \"status\": \"Active\"}'\n```\n\n### Ad Groups\n```bash\n# List ad groups\nmcporter call microsoft-ads.get_ad_groups '{\"campaign_id\": 123456}'\n\n# Create ad group\nmcporter call microsoft-ads.create_ad_group '{\"campaign_id\": 123456, \"name\": \"Product Keywords\", \"cpc_bid\": 1.50}'\n```\n\n### Keywords\n```bash\n# List keywords\nmcporter call microsoft-ads.get_keywords '{\"ad_group_id\": 789012}'\n\n# Add keywords (Broad, Phrase, or Exact match)\nmcporter call microsoft-ads.add_keywords '{\"ad_group_id\": 789012, \"keywords\": \"buy widgets, widget store\", \"match_type\": \"Phrase\", \"default_bid\": 1.25}'\n```\n\n### Ads\n```bash\n# List ads\nmcporter call microsoft-ads.get_ads '{\"ad_group_id\": 789012}'\n\n# Create Responsive Search Ad\nmcporter call microsoft-ads.create_responsive_search_ad '{\n  \"ad_group_id\": 789012,\n  \"final_url\": \"https://example.com/widgets\",\n  \"headlines\": \"Buy Widgets Online|Best Widget Store|Free Shipping\",\n  \"descriptions\": \"Shop our selection. Free shipping over $50.|Quality widgets at great prices.\"\n}'\n```\n\n### Reporting\n```bash\n# Submit report request\nmcporter call microsoft-ads.submit_campaign_performance_report '{\"date_range\": \"LastWeek\"}'\nmcporter call microsoft-ads.submit_keyword_performance_report '{\"date_range\": \"LastMonth\"}'\nmcporter call microsoft-ads.submit_search_query_report '{\"date_range\": \"LastWeek\"}'\nmcporter call microsoft-ads.submit_geographic_report '{\"date_range\": \"LastMonth\"}'\n\n# Check status and get download URL\nmcporter call microsoft-ads.poll_report_status\n```\n\n### Other\n```bash\nmcporter call microsoft-ads.get_budgets\nmcporter call microsoft-ads.get_labels\n```\n\n## Complete Workflow Example\n\n```bash\n# 1. Check account\nmcporter call microsoft-ads.search_accounts\n\n# 2. Create campaign\nmcporter call microsoft-ads.create_campaign '{\"name\": \"PopaDex - DDG Search\", \"daily_budget\": 15}'\n# Returns: Campaign ID 123456\n\n# 3. Create ad group\nmcporter call microsoft-ads.create_ad_group '{\"campaign_id\": 123456, \"name\": \"Privacy Keywords\", \"cpc_bid\": 0.75}'\n# Returns: Ad Group ID 789012\n\n# 4. Add keywords\nmcporter call microsoft-ads.add_keywords '{\n  \"ad_group_id\": 789012,\n  \"keywords\": \"privacy search engine, private browsing, anonymous search\",\n  \"match_type\": \"Phrase\",\n  \"default_bid\": 0.60\n}'\n\n# 5. Create ad\nmcporter call microsoft-ads.create_responsive_search_ad '{\n  \"ad_group_id\": 789012,\n  \"final_url\": \"https://popadex.com\",\n  \"headlines\": \"PopaDex Private Search|Search Without Tracking|Privacy-First Search Engine\",\n  \"descriptions\": \"Search the web without being tracked. No ads, no profiling.|Your searches stay private. Try PopaDex today.\"\n}'\n\n# 6. Activate campaign\nmcporter call microsoft-ads.update_campaign_status '{\"campaign_id\": 123456, \"status\": \"Active\"}'\n\n# 7. Check performance after a few days\nmcporter call microsoft-ads.submit_campaign_performance_report '{\"date_range\": \"LastWeek\"}'\nmcporter call microsoft-ads.poll_report_status\n```\n\n## Match Types\n\n| Type | Syntax | Triggers |\n|------|--------|----------|\n| Broad | `keyword` | Related searches, synonyms |\n| Phrase | `\"keyword\"` | Contains phrase in order |\n| Exact | `[keyword]` | Exact match only |\n\n## Report Columns\n\n**Campaign Reports**: CampaignName, Impressions, Clicks, Ctr, AverageCpc, Spend, Conversions, Revenue\n\n**Keyword Reports**: Keyword, AdGroupName, CampaignName, Impressions, Clicks, Ctr, AverageCpc, Spend, Conversions, QualityScore\n\n**Search Query Reports**: SearchQuery, Keyword, CampaignName, Impressions, Clicks, Spend, Conversions\n\n**Geographic Reports**: Country, State, City, CampaignName, Impressions, Clicks, Spend, Conversions\n\n## Tips\n\n1. **Start paused** - Campaigns are created paused by default. Review before activating.\n2. **Use Phrase match** - Good balance between reach and relevance for most keywords.\n3. **Multiple headlines** - RSAs need 3-15 headlines (30 chars each) and 2-4 descriptions (90 chars each).\n4. **Check search queries** - Review actual search terms to find negative keywords.\n5. **Geographic targeting** - Use geo reports to optimize by location.\n\n## Credits\n\nMCP Server: [github.com/Duartemartins/microsoft-ads-mcp-server](https://github.com/Duartemartins/microsoft-ads-mcp-server)\n\nBuilt with [FastMCP](https://github.com/jlowin/fastmcp) and the [Bing Ads Python SDK](https://github.com/BingAds/BingAds-Python-SDK)\n\nFile v1.0.0:_meta.json\n\n{\n  \"ownerId\": \"kn7d1e25p201dnyfbs8hbrbv7n7zykwz\",\n  \"slug\": \"microsoft-ads-mcp\",\n  \"version\": \"1.0.0\",\n  \"publishedAt\": 1769449642602\n}\n\nFile v1.0.0:skill-card.md\n\n## Description:\n\nMicrosoft Ads MCP helps agents create and manage Microsoft Advertising campaigns through an MCP server, including campaigns, ad groups, keywords, ads, and reporting.\n\nThis skill is ready for commercial/non-commercial use.\n\n## Publisher:\n\n[bit-of-a-shambles](https://clawhub.ai/user/bit-of-a-shambles)\n\n### License/Terms of Use:\n\n\n## Use Case:\n\nDevelopers and operators use this skill to connect an agent to a Microsoft Advertising MCP server for account lookup, campaign setup, keyword and ad management, and performance reporting.\n\n### Deployment Geography for Use:\n\nGlobal\n\n## Known Risks and Mitigations:\n\nRisk: Unpinned third-party MCP server code can access Microsoft Ads credentials.\n\nMitigation: Use a pinned, audited server version in an isolated environment and authorize only a least-privilege Microsoft Ads identity.\n\nRisk: Campaign activation, budget changes, ad publishing, and report exports can affect live ad spend or expose business data.\n\nMitigation: Require human confirmation for spend-bearing or export actions, avoid administrator credentials, and keep campaigns paused until reviewed.\n\n## Reference(s):\n\n- [Microsoft Ads MCP server homepage](https://github.com/Duartemartins/microsoft-ads-mcp-server)\n- [FastMCP](https://github.com/jlowin/fastmcp)\n- [Bing Ads Python SDK](https://github.com/BingAds/BingAds-Python-SDK)\n- [Microsoft Advertising](https://ads.microsoft.com)\n- [Microsoft Advertising Developer](https://developers.ads.microsoft.com)\n\n## Skill Output:\n\n**Output Type(s):** [shell commands, configuration, guidance, API calls]\n\n**Output Format:** [Markdown with inline shell commands and JSON configuration examples]\n\n**Output Parameters:** [1D]\n\n**Other Properties Related to Output:** [May coordinate MCP tool calls that return account, campaign, ad group, keyword, ad, budget, label, and report data.]\n\n## Skill Version(s):\n\n1.0.0 (source: server release evidence and target metadata)\n\n## Ethical Considerations:\n\nUsers should evaluate whether this skill is appropriate for their environment, review any generated or modified files before relying on them, and apply their organization's safety, security, and compliance requirements before deployment.","readmeExcerpt":"Skill: Microsoft Ads MCP Owner: bit-of-a-shambles Summary: Create and manage Microsoft Advertising campaigns (Bing Ads / DuckDuckGo Ads) via MCP server - campaigns, ad groups, keywords, ads, and reporting Tags: latest:1.0.0 Version history: v1.0.0 | 2026-01-26T17:47:22.602Z | user Initial release Archive index: Archive v1.0.0: 3 files, 3985 bytes Files: skill-card.md (2206b), SKILL.md (6767b), _meta.json (136b) File ","codeSnippets":[],"executableExamples":[{"language":"bash","snippet":"git clone https://github.com/Duartemartins/microsoft-ads-mcp-server.git\ncd microsoft-ads-mcp-server\npip install -r requirements.txt"},{"language":"json","snippet":"{\n  \"mcpServers\": {\n    \"microsoft-ads\": {\n      \"command\": \"python3\",\n      \"args\": [\"/path/to/microsoft-ads-mcp-server/server.py\"],\n      \"type\": \"stdio\",\n      \"env\": {\n        \"MICROSOFT_ADS_DEVELOPER_TOKEN\": \"your_token\",\n        \"MICROSOFT_ADS_CLIENT_ID\": \"your_azure_app_client_id\"\n      }\n    }\n  }\n}"},{"language":"bash","snippet":"mcporter call microsoft-ads.get_auth_url\n# Open URL in browser, sign in, copy redirect URL\nmcporter call microsoft-ads.complete_auth '{\"redirect_url\": \"https://login.microsoftonline.com/common/oauth2/nativeclient?code=...\"}'"},{"language":"bash","snippet":"mcporter call microsoft-ads.search_accounts"},{"language":"bash","snippet":"# List campaigns\nmcporter call microsoft-ads.get_campaigns\n\n# Create campaign (starts paused for safety)\nmcporter call microsoft-ads.create_campaign '{\"name\": \"My Campaign\", \"daily_budget\": 20}'\n\n# Activate or pause\nmcporter call microsoft-ads.update_campaign_status '{\"campaign_id\": 123456, \"status\": \"Active\"}'"},{"language":"bash","snippet":"# List ad groups\nmcporter call microsoft-ads.get_ad_groups '{\"campaign_id\": 123456}'\n\n# Create ad group\nmcporter call microsoft-ads.create_ad_group '{\"campaign_id\": 123456, \"name\": \"Product Keywords\", \"cpc_bid\": 1.50}'"}],"parameters":null,"dependencies":[],"permissions":[],"extractedFiles":[{"path":"SKILL.md","content":"---\nname: microsoft-ads-mcp\ndescription: Create and manage Microsoft Advertising campaigns (Bing Ads / DuckDuckGo Ads) via MCP server - campaigns, ad groups, keywords, ads, and reporting\nmetadata: {\"clawdbot\":{\"emoji\":\"📢\",\"requires\":{\"commands\":[\"mcporter\"]},\"homepage\":\"https://github.com/Duartemartins/microsoft-ads-mcp-server\"}}\n---\n\n# Microsoft Ads MCP Server\n\nCreate and manage Microsoft Advertising campaigns programmatically. This MCP server enables full campaign management for Bing and DuckDuckGo search ads.\n\n## Why Microsoft Advertising?\n\n- **DuckDuckGo Integration** - Microsoft Advertising powers DDG search ads, reaching privacy-conscious users\n- **Lower CPCs** - Often 30-50% cheaper than Google Ads\n- **Bing + Yahoo + AOL** - Access to the full Microsoft Search Network\n- **Import from Google** - Easy migration of existing campaigns\n\n## Setup\n\n### 1. Install the MCP server\n\n```bash\ngit clone https://github.com/Duartemartins/microsoft-ads-mcp-server.git\ncd microsoft-ads-mcp-server\npip install -r requirements.txt\n```\n\n### 2. Get credentials\n\n1. **Microsoft Ads Account**: Sign up at [ads.microsoft.com](https://ads.microsoft.com)\n2. **Developer Token**: Apply at [developers.ads.microsoft.com](https://developers.ads.microsoft.com)\n3. **Azure AD App**: Create at [portal.azure.com](https://portal.azure.com) with redirect URI `https://login.microsoftonline.com/common/oauth2/nativeclient`\n\n### 3. Configure mcporter\n\nAdd to `~/.mcporter/mcporter.json`:\n\n```json\n{\n  \"mcpServers\": {\n    \"microsoft-ads\": {\n      \"command\": \"python3\",\n      \"args\": [\"/path/to/microsoft-ads-mcp-server/server.py\"],\n      \"type\": \"stdio\",\n      \"env\": {\n        \"MICROSOFT_ADS_DEVELOPER_TOKEN\": \"your_token\",\n        \"MICROSOFT_ADS_CLIENT_ID\": \"your_azure_app_client_id\"\n      }\n    }\n  }\n}\n```\n\n### 4. Authenticate\n\n```bash\nmcporter call microsoft-ads.get_auth_url\n# Open URL in browser, sign in, copy redirect URL\nmcporter call microsoft-ads.complete_auth '{\"redirect_url\": \"https://login.microsoftonline.com/common/oauth2/nativeclient?code=...\"}'\n```\n\n## Available Tools\n\n### Account Management\n```bash\nmcporter call microsoft-ads.search_accounts\n```\n\n### Campaign Operations\n```bash\n# List campaigns\nmcporter call microsoft-ads.get_campaigns\n\n# Create campaign (starts paused for safety)\nmcporter call microsoft-ads.create_campaign '{\"name\": \"My Campaign\", \"daily_budget\": 20}'\n\n# Activate or pause\nmcporter call microsoft-ads.update_campaign_status '{\"campaign_id\": 123456, \"status\": \"Active\"}'\n```\n\n### Ad Groups\n```bash\n# List ad groups\nmcporter call microsoft-ads.get_ad_groups '{\"campaign_id\": 123456}'\n\n# Create ad group\nmcporter call microsoft-ads.create_ad_group '{\"campaign_id\": 123456, \"name\": \"Product Keywords\", \"cpc_bid\": 1.50}'\n```\n\n### Keywords\n```bash\n# List keywords\nmcporter call microsoft-ads.get_keywords '{\"ad_group_id\": 789012}'\n\n# Add keywords (Broad, Phrase, or Exact match)\nmcporter call microsoft-ads.add_keywords '{\"ad_group_id\": 789012, \"keywords\": \"buy widgets, widge"},{"path":"_meta.json","content":"{\n  \"ownerId\": \"kn7d1e25p201dnyfbs8hbrbv7n7zykwz\",\n  \"slug\": \"microsoft-ads-mcp\",\n  \"version\": \"1.0.0\",\n  \"publishedAt\": 1769449642602\n}"},{"path":"skill-card.md","content":"## Description:\n\nMicrosoft Ads MCP helps agents create and manage Microsoft Advertising campaigns through an MCP server, including campaigns, ad groups, keywords, ads, and reporting.\n\nThis skill is ready for commercial/non-commercial use.\n\n## Publisher:\n\n[bit-of-a-shambles](https://clawhub.ai/user/bit-of-a-shambles)\n\n### License/Terms of Use:\n\n\n## Use Case:\n\nDevelopers and operators use this skill to connect an agent to a Microsoft Advertising MCP server for account lookup, campaign setup, keyword and ad management, and performance reporting.\n\n### Deployment Geography for Use:\n\nGlobal\n\n## Known Risks and Mitigations:\n\nRisk: Unpinned third-party MCP server code can access Microsoft Ads credentials.\n\nMitigation: Use a pinned, audited server version in an isolated environment and authorize only a least-privilege Microsoft Ads identity.\n\nRisk: Campaign activation, budget changes, ad publishing, and report exports can affect live ad spend or expose business data.\n\nMitigation: Require human confirmation for spend-bearing or export actions, avoid administrator credentials, and keep campaigns paused until reviewed.\n\n## Reference(s):\n\n- [Microsoft Ads MCP server homepage](https://github.com/Duartemartins/microsoft-ads-mcp-server)\n- [FastMCP](https://github.com/jlowin/fastmcp)\n- [Bing Ads Python SDK](https://github.com/BingAds/BingAds-Python-SDK)\n- [Microsoft Advertising](https://ads.microsoft.com)\n- [Microsoft Advertising Developer](https://developers.ads.microsoft.com)\n\n## Skill Output:\n\n**Output Type(s):** [shell commands, configuration, guidance, API calls]\n\n**Output Format:** [Markdown with inline shell commands and JSON configuration examples]\n\n**Output Parameters:** [1D]\n\n**Other Properties Related to Output:** [May coordinate MCP tool calls that return account, campaign, ad group, keyword, ad, budget, label, and report data.]\n\n## Skill Version(s):\n\n1.0.0 (source: server release evidence and target metadata)\n\n## Ethical Considerations:\n\nUsers should evaluate whether this skill is appropriate for their environment, review any generated or modified files before relying on them, and apply their organization's safety, security, and compliance requirements before deployment."}],"languages":[],"docsSourceLabel":"CLAWHUB","editorialOverview":"Create and manage Microsoft Advertising campaigns (Bing Ads / DuckDuckGo Ads) via MCP server - 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