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Use when an ecommerce seller is opening...\n\nTags: latest:1.1.0\n\nVersion history:\n\nv1.1.0 | 2026-05-28T15:11:25.160Z | user\n\nv1.1.0 — Major skill upgrade. Expanded SKILL.md with Quick Reference, 7-step workflow, 2 worked examples (US apparel to Germany; clean beauty to Brazil), and 10 common mistakes. Added references/market-entry-brief.md, references/market-stack-reference.md (20 markets), references/holiday-calendar.md, references/output-template.md, and assets/quality-checklist.md to support payments, compliance, calendar, and phased launch decisions.\n\nv1.0.0 | 2026-05-05T01:14:51.831Z | user\n\nInitial release.\n\nArchive index:\n\nArchive v1.1.0: 8 files, 11562 bytes\n\nFiles: assets/quality-checklist.md (2143b), references/holiday-calendar.md (2133b), references/market-entry-brief.md (1398b), references/market-stack-reference.md (2703b), references/output-template.md (1806b), skill-card.md (2218b), SKILL.md (9265b), _meta.json (139b)\n\nFile v1.1.0:SKILL.md\n\n---\nname: Localization Planner\ndescription: Plan product listing translations, cultural adaptations, and local payment method integrations for new market entry. Use when an ecommerce seller is opening a Shopify, Amazon, or marketplace presence in a new country and needs a market-specific roadmap covering language, imagery, payments, logistics, labeling, and seasonality.\n---\n\n# Localization Planner\n\nExpanding an ecommerce business into a new geographic market requires far more than translating product titles and descriptions. Successful market entry demands cultural adaptation of imagery, tone, and messaging, integration of locally preferred payment methods, compliance with regional labeling standards, and alignment with local shopping behaviors and seasonal calendars. This skill produces a comprehensive localization roadmap that covers every dimension of market adaptation, helping sellers avoid costly missteps and accelerate time-to-revenue.\n\n## Quick Reference\n\n| Decision | Strong | Acceptable | Weak |\n|---|---|---|---|\n| Translation method | Native-speaker copywriter with category experience; on-page review before publishing | Machine translation + native-speaker editor | Raw machine translation published as-is |\n| Imagery | Reshot or selected per market (skin tones, settings, seasonal cues) | Existing imagery with local-friendly subset selected | Global imagery used everywhere |\n| Pricing | Local-currency display, rounded to local convention (.99 vs ,90 vs whole) | Currency conversion at checkout only | USD-only at checkout |\n| Payments | All top-3 local methods (e.g. iDEAL+Klarna+Cards in NL) live before launch | Card-only + one local method | Card-only |\n| Sizing & specs | Localized units (cm/in, kg/lb, EU/UK/US sizes) with conversion charts | Conversion notes in description | Original units only |\n| Labeling & compliance | Country-specific labels, warnings, and certifications validated before listing | Generic labels with notes appended | No localization of compliance items |\n| Calendar | Local promotional calendar (Singles Day, BFCM, regional holidays) baked into Y1 plan | Global calendar + 1-2 regional events | Same plan as home market |\n| Launch sequencing | Phase 1 (top 10 SKUs) → Phase 2 (depth) → Phase 3 (expansion), with kill criteria at each phase | Full catalog at once | Listing as-is and seeing what sells |\n\n## Problems this skill solves\n\n1. A DTC brand wants to enter Japan and needs to know which local payment methods (Konbini, JCB, Rakuten Pay) to support and in what order.\n2. A seller plans a German launch and needs to understand which sizes, voltages, certifications (CE marking), and packaging-waste reporting requirements apply.\n3. A US brand entering France must adapt imagery (cooking scenes, body types, dress) and tone (vouvoiement vs tutoiement) without translating literally.\n4. An Amazon seller is opening AU and MX marketplaces simultaneously and needs a launch sequence that doesn't drown the team.\n5. A brand entering the UAE needs guidance on language (Arabic and English), prayer-time scheduling, Ramadan calendar, and culturally appropriate imagery.\n6. A founder launching in Brazil needs to know about Boleto, PIX, installment culture (parcelado), import duty quirks, and Portuguese vs Brazilian Portuguese.\n7. A brand expanding into Korea needs to address Naver-driven search behavior, Kakao Pay, KC certification, and the role of mass-market malls (Coupang, Gmarket).\n\n## Workflow\n\n### Step 1: Define the market entry hypothesis\nWhat is the value proposition in this market, who is the target buyer, and why this market now? Without an answer the localization plan optimizes the wrong things. See `references/market-entry-brief.md`.\n\n### Step 2: Map the local commerce stack\nIdentify: dominant marketplaces vs DTC, dominant browsers and devices, dominant payment methods (and their share), preferred logistics carriers, common return windows and expectations, and review behavior. See `references/market-stack-reference.md` for a starter table covering 20 markets.\n\n### Step 3: Localize the listing surface\nTranslate copy with a native-speaker writer who understands the category. Adapt imagery: skin tones, seasonal cues, environments. Localize sizing, units, and any technical specs. Validate compliance items (labels, warnings, certifications) per category and country.\n\n### Step 4: Build the payment stack\nIntegrate the top 3 local payment methods before launch. Display in local currency with local conventions (decimal separator, rounding, installment options). Test the full checkout in-market.\n\n### Step 5: Align with the local calendar\nPull the next 12 months of local shopping events: holidays, school terms, sales days, weather-driven peaks. Build the promotional plan around them. See `references/holiday-calendar.md` for a starter set.\n\n### Step 6: Sequence the launch\nPhase 1: top 10 SKUs with the highest fit. Phase 2: depth across phase-1 categories once unit economics validate. Phase 3: expand to adjacent categories. Define kill criteria for each phase.\n\n### Step 7: Measure and adapt\nTrack market-specific KPIs: organic vs paid mix, payment-method conversion rate by option, return rate vs home market, review sentiment vs home market, search-term match rate. Re-plan quarterly.\n\n## Worked Example 1: US apparel brand entering Germany\n\n**Inputs:** US DTC apparel brand, $8M ARR, considering DE. Catalog of 120 SKUs. Hero: organic cotton basics.\n\n**Plan:**\n- Market entry hypothesis: German shoppers index high on organic certification + transparency. Position on GOTS-certified hero plus transparent supply chain page.\n- Stack: Shopify DE store-front. Klarna + PayPal + SEPA + cards. Free returns within 14 days (DE legal min) extended to 30 (brand standard).\n- Listing surface: native-German copywriter (not US-trained); imagery reshot for autumn-forward palette; EU sizing with conversion chart; CE not required for apparel but care-label compliant with EU Textile Reg 1007/2011.\n- Compliance: VerpackG packaging registration done before first parcel ships.\n- Calendar: BFCM is smaller; Singles' Day not yet major; Sinterklaas is a tertiary; Christmas peak runs Nov 15–Dec 22. Spring asparagus / outdoor weeks are non-obvious peaks.\n- Launch sequence: 25 SKUs at launch (basics core). Add 60 more in week 12 if conversion rate >1.6% and return rate <8%. Pause if return rate >12%.\n- Expected: 6 months to 5% of US channel revenue.\n\n## Worked Example 2: Beauty brand entering Brazil\n\n**Inputs:** US-based clean-beauty brand, mid-tier price point, considering BR. ANVISA registration is the largest unknown.\n\n**Plan:**\n- Market entry hypothesis: Brazilian beauty buyers reward formula efficacy and influencer endorsement. Position on results + creator partnerships, not the \"clean\" marketing that drives US growth.\n- Stack: Direct B2C via local 3PL + Amazon BR + Mercado Livre.\n- Payments: PIX, Boleto, cards with parcelado (2–6 installments). Without parcelado, AOV drops 30%.\n- Listing surface: BR Portuguese (not PT-PT); imagery includes Brazilian skin-tone range as primary, not afterthought.\n- Compliance: ANVISA registration per SKU (4–8 months). Phase 1 = only registered SKUs; don't list ahead of registration.\n- Calendar: Black Friday is huge in BR; Mother's Day (2nd Sunday of May) is bigger than Valentine's; Carnaval week is sales soft for beauty.\n- Launch sequence: ANVISA-approved hero SKUs first; expand once second batch clears.\n- Expected: longer ramp than DE due to ANVISA; rewards 18-month patience.\n\n## Common Mistakes\n\n1. **Treating localization as translation.** Translation is one tactic. Imagery, payments, sizing, and compliance often matter more.\n2. **Using machine translation alone.** Idioms, tone, and category-specific language collapse without a native editor.\n3. **Skipping local payment methods.** A buyer who can't pay with their preferred method usually doesn't pay at all.\n4. **Carrying over the home-market calendar.** Holidays, school terms, and weather cycles differ; the promo plan must too.\n5. **Ignoring sizing and unit norms.** Apparel without EU sizing or appliances without the right plug standard simply won't sell.\n6. **Listing the entire catalog at launch.** A focused phase 1 outperforms a broad phase 1 every time.\n7. **Underestimating compliance lead time.** ANVISA, KC, CCC, CE evaluations can take months; build them into the plan.\n8. **Skipping returns localization.** Some markets mandate longer return windows; ignoring them is a legal risk.\n9. **One creator strategy across markets.** Local creators move local audiences; global creators rarely translate.\n10. **No exit criteria.** A market without phase-level kill criteria can drain margin quietly for years.\n\n## Resources\n\n- `references/market-entry-brief.md` — Template to capture the entry hypothesis before planning.\n- `references/market-stack-reference.md` — Quick-reference table for 20 markets: payments, logistics, search behavior.\n- `references/holiday-calendar.md` — Local promotional and cultural calendar starter for top markets.\n- `references/output-template.md` — Localization plan template covering all 7 workflow steps.\n- `assets/quality-checklist.md` — 45-point checklist to validate the plan before market launch.\n\nFile v1.1.0:_meta.json\n\n{\n  \"ownerId\": \"kn70fv0ehp50emedet9tx3fekd82pw3b\",\n  \"slug\": \"localization-planner\",\n  \"version\": \"1.1.0\",\n  \"publishedAt\": 1779981085160\n}\n\nFile v1.1.0:references/holiday-calendar.md\n\n# Local Promotional Calendar Starter\n\nTop 10 markets. Dates fluctuate; pull a current calendar before publishing a plan.\n\n## United States\n- Memorial Day (late May): outdoor / grilling peak\n- Independence Day (July 4): apparel + outdoor\n- Back to School (Aug-Sep)\n- Black Friday + Cyber 5 (late Nov)\n- Christmas (Dec 25), gift-buying window Nov-Dec 22\n\n## United Kingdom\n- Mother's Day (4th Sunday of Lent, March-ish)\n- Boxing Day + Jan sales (Dec 26 onward)\n- Black Friday (imported, growing)\n- Bank Holidays (May / Aug): weekend peaks\n\n## Germany\n- Easter (Frühlingsfest categories)\n- Spargelzeit (asparagus season, late April-June): outdoor/food\n- Oktoberfest (Sep-Oct): regional\n- Black Friday (growing; under US scale)\n- Weihnachten (Dec 24-26): primary gifting\n\n## France\n- Soldes (state-mandated sales windows, winter and summer)\n- Fête des Mères (late May / early June)\n- Christmas + Réveillon\n\n## Japan\n- Golden Week (late April / early May)\n- Obon (mid August)\n- Rakuten Super Sale (multiple per year)\n- Year-end / oseibo gifting (December)\n\n## China\n- Singles' Day / 11.11 (Nov 11): largest single sales day globally\n- 6.18 (June 18): JD-led mid-year sales\n- Chinese New Year (Jan-Feb): commerce slowdown\n- Qixi (Aug): romantic gifting\n- Double 12 (Dec 12)\n\n## Brazil\n- Carnaval (Feb): commerce soft for some categories\n- Mother's Day (2nd Sunday of May): bigger than Valentine's\n- Black Friday (huge in BR)\n- Christmas\n\n## India\n- Diwali (Oct-Nov): single largest commerce peak\n- Big Billion Days (Flipkart) / Great Indian Sale (Amazon IN) around Diwali\n- Holi (March)\n- Raksha Bandhan (Aug)\n\n## Saudi Arabia / UAE\n- Ramadan + Eid al-Fitr (shifts each year): commerce reshapes around iftar timing\n- Eid al-Adha\n- White Friday (late Nov, regional equivalent)\n- National Day campaigns\n\n## Australia\n- EOFY sales (June 30)\n- Christmas (summer in AU, gift category mix differs from northern hemisphere)\n- Boxing Day sales (Dec 26)\n- Click Frenzy (multiple per year)\n\nHoliday timing affects creative lead time, inventory pre-positioning, and ad-budget allocation. Plan creative and stock 6-8 weeks before each major peak.\n\nFile v1.1.0:references/market-entry-brief.md\n\n# Market Entry Brief Template\n\nComplete this before producing a localization plan. A weak brief produces a weak plan.\n\n## Why this market\n- What demand signal triggered the consideration? (organic traffic, marketplace requests, partner inbound)\n- What is the addressable revenue in this category?\n- Who are the top 3 incumbent brands?\n- Where do they win and where do they leave gaps?\n\n## Who the buyer is\n- Age band\n- Income band\n- Urban / suburban / rural mix\n- Devices and dominant browser\n- Trusted channels (search, marketplace, social, friend)\n- Trust signals they look for (reviews, certifications, founder story, lab data)\n\n## What we will be in this market\n- Premium / mass / value\n- DTC only / marketplace only / hybrid\n- Categories at launch\n- Categories explicitly excluded at launch\n\n## Competitive frame\n- Direct competitors (local + global)\n- Indirect substitutes\n- Common buyer objection in this market that's different from home\n\n## Constraints\n- Capital budget for the launch\n- Headcount available\n- Compliance items that may be long-pole\n- Inventory pre-positioning required\n\n## Decision criteria for go / no-go\n- Phase 1 success: [metric + threshold]\n- Phase 1 fail / kill: [metric + threshold]\n- Review cadence: [weekly / monthly]\n- Decision-maker: [name + role]\n\nA complete brief makes the rest of the workflow much faster. An incomplete brief means the plan ends up generic.\n\nFile v1.1.0:references/market-stack-reference.md\n\n# Market Stack Reference\n\nStarter table for 20 markets. Numbers and methods shift; verify locally before publishing a plan.\n\n| Market | Dominant marketplaces | Top 3 payments | Logistics norm | Returns expectation | Search behavior |\n|---|---|---|---|---|---|\n| US | Amazon, eBay, Walmart | Cards, PayPal, Buy-now-pay-later | UPS/USPS/FedEx; 2-5 day | 30 days, paid by seller (DTC) | Google + Amazon |\n| UK | Amazon, eBay | Cards, PayPal, Klarna | Royal Mail / DPD | 14-30 days, paid by seller | Google + Amazon |\n| Germany | Amazon, Otto, Zalando | Klarna, SEPA, PayPal, Cards | DHL | 14 days legal min, often free | Google + Idealo |\n| France | Amazon, Cdiscount, Fnac | Cards, PayPal, BNPL | La Poste, Colissimo | 14 days legal min | Google + Amazon |\n| Netherlands | Bol.com, Amazon | iDEAL, Klarna, Cards | PostNL | 14 days legal min | Google + Bol |\n| Italy | Amazon, eBay | Cards, PayPal, Postepay | Poste Italiane | 14 days legal min | Google |\n| Spain | Amazon, El Corte Inglés | Cards, Bizum, PayPal | Correos, MRW | 14 days legal min | Google + Amazon |\n| Japan | Amazon JP, Rakuten, Yahoo Shopping | Cards, Konbini, Rakuten Pay, PayPay | Yamato, Sagawa | Strict; high standards | Yahoo + Google + Rakuten |\n| Korea | Naver Smart Store, Coupang, Gmarket | KakaoPay, Naver Pay, Cards | CJ Logistics | Short, fast turnaround | Naver dominates |\n| China | Tmall, Taobao, Douyin, Pinduoduo | Alipay, WeChat Pay | SF Express, JD Logistics | Short | Tmall/Douyin search |\n| Australia | Amazon AU, eBay AU | Cards, PayPal, Afterpay | Australia Post | 30 days common | Google + Amazon |\n| Brazil | Mercado Livre, Amazon BR | PIX, Boleto, Cards w/ parcelado | Correios | Variable | Google + Mercado |\n| Mexico | Amazon MX, Mercado Libre | Cards, OXXO, SPEI | Estafeta, FedEx | Variable | Google + Amazon |\n| Canada | Amazon CA | Cards, PayPal | Canada Post | 30 days common | Google + Amazon |\n| Singapore | Lazada, Shopee, Amazon SG | Cards, PayNow, GrabPay | SingPost, Ninja Van | 7-14 days | Google + Shopee |\n| India | Amazon IN, Flipkart | UPI, Cards, Cash on delivery | Ekart, BlueDart | 7-10 days; COD high | Google + Flipkart |\n| UAE | Noon, Amazon AE | Cards, Cash on delivery | Aramex | Variable | Google + Noon |\n| Saudi Arabia | Noon, Amazon SA | Mada, Cards, COD | SMSA | Variable | Google + Noon |\n| Sweden | Amazon, CDON | Klarna, Swish, Cards | PostNord | 14 days legal min | Google + Prisjakt |\n| Poland | Allegro, Amazon | BLIK, Cards, Cash on delivery | InPost lockers | 14 days legal min | Google + Allegro |\n\nUse this as a sanity check, not a substitute for in-market research. Payment share, courier reliability, and marketplace dominance can swing significantly inside a year.\n\nFile v1.1.0:references/output-template.md\n\n# Localization Plan — Output Template\n\n## 1. Summary\n- **Market:** [Country]\n- **Launch date target:** [Month YYYY]\n- **Phase 1 SKU count:** [N]\n- **Phase 1 revenue target (90 days):** [Local currency]\n- **Compliance long-pole:** [item + lead time]\n- **Top risk:** [one sentence]\n\n## 2. Market entry hypothesis\n- Value proposition in this market: [one paragraph]\n- Target buyer profile: [age, income, urban/rural, channel]\n- Why this market, why now: [demand signal, competitive gap, etc.]\n\n## 3. Local commerce stack\n| Layer | Choice | Rationale |\n|---|---|---|\n| Storefront | DTC / marketplace / hybrid | |\n| Payments — top 3 | | |\n| Logistics carrier | | |\n| Returns policy | Days, paid-by, exceptions | |\n| Customer-service hours | Time zone, language | |\n| Review platform | | |\n\n## 4. Listing surface\n| Element | Source-market | New-market |\n|---|---|---|\n| Title structure | | |\n| Bullet structure | | |\n| Description tone | | |\n| Imagery palette | | |\n| Sizing | | |\n| Units | | |\n| Care labels | | |\n| Certifications shown | | |\n\n## 5. Compliance and labeling\n| Item | Required? | Lead time | Owner | Status |\n|---|---|---|---|---|\n| | | | | |\n\n## 6. Calendar (next 12 months)\n| Month | Event | Impact | Action |\n|---|---|---|---|\n| | | | |\n\n## 7. Phase plan\n| Phase | SKU count | Channels | Spend | Success criteria | Kill criteria |\n|---|---:|---|---:|---|---|\n| 1 | | | | | |\n| 2 | | | | | |\n| 3 | | | | | |\n\n## 8. KPIs and review cadence\n| Metric | Baseline (home) | Target (new) | Cadence |\n|---|---:|---:|---|\n| Conversion rate | | | Weekly |\n| AOV | | | Weekly |\n| Return rate | | | Weekly |\n| Review rate | | | Monthly |\n| Repeat rate | | | Monthly |\n\n## 9. Top assumptions and caveats\n- [assumption + impact if wrong]\n- [assumption + impact if wrong]\n- [assumption + impact if wrong]\n\nFile v1.1.0:assets/quality-checklist.md\n\n# Localization Plan Quality Checklist\n\nEach \"no\" is a blocker until resolved.\n\n## Hypothesis\n- [ ] Value proposition in this market is one paragraph\n- [ ] Target buyer profile is concrete (age, income, channel)\n- [ ] Demand signal that triggered consideration is documented\n- [ ] Top 3 local competitors named with one strength and one gap each\n\n## Listing surface\n- [ ] All copy translated by native speaker (not MT-only)\n- [ ] Tone matches market (formality, idiom)\n- [ ] Imagery selected/reshot for local cues\n- [ ] Sizing/units localized\n- [ ] Care labels and ingredient lists localized\n- [ ] All certifications stated and verified\n\n## Payments and pricing\n- [ ] Top 3 local payment methods integrated\n- [ ] Local currency display with local conventions\n- [ ] Installment options (where culturally expected) live\n- [ ] Test orders placed with each payment method in production\n\n## Logistics and returns\n- [ ] Carrier selected and contracted\n- [ ] Lead-time visible to buyer\n- [ ] Return policy meets legal minimum\n- [ ] Return label cost and process defined\n- [ ] Customs / duties handled (DDP vs DDU declared to buyer)\n\n## Compliance\n- [ ] Country-specific certifications mapped per category\n- [ ] Lead time for each cert documented\n- [ ] Labeling reviewed by in-market reviewer\n- [ ] Packaging-waste registration done where required (e.g. VerpackG, EPR)\n- [ ] Restricted ingredients/substances reviewed\n\n## Calendar\n- [ ] Next 12 months of local events captured\n- [ ] Creative lead time built in for each peak\n- [ ] Inventory pre-positioning aligned to peaks\n- [ ] Ad-budget aligned to peaks\n\n## Launch sequence\n- [ ] Phase 1 SKU list locked\n- [ ] Phase 2 trigger criteria defined\n- [ ] Phase 3 trigger criteria defined\n- [ ] Kill criteria documented per phase\n\n## KPIs\n- [ ] Baseline metrics from home market frozen\n- [ ] Target metrics per phase set\n- [ ] Reporting dashboard live before launch\n- [ ] Weekly review owner assigned\n\n## Sign-off\n- [ ] In-market reviewer signs off on listing surface\n- [ ] Legal signs off on compliance items\n- [ ] Finance signs off on phase budgets\n- [ ] Customer-care lead briefed on local expectations\n\nFile v1.1.0:skill-card.md\n\n## Description:\n\nPlan product listing translations, cultural adaptations, and local payment method integrations for new market entry.\n\nThis skill is ready for commercial/non-commercial use.\n\n## Publisher:\n\n[leooooooow](https://clawhub.ai/user/leooooooow)\n\n### License/Terms of Use:\n\nMIT-0\n\n## Use Case:\n\nExternal ecommerce sellers, marketplace operators, and localization teams use this skill to produce market-specific launch roadmaps covering listing translation, cultural adaptation, payments, logistics, compliance checks, seasonal planning, and phased rollout decisions.\n\n### Deployment Geography for Use:\n\nGlobal\n\n## Known Risks and Mitigations:\n\nRisk: Country-specific legal, compliance, payment-share, logistics, and holiday details may change or vary by product category.\n\nMitigation: Verify those details with current in-market sources before acting on the localization plan.\n\nRisk: The roadmap may surface compliance actions, but it is not final legal or regulatory approval.\n\nMitigation: Require legal, in-market reviewer, finance, and customer-care sign-off before publishing listings or shipping into the target market.\n\n## Reference(s):\n\n- [Market Entry Brief Template](references/market-entry-brief.md)\n- [Market Stack Reference](references/market-stack-reference.md)\n- [Local Promotional Calendar Starter](references/holiday-calendar.md)\n- [Localization Plan Output Template](references/output-template.md)\n- [Localization Plan Quality Checklist](assets/quality-checklist.md)\n\n## Skill Output:\n\n**Output Type(s):** [Guidance, Markdown, Configuration]\n\n**Output Format:** [Markdown localization roadmap with checklists and planning tables]\n\n**Output Parameters:** [1D]\n\n**Other Properties Related to Output:** [Produces planning guidance that should be checked against current in-market legal, compliance, payment, holiday, logistics, and category sources before launch.]\n\n## Skill Version(s):\n\n1.1.0 (source: server release evidence)\n\n## Ethical Considerations:\n\nUsers should evaluate whether this skill is appropriate for their environment, review any generated or modified files before relying on them, and apply their organization's safety, security, and compliance requirements before deployment.\n\nArchive v1.0.0: 3 files, 3683 bytes\n\nFiles: skill-card.md (2210b), SKILL.md (4979b), _meta.json (139b)\n\nFile v1.0.0:SKILL.md\n\n---\nname: localization-planner\ndescription: Plan product listing translations, cultural adaptations, and local payment method integrations for new market entry.\n---\n\n# Localization Planner\n\nExpanding an ecommerce business into a new geographic market requires far more than translating product titles and descriptions. Successful market entry demands cultural adaptation of imagery, tone, and messaging, integration of locally preferred payment methods, compliance with regional labeling standards, and alignment with local shopping behaviors and seasonal calendars. This skill produces a comprehensive localization roadmap that covers every dimension of market adaptation, helping sellers avoid costly missteps and accelerate time-to-revenue in new territories.\n\n## Use when\n\n- A seller says \"I want to expand my Shopify store to Japan\" or \"how do I localize my listings for the German market\" and needs a structured plan covering translation, payment, and cultural adaptation\n- An ecommerce brand is preparing to launch on a new regional marketplace like Shopee Thailand, Amazon Japan, or Lazada Philippines and needs to understand local buyer expectations and platform requirements\n- A product manager asks \"what payment methods do I need to support in Brazil?\" or \"what cultural considerations matter when selling beauty products in the Middle East?\"\n- A cross-border team needs to prioritize which localization tasks to tackle first when entering multiple new markets simultaneously with limited budget and resources\n\n## What this skill does\n\nThis skill analyzes the target market against the seller's current product catalog and generates a prioritized localization plan. It covers five key areas: language and translation requirements (including dialect and formality considerations), cultural adaptation needs (imagery, color symbolism, sizing conventions, seasonal relevance), payment and checkout localization (local payment methods, currency display, installment preferences), regulatory and labeling compliance (ingredient disclosures, safety markings, import documentation), and marketing channel adaptation (which social platforms dominate, local influencer ecosystem, preferred content formats). The output ranks tasks by impact and effort, giving sellers a clear execution sequence for market entry.\n\n## Inputs required\n\n- **Target market** (required): The country or region being entered, such as \"Japan,\" \"Brazil,\" or \"Southeast Asia — Thailand and Vietnam\"\n- **Product category** (required): The type of products being sold, such as \"skincare,\" \"electronics accessories,\" or \"children's clothing\"\n- **Current store URL or platform** (required): Where the seller currently operates, such as \"Shopify US store\" or \"Amazon US\" — this helps assess the gap between current and target market requirements\n- **Budget range** (optional): Approximate localization budget to help prioritize tasks — for example, \"under USD 5,000\" or \"enterprise budget, no constraints\"\n- **Timeline** (optional): Desired launch date or urgency level, which affects whether the plan recommends phased rollout or full simultaneous launch\n\n## Output format\n\nThe output is organized into six sections. First, a Market Snapshot providing key ecommerce statistics for the target market including market size, growth rate, dominant platforms, and primary payment methods. Second, a Translation and Content Plan detailing which content needs professional translation versus machine translation, dialect and formality requirements, keyword research needs for local SEO, and estimated word counts and costs. Third, a Cultural Adaptation Checklist covering imagery changes, color and design considerations, sizing and measurement conversions, and seasonal calendar alignment. Fourth, a Payment and Checkout Integration section listing required local payment methods ranked by adoption rate, currency display preferences, and installment or buy-now-pay-later expectations. Fifth, a Compliance and Labeling section covering mandatory disclosures, safety certifications, and import documentation requirements. Sixth, a Prioritized Action Plan presenting all tasks in a ranked execution sequence with estimated effort, cost range, and impact rating for each item.\n\n## Scope\n\n- Designed for: ecommerce operators, brand managers, and expansion teams entering new geographic markets\n- Platform context: platform-agnostic — applicable to Amazon, Shopee, Lazada, TikTok Shop, Shopify, WooCommerce, and direct-to-consumer stores\n- Language: English\n\n## Limitations\n\n- Cultural recommendations are based on general market knowledge and may not capture niche subculture or demographic-specific preferences within a market\n- Payment method adoption rates change frequently; verify current market share data before committing to specific integrations\n- Regulatory compliance information is directional and does not replace legal counsel for market-specific labeling, import, or data privacy requirements\n\nFile v1.0.0:_meta.json\n\n{\n  \"ownerId\": \"kn70fv0ehp50emedet9tx3fekd82pw3b\",\n  \"slug\": \"localization-planner\",\n  \"version\": \"1.0.0\",\n  \"publishedAt\": 1777943691831\n}\n\nFile v1.0.0:skill-card.md\n\n## Description: <br>\nPlan product listing translations, cultural adaptations, and local payment method integrations for new market entry. <br>\n\nThis skill is ready for commercial/non-commercial use. <br>\n\n## Publisher: <br>\n[leooooooow](https://clawhub.ai/user/leooooooow) <br>\n\n### License/Terms of Use: <br>\nMIT-0 <br>\n\n\n## Use Case: <br>\nEcommerce operators, brand managers, and expansion teams use this skill to plan product listing translation, cultural adaptation, payment localization, compliance, and launch priorities for new geographic markets. <br>\n\n### Deployment Geography for Use: <br>\nGlobal <br>\n\n## Known Risks and Mitigations: <br>\nRisk: Payment method adoption and ecommerce market data can change frequently. <br>\nMitigation: Verify current market share and payment integration requirements before committing implementation resources. <br>\nRisk: Regulatory and labeling guidance is directional and may not cover jurisdiction-specific obligations. <br>\nMitigation: Have qualified legal or compliance reviewers validate labeling, import, consumer protection, and privacy requirements before launch. <br>\nRisk: Cultural adaptation recommendations may miss niche audience, subculture, or demographic differences. <br>\nMitigation: Validate recommendations with local experts, customer research, or in-market testing before broad rollout. <br>\n\n\n## Reference(s): <br>\n- [ClawHub skill page](https://clawhub.ai/leooooooow/localization-planner) <br>\n- [Publisher profile](https://clawhub.ai/user/leooooooow) <br>\n\n\n## Skill Output: <br>\n**Output Type(s):** [text, markdown, guidance] <br>\n**Output Format:** [Markdown] <br>\n**Output Parameters:** [1D] <br>\n**Other Properties Related to Output:** [Prioritized localization roadmap with market snapshot, translation plan, cultural checklist, payment recommendations, compliance notes, and action plan.] <br>\n\n## Skill Version(s): <br>\n1.0.0 (source: release metadata) <br>\n\n## Ethical Considerations: <br>\nUsers should evaluate whether this skill is appropriate for their environment, review any generated or modified files before relying on them, and apply their organization's safety, security, and compliance requirements before deployment. <br>","readmeExcerpt":"Skill: Localization Planner Owner: leooooooow Summary: Plan product listing translations, cultural adaptations, and local payment method integrations for new market entry. Use when an ecommerce seller is opening... Tags: latest:1.1.0 Version history: v1.1.0 | 2026-05-28T15:11:25.160Z | user v1.1.0 — Major skill upgrade. Expanded SKILL.md with Quick Reference, 7-step workflow, 2 worked examples (US apparel to Germany;","codeSnippets":[],"executableExamples":[],"parameters":null,"dependencies":[],"permissions":[],"extractedFiles":[{"path":"SKILL.md","content":"---\nname: Localization Planner\ndescription: Plan product listing translations, cultural adaptations, and local payment method integrations for new market entry. Use when an ecommerce seller is opening a Shopify, Amazon, or marketplace presence in a new country and needs a market-specific roadmap covering language, imagery, payments, logistics, labeling, and seasonality.\n---\n\n# Localization Planner\n\nExpanding an ecommerce business into a new geographic market requires far more than translating product titles and descriptions. Successful market entry demands cultural adaptation of imagery, tone, and messaging, integration of locally preferred payment methods, compliance with regional labeling standards, and alignment with local shopping behaviors and seasonal calendars. This skill produces a comprehensive localization roadmap that covers every dimension of market adaptation, helping sellers avoid costly missteps and accelerate time-to-revenue.\n\n## Quick Reference\n\n| Decision | Strong | Acceptable | Weak |\n|---|---|---|---|\n| Translation method | Native-speaker copywriter with category experience; on-page review before publishing | Machine translation + native-speaker editor | Raw machine translation published as-is |\n| Imagery | Reshot or selected per market (skin tones, settings, seasonal cues) | Existing imagery with local-friendly subset selected | Global imagery used everywhere |\n| Pricing | Local-currency display, rounded to local convention (.99 vs ,90 vs whole) | Currency conversion at checkout only | USD-only at checkout |\n| Payments | All top-3 local methods (e.g. iDEAL+Klarna+Cards in NL) live before launch | Card-only + one local method | Card-only |\n| Sizing & specs | Localized units (cm/in, kg/lb, EU/UK/US sizes) with conversion charts | Conversion notes in description | Original units only |\n| Labeling & compliance | Country-specific labels, warnings, and certifications validated before listing | Generic labels with notes appended | No localization of compliance items |\n| Calendar | Local promotional calendar (Singles Day, BFCM, regional holidays) baked into Y1 plan | Global calendar + 1-2 regional events | Same plan as home market |\n| Launch sequencing | Phase 1 (top 10 SKUs) → Phase 2 (depth) → Phase 3 (expansion), with kill criteria at each phase | Full catalog at once | Listing as-is and seeing what sells |\n\n## Problems this skill solves\n\n1. A DTC brand wants to enter Japan and needs to know which local payment methods (Konbini, JCB, Rakuten Pay) to support and in what order.\n2. A seller plans a German launch and needs to understand which sizes, voltages, certifications (CE marking), and packaging-waste reporting requirements apply.\n3. A US brand entering France must adapt imagery (cooking scenes, body types, dress) and tone (vouvoiement vs tutoiement) without translating literally.\n4. An Amazon seller is opening AU and MX marketplaces simultaneously and needs a launch sequence that doesn't drown the team.\n5. A brand entering the "},{"path":"_meta.json","content":"{\n  \"ownerId\": \"kn70fv0ehp50emedet9tx3fekd82pw3b\",\n  \"slug\": \"localization-planner\",\n  \"version\": \"1.1.0\",\n  \"publishedAt\": 1779981085160\n}"},{"path":"references/holiday-calendar.md","content":"# Local Promotional Calendar Starter\n\nTop 10 markets. Dates fluctuate; pull a current calendar before publishing a plan.\n\n## United States\n- Memorial Day (late May): outdoor / grilling peak\n- Independence Day (July 4): apparel + outdoor\n- Back to School (Aug-Sep)\n- Black Friday + Cyber 5 (late Nov)\n- Christmas (Dec 25), gift-buying window Nov-Dec 22\n\n## United Kingdom\n- Mother's Day (4th Sunday of Lent, March-ish)\n- Boxing Day + Jan sales (Dec 26 onward)\n- Black Friday (imported, growing)\n- Bank Holidays (May / Aug): weekend peaks\n\n## Germany\n- Easter (Frühlingsfest categories)\n- Spargelzeit (asparagus season, late April-June): outdoor/food\n- Oktoberfest (Sep-Oct): regional\n- Black Friday (growing; under US scale)\n- Weihnachten (Dec 24-26): primary gifting\n\n## France\n- Soldes (state-mandated sales windows, winter and summer)\n- Fête des Mères (late May / early June)\n- Christmas + Réveillon\n\n## Japan\n- Golden Week (late April / early May)\n- Obon (mid August)\n- Rakuten Super Sale (multiple per year)\n- Year-end / oseibo gifting (December)\n\n## China\n- Singles' Day / 11.11 (Nov 11): largest single sales day globally\n- 6.18 (June 18): JD-led mid-year sales\n- Chinese New Year (Jan-Feb): commerce slowdown\n- Qixi (Aug): romantic gifting\n- Double 12 (Dec 12)\n\n## Brazil\n- Carnaval (Feb): commerce soft for some categories\n- Mother's Day (2nd Sunday of May): bigger than Valentine's\n- Black Friday (huge in BR)\n- Christmas\n\n## India\n- Diwali (Oct-Nov): single largest commerce peak\n- Big Billion Days (Flipkart) / Great Indian Sale (Amazon IN) around Diwali\n- Holi (March)\n- Raksha Bandhan (Aug)\n\n## Saudi Arabia / UAE\n- Ramadan + Eid al-Fitr (shifts each year): commerce reshapes around iftar timing\n- Eid al-Adha\n- White Friday (late Nov, regional equivalent)\n- National Day campaigns\n\n## Australia\n- EOFY sales (June 30)\n- Christmas (summer in AU, gift category mix differs from northern hemisphere)\n- Boxing Day sales (Dec 26)\n- Click Frenzy (multiple per year)\n\nHoliday timing affects creative lead time, inventory pre-positioning, and ad-budget allocation. Plan creative and stock 6-8 weeks before each major peak."},{"path":"references/market-entry-brief.md","content":"# Market Entry Brief Template\n\nComplete this before producing a localization plan. A weak brief produces a weak plan.\n\n## Why this market\n- What demand signal triggered the consideration? (organic traffic, marketplace requests, partner inbound)\n- What is the addressable revenue in this category?\n- Who are the top 3 incumbent brands?\n- Where do they win and where do they leave gaps?\n\n## Who the buyer is\n- Age band\n- Income band\n- Urban / suburban / rural mix\n- Devices and dominant browser\n- Trusted channels (search, marketplace, social, friend)\n- Trust signals they look for (reviews, certifications, founder story, lab data)\n\n## What we will be in this market\n- Premium / mass / value\n- DTC only / marketplace only / hybrid\n- Categories at launch\n- Categories explicitly excluded at launch\n\n## Competitive frame\n- Direct competitors (local + global)\n- Indirect substitutes\n- Common buyer objection in this market that's different from home\n\n## Constraints\n- Capital budget for the launch\n- Headcount available\n- Compliance items that may be long-pole\n- Inventory pre-positioning required\n\n## Decision criteria for go / no-go\n- Phase 1 success: [metric + threshold]\n- Phase 1 fail / kill: [metric + threshold]\n- Review cadence: [weekly / monthly]\n- Decision-maker: [name + role]\n\nA complete brief makes the rest of the workflow much faster. An incomplete brief means the plan ends up generic."},{"path":"references/market-stack-reference.md","content":"# Market Stack Reference\n\nStarter table for 20 markets. Numbers and methods shift; verify locally before publishing a plan.\n\n| Market | Dominant marketplaces | Top 3 payments | Logistics norm | Returns expectation | Search behavior |\n|---|---|---|---|---|---|\n| US | Amazon, eBay, Walmart | Cards, PayPal, Buy-now-pay-later | UPS/USPS/FedEx; 2-5 day | 30 days, paid by seller (DTC) | Google + Amazon |\n| UK | Amazon, eBay | Cards, PayPal, Klarna | Royal Mail / DPD | 14-30 days, paid by seller | Google + Amazon |\n| Germany | Amazon, Otto, Zalando | Klarna, SEPA, PayPal, Cards | DHL | 14 days legal min, often free | Google + Idealo |\n| France | Amazon, Cdiscount, Fnac | Cards, PayPal, BNPL | La Poste, Colissimo | 14 days legal min | Google + Amazon |\n| Netherlands | Bol.com, Amazon | iDEAL, Klarna, Cards | PostNL | 14 days legal min | Google + Bol |\n| Italy | Amazon, eBay | Cards, PayPal, Postepay | Poste Italiane | 14 days legal min | Google |\n| Spain | Amazon, El Corte Inglés | Cards, Bizum, PayPal | Correos, MRW | 14 days legal min | Google + Amazon |\n| Japan | Amazon JP, Rakuten, Yahoo Shopping | Cards, Konbini, Rakuten Pay, PayPay | Yamato, Sagawa | Strict; high standards | Yahoo + Google + Rakuten |\n| Korea | Naver Smart Store, Coupang, Gmarket | KakaoPay, Naver Pay, Cards | CJ Logistics | Short, fast turnaround | Naver dominates |\n| China | Tmall, Taobao, Douyin, Pinduoduo | Alipay, WeChat Pay | SF Express, JD Logistics | Short | Tmall/Douyin search |\n| Australia | Amazon AU, eBay AU | Cards, PayPal, Afterpay | Australia Post | 30 days common | Google + Amazon |\n| Brazil | Mercado Livre, Amazon BR | PIX, Boleto, Cards w/ parcelado | Correios | Variable | Google + Mercado |\n| Mexico | Amazon MX, Mercado Libre | Cards, OXXO, SPEI | Estafeta, FedEx | Variable | Google + Amazon |\n| Canada | Amazon CA | Cards, PayPal | Canada Post | 30 days common | Google + Amazon |\n| Singapore | Lazada, Shopee, Amazon SG | Cards, PayNow, GrabPay | SingPost, Ninja Van | 7-14 days | Google + Shopee |\n| India | Amazon IN, Flipkart | UPI, Cards, Cash on delivery | Ekart, BlueDart | 7-10 days; COD high | Google + Flipkart |\n| UAE | Noon, Amazon AE | Cards, Cash on delivery | Aramex | Variable | Google + Noon |\n| Saudi Arabia | Noon, Amazon SA | Mada, Cards, COD | SMSA | Variable | Google + Noon |\n| Sweden | Amazon, CDON | Klarna, Swish, Cards | PostNord | 14 days legal min | Google + Prisjakt |\n| Poland | Allegro, Amazon | BLIK, Cards, Cash on delivery | InPost lockers | 14 days legal min | Google + Allegro |\n\nUse this as a sanity check, not a substitute for in-market research. 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