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Generate platform-specific product photography shot lists and creative direction briefs covering hero images, lifestyle shots, infographics, and video thumbn...\n\nTags: latest:1.1.0\n\nVersion history:\n\nv1.1.0 | 2026-06-05T14:46:03.829Z | user\n\nVersion 1.0.1 — Adds structured guides and resources for product photography planning.\n\n- Added new templates: output-template.md, platform-image-specs.md, quality-checklist.md, and shot-list-by-category.md for detailed guidance and checklists.\n- Removed skill-card.md to streamline documentation.\n- Expanded documentation to include quick reference tables, competitor audit checklists, platform-specific shot lists, and visual solutions mapping.\n- Improved the overall structure for easier workflow and actionable output.\n\nv1.0.0 | 2026-04-17T01:08:10.053Z | user\n\nInitial release.\n\nArchive index:\n\nArchive v1.1.0: 7 files, 15657 bytes\n\nFiles: output-template.md (2387b), platform-image-specs.md (4760b), quality-checklist.md (2968b), shot-list-by-category.md (6011b), skill-card.md (2346b), SKILL.md (15168b), _meta.json (138b)\n\nFile v1.1.0:SKILL.md\n\n---\nname: Product Photo Guide\ndescription: Generate platform-specific product photography shot lists and creative direction briefs covering hero images, lifestyle shots, infographics, and video thumbnails that meet marketplace requirements and convert browsers into buyers.\n---\n\n# Product Photo Guide\n\nGenerate platform-specific product photography shot lists and creative direction briefs covering hero images, lifestyle shots, infographics, and video thumbnails that meet marketplace requirements and convert browsers into buyers. Product photography is the highest-leverage creative investment for ecommerce — studies consistently show 75% of buyers rely on product photos to make purchase decisions. Yet most brands either under-invest (blurry mobile photos on white backgrounds) or over-invest (expensive lifestyle shoots that don't communicate the product's key decision-driving specs). This skill produces structured briefs that result in the right shots at the right cost.\n\n## Quick Reference\n\n| Decision | Strong | Acceptable | Weak |\n|---|---|---|---|\n| Shot list source | Defined from conversion data: what photos does the top-ranked competitor have that you don't? | Standard template for the category | Replicate what you have plus a \"better version\" |\n| Hero image | Product-only, white/clean background, fills 85%+ of frame, highest possible resolution | Clean background with slight shadow | Lifestyle or dark background as hero |\n| Infographic priority | Addresses top 3 purchase objections identified from return data and reviews | Shows all features equally | Infographic with only brand claims, no specs |\n| Lifestyle model selection | Matches primary buyer persona demographics exactly | Close demographic match | Model who \"looks professional\" but doesn't match target buyer |\n| Platform compliance | Shot to platform specs before shoot (not cropped afterward) | Cropped to spec post-shoot | One set of photos used across all platforms unmodified |\n| Scale/size reference | Included in at least 2 shots (hand, common object, measurements overlay) | One shot with size reference | Size mentioned only in bullet points |\n| Video thumbnail | Shot specifically for video thumbnail use (clear at 280×157px) | Frame pulled from video | No video content |\n\n## Solves\n\n- High return rates driven by \"not as described\" — products that look different in person than in photos\n- Low conversion rates on product pages despite strong traffic\n- Amazon listing suppressed or disadvantaged because main image doesn't meet white-background requirements\n- TikTok Shop listing underperforming because photos don't stop the scroll\n- Expensive photoshoots that produce beautiful images that don't actually drive purchases\n- New product launches where brand has no photography brief or direction for photographer\n- Inconsistent product image sets across different SKUs or color variants\n\n## Workflow\n\n### Step 1 — Audit Competitor and Category Photography\n\nBefore writing any brief, analyze what photos the top 5 listings in your category use.\n\n**Competitive audit checklist:**\n- How many images does each top-ranked listing have?\n- What is the hero image style? (white bg, lifestyle, studio?)\n- Are infographics used? What do they communicate?\n- Are models used? What demographic?\n- Do any shots show scale or size reference?\n- Are there video thumbnails?\n- What key specs are communicated visually vs. in text?\n\n**Insight:** The top listings in your category have already been tested by purchase behavior. Your goal is to match their coverage, then differentiate on quality and brand.\n\n### Step 2 — Map Purchase Objections to Visual Solutions\n\nReview your return reasons, support tickets, and 1–3 star reviews for objections that photos could resolve.\n\n| Common purchase objection | Visual solution |\n|---|---|\n| \"Smaller than expected\" | Scale shot with hand, common household object, or ruler overlay |\n| \"Color looks different in person\" | Multiple lighting conditions shot (natural light + indoor) |\n| \"Material feels cheap\" | Close-up texture/macro shot showing material quality |\n| \"Instructions were confusing\" | Step-by-step assembly/use infographic |\n| \"Didn't know it was compatible with X\" | Compatibility shot showing product in use with X |\n| \"Wrong size for my body type\" | Model shot with model height/weight called out in image |\n| \"Didn't realize what was included\" | Flat lay showing all components in the box |\n| \"Looked bulky/uncomfortable\" | Lifestyle wearing shot from multiple angles |\n| \"Didn't know how to style it\" | Multiple styled outfit/setting examples |\n\nEach objection identified = one required shot or infographic.\n\n### Step 3 — Build the Platform-Specific Shot List\n\n**Amazon:**\n- Image 1 (hero): Product only, pure white background, fills 85%+ of frame — mandatory\n- Image 2: 3/4 angle or back view (different perspective than hero)\n- Image 3: Scale/size reference with hand or common object\n- Image 4: Lifestyle in-use shot with primary buyer persona\n- Image 5–7: Infographics (feature callouts, specs, comparison)\n- Image 8–9: Close-up detail / texture / material shots\n- Image 10+: Color/variant swatches, packaging, accessories included\n- A+ Content: Lifestyle story images, brand narrative, comparison chart\n\n**Shopify / Direct-to-Consumer:**\n- Image 1 (hero): Product on white or brand-consistent background\n- Image 2–3: Lifestyle shots in ideal use environment\n- Image 4: Model shot (if applicable) at multiple angles\n- Image 5: Scale reference\n- Image 6–7: Infographic or feature callout\n- Image 8: Packaging/unboxing shot\n- Image 9+: Color variants on the same background/context\n- Video: 15–60 second product demonstration or lifestyle clip\n\n**TikTok Shop:**\n- Image 1: High-contrast thumbnail that communicates the product instantly at small size\n- Image 2–3: Lifestyle shots that mirror TikTok aesthetic (authentic, natural light, not over-produced)\n- Image 4: Before/after or comparison shot (performs well on TikTok discovery)\n- Image 5: Size/scale reference\n- Video: Required and primary; 30–90 seconds; first 3 seconds must hook before swipe\n\n**Shopee / Lazada (Southeast Asia):**\n- Image 1: White background hero — required by platform\n- Image 2–5: Infographic-heavy approach (text overlays, callout graphics common in this market)\n- Image 6–7: Lifestyle model shots with demographic match\n- Image 8: Package contents flat lay\n- Video: Required on many categories\n\n### Step 4 — Write the Photography Brief\n\nA photography brief prevents miscommunication with photographers and ensures every shot has a purpose.\n\n**Brief sections:**\n\n**1. Product overview**\n- Product name, SKU count, color variants\n- Key selling points (top 3)\n- Top purchase objections to address visually\n\n**2. Hero image specifications**\n- Background color (pure white #FFFFFF for Amazon / brand color for DTC)\n- Product orientation\n- Lighting style (soft box / natural / dramatic)\n- Minimum resolution: 2000×2000px (Amazon minimum: 1000px on longest side)\n\n**3. Shot-by-shot list**\nFor each shot: shot number, name, description, props needed, model required (Y/N), platform target\n\n**4. Model direction**\n- Age range, body type, lifestyle aesthetic\n- Styling notes (wardrobe, hair, makeup — or \"natural, no styling\")\n- Expressions (genuine use, not posed-smiling-at-camera)\n- Setting / location\n\n**5. Brand guidelines**\n- Color palette for backgrounds, overlays, accent colors\n- Font to use in infographics (if brand has specified fonts)\n- Logo placement if required\n\n### Step 5 — Direct the Infographics\n\nInfographics are often the highest-converting images because they communicate specs that text can't. Brief them like a designer would use:\n\n**Infographic types and when to use each:**\n\n| Type | Purpose | When to use |\n|---|---|---|\n| Feature callout | Points to specific product parts with labels | Complex products with multiple features |\n| Specs grid | Shows key measurements, materials, capacity | Any product where dimensions matter |\n| Comparison chart | Brand vs. competitors | Established categories with clear alternatives |\n| Step-by-step | How to use/assemble | Products with non-obvious usage |\n| Before/after | Outcome demonstration | Beauty, cleaning, organization products |\n| Bundle contents | Shows exactly what's in the box | Any product with accessories or multiple parts |\n| Lifestyle grid | Multiple use cases in one image | Versatile products |\n\n**Infographic copy rules:**\n- Maximum 3 callouts per image (any more overwhelms)\n- Numbers over claims: \"320 GSM fleece\" beats \"premium quality fleece\"\n- Match the objection: every callout should address a purchase concern, not just repeat specs\n- Readable at thumbnail size (test by viewing at 200px width)\n\n### Step 6 — Plan Video Thumbnail and Video Content\n\n**Video thumbnail requirements:**\n- Should be understood at 280×157px (YouTube thumbnail size — the harshest test)\n- Text overlay must be readable at thumbnail size (minimum 24pt equivalent)\n- Show the product prominently — no full lifestyle frame as thumbnail\n- High contrast: dark product on light background or vice versa\n\n**Video script structure for product demo (30–60 seconds):**\n1. Hook (0–3 seconds): Lead with the outcome, not the product — \"Finally solved my [problem]\"\n2. Problem (3–8 seconds): Name the pain point your buyer recognizes\n3. Product reveal (8–15 seconds): Show the product clearly\n4. Key feature demonstration (15–40 seconds): Show 2–3 features in use\n5. Result / transformation (40–55 seconds): Show the outcome\n6. CTA (55–60 seconds): \"Link in bio\" / \"Add to cart\" / \"Use code X\"\n\n### Step 7 — Review and Iterate Based on Performance\n\nAfter launch, connect photo performance data to decisions:\n\n**A/B test signals (Shopify/DTC):**\n- Which hero image gets higher add-to-cart rate?\n- Does the lifestyle-first vs. product-first hero convert differently?\n- Do infographic images or lifestyle images show higher engagement?\n\n**Amazon-specific signals:**\n- Click-through rate by keyword (high CTR = main image working)\n- Conversion rate with session attribution\n- Review complaints mentioning photo expectations vs. reality\n\n**Iteration trigger:**\n- Return rate >10% with \"not as described\" as top reason → audit photos against return data\n- CTR below category average → test different hero image style\n- New competitor enters top 5 with better photography → audit their shot list\n\n## Examples\n\n### Example 1 — Insulated Water Bottle (Amazon + Shopify)\n\n**Top purchase objections (from 1-star reviews):**\n- \"Lid leaks\" — show leak test with bottle upside-down\n- \"Doesn't fit in car cup holder\" — show in standard cup holder\n- \"Lid hard to clean\" — show disassembled lid parts\n\n**10-image shot list:**\n1. Hero: White background, 3/4 angle, lid closed — fills 85% of frame\n2. Size comparison: Held in average hand next to 12oz soda can\n3. Cross-section infographic: Double-wall vacuum insulation callout, temperature rating, material specs\n4. In-use lifestyle: Woman at trail with bottle in hand, natural light\n5. Cup holder fit: In standard cup holder, top-down angle\n6. Lid disassembled: Parts laid flat, clean individual component visibility\n7. Cold retention test visual: Ice still present after 24-hour callout\n8. Leak test: Bottle inverted, no drip, \"100% leak-proof\" overlay\n9. Color variants: All 6 colorways on white background, same angle\n10. Box contents flat lay: Bottle, cleaning brush, product card\n\n**Result:** Return rate fell from 9% to 4% after adding cup holder fit shot and lid disassembly shot. \"Not as described\" returns dropped 60%.\n\n---\n\n### Example 2 — Resistance Band Set (TikTok Shop)\n\n**Target buyer:** Home gym user, 25–40, female, beginner-to-intermediate fitness level  \n**Top objections:** \"Won't know how to use them\" / \"Not sure which band to use for which exercise\"\n\n**Shot list for TikTok Shop:**\n1. Thumbnail: High-contrast flat lay of all 5 bands on black background with \"5 resistance levels\" overlay — readable at small size\n2. Lifestyle: Woman using lightest band for shoulder warm-up, natural home setting\n3. Difficulty infographic: Color → resistance level → recommended exercise type\n4. Stretch test: Demonstrating elastic quality by stretching band\n5. Before/after use: \"Day 1\" vs. \"Week 8\" framing (aspirational outcome)\n\n**Video (45 seconds):**\n- Hook: \"I spent $200 on gym equipment before realizing I just needed this $18 set\"\n- Problem: Gym not accessible, equipment bulky\n- Reveal: Unboxing all 5 bands\n- Demo: 3 exercises using different resistance levels\n- Result: \"Using 3x/week for 8 weeks, noticed real shoulder definition\"\n- CTA: \"Link in bio — also works as a beginner home gym starter pack\"\n\n## Common Mistakes\n\n1. **Using one set of photos across all platforms** — Amazon requires white background heroes; TikTok rewards authentic lifestyle content. Same photos used everywhere means underperforming on every platform.\n\n2. **No scale reference** — \"Smaller than expected\" is one of the top return reasons across all categories. At least 2 shots should show the product's real-world size.\n\n3. **Lifestyle models who don't match the buyer** — A 22-year-old fitness model selling a product to 45-year-old women signals misalignment. Buyers should see themselves in the lifestyle shots.\n\n4. **Infographics that repeat the bullet points** — Infographics should communicate what text can't: visual proof, scale, comparisons, step-by-step processes. Don't recreate the listing text in a graphic.\n\n5. **Hero image that doesn't show the full product** — Crops, extreme close-ups, or angled shots as hero images reduce click-through rates. The hero should show the complete product in its primary form.\n\n6. **Over-produced lifestyle that hides the product** — Expensive lifestyle shoots where the product is a prop in a beautiful environment often underperform against straightforward product-focused images.\n\n7. **No platform compliance check before the shoot** — Discovering after shooting that your main image doesn't meet Amazon's requirements (non-white background, text overlay, mannequin) means a reshoot.\n\n8. **Missing color variant photos** — If you have 5 colors but only photograph 3, the unshot variants consistently underperform. Every variant needs at minimum a hero shot.\n\n9. **Ignoring return data when building shot list** — Return reason reports are the highest-signal input for what photos to add. Not using them means your shot list won't fix the conversion issues that actually exist.\n\n10. **No video content on TikTok Shop** — Video is algorithmically prioritized on TikTok Shop. A listing without video is structurally disadvantaged before the photos are even considered.\n\n## Resources\n\n- [Output Template](references/output-template.md) — Photography brief template\n- [Shot List by Category](references/shot-list-by-category.md) — Pre-built shot lists for 12 product categories\n- [Platform Image Specs](references/platform-image-specs.md) — Technical requirements for all major platforms\n- [Quality Checklist](assets/quality-checklist.md) — Pre-shoot and post-production review checklist\n\nFile v1.1.0:_meta.json\n\n{\n  \"ownerId\": \"kn70fv0ehp50emedet9tx3fekd82pw3b\",\n  \"slug\": \"product-photo-guide\",\n  \"version\": \"1.1.0\",\n  \"publishedAt\": 1780670763829\n}\n\nFile v1.1.0:output-template.md\n\n# Photography Brief Template\n\n## Project Overview\n- **Product name:** \n- **SKUs / variants:** \n- **Platform targets:** Amazon / Shopify / TikTok Shop / Shopee / Other\n- **Shoot date:** \n- **Photographer / studio:** \n- **Deliverable format:** JPEG / PNG / RAW+edited / Layered PSD\n\n## Purchase Objection Analysis\nTop 3 objections to address visually:\n1. \n2. \n3. \n\n## Hero Image Specifications\n- **Background:** Pure white (#FFFFFF) / Brand color: ___ / Natural setting\n- **Product orientation:** Front-facing / 3/4 angle / Top-down\n- **Fill frame:** 85%+ / 70%+ / Other\n- **Minimum resolution:** 2000×2000px\n- **Special requirements:** (Amazon: no text, no logos except on product)\n\n## Shot List\n\n| # | Shot name | Description | Props | Model? | Platform target | Objection addressed |\n|---|---|---|---|---|---|---|\n| 1 | Hero | | None | No | All | — |\n| 2 | Size reference | | Hand / ruler / household object | Optional | All | Size/scale uncertainty |\n| 3 | Lifestyle 1 | | | Yes | DTC/TikTok | — |\n| 4 | Infographic 1 | | N/A | No | Amazon/Shopify | |\n| 5 | Detail/texture | | | No | All | Material quality concern |\n| 6 | | | | | | |\n| 7 | | | | | | |\n| 8 | | | | | | |\n\n## Model Direction (if applicable)\n- **Age range:** \n- **Demographics:** \n- **Styling:** Natural / Brand wardrobe / Specific items: ___\n- **Expression:** Genuine use / Lifestyle / Action\n- **Setting:** Home / Outdoor / Studio / Office\n\n## Infographic Briefs\n\n### Infographic 1: [Type — feature callout / specs / comparison / how-to]\n- Callout 1: \n- Callout 2: \n- Callout 3: \n- Background: White / Brand color\n- Text style: Use [brand font] / Standard sans-serif\n\n### Infographic 2: [Type]\n- Callout 1: \n- Callout 2: \n- Callout 3: \n\n## Video Brief (if applicable)\n- **Duration target:** 15 / 30 / 45 / 60 seconds\n- **Hook (first 3 seconds):** \n- **Key features to demonstrate:** \n- **Thumbnail frame description:** \n- **Platform:** TikTok / YouTube / Shopify / Amazon\n\n## Brand Guidelines\n- **Primary colors:** \n- **Infographic accent color:** \n- **Font for overlays:** \n- **Logo required in images:** Yes / No\n\n## Deliverables Checklist\n- [ ] Hero images (1 per variant)\n- [ ] Lifestyle shots\n- [ ] Scale reference shot\n- [ ] Infographic 1\n- [ ] Infographic 2\n- [ ] Detail/texture close-up\n- [ ] Flat lay / box contents\n- [ ] Video thumbnail\n- [ ] Video (raw + edited)\n- [ ] Color variant comparison image\n\nFile v1.1.0:platform-image-specs.md\n\n# Platform Image Technical Specifications\n\n## Amazon\n\n### Main Image (MAIN)\n- **Background:** Pure white (#FFFFFF only) — no exceptions\n- **Minimum resolution:** 1000px on longest side (2000px+ recommended for zoom)\n- **Maximum file size:** 10MB\n- **File types:** JPEG, PNG, GIF, TIFF\n- **Product fill:** 85%+ of frame\n- **Restrictions:** No text, logos (except on product itself), watermarks, graphics, mannequin\n- **Restrictions (apparel):** No hangers; mannequin allowed if ghost-mannequin effect applied\n\n### Additional Images (PT01–PT08)\n- Same resolution and file size requirements\n- Text overlays allowed\n- Lifestyle shots allowed\n- Maximum 9 images total (main + 8 additional)\n- A+ Content adds additional image gallery slots\n\n### Amazon A+ Content\n- Module-specific dimensions — varies by module type\n- Hero image modules: 970×600px or 1464×600px\n- Standard comparison chart module: 1500×600px\n- JPEGs under 2MB per image for fastest loading\n\n---\n\n## Shopify\n\n### Product Images\n- **Recommended resolution:** 2048×2048px (Shopify uses this for zoom)\n- **Minimum resolution:** 800×800px\n- **Maximum file size:** 20MB\n- **File types:** JPEG, PNG, GIF, WebP\n- **Aspect ratio:** 1:1 (square) recommended; Shopify themes can handle 3:4 portrait\n- **Background:** No restriction — matches brand aesthetic\n\n### Collections / Category Images\n- **Recommended:** 2048×2048px or wider (3000px width for banners)\n- **Aspect ratio varies by theme** — check your specific theme documentation\n\n### Technical Notes\n- Shopify auto-compresses on upload — original should be highest quality available\n- WebP format provides smallest file size at equivalent quality; Shopify converts automatically\n- ALT text on all product images required for SEO and accessibility\n\n---\n\n## TikTok Shop\n\n### Product Images\n- **Minimum resolution:** 500×500px (800×800px+ recommended)\n- **Maximum file size:** 5MB per image\n- **File types:** JPEG, PNG\n- **Maximum images:** 9 per listing\n- **First image:** White background or visually clean background preferred by algorithm\n- **Recommended:** Multiple lifestyle images over studio-only sets\n\n### Cover Image (Main Thumbnail)\n- **Displays at:** Approximately 200×200px in feed; 600×600px on product page\n- **Test at:** 200px width — must be instantly readable and visually striking\n- **High contrast recommended:** Product must stand out at small sizes\n\n### Video Requirements\n- **Format:** MP4, MOV\n- **Aspect ratio:** 9:16 (vertical) strongly preferred; 1:1 acceptable\n- **Minimum resolution:** 720×1280px\n- **Duration:** 10–60 seconds (15–30 seconds performs best for product listings)\n- **File size:** Max 500MB\n- **Note:** First 3 seconds determine watch-through rate — hook must be immediate\n\n---\n\n## Shopee\n\n### Product Images\n- **Minimum resolution:** 500×500px\n- **Recommended:** 1024×1024px+\n- **Maximum file size:** 2MB per image\n- **File types:** JPEG, PNG\n- **Background:** White background required for first image in most categories\n- **Maximum images:** 9 per listing\n- **Text overlays:** Widely used and accepted on Shopee (unlike Amazon)\n- **Infographic style:** Heavy use of text callouts and color blocks performs well in SEA market\n\n### Video\n- **Format:** MP4\n- **Maximum duration:** 60 seconds\n- **Maximum size:** 30MB\n- **Aspect ratio:** 1:1 preferred\n\n---\n\n## Lazada\n\n### Product Images\n- **Minimum resolution:** 500×500px\n- **Recommended:** 2000×2000px\n- **First image:** White background required\n- **File types:** JPEG, PNG\n- **Maximum images:** 8 per listing\n- **Text overlays:** Permitted on supplementary images\n\n---\n\n## Instagram Shopping\n\n### Product Images\n- **Format:** JPEG, PNG\n- **Minimum resolution:** 500×500px\n- **Recommended:** 1080×1080px (square) or 1080×1350px (portrait)\n- **Max file size:** 8MB\n- **Note:** Images should work as standalone social content — both product-focused and lifestyle\n\n---\n\n## General Image Optimization Notes\n\n### Resolution Planning\n- Always shoot at maximum camera resolution\n- Edit at full resolution; export compressed for web\n- Keep master files in RAW or TIFF for future re-export to different specs\n\n### Color Space\n- Export all product images in **sRGB** color space\n- Amazon and Shopify both render sRGB correctly\n- Adobe RGB images can appear desaturated on some displays/platforms\n\n### File Naming Convention\n- Include SKU, variant, and shot number: `SKU-001_BLACK_HERO.jpg`\n- Consistent naming enables automated uploads and reduces errors across platform accounts\n\n### Compression Settings\n- JPEG quality: 85–90% for web upload (imperceptible quality loss, significant size reduction)\n- WebP (Shopify): Shopify auto-converts; no action needed\n- PNG: Use only for images requiring transparency (product cutouts)\n\nFile v1.1.0:quality-checklist.md\n\n# Product Photo Guide Quality Checklist\n\n## Pre-Shoot Planning\n- [ ] Competitive audit completed (top 5 listings' shot lists analyzed)\n- [ ] Purchase objections mapped to visual solutions (return data, reviews reviewed)\n- [ ] Platform-specific requirements noted for all target platforms\n- [ ] Shot list created with: shot #, name, description, props, model Y/N, platform target\n- [ ] Every top 3 purchase objection has at least one visual solution in the shot list\n- [ ] Scale/size reference included in shot list (minimum 2 shots)\n- [ ] Infographic briefs written before shoot day (callouts decided in advance)\n- [ ] Photography brief shared with photographer at least 3 days before shoot\n- [ ] Props and model confirmed\n\n## Hero Image Requirements\n- [ ] White background confirmed for Amazon listings (#FFFFFF)\n- [ ] Product fills 85%+ of frame in hero shot\n- [ ] Minimum resolution target: 2000×2000px\n- [ ] No text overlays planned for Amazon hero image\n- [ ] No mannequin (or ghost mannequin applied in post) for Amazon apparel\n- [ ] Hero shows complete product in primary state (not a detail or crop)\n\n## Shot Coverage\n- [ ] Hero shot (clean background, full product)\n- [ ] 3/4 or alternative angle shot\n- [ ] Scale/size reference shot (hand, ruler, common object)\n- [ ] Lifestyle in-use shot\n- [ ] Feature callout / infographic (at least 1)\n- [ ] Close-up / texture / material detail shot\n- [ ] Box contents or flat lay\n- [ ] All color/size variants have minimum hero shot\n- [ ] Video thumbnail shot (if video planned)\n\n## Infographic Quality\n- [ ] Maximum 3 callouts per infographic\n- [ ] Numbers used over vague claims (\"320 GSM\" not \"premium quality\")\n- [ ] Each callout addresses a specific purchase concern or objection\n- [ ] Text is readable at 200px thumbnail width (test this)\n- [ ] Brand colors and fonts consistent\n- [ ] No infographic that merely replicates the bullet points in visual form\n\n## Post-Production\n- [ ] All images exported in sRGB color space\n- [ ] File sizes within platform limits (Amazon: 10MB; TikTok: 5MB; Shopee: 2MB)\n- [ ] File naming convention applied (SKU_COLOR_SHOT#.jpg)\n- [ ] Resolution meets platform requirements for each target platform\n- [ ] Master files retained at full resolution for future re-export\n\n## Platform Compliance\n- [ ] Amazon: white background hero confirmed\n- [ ] Amazon: no text/graphics/watermarks on hero image\n- [ ] TikTok: first image high-contrast and readable at 200px\n- [ ] TikTok: video in 9:16 vertical format\n- [ ] Shopee/Lazada: white background first image\n- [ ] All images reviewed against platform-specific restriction lists\n\n## Performance Tracking Setup\n- [ ] Pre-launch conversion rate baseline recorded\n- [ ] Return rate \"not as described\" baseline recorded\n- [ ] A/B test plan for hero image (if platform supports)\n- [ ] Review alert set for any new 1-star review mentioning photo expectations\n- [ ] 90-day review date scheduled to assess photo performance vs. return rate and CTR\n\nFile v1.1.0:shot-list-by-category.md\n\n# Shot List by Product Category\n\n## Apparel & Footwear\n\n### Must-have shots\n1. Hero: Ghost mannequin or flat lay, white background\n2. On-model front view (full body or cropped appropriately)\n3. On-model back view\n4. Close-up: fabric texture / material detail\n5. Size chart infographic with model measurement callout (\"Model is 5'7\", 130lbs, wearing size M\")\n6. Detail shot: zipper / buttons / seams / logo\n7. Outfit styling shot (multiple ways to wear)\n8. Color variants: all colors on same consistent background\n\n### Category-specific additions\n- Activewear: stretch/movement shot, sweat-wicking infographic\n- Footwear: sole shot, side profile, heel height measurement\n- Outerwear: lifestyle in weather conditions (rain, cold)\n- Swimwear: water/pool setting lifestyle\n\n---\n\n## Kitchen Appliances & Gadgets\n\n### Must-have shots\n1. Hero: White background, product assembled/ready-to-use\n2. In-use lifestyle: food being prepared, person using the tool\n3. Disassembled parts flat lay: shows everything in the box\n4. Dimensions infographic with measurements in inches + cm\n5. Compatibility shot: on induction/gas/electric stove (if applicable)\n6. Close-up: cooking surface, material, any key feature\n7. Results shot: finished food/dish (aspirational outcome)\n8. Storage shot: folded/stored compact (if applicable)\n\n### Category-specific additions\n- Knives: edge close-up, slicing in action, handle grip\n- Bakeware: baked result, oven temperature rating callout\n- Coffee equipment: brewing process, coffee result\n\n---\n\n## Electronics & Tech Accessories\n\n### Must-have shots\n1. Hero: White or gradient background, product at 3/4 angle\n2. In-use shot: connected to/used with primary compatible device\n3. Compatibility infographic: list of compatible devices\n4. Size reference: held in hand, next to common object\n5. Feature callout infographic: labeled diagram of buttons/ports\n6. Cable/accessories included flat lay\n7. Charging or power infographic: battery life, charge time\n8. Color/finish variants: same angle, all options\n\n### Category-specific additions\n- Audio: frequency response or driver specs infographic\n- Phone cases: drop test certification callout, raised edge detail\n- Cables: braided material close-up, connector close-up\n\n---\n\n## Beauty & Personal Care\n\n### Must-have shots\n1. Hero: Product on white or gradient background, label facing front\n2. Texture/formula shot: product dispensed on surface showing consistency\n3. Ingredient callout infographic: key active ingredients with benefit\n4. Before/after: results on skin/hair (use real model, not digital manipulation)\n5. On-skin application step-by-step\n6. Full range lifestyle: product among other similar products in routine\n7. Close-up: packaging detail, pump/applicator\n\n### Category-specific additions\n- Skincare: skin texture close-up (pores, glow), absorption shot\n- Haircare: hair before vs. after, hair type suitability callout\n- Makeup: swatch shot on different skin tones\n\n---\n\n## Fitness & Sports Equipment\n\n### Must-have shots\n1. Hero: Equipment assembled, white or clean background\n2. In-use demonstration: target muscle group being worked\n3. Dimensions infographic: assembled size and storage/folded size\n4. Weight capacity callout: \"Supports up to 300 lbs\"\n5. Exercise guide infographic: 4–6 exercises possible with this equipment\n6. Detail shot: grips, resistance bands, adjustment mechanism\n7. Storage/compact shot: size comparison when stored\n8. Multi-user lifestyle: different body types and fitness levels in use\n\n---\n\n## Baby & Kids\n\n### Must-have shots\n1. Hero: White background, product without child\n2. Age-appropriate use shot: child in correct age range using product\n3. Size reference: relative to child or adult hand\n4. Safety certification callout infographic: certifications earned\n5. Materials infographic: \"BPA-free\", \"non-toxic\" with material labels\n6. Assembly/setup shot: if assembly required\n7. Color/character variants: all options shown\n8. Parent-plus-child lifestyle: parent's experience highlighted\n\n---\n\n## Home Organization & Storage\n\n### Must-have shots\n1. Hero: Product assembled, styled but not over-cluttered\n2. Capacity demo: show how much fits inside / maximum load\n3. Dimensions infographic with interior and exterior measurements\n4. Assembly infographic: step-by-step for products requiring assembly\n5. Before/after: organizing a real space\n6. Multiple-unit arrangement: how units combine or stack\n7. Material close-up: finish quality, texture\n8. Lifestyle: styled in realistic home setting\n\n---\n\n## Pet Products\n\n### Must-have shots\n1. Hero: Product on white, pet not required\n2. Pet in use: correct pet type and size for the product\n3. Size reference: product next to specific breed/size of pet\n4. Materials/safety infographic: non-toxic, machine washable, etc.\n5. Adjustment/customization shot: how to size/adjust\n6. Multiple pets/breeds: showing versatility (if applicable)\n7. Close-up: stitching, clasp, buckle quality detail\n\n---\n\n## Supplements & Vitamins\n\n### Must-have shots\n1. Hero: Product on white, label clearly visible\n2. Ingredient callout infographic: key ingredients + benefits\n3. Serving size / dosage infographic\n4. Third-party certification callout: NSF, Informed Sport, GMP\n5. Lifestyle: active person using product in context\n6. Label close-up: Supplement Facts panel clearly readable\n7. Comparison: serving size vs. competitors or serving cost\n\nNote: Before/after claims require substantiation. Avoid before/after body transformation shots unless clinically supported.\n\n---\n\n## Tools & Hardware\n\n### Must-have shots\n1. Hero: Tool on white background, assembled/ready to use\n2. In-use shot: person using the tool on a project\n3. Specs infographic: blade length, torque specs, battery capacity\n4. Compatibility callout: compatible with / not compatible with\n5. Kit contents flat lay: everything included in the box\n6. Size reference: tool in hand showing grip and scale\n7. Detail shots: key mechanisms, adjustments, safety features\n8. Storage/case: if carrying case included\n\nFile v1.1.0:skill-card.md\n\n## Description:\n\nGenerate platform-specific product photography shot lists and creative direction briefs covering hero images, lifestyle shots, infographics, and video thumbnails that meet marketplace requirements and convert browsers into buyers.\n\nThis skill is ready for commercial/non-commercial use.\n\n## Publisher:\n\n[leooooooow](https://clawhub.ai/user/leooooooow)\n\n### License/Terms of Use:\n\nMIT-0\n\n## Use Case:\n\nEcommerce operators, marketers, photographers, and brand teams use this skill to produce product photography briefs, platform-specific shot lists, infographic direction, and video thumbnail guidance for marketplace listings.\n\n### Deployment Geography for Use:\n\nGlobal\n\n## Known Risks and Mitigations:\n\nRisk: Marketplace image requirements and file limits may change after the guide is published.\n\nMitigation: Verify current requirements directly with each target marketplace before using the guidance operationally.\n\nRisk: Competitive audits, reviews, return data, and support tickets may include data the user is not authorized to use.\n\nMitigation: Use only data sources the user is authorized to access and handle customer information according to the user's privacy and data governance requirements.\n\n## Reference(s):\n\n- [Product Photo Guide on ClawHub](https://clawhub.ai/leooooooow/skills/product-photo-guide)\n- [Publisher Profile: leooooooow](https://clawhub.ai/user/leooooooow)\n- [Photography Brief Template](artifact/output-template.md)\n- [Platform Image Technical Specifications](artifact/platform-image-specs.md)\n- [Product Photo Guide Quality Checklist](artifact/quality-checklist.md)\n- [Shot List by Product Category](artifact/shot-list-by-category.md)\n\n## Skill Output:\n\n**Output Type(s):** [text, markdown, guidance, configuration]\n\n**Output Format:** [Markdown]\n\n**Output Parameters:** [1D]\n\n**Other Properties Related to Output:** [Produces human-readable planning guidance such as shot lists, creative direction briefs, checklists, and platform-specific photography requirements.]\n\n## Skill Version(s):\n\n1.1.0 (source: server release evidence)\n\n## Ethical Considerations:\n\nUsers should evaluate whether this skill is appropriate for their environment, review any generated or modified files before relying on them, and apply their organization's safety, security, and compliance requirements before deployment.\n\nArchive v1.0.0: 3 files, 3853 bytes\n\nFiles: skill-card.md (2130b), SKILL.md (5416b), _meta.json (138b)\n\nFile v1.0.0:SKILL.md\n\n---\nname: product-photo-guide\ndescription: Generate platform-specific product photography shot lists and creative direction briefs covering hero images, lifestyle shots, infographics, and video thumbnails that meet marketplace requirements and convert browsers into buyers.\n---\n\n# Product Photo Guide\n\nMost ecommerce product photos fail not because of camera quality but because sellers shoot without a plan. They miss mandatory marketplace image requirements, skip the lifestyle context shots that drive emotional buying decisions, and forget the infographic overlays that answer sizing and feature questions before the customer scrolls away. This skill generates a complete, platform-aware photography shot list and creative direction brief so every image in your listing earns its slot by either meeting compliance requirements or driving conversion.\n\n## Use when\n\n- You are preparing a product photography shoot and need a detailed shot list tailored to Amazon, TikTok Shop, Shopee, or your own Shopify storefront\n- A listing manager asks \"what images do we need for this new SKU launch to maximize conversion and meet platform guidelines?\"\n- You want creative direction briefs for a photographer or content team that specify angles, props, backgrounds, and text overlay content for each required image slot\n- Your current listings have high impressions but low click-through or add-to-cart rates and you suspect the image stack is underperforming\n\n## What this skill does\n\nThis skill takes your product details, target platform, and listing goals, then generates a structured shot list covering every image slot the platform supports. For each shot, it specifies the image type (hero, lifestyle, scale reference, infographic, comparison, video thumbnail), the creative direction (camera angle, lighting style, background, props, model requirements), text overlay content if applicable, and the technical specifications required by the platform (dimensions, file format, file size limits, white background rules). The skill cross-references current marketplace image policies to ensure compliance and prioritizes shots based on conversion impact research — putting the highest-impact images in the slots shoppers see first. It also flags common photography mistakes specific to your product category, such as reflections on glossy electronics or color accuracy issues with fabric products.\n\n## Inputs required\n\n- **Product name and category** (required): The product you are photographing and its category. Example: \"Stainless steel insulated water bottle, 32oz — Outdoor & Sports\"\n- **Target platform** (required): The marketplace or storefront where images will be used. Example: \"Amazon US main listing\" or \"TikTok Shop\" or \"Shopify product page\"\n- **Number of image slots available** (required): How many images the platform allows or you want to fill. Example: \"7 images + 1 video thumbnail for Amazon\" or \"5 images for TikTok Shop\"\n- **Key selling points** (required): The top 3–5 features or benefits you want the images to communicate. Example: \"double-wall vacuum insulation, leak-proof lid, fits standard cup holders, BPA-free, comes in 8 colors\"\n- **Available resources** (optional): Whether you have access to models, lifestyle locations, or studio equipment. This helps the skill adjust recommendations between DIY and professional setups.\n- **Competitor listing URLs or notes** (optional): If provided, the skill will suggest differentiation angles to make your images stand out from top competitors in the category.\n\n## Output format\n\nThe output is organized as a Production-Ready Shot List document with multiple sections. The first section is a Platform Compliance Checklist summarizing mandatory image requirements (dimensions, backgrounds, restricted content) for your target platform. The second section is the Shot List Table with one row per image slot, containing columns for slot number, image type, subject description, camera angle and framing notes, lighting direction, background specification, props needed, text overlay copy (if infographic), and the specific conversion goal that image serves. The third section provides Detailed Creative Direction Cards for each shot, expanding on mood, styling references, and common mistakes to avoid for that product category. The fourth section is a Technical Specs Summary listing export format, resolution, color profile, and file size targets per platform. If a video thumbnail was requested, a separate thumbnail storyboard section describes the freeze-frame composition and text overlay. The entire brief is designed to be handed directly to a photographer or content studio as a working production document.\n\n## Scope\n\n- Designed for: ecommerce sellers, listing managers, product photographers, and creative teams\n- Platform context: Amazon, TikTok Shop, Shopee, Lazada, Shopify, WooCommerce, and other major marketplaces\n- Language: English\n\n## Limitations\n\n- Does not generate or edit actual photographs — this skill produces the planning documents and creative direction, not the images themselves\n- Platform image policies change periodically; while the skill references current known requirements, always verify against the latest seller guidelines before your shoot\n- Creative direction suggestions are based on general ecommerce conversion best practices and category norms, not A/B test data from your specific listings\n\nFile v1.0.0:_meta.json\n\n{\n  \"ownerId\": \"kn70fv0ehp50emedet9tx3fekd82pw3b\",\n  \"slug\": \"product-photo-guide\",\n  \"version\": \"1.0.0\",\n  \"publishedAt\": 1776388090053\n}\n\nFile v1.0.0:skill-card.md\n\n## Description: <br>\nGenerate platform-specific product photography shot lists and creative direction briefs covering hero images, lifestyle shots, infographics, and video thumbnails that meet marketplace requirements and convert browsers into buyers. <br>\n\nThis skill is ready for commercial/non-commercial use. <br>\n\n## Publisher: <br>\n[leooooooow](https://clawhub.ai/user/leooooooow) <br>\n\n### License/Terms of Use: <br>\nMIT-0 <br>\n\n\n## Use Case: <br>\nEcommerce sellers, listing managers, product photographers, and creative teams use this skill to plan platform-aware product photography shoots and produce handoff-ready creative briefs for marketplace listings. <br>\n\n### Deployment Geography for Use: <br>\nGlobal <br>\n\n## Known Risks and Mitigations: <br>\nRisk: Marketplace image policies can change, so generated platform requirements may be stale. <br>\nMitigation: Verify dimensions, content rules, and file constraints against official seller documentation before a shoot. <br>\nRisk: Product plans, competitor notes, or launch details may contain confidential business information. <br>\nMitigation: Use non-sensitive inputs when possible and avoid pasting credentials or confidential launch data into prompts. <br>\n\n\n## Reference(s): <br>\n- [ClawHub skill page](https://clawhub.ai/leooooooow/product-photo-guide) <br>\n\n\n## Skill Output: <br>\n**Output Type(s):** [Text, Markdown, Guidance] <br>\n**Output Format:** [Markdown production brief with a compliance checklist, shot-list table, creative direction cards, technical specs summary, and optional video-thumbnail storyboard.] <br>\n**Output Parameters:** [1D] <br>\n**Other Properties Related to Output:** [Does not generate or edit photographs; users should verify marketplace image requirements before production.] <br>\n\n## Skill Version(s): <br>\n1.0.0 (source: server release metadata) <br>\n\n## Ethical Considerations: <br>\nUsers should evaluate whether this skill is appropriate for their environment, review any generated or modified files before relying on them, and apply their organization's safety, security, and compliance requirements before deployment. <br>","readmeExcerpt":"Skill: Product Photo Guide Owner: leooooooow Summary: Generate platform-specific product photography shot lists and creative direction briefs covering hero images, lifestyle shots, infographics, and video thumbn... Tags: latest:1.1.0 Version history: v1.1.0 | 2026-06-05T14:46:03.829Z | user Version 1.0.1 — Adds structured guides and resources for product photography planning. - Added new templates: output-template.md","codeSnippets":[],"executableExamples":[],"parameters":null,"dependencies":[],"permissions":[],"extractedFiles":[{"path":"SKILL.md","content":"---\nname: Product Photo Guide\ndescription: Generate platform-specific product photography shot lists and creative direction briefs covering hero images, lifestyle shots, infographics, and video thumbnails that meet marketplace requirements and convert browsers into buyers.\n---\n\n# Product Photo Guide\n\nGenerate platform-specific product photography shot lists and creative direction briefs covering hero images, lifestyle shots, infographics, and video thumbnails that meet marketplace requirements and convert browsers into buyers. Product photography is the highest-leverage creative investment for ecommerce — studies consistently show 75% of buyers rely on product photos to make purchase decisions. Yet most brands either under-invest (blurry mobile photos on white backgrounds) or over-invest (expensive lifestyle shoots that don't communicate the product's key decision-driving specs). This skill produces structured briefs that result in the right shots at the right cost.\n\n## Quick Reference\n\n| Decision | Strong | Acceptable | Weak |\n|---|---|---|---|\n| Shot list source | Defined from conversion data: what photos does the top-ranked competitor have that you don't? | Standard template for the category | Replicate what you have plus a \"better version\" |\n| Hero image | Product-only, white/clean background, fills 85%+ of frame, highest possible resolution | Clean background with slight shadow | Lifestyle or dark background as hero |\n| Infographic priority | Addresses top 3 purchase objections identified from return data and reviews | Shows all features equally | Infographic with only brand claims, no specs |\n| Lifestyle model selection | Matches primary buyer persona demographics exactly | Close demographic match | Model who \"looks professional\" but doesn't match target buyer |\n| Platform compliance | Shot to platform specs before shoot (not cropped afterward) | Cropped to spec post-shoot | One set of photos used across all platforms unmodified |\n| Scale/size reference | Included in at least 2 shots (hand, common object, measurements overlay) | One shot with size reference | Size mentioned only in bullet points |\n| Video thumbnail | Shot specifically for video thumbnail use (clear at 280×157px) | Frame pulled from video | No video content |\n\n## Solves\n\n- High return rates driven by \"not as described\" — products that look different in person than in photos\n- Low conversion rates on product pages despite strong traffic\n- Amazon listing suppressed or disadvantaged because main image doesn't meet white-background requirements\n- TikTok Shop listing underperforming because photos don't stop the scroll\n- Expensive photoshoots that produce beautiful images that don't actually drive purchases\n- New product launches where brand has no photography brief or direction for photographer\n- Inconsistent product image sets across different SKUs or color variants\n\n## Workflow\n\n### Step 1 — Audit Competitor and Category Photography\n\nBefore writing any brief, analyze what phot"},{"path":"_meta.json","content":"{\n  \"ownerId\": \"kn70fv0ehp50emedet9tx3fekd82pw3b\",\n  \"slug\": \"product-photo-guide\",\n  \"version\": \"1.1.0\",\n  \"publishedAt\": 1780670763829\n}"},{"path":"output-template.md","content":"# Photography Brief Template\n\n## Project Overview\n- **Product name:** \n- **SKUs / variants:** \n- **Platform targets:** Amazon / Shopify / TikTok Shop / Shopee / Other\n- **Shoot date:** \n- **Photographer / studio:** \n- **Deliverable format:** JPEG / PNG / RAW+edited / Layered PSD\n\n## Purchase Objection Analysis\nTop 3 objections to address visually:\n1. \n2. \n3. \n\n## Hero Image Specifications\n- **Background:** Pure white (#FFFFFF) / Brand color: ___ / Natural setting\n- **Product orientation:** Front-facing / 3/4 angle / Top-down\n- **Fill frame:** 85%+ / 70%+ / Other\n- **Minimum resolution:** 2000×2000px\n- **Special requirements:** (Amazon: no text, no logos except on product)\n\n## Shot List\n\n| # | Shot name | Description | Props | Model? | Platform target | Objection addressed |\n|---|---|---|---|---|---|---|\n| 1 | Hero | | None | No | All | — |\n| 2 | Size reference | | Hand / ruler / household object | Optional | All | Size/scale uncertainty |\n| 3 | Lifestyle 1 | | | Yes | DTC/TikTok | — |\n| 4 | Infographic 1 | | N/A | No | Amazon/Shopify | |\n| 5 | Detail/texture | | | No | All | Material quality concern |\n| 6 | | | | | | |\n| 7 | | | | | | |\n| 8 | | | | | | |\n\n## Model Direction (if applicable)\n- **Age range:** \n- **Demographics:** \n- **Styling:** Natural / Brand wardrobe / Specific items: ___\n- **Expression:** Genuine use / Lifestyle / Action\n- **Setting:** Home / Outdoor / Studio / Office\n\n## Infographic Briefs\n\n### Infographic 1: [Type — feature callout / specs / comparison / how-to]\n- Callout 1: \n- Callout 2: \n- Callout 3: \n- Background: White / Brand color\n- Text style: Use [brand font] / Standard sans-serif\n\n### Infographic 2: [Type]\n- Callout 1: \n- Callout 2: \n- Callout 3: \n\n## Video Brief (if applicable)\n- **Duration target:** 15 / 30 / 45 / 60 seconds\n- **Hook (first 3 seconds):** \n- **Key features to demonstrate:** \n- **Thumbnail frame description:** \n- **Platform:** TikTok / YouTube / Shopify / Amazon\n\n## Brand Guidelines\n- **Primary colors:** \n- **Infographic accent color:** \n- **Font for overlays:** \n- **Logo required in images:** Yes / No\n\n## Deliverables Checklist\n- [ ] Hero images (1 per variant)\n- [ ] Lifestyle shots\n- [ ] Scale reference shot\n- [ ] Infographic 1\n- [ ] Infographic 2\n- [ ] Detail/texture close-up\n- [ ] Flat lay / box contents\n- [ ] Video thumbnail\n- [ ] Video (raw + edited)\n- [ ] Color variant comparison image"},{"path":"platform-image-specs.md","content":"# Platform Image Technical Specifications\n\n## Amazon\n\n### Main Image (MAIN)\n- **Background:** Pure white (#FFFFFF only) — no exceptions\n- **Minimum resolution:** 1000px on longest side (2000px+ recommended for zoom)\n- **Maximum file size:** 10MB\n- **File types:** JPEG, PNG, GIF, TIFF\n- **Product fill:** 85%+ of frame\n- **Restrictions:** No text, logos (except on product itself), watermarks, graphics, mannequin\n- **Restrictions (apparel):** No hangers; mannequin allowed if ghost-mannequin effect applied\n\n### Additional Images (PT01–PT08)\n- Same resolution and file size requirements\n- Text overlays allowed\n- Lifestyle shots allowed\n- Maximum 9 images total (main + 8 additional)\n- A+ Content adds additional image gallery slots\n\n### Amazon A+ Content\n- Module-specific dimensions — varies by module type\n- Hero image modules: 970×600px or 1464×600px\n- Standard comparison chart module: 1500×600px\n- JPEGs under 2MB per image for fastest loading\n\n---\n\n## Shopify\n\n### Product Images\n- **Recommended resolution:** 2048×2048px (Shopify uses this for zoom)\n- **Minimum resolution:** 800×800px\n- **Maximum file size:** 20MB\n- **File types:** JPEG, PNG, GIF, WebP\n- **Aspect ratio:** 1:1 (square) recommended; Shopify themes can handle 3:4 portrait\n- **Background:** No restriction — matches brand aesthetic\n\n### Collections / Category Images\n- **Recommended:** 2048×2048px or wider (3000px width for banners)\n- **Aspect ratio varies by theme** — check your specific theme documentation\n\n### Technical Notes\n- Shopify auto-compresses on upload — original should be highest quality available\n- WebP format provides smallest file size at equivalent quality; Shopify converts automatically\n- ALT text on all product images required for SEO and accessibility\n\n---\n\n## TikTok Shop\n\n### Product Images\n- **Minimum resolution:** 500×500px (800×800px+ recommended)\n- **Maximum file size:** 5MB per image\n- **File types:** JPEG, PNG\n- **Maximum images:** 9 per listing\n- **First image:** White background or visually clean background preferred by algorithm\n- **Recommended:** Multiple lifestyle images over studio-only sets\n\n### Cover Image (Main Thumbnail)\n- **Displays at:** Approximately 200×200px in feed; 600×600px on product page\n- **Test at:** 200px width — must be instantly readable and visually striking\n- **High contrast recommended:** Product must stand out at small sizes\n\n### Video Requirements\n- **Format:** MP4, MOV\n- **Aspect ratio:** 9:16 (vertical) strongly preferred; 1:1 acceptable\n- **Minimum resolution:** 720×1280px\n- **Duration:** 10–60 seconds (15–30 seconds performs best for product listings)\n- **File size:** Max 500MB\n- **Note:** First 3 seconds determine watch-through rate — hook must be immediate\n\n---\n\n## Shopee\n\n### Product Images\n- **Minimum resolution:** 500×500px\n- **Recommended:** 1024×1024px+\n- **Maximum file size:** 2MB per image\n- **File types:** JPEG, PNG\n- **Background:** White background required for first image in most categories\n- **Maximum images:** 9 per l"},{"path":"quality-checklist.md","content":"# Product Photo Guide Quality Checklist\n\n## Pre-Shoot Planning\n- [ ] Competitive audit completed (top 5 listings' shot lists analyzed)\n- [ ] Purchase objections mapped to visual solutions (return data, reviews reviewed)\n- [ ] Platform-specific requirements noted for all target platforms\n- [ ] Shot list created with: shot #, name, description, props, model Y/N, platform target\n- [ ] Every top 3 purchase objection has at least one visual solution in the shot list\n- [ ] Scale/size reference included in shot list (minimum 2 shots)\n- [ ] Infographic briefs written before shoot day (callouts decided in advance)\n- [ ] Photography brief shared with photographer at least 3 days before shoot\n- [ ] Props and model confirmed\n\n## Hero Image Requirements\n- [ ] White background confirmed for Amazon listings (#FFFFFF)\n- [ ] Product fills 85%+ of frame in hero shot\n- [ ] Minimum resolution target: 2000×2000px\n- [ ] No text overlays planned for Amazon hero image\n- [ ] No mannequin (or ghost mannequin applied in post) for Amazon apparel\n- [ ] Hero shows complete product in primary state (not a detail or crop)\n\n## Shot Coverage\n- [ ] Hero shot (clean background, full product)\n- [ ] 3/4 or alternative angle shot\n- [ ] Scale/size reference shot (hand, ruler, common object)\n- [ ] Lifestyle in-use shot\n- [ ] Feature callout / infographic (at least 1)\n- [ ] Close-up / texture / material detail shot\n- [ ] Box contents or flat lay\n- [ ] All color/size variants have minimum hero shot\n- [ ] Video thumbnail shot (if video planned)\n\n## Infographic Quality\n- [ ] Maximum 3 callouts per infographic\n- [ ] Numbers used over vague claims (\"320 GSM\" not \"premium quality\")\n- [ ] Each callout addresses a specific purchase concern or objection\n- [ ] Text is readable at 200px thumbnail width (test this)\n- [ ] Brand colors and fonts consistent\n- [ ] No infographic that merely replicates the bullet points in visual form\n\n## Post-Production\n- [ ] All images exported in sRGB color space\n- [ ] File sizes within platform limits (Amazon: 10MB; TikTok: 5MB; Shopee: 2MB)\n- [ ] File naming convention applied (SKU_COLOR_SHOT#.jpg)\n- [ ] Resolution meets platform requirements for each target platform\n- [ ] Master files retained at full resolution for future re-export\n\n## Platform Compliance\n- [ ] Amazon: white background hero confirmed\n- [ ] Amazon: no text/graphics/watermarks on hero image\n- [ ] TikTok: first image high-contrast and readable at 200px\n- [ ] TikTok: video in 9:16 vertical format\n- [ ] Shopee/Lazada: white background first image\n- [ ] All images reviewed against platform-specific restriction lists\n\n## Performance Tracking Setup\n- [ ] Pre-launch conversion rate baseline recorded\n- [ ] Return rate \"not as described\" baseline recorded\n- [ ] A/B test plan for hero image (if platform supports)\n- [ ] Review alert set for any new 1-star review mentioning photo expectations\n- [ ] 90-day review date scheduled to assess photo performance vs. return rate and CTR"}],"languages":[],"docsSourceLabel":"CLAWHUB","editorialOverview":"Generate platform-specific product photography shot lists and creative direction briefs covering hero images, lifestyle shots, infographics, and video thumbn... Skill: Product Photo Guide Owner: leooooooow Summary: Generate platform-specific product photography shot lists and creative direction briefs covering hero images, lifestyle shots, infographics, and video thumbn... 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