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social-media\n  - content-calendar\n  - ecommerce\n  - content-strategy\n  - scheduling\n  - marketing\n  - instagram\n  - tiktok\n  - pinterest\n  - product-launches\n---\n\n# Social Media Calendar\n\n## Introduction\n\nSocial media is the storefront window of modern ecommerce. Every post is an opportunity to attract, engage, and convert, but only when it is part of a deliberate, commercially aligned plan. Random posting wastes creative resources, confuses the brand voice, and leaves revenue on the table during the moments that matter most: product launches, seasonal peaks, and flash sales.\n\nThis skill transforms scattered posting habits into a disciplined content engine. It covers every stage from auditing the current presence and defining content pillars, to mapping commercial milestones, selecting platform-specific formats, writing post briefs, and building a measurement framework. The output is a structured, week-by-week calendar a social media manager can execute immediately.\n\nDesigned for ecommerce brands of all sizes, from solo Shopify sellers to multi-channel retailers coordinating across Instagram, TikTok, Facebook, Pinterest, and X.\n\n---\n\n## Quick Reference\n\n| Aspect | Detail |\n|---|---|\n| **Skill Name** | Social Media Calendar |\n| **Version** | 1.1.0 |\n| **Category** | Ecommerce |\n| **Primary Output** | Structured weekly or monthly content calendar |\n| **Target Users** | Ecommerce brand owners, social media managers, marketing teams |\n| **Platforms Covered** | Instagram, TikTok, Facebook, Pinterest, X |\n| **Planning Horizons** | Weekly, bi-weekly, monthly, quarterly |\n| **Key Inputs** | Brand info, product catalog, commercial calendar, target audience |\n| **Deliverables** | Calendar grid, post briefs, hashtag sets, visual direction notes |\n| **Time to Complete** | 30-60 minutes per month of calendar |\n\n---\n\n## What This Skill Solves\n\n### 1. Inconsistent Posting Frequency\nBrands post in bursts then go silent. Algorithms penalize inconsistency and audiences lose trust. A structured calendar enforces a sustainable cadence.\n\n### 2. No Content Mix Strategy\nAccounts that post only product photos with discount codes lose followers. A proper mix balances educational, entertaining, promotional, community, and UGC content.\n\n### 3. Missed Seasonal Opportunities\nBlack Friday, Valentine's Day, back-to-school: these windows drive outsized revenue but require content planned weeks ahead. Without a forward-looking calendar, brands scramble with last-minute posts.\n\n### 4. Platform Mismatch\nContent that works on Instagram fails on TikTok or Pinterest. Aspect ratios, caption lengths, and audience expectations differ drastically. A platform-aware calendar prevents wasted effort.\n\n### 5. No Commercial Alignment\nPosts that do not tie to business objectives are noise. Every piece of content should serve a purpose: awareness for a new line, traffic to a landing page, or warming up an audience before a sale.\n\n### 6. Content Fatigue and Creative Burnout\nThe daily \"what do I post?\" question leads to decision fatigue and repetitive content. A pre-planned calendar with briefs removes the guesswork.\n\n### 7. No Measurement Framework\nPosting without tracking what works means the brand never improves. A calendar with KPIs and review cadences ensures each month builds on lessons from the last.\n\n---\n\n## Step-by-Step Workflow\n\n### Step 1: Audit Current Social Presence\n\nReview each platform account and document:\n- **Account health**: follower count, engagement rate, growth trend (90 days)\n- **Posting frequency**: average posts per week, most/least active days\n- **Content performance**: top 5 posts by engagement, reach, and saves\n- **Audience demographics**: age, gender, location, active hours\n- **Competitor snapshot**: 2-3 competitors' frequency, content mix, engagement\n\n### Step 2: Define Content Pillars\n\nEstablish 4-6 recurring themes:\n1. **Product Spotlight**: hero shots, feature highlights, new arrivals\n2. **Educational**: how-to guides, styling tips, care instructions\n3. **Behind the Scenes**: production, team, packing orders, sourcing\n4. **Community / UGC**: customer photos, reviews, unboxing videos\n5. **Lifestyle**: aspirational imagery, mood boards, seasonal aesthetics\n6. **Promotional**: sales, discount codes, flash sales, launch countdowns\n\nDefine each with a description, target frequency, and primary platform.\n\n### Step 3: Map the Commercial Calendar\n\nOverlay milestones onto a timeline:\n- Product launches (drops, collections, collaborations)\n- Sales events (BFCM, Prime Day, flash sales)\n- Holidays (Valentine's, Mother's Day, Christmas, etc.)\n- Cultural moments (back-to-school, Earth Day, awareness months)\n\nNote each date, lead-up window, event window, and follow-up window.\n\n### Step 4: Plan the Content Mix\n\nAssign pillars and formats to each weekday:\n\n| Day | Pillar | Format | Platform |\n|---|---|---|---|\n| Monday | Educational | Carousel or Reel | Instagram, Pinterest |\n| Tuesday | Product Spotlight | Feed Photo or Video | Instagram, Facebook |\n| Wednesday | Community / UGC | Story or Repost | Instagram, TikTok |\n| Thursday | Behind the Scenes | Reel or TikTok | TikTok, Instagram |\n| Friday | Promotional | Feed Post or Story | All platforms |\n| Saturday | Lifestyle | Pin or Carousel | Pinterest, Instagram |\n| Sunday | Engagement | Story Poll or Thread | Instagram, X |\n\nDuring launch weeks, shift toward promotional while keeping at least 60% non-promotional.\n\n### Step 5: Create the Weekly Schedule\n\nFill the calendar grid with: date, platform(s), pillar, content type, topic/hook, caption brief, visual direction, CTA, hashtag set, and posting time. See `references/output-template.md` for the full format.\n\n### Step 6: Write Post Briefs\n\nExpand each entry into an executable brief: post objective, key message, caption outline, visual requirements, cross-posting adaptations, and approval status.\n\n### Step 7: Build the Measurement Framework\n\n- **KPIs by pillar**: engagement rate, CTR, save rate, reach\n- **Weekly review**: every Friday, 15 minutes, note over/under-performers\n- **Monthly retrospective**: compare against targets, identify top themes, adjust next month\n- **Commercial metrics**: social-attributed revenue, link clicks, code redemptions\n\n---\n\n## Full Examples\n\n### Example 1: Home Decor Brand — 4-Week Holiday Calendar\n\n**Brand**: Ember & Oak — candles, ceramics, woven textiles. Instagram (45K), Pinterest (22K), Facebook (12K). Goal: drive holiday gift purchases in December.\n\n**Key Moments**: Gift Guide launch (Dec 1), Flash Sale (Dec 12-13), Last-Chance Shipping (Dec 18), Boxing Day (Dec 26).\n\n**Pillars**: Product Spotlight, Gift Guide, Behind the Scenes, Customer Stories, Seasonal Lifestyle, Promotional.\n\n**Week 1 (Dec 1-7): Gift Guide Launch**\n\n| Day | Platform | Format | Topic | CTA |\n|---|---|---|---|---|\n| Mon | IG, Pinterest | Carousel (10) | Holiday Gift Guide: 20 Ideas Under $75 | Save, link in bio |\n| Tue | Instagram | Reel (30s) | Bestselling candle close-up with crackling audio | Shop now |\n| Wed | Instagram | Story Series (5) | Customer holiday decor setups | Tag us |\n| Thu | TikTok, IG | Reel/TikTok (45s) | Packing 200 orders time-lapse | Follow for BTS |\n| Fri | IG, Facebook | Carousel (5) | Gifts for---\nname: Social Media Calendar\nversion: 1.1.0\ndescription: Build weekly or monthly social media content calendars for ecommerce brands, aligned with product launches, holidays, Her: Top 5 | Tap to shop |\n| Sat | Pinterest | Pin (1000x1500) | Winter Tablescape styling ideas | Save and shop |\n| Sun | Instagram | Story Poll | Which gift set to restock? | Vote now |\n\n**Week 2 (Dec 8-14): Flash Sale**\n\n| Day | Platform | Format | Topic | CTA |\n|---|---|---|---|---|\n| Mon | Instagram | Carousel (7) | Candle Care 101 | Save for later |\n| Tue | IG, Facebook | Carousel (5) | Gifts for Him: Top 5 | Tap to shop |\n| Wed | Instagram | Story + Feed | Flash Sale teaser | Turn on notifications |\n| Thu | TikTok, IG | Reel/TikTok (30s) | Team prepping for sale | Stay tuned |\n| Fri | All | Feed + Stories + Pin | Flash Sale LIVE: 25% off, code HOLIDAY25 | Shop now |\n| Sat | IG, Facebook | Story + Feed | Flash Sale final hours | Last chance |\n| Sun | Instagram | Repost + Story | Customer flash sale hauls | Share your haul |\n\n**Weeks 3-4**: Shipping deadline urgency, gift card pivot, Boxing Day clearance, year-in-review.\n\n**Targets**: 4.5% IG engagement rate, 2,500 Pinterest clicks, $18K social-attributed revenue.\n\n---\n\n### Example 2: Fitness Apparel — Monthly Launch Calendar\n\n**Brand**: VoltFit — performance leggings, sports bras, shorts. Instagram (120K), TikTok (85K), Facebook (30K). Goal: launch \"Spring Surge\" collection Mar 15, $50K first-week revenue.\n\n**Phases**: Teaser (Mar 1-7), Influencer Seeding (Mar 8-14), Launch (Mar 15-21), Sustain (Mar 22-31).\n\n**Phase 1: Teaser (Mar 1-7)**\n\n| Day | Platform | Format | Topic | CTA |\n|---|---|---|---|---|\n| Sat 1 | IG, TikTok | Reel/TikTok (20s) | Color swatch reveal, no full product | Guess the palette |\n| Mon 3 | Instagram | Carousel (3) | Design sketch progression, blurred product | Coming 3.15 |\n| Wed 5 | TikTok | TikTok (30s) | Fabric stretch test close-up | Follow for reveal |\n| Fri 7 | IG, Facebook | Feed + Story | Collection name reveal: SPRING SURGE | Save the date |\n\n**Phase 2: Influencer Seeding (Mar 8-14)**\n\nSix influencers receive early product on a staggered schedule. Brand reposts to Stories, creates a \"First Look\" highlight, and continues workout Reels with blurred glimpses. Early access email sign-up launches Mar 13.\n\n**Phase 3: Launch (Mar 15-21)**\n\nMulti-platform blitz: IG Reel (lookbook), TikTok (try-on haul), Facebook (link post), Pinterest (product Pins). All-day Stories with countdown, order reactions, and BTS. Post-launch: styling Reels, workout challenges, restock updates.\n\n**Phase 4: Sustain (Mar 22-31)**\n\nNormal cadence with Spring Surge integrated. UGC takes center stage. \"Complete the Set\" bundle promo Mar 25. Month closes with community stats recap.\n\n**Targets**: 500K launch-day IG reach, 1M TikTok views, $50K social revenue, +8K IG followers.\n\n---\n\n## 10 Common Mistakes\n\n1. **No commercial calendar overlay** — posts that do not support launches or sales waste prime windows\n2. **Ignoring platform formatting** — same image everywhere without adapting ratios or caption length\n3. **Over-promoting** — more than 30% promotional content kills engagement; maintain 80/20 value-to-promo ratio\n4. **No content batching** — daily creation leads to inconsistent quality; batch shoots and copy sessions\n5. **Vague post briefs** — \"post about new product\" is not actionable; specify hook, visual, caption, CTA\n6. **Stale hashtag sets** — identical hashtags every post signals spam; rotate 5-8 sets by pillar\n7. **Ignoring Stories** — ephemeral content drives engagement and suits time-sensitive promos\n8. **Wrong posting times** — schedule based on audience analytics, not team convenience\n9. **No flex slots** — rigid calendars miss trending moments; leave 1-2 open slots per week\n10. **No performance review** — weekly 15-minute reviews and monthly retrospectives drive continuous improvement\n\n---\n\n## Resources\n\n### Internal References\n- `references/output-template.md` — Structured output template for the content calendar\n- `references/content-strategy-guide.md` — Content pillars, platform best practices, seasonal planning\n- `references/platform-specs-reference.md` — Dimensions, character limits, algorithm signals by platform\n- `assets/quality-checklist.md` — 50+ item quality checklist for calendar review\n\n### Recommended Tools\n- **Scheduling**: Later, Hootsuite, Buffer, Sprout Social, Meta Business Suite\n- **Design**: Canva, Adobe Express, CapCut\n- **Analytics**: platform-native insights, Google Analytics 4, Sprout Social\n- **Hashtag Research**: Flick, Hashtag Expert, RiteTag\n- **Trend Monitoring**: TikTok Creative Center, Google Trends, Pinterest Trends\n\nFile v1.1.0:_meta.json\n\n{\n  \"ownerId\": \"kn70fv0ehp50emedet9tx3fekd82pw3b\",\n  \"slug\": \"social-media-calendar\",\n  \"version\": \"1.1.0\",\n  \"publishedAt\": 1779212386463\n}\n\nFile v1.1.0:references/content-strategy-guide.md\n\n# Content Strategy Guide for Ecommerce Social Media\n\nStrategic foundation for building effective social media calendars: content pillars, platform best practices, timing, and seasonal planning.\n\n---\n\n## Content Pillar Framework\n\n### Pillar 1: Educational / Value-Add (20-25% of content)\nPositions the brand as an authority. Builds trust before asking for a purchase.\n\n**Ideas**: How-to tutorials, comparison guides, myth-busting, ingredient/material breakdowns, care instructions, FAQ compilations.\n**Best Formats**: Carousels, short-form video tutorials, infographic Pins, X threads.\n\n### Pillar 2: Entertaining (15-20%)\nDrives shares and introduces the brand to new audiences through humor and trend participation.\n\n**Ideas**: Niche memes, trending audio Reels/TikToks, satisfying process videos, \"expectation vs. reality,\" interactive challenges.\n**Best Formats**: Reels (15-30s), TikTok, Stories with stickers, meme-format posts.\n\n### Pillar 3: Promotional (15-20%, never exceed 30%)\nDirectly drives sales. Must be compelling, urgent, and clear.\n\n**Ideas**: New product announcements, sale countdowns, bundle deals, flash sales, free shipping, restock alerts.\n**Best Formats**: Feed posts with strong graphics, Stories with countdown stickers, Pins with price overlay, Facebook link posts.\n\n### Pillar 4: Community and UGC (15-20%)\nLeverages social proof. Real customers are more trusted than brand messaging.\n\n**Ideas**: Customer photo reposts, review highlights, unboxing videos, testimonial graphics, community milestones, ambassador features.\n**Best Formats**: Story reposts, feed compilations, Reel compilations, review carousels.\n\n### Pillar 5: Behind the Scenes (10-15%)\nHumanizes the brand and builds emotional connection.\n\n**Ideas**: Production process, team introductions, order packing, design sketches to final product, workspace tours.\n**Best Formats**: Reels (30-60s), TikTok, Stories series, time-lapse video.\n\n### Pillar 6: Lifestyle and Inspiration (10-15%)\nCreates aspirational associations with products naturally integrated.\n\n**Ideas**: Styled product photography, mood boards, \"a day with [product],\" seasonal aesthetics, complementary brand collabs.\n**Best Formats**: High-quality feed photos, Pinterest Pins, carousel mood boards, cinematic Reels.\n\n---\n\n## Platform-Specific Best Practices\n\n### Instagram\n- **Reels**: Prioritize for reach (algorithm surfaces to non-followers). 3-5/week, 15-45s, trending audio, add subtitles.\n- **Carousels**: 1.4x more reach than single images. 7-10 slides with a strong hook on slide 1.\n- **Stories**: 3-7/day with interactive stickers (polls, quizzes, sliders) for engagement signals.\n- **Shop**: Tag products in every relevant post to reduce purchase friction.\n- **Hashtags**: 5-15 per post. Mix branded (1-2), niche 10K-500K (5-8), discovery 500K-5M (3-5). Rotate sets.\n- **Frequency**: 4-7 feed posts/week, 3-5 Reels/week, daily Stories.\n\n### TikTok\n- **Authenticity**: Raw, genuine content outperforms overproduced videos.\n- **Hook in first second**: Text overlay on the opening frame, strong visual or verbal hook.\n- **Trending sounds**: Monitor TikTok Creative Center. Adapt trends to the brand, not the brand to trends.\n- **TikTok Shop**: Link products directly in videos. Use product showcase features.\n- **Comments**: Reply with video responses for engagement flywheel.\n- **Hashtags**: 3-5 targeted. One branded, one niche, one trending.\n- **Frequency**: 3-7/week. Consistency over volume.\n\n### Facebook\n- **Link posts**: Still generate meaningful click-through traffic to product pages and blogs.\n- **Native video**: Upload directly (not shared from IG). Under 3 minutes performs best.\n- **Groups**: Powerful for community loyalty. Post exclusive content and early access.\n- **Hashtags**: 0-3 maximum; minimal impact on Facebook.\n- **Frequency**: 3-5/week.\n\n### Pinterest\n- **SEO-first**: Pin titles and descriptions need keywords. Use Pinterest search suggest and Trends tool.\n- **Vertical format**: 2:3 ratio (1000x1500px). Horizontal images underperform significantly.\n- **Text overlay**: Clear, readable text explaining what the viewer will find.\n- **Rich Pins**: Enable for products. Auto-syncs price and availability.\n- **Idea Pins**: Multi-page format for tutorials and styling guides.\n- **Frequency**: 5-15 Pins/day. Steady pinning beats batched bursts.\n\n### X (Twitter)\n- **Conversational tone**: Rewards personality, timely commentary, and hot takes.\n- **Threads**: Use for detailed product stories or educational content.\n- **Visual tweets**: Images or video significantly outperform text-only.\n- **Hashtags**: 1-2 maximum. More reduces engagement.\n- **Frequency**: 1-3 posts/day. Engagement (replies, quotes) is equally important.\n\n---\n\n## Optimal Posting Times\n\n| Platform | Best Days | Best Times (EST) |\n|---|---|---|\n| Instagram | Tue, Wed, Thu | 9-11 AM, 1-2 PM |\n| TikTok | Tue, Thu, Fri | 7-9 AM, 12-3 PM, 7-9 PM |\n| Facebook | Wed, Thu, Fri | 9-11 AM, 1-3 PM |\n| Pinterest | Sat, Sun, Fri | 8-11 PM, 2-4 PM |\n| X | Mon, Tue, Wed | 8-10 AM, 12-1 PM |\n\nAlways override with brand-specific audience analytics after 2-4 weeks of data.\n\n---\n\n## The 80/20 Value-to-Promotion Ratio\n\nAt least 80% of content should provide value without directly selling. No more than 20% should be overtly promotional.\n\n**Why**: Algorithms reward engagement (value content generates saves, shares, comments). Audiences unfollow constant sales pitches. When promotional content appears, it performs better because trust is established.\n\n**During launches/sales**: Temporarily shift to 60/40 or 50/50, then immediately return to normal ratios.\n\n**Blending**: The best promotional posts also deliver value. A \"new arrivals\" post doubles as a styling guide. A sale announcement includes a curated gift guide.\n\n---\n\n## Seasonal Planning Methodology\n\n### Quarterly (90 Days Out)\nMap all major commercial moments: holidays, launches, sales events, industry moments. Assign a monthly theme (e.g., January = \"New Year, New [Category]\").\n\n### Monthly (30 Days Out)\nBuild the detailed weekly calendar. Write briefs for weeks 1-2. Schedule batch production sessions. Confirm influencer timelines.\n\n### Weekly Review (Ongoing)\nEvery Friday, 15 minutes: Which posts overperformed and why? Which underperformed? Any trending moments for next week? Adjust the upcoming calendar accordingly.\n\n---\n\n## Trend Integration\n\n**Sources**: TikTok Creative Center, Instagram Explore, Pinterest Trends, Google Trends, competitor accounts.\n\n**Evaluate Before Jumping In**:\n1. **Relevance**: Natural connection to the brand?\n2. **Timing**: Still rising or already saturated? (Aim for day 1-5 of a trend.)\n3. **Audience fit**: Will this specific audience appreciate it?\n4. **Brand safety**: Any controversy risk?\n5. **Feasibility**: Can the team create quality content within 48-72 hours?\n\n**Rules**: Never force trends. Adapt the trend to the brand. Reserve 1-2 flex slots per week for reactive content. Document what worked.\n\nFile v1.1.0:references/output-template.md\n\n# Social Media Calendar — Output Template\n\n## 1. Brand Overview\n\n| Field | Details |\n|---|---|\n| **Brand Name** | [Brand name] |\n| **Industry / Niche** | [e.g., Home decor, Fitness apparel, Skincare] |\n| **Products** | [Brief product catalog description] |\n| **Target Audience** | [Demographics, psychographics, buying behavior] |\n| **Brand Voice** | [e.g., Warm and approachable, Bold and energetic] |\n| **Active Platforms** | [List with follower counts] |\n| **Primary Objective** | [e.g., Drive holiday sales, Launch new collection] |\n| **Calendar Period** | [Start date — End date] |\n\n---\n\n## 2. Content Pillars\n\n| Pillar | Description | Frequency | Primary Platform | Example Topics |\n|---|---|---|---|---|\n| **[Name]** | [One sentence] | [e.g., 2x/week] | [Platform] | [2-3 topics] |\n| **[Name]** | [One sentence] | [e.g., 2x/week] | [Platform] | [2-3 topics] |\n| **[Name]** | [One sentence] | [e.g., 1x/week] | [Platform] | [2-3 topics] |\n| **[Name]** | [One sentence] | [e.g., 1x/week] | [Platform] | [2-3 topics] |\n| **[Name]** | [One sentence] | [e.g., 1x/week] | [Platform] | [2-3 topics] |\n\n**Content Mix Ratio**: [e.g., 30% Educational, 25% Product, 20% Community, 15% Lifestyle, 10% Promotional]\n\n---\n\n## 3. Monthly Theme\n\n| Field | Details |\n|---|---|\n| **Month** | [Month and year] |\n| **Theme** | [e.g., \"Cozy Season Kickoff\" or \"Spring Refresh\"] |\n| **Key Commercial Moments** | [Launches, sales, holidays this month] |\n| **Hero Product(s)** | [Featured products] |\n| **Campaign Hashtag** | [Branded campaign hashtag] |\n| **Monthly Content Goal** | [e.g., 28 feed posts, 14 Reels, daily Stories, 20 Pins] |\n\n---\n\n## 4. Weekly Calendar Grid\n\nRepeat for each week in the planning period.\n\n### Week [#]: [Date Range] — [Theme]\n\n| Day / Date | Platform(s) | Pillar | Content Type | Topic / Hook | Caption Brief | Visual Direction | CTA | Hashtags | Post Time |\n|---|---|---|---|---|---|---|---|---|---|\n| Mon [Date] | [IG, TT, FB, Pin, X] | [Pillar] | [Reel, Carousel, Feed, Story, TikTok, Pin] | [10-word hook] | [2-3 sentence caption summary] | [Subject, setting, lighting, props] | [Shop now, Save, Comment, Link in bio] | [5-15 mixed hashtags] | [Time + TZ] |\n| Tue [Date] | | | | | | | | | |\n| Wed [Date] | | | | | | | | | |\n| Thu [Date] | | | | | | | | | |\n| Fri [Date] | | | | | | | | | |\n| Sat [Date] | | | | | | | | | |\n| Sun [Date] | | | | | | | | | |\n\n**Stories Plan**:\n\n| Day | Type | Content | Interactive Elements |\n|---|---|---|---|\n| Mon | [BTS, Poll, Countdown, Product] | [Brief description] | [Poll, Quiz, Slider, Link] |\n| Tue-Sun | ... | ... | ... |\n\n**Flex Slot**: [1-2 open slots for trending/reactive content]\n\n---\n\n## 5. Post Brief Template\n\n### Post Brief: [Post ID]\n\n| Field | Details |\n|---|---|\n| **Date** | [Date] |\n| **Platform(s)** | [Primary and secondary] |\n| **Pillar** | [Pillar name] |\n| **Type** | [Format] |\n| **Objective** | [Awareness, Engagement, Traffic, Conversion] |\n| **Key Message** | [One takeaway] |\n\n**Caption Structure**:\n- **Hook**: [Attention-grabbing first line]\n- **Body**: [2-4 lines delivering value]\n- **CTA**: [Clear action]\n\n**Visual Requirements**:\n- Format: [Aspect ratio, e.g., 1080x1350]\n- Subject: [What is shown]\n- Setting: [Background, environment]\n- Lighting: [Style]\n- Text Overlay: [On-image text if any]\n- Branding: [Logo, colors]\n\n**Cross-Posting Notes**:\n- IG to TikTok: [Adaptations]\n- IG to Pinterest: [Adaptations]\n- IG to Facebook: [Adaptations]\n\n**Status**: [ ] Draft  [ ] Review  [ ] Approved  [ ] Scheduled\n\n---\n\n## 6. Commercial Tie-Ins\n\n| Moment | Date(s) | Lead-Up Content | Event Content | Follow-Up | Offer | URL |\n|---|---|---|---|---|---|---|\n| [Launch/Sale/Holiday] | [Date] | [Pre-event posts] | [Day-of content] | [Post-event] | [Discount/offer] | [URL] |\n\n---\n\n## 7. Content Batching Plan\n\n| Session | Date | Content to Produce | Assets Needed | Team | Duration |\n|---|---|---|---|---|---|\n| Photo Shoot | [Date] | [Posts requiring photography] | [Products, props, equipment] | [Roles] | [Hours] |\n| Video Shoot | [Date] | [Reels, TikToks, BTS] | [Camera, lighting, audio] | [Roles] | [Hours] |\n| Copywriting | [Date] | [Captions for Weeks X-Y] | [Voice guide, keywords] | [Writer] | [Hours] |\n| Scheduling | [Date] | [Upload and schedule all content] | [Tool access, approved assets] | [SMM] | [Hours] |\n\n---\n\n## 8. Approval Workflow\n\n| Stage | Owner | Action | Turnaround |\n|---|---|---|---|\n| Brief Creation | Social Media Manager | Fill post briefs | Ongoing |\n| Asset Production | Creator / Designer | Produce per brief | 2-3 days |\n| Caption Writing | Copywriter / SMM | Write captions | 1-2 days |\n| Review | Marketing Lead | Check brand alignment | 1 day |\n| Final Approval | Brand Owner | Sign off | 1 day |\n| Scheduling | SMM | Upload and set times | Same day |\n\n**Total Lead Time**: 10-14 business days from brief to publish.\n\n---\n\n## 9. Measurement Dashboard\n\n| Metric | Target | Wk 1 | Wk 2 | Wk 3 | Wk 4 | Monthly |\n|---|---|---|---|---|---|---|\n| Posts Published | | | | | | |\n| Total Reach | | | | | | |\n| Engagement Rate | | | | | | |\n| Link Clicks | | | | | | |\n| Saves | | | | | | |\n| New Followers | | | | | | |\n| Social Revenue | | | | | | |\n\n**Top Post**: [Title, platform, metrics]\n**Underperformers**: [Notes]\n**Learnings for Next Month**: [3-5 bullets]\n\nFile v1.1.0:references/platform-specs-reference.md\n\n# Platform Specifications Reference Card\n\nQuick-reference for dimensions, character limits, hashtag strategies, algorithm signals, and format best practices.\n\n---\n\n## Instagram\n\n### Dimensions\n| Format | Ratio | Resolution |\n|---|---|---|\n| Feed (Square) | 1:1 | 1080 x 1080 px |\n| Feed (Portrait) | 4:5 | 1080 x 1350 px — preferred, more screen space |\n| Carousel | 1:1 or 4:5 | Same as above; all slides same ratio; up to 20 slides |\n| Reels | 9:16 | 1080 x 1920 px; 0.5-15 min (15-45s optimal) |\n| Stories | 9:16 | 1080 x 1920 px; 15s segments, 24h lifespan |\n| Profile Photo | 1:1 | 320 x 320 px |\n\n### Limits\n| Element | Limit | Tip |\n|---|---|---|\n| Caption | 2,200 chars | Hook in first 125 chars (before truncation) |\n| Hashtags | 30 max | Use 5-15 for best performance |\n| Alt Text | 100 chars | Describe image for accessibility |\n\n### Algorithm Signals (by priority)\nSaves > Shares/Sends > Comments > Watch time/completion > Likes > Profile visits > Follows\n\n### Frequency\n4-7 feed/week, 3-5 Reels/week, 3-7 Stories/day\n\n---\n\n## TikTok\n\n### Dimensions\n| Format | Ratio | Resolution |\n|---|---|---|\n| Video | 9:16 | 1080 x 1920 px |\n| Photo Mode | 9:16 | 1080 x 1920 px; up to 35 photos |\n\n### Limits\n| Element | Limit | Tip |\n|---|---|---|\n| Video length | Up to 10 min | 15-45s for max completion rate |\n| Caption | 4,000 chars | First 2 lines visible without tap |\n| Hashtags | No hard limit | 3-5 targeted is optimal |\n\n### Algorithm Signals (by priority)\nCompletion rate > Replays > Shares > Comments > Likes > Follows > Trending sound usage\n\n### Trend Lifecycle\n- Emerging (Day 1-3): highest reward, hardest to spot\n- Peak (Day 3-7): still effective with good execution\n- Saturated (Day 7-14): diminishing returns\n- Dead (Day 14+): skip it\n\n### Frequency\n3-7 videos/week; consistency over volume\n\n---\n\n## Facebook\n\n### Dimensions\n| Format | Ratio | Resolution |\n|---|---|---|\n| Feed Image | 1.91:1 | 1200 x 630 px |\n| Feed Image (Square) | 1:1 | 1080 x 1080 px |\n| Video | 16:9 or 1:1 | 1280 x 720 px min; under 3 min optimal |\n| Reels | 9:16 | 1080 x 1920 px |\n| Stories | 9:16 | 1080 x 1920 px |\n| Cover Photo | 2.63:1 | 820 x 312 px desktop; center elements for mobile crop |\n| Event Cover | 16:9 | 1920 x 1080 px |\n\n### Limits\n| Element | Limit | Tip |\n|---|---|---|\n| Post text | 63,206 chars | 40-80 chars for max engagement; truncates after ~477 |\n| Hashtags | No limit | Use 0-3; minimal impact on Facebook |\n\n### Algorithm Signals\nMeaningful interactions > Content type preference > Recency > Video watch time > Click-through\n\n### Frequency\n3-5 posts/week\n\n---\n\n## Pinterest\n\n### Dimensions\n| Format | Ratio | Resolution |\n|---|---|---|\n| Standard Pin | 2:3 | 1000 x 1500 px — ideal format |\n| Square Pin | 1:1 | 1000 x 1000 px — acceptable, less real estate |\n| Long Pin | 1:2.1 | 1000 x 2100 px — max height; infographics |\n| Idea Pin | 9:16 | 1080 x 1920 px; up to 20 pages |\n| Video Pin | 1:1, 2:3, 9:16 | 1080 px wide min; 15-60s optimal |\n\n### SEO and Limits\n| Element | Limit | Tip |\n|---|---|---|\n| Pin Title | 100 chars | Front-load primary keywords |\n| Pin Description | 500 chars | 2-3 keyword-rich sentences with CTA |\n| Board Title | 50 chars | Keyword-focused (not clever names) |\n| Board Description | 500 chars | Secondary keywords |\n| Alt Text | 500 chars | Descriptive with keywords |\n\n### SEO Strategy\n- Use Pinterest search autocomplete for keyword research\n- Check Pinterest Trends for seasonal volume\n- Add keyword-rich text overlay to Pin images\n- Enable Rich Pins for automatic product data sync\n- Organize Pins into keyword-titled boards with sections\n\n### Algorithm Signals\nPin quality > Keyword relevance > Domain quality > Saves > Clicks > Freshness > Consistency\n\n### Frequency\n5-15 Pins/day (steady, not batched); 1-3 Idea Pins/week\n\n---\n\n## X (Twitter)\n\n### Dimensions\n| Format | Ratio | Resolution |\n|---|---|---|\n| Single Image | 16:9 | 1200 x 675 px |\n| Single Image (Square) | 1:1 | 1200 x 1200 px |\n| Two Images | 7:8 each | 700 x 800 px each |\n| Four Images | 16:9 each | 1200 x 675 px; 2x2 grid |\n| Video | 16:9 or 1:1 | 1280 x 720 min; up to 2m 20s |\n| Header | 3:1 | 1500 x 500 px |\n\n### Limits\n| Element | Limit | Tip |\n|---|---|---|\n| Post | 280 chars | Most effective at 71-100 chars |\n| Thread | 280/post | 3-8 posts per thread optimal |\n| Bio | 160 chars | Value prop, category, link |\n| Hashtags | No limit | Use 1-2 max; more reduces engagement |\n\n### Algorithm Signals\nReplies > Retweets > Likes > Link clicks > Bookmarks > Time on post\n\n### Frequency\n1-3 posts/day; 5-10 replies/day; 1-2 threads/week\n\n---\n\n## Cross-Platform Quick Reference\n\n| Spec | Instagram | TikTok | Facebook | Pinterest | X |\n|---|---|---|---|---|---|\n| **Best Format** | 4:5 (1080x1350) | 9:16 (1080x1920) | 1.91:1 (1200x630) | 2:3 (1000x1500) | 16:9 (1200x675) |\n| **Video** | 9:16 Reels | 9:16 | 16:9 or 1:1 | 2:3 or 9:16 | 16:9 or 1:1 |\n| **Caption** | 2,200 chars | 4,000 chars | 63,206 chars | 500 chars | 280 chars |\n| **Hashtags** | 5-15 | 3-5 | 0-3 | Keywords in desc | 1-2 |\n| **Frequency** | 4-7/wk + Stories | 3-7/wk | 3-5/wk | 5-15/day | 1-3/day |\n| **Top Signal** | Saves | Completion | Interactions | Saves | Replies |\n| **Lifespan** | 24-48h | 48-72h | 5-6h | Months-years | 15-30 min |\n| **Commerce** | IG Shop | TikTok Shop | FB Shop | Product Pins | Links |\n\nFile v1.1.0:assets/quality-checklist.md\n\n# Social Media Calendar Quality Checklist\n\nReview every calendar against this checklist before finalizing. 55 items across 11 categories.\n\n---\n\n## A. Content Pillars (5 items)\n\n- [ ] **A1.** 4-6 pillars defined with names, descriptions, and target frequencies\n- [ ] **A2.** Each pillar has a designated primary platform\n- [ ] **A3.** Content mix ratio documented (e.g., 25% educational, 20% product)\n- [ ] **A4.** Promotional content does not exceed 30% of total posts\n- [ ] **A5.** Pillars cover the full journey: awareness, consideration, conversion, retention\n\n## B. Calendar Structure (7 items)\n\n- [ ] **B1.** Every day has a planned post or deliberate rest day\n- [ ] **B2.** Each entry includes: date, platform, pillar, type, topic, caption brief, visual direction, CTA, hashtags, posting time\n- [ ] **B3.** All active platforms are covered\n- [ ] **B4.** Stories and ephemeral content are planned alongside feed content\n- [ ] **B5.** 1-2 flex slots per week reserved for trending/reactive content\n- [ ] **B6.** Posting frequency matches platform recommendations\n- [ ] **B7.** Calendar spans the full requested planning period\n\n## C. Platform Optimization (7 items)\n\n- [ ] **C1.** Image dimensions match platform specs (1080x1350 IG, 1000x1500 Pinterest, 1080x1920 Reels/TikTok)\n- [ ] **C2.** Video lengths respect platform norms (15-45s Reels/TikTok, under 3 min Facebook)\n- [ ] **C3.** Hashtag counts appropriate per platform (5-15 IG, 3-5 TikTok, 0-3 FB, 1-2 X)\n- [ ] **C4.** Captions front-load hooks within first 125 characters (IG) or 280 characters (X)\n- [ ] **C5.** Cross-posting adaptations documented for multi-platform posts\n- [ ] **C6.** Pinterest content includes keyword-rich titles and descriptions\n- [ ] **C7.** Instagram posts include product tag recommendations where applicable\n\n## D. Commercial Alignment (6 items)\n\n- [ ] **D1.** Product launches have pre-launch, launch-day, and post-launch content\n- [ ] **D2.** Sales events have lead-up, live, and follow-up content mapped\n- [ ] **D3.** Holidays and seasonal moments planned at least 2 weeks in advance\n- [ ] **D4.** Every promo post includes a specific offer (code, free shipping, bundle)\n- [ ] **D5.** Landing page URLs or link-in-bio directions specified for traffic posts\n- [ ] **D6.** Post-purchase content included (thank you, how-to, UGC encouragement)\n\n## E. Visual Consistency (5 items)\n\n- [ ] **E1.** Visual direction notes included for every post requiring original assets\n- [ ] **E2.** Brand color palette referenced in visual notes\n- [ ] **E3.** Photography/video style consistent across planned content\n- [ ] **E4.** Text overlay fonts and styles aligned with brand guidelines\n- [ ] **E5.** UGC reviewed for quality and brand alignment before inclusion\n\n## F. Copy Quality (5 items)\n\n- [ ] **F1.** Every caption brief includes an attention-grabbing hook\n- [ ] **F2.** Brand voice consistent across platforms (adjusted for tone, same identity)\n- [ ] **F3.** Every post has a single, clear call to action\n- [ ] **F4.** Caption lengths vary (mix of short punchy and longer storytelling)\n- [ ] **F5.** All copy free of errors and placeholder text\n\n## G. Hashtag Strategy (5 items)\n\n- [ ] **G1.** Hashtag sets prepared in advance (not improvised at posting)\n- [ ] **G2.** Each set mixes branded (1-2), niche (5-8), and discovery (3-5) tags\n- [ ] **G3.** Sets rotated across posts to avoid repetition penalties\n- [ ] **G4.** At least 5 different sets prepared for rotation\n- [ ] **G5.** Banned or spammy hashtags checked and removed\n\n## H. Scheduling (4 items)\n\n- [ ] **H1.** Posting times based on audience analytics, not convenience\n- [ ] **H2.** Times specified in the audience's timezone\n- [ ] **H3.** Time-sensitive content scheduled with appropriate lead time\n- [ ] **H4.** Posts staggered across platforms (not all at the same time)\n\n## I. Content Batching (4 items)\n\n- [ ] **I1.** Batching plan included with production session dates\n- [ ] **I2.** Photo/video shoot requirements listed with assets and team\n- [ ] **I3.** Copywriting sessions scheduled 5+ business days before publication\n- [ ] **I4.** All content scheduled 3-5 days before publish date for review\n\n## J. Approval Workflow (3 items)\n\n- [ ] **J1.** Workflow documented with clear roles (creator, reviewer, approver)\n- [ ] **J2.** Turnaround times specified per stage\n- [ ] **J3.** Each post has an approval status field\n\n## K. Analytics (4 items)\n\n- [ ] **K1.** KPIs defined for each content pillar\n- [ ] **K2.** Platform-specific metrics identified (IG saves, TikTok completion, Pinterest clicks)\n- [ ] **K3.** Commercial metrics tracked (social revenue, link clicks, code redemptions)\n- [ ] **K4.** Weekly review and monthly retrospective cadence established\n\n---\n\n## Summary\n\n| Category | Items | Passed |\n|---|---|---|\n| A. Content Pillars | 5 | /5 |\n| B. Calendar Structure | 7 | /7 |\n| C. Platform Optimization | 7 | /7 |\n| D. Commercial Alignment | 6 | /6 |\n| E. Visual Consistency | 5 | /5 |\n| F. Copy Quality | 5 | /5 |\n| G. Hashtag Strategy | 5 | /5 |\n| H. Scheduling | 4 | /4 |\n| I. Content Batching | 4 | /4 |\n| J. Approval Workflow | 3 | /3 |\n| K. Analytics | 4 | /4 |\n| **TOTAL** | **55** | **/55** |\n\n**Reviewed By**: _______________  **Date**: _______________\n**Status**: [ ] Approved  [ ] Requires Revisions\n\nFile v1.1.0:skill-card.md\n\n## Description:\n\nBuild weekly or monthly social media content calendars for ecommerce brands, aligned with product launches, holidays, seasonal promotions, flash sales, and platform-specific trends.\n\nThis skill is ready for commercial/non-commercial use.\n\n## Publisher:\n\n[leooooooow](https://clawhub.ai/user/leooooooow)\n\n### License/Terms of Use:\n\nMIT-0\n\n## Use Case:\n\nEcommerce brand owners, social media managers, and marketing teams use this skill to plan commercially aligned weekly or monthly social calendars across Instagram, TikTok, Facebook, Pinterest, and X.\n\n### Deployment Geography for Use:\n\nGlobal\n\n## Known Risks and Mitigations:\n\nRisk: The skill may ask for business plans, product catalog details, audience analytics, or social performance data.\n\nMitigation: Provide only data that is appropriate to share in the agent environment and omit sensitive business details when they are not needed.\n\nRisk: Platform dimensions, caption limits, commerce features, and recommendation signals may change after the reference files were authored.\n\nMitigation: Verify current platform requirements before using the calendar for production scheduling.\n\nRisk: Generated social posts or schedules may include inaccurate, off-brand, or commercially risky recommendations.\n\nMitigation: Keep human approval in the workflow before scheduling or publishing any post.\n\n## Reference(s):\n\n- [Social Media Calendar on ClawHub](https://clawhub.ai/leooooooow/skills/social-media-calendar)\n- [Output Template](references/output-template.md)\n- [Content Strategy Guide for Ecommerce Social Media](references/content-strategy-guide.md)\n- [Platform Specifications Reference Card](references/platform-specs-reference.md)\n- [Social Media Calendar Quality Checklist](assets/quality-checklist.md)\n\n## Skill Output:\n\n**Output Type(s):** [text, markdown, guidance]\n\n**Output Format:** [Markdown calendar grids, post briefs, checklists, and planning guidance]\n\n**Output Parameters:** [1D]\n\n**Other Properties Related to Output:** [Produces planning artifacts for human review before scheduling or publishing.]\n\n## Skill Version(s):\n\n1.1.0 (source: frontmatter and server release evidence)\n\n## Ethical Considerations:\n\nUsers should evaluate whether this skill is appropriate for their environment, review any generated or modified files before relying on them, and apply their organization's safety, security, and compliance requirements before deployment.\n\nArchive v1.0.0: 2 files, 2726 bytes\n\nFiles: SKILL.md (5339b), _meta.json (140b)\n\nFile v1.0.0:SKILL.md\n\n---\nname: social-media-calendar\ndescription: Build a weekly or monthly social media content calendar aligned with product launches, holidays, and promotions.\n---\n\n# Social Media Calendar\n\nEcommerce brands that post consistently on social media generate significantly more engagement and traffic than those that publish sporadically. However, maintaining a steady content cadence while coordinating with product launches, seasonal promotions, flash sales, and platform-specific trends is operationally complex. This skill generates a structured, ready-to-execute social media content calendar that aligns every post with the seller's commercial objectives, ensuring that organic social efforts directly support revenue goals rather than existing as disconnected brand awareness activities.\n\n## Use when\n\n- A seller says \"I need a content calendar for next month\" or \"help me plan my social media posts around our summer sale\" and needs a structured posting schedule with content themes and platform assignments\n- An ecommerce brand manager wants to coordinate Instagram, TikTok, and Facebook posts with an upcoming product launch, ensuring teaser content, launch day posts, and follow-up engagement are properly sequenced\n- A small business owner running their own social media asks \"what should I post this week?\" and needs specific content ideas tied to their product catalog and current promotions\n- A marketing team needs to plan content around major shopping events like Black Friday, Singles Day, Prime Day, or Chinese New Year with platform-specific content formats and posting times\n\n## What this skill does\n\nThis skill takes the seller's product catalog context, upcoming promotions or launches, and target platforms as inputs and generates a day-by-day content calendar. For each scheduled post, it specifies the platform, content format (Reel, carousel, Story, static image, TikTok video, live stream), a content brief describing what the post should show or say, suggested caption direction, relevant hashtag clusters, and optimal posting time based on platform-specific engagement data. The calendar balances content types across the promotional mix — typically following a ratio of educational or value-add content, behind-the-scenes and brand personality content, direct promotional content, and user-generated or community content — to avoid audience fatigue from constant selling while still driving measurable commercial outcomes.\n\n## Inputs required\n\n- **Time period** (required): The calendar duration, such as \"next 2 weeks,\" \"May 2026,\" or \"Black Friday week November 25-30\"\n- **Target platforms** (required): Which social media platforms to plan for, such as \"Instagram and TikTok\" or \"Facebook, Instagram, Pinterest, and TikTok\"\n- **Product or store context** (required): Brief description of the products or store, such as \"women's activewear brand selling leggings, sports bras, and accessories in the USD 30-80 range\"\n- **Upcoming promotions or launches** (optional): Any scheduled events to build content around, such as \"new spring collection drops March 15, 20% off site-wide March 20-22\"\n- **Posting frequency preference** (optional): Desired cadence per platform, such as \"1 post per day on Instagram, 3 TikToks per week\" — if not specified, the skill will recommend an optimal frequency based on platform best practices\n- **Brand voice notes** (optional): Any tone or style preferences, such as \"playful and Gen-Z friendly\" or \"premium and minimal\"\n\n## Output format\n\nThe output is organized into three main sections. First, a Calendar Overview summarizing the time period, platforms covered, total number of planned posts, and the content mix ratio being used. Second, the Day-by-Day Calendar presented in a structured table format with columns for date, platform, content format, content brief describing the visual or video concept, caption direction providing the key message and call-to-action, hashtag suggestions grouped into branded, product, and trending clusters, and recommended posting time in the seller's timezone. Third, a Content Production Checklist listing all assets that need to be created — photos to shoot, videos to film, graphics to design, user-generated content to source — organized by production date so the seller can batch content creation efficiently. Each post entry includes a priority tag indicating whether it is a high-priority promotional post tied to a revenue event or a standard engagement post.\n\n## Scope\n\n- Designed for: ecommerce operators, social media managers, brand teams, and solo entrepreneurs managing their own social presence\n- Platform context: platform-agnostic — covers Instagram, TikTok, Facebook, Pinterest, YouTube Shorts, and X (Twitter) with platform-specific format recommendations\n- Language: English\n\n## Limitations\n\n- Optimal posting times are based on general platform engagement research and may not reflect the seller's specific audience behavior — sellers should refine timing based on their own analytics data over time\n- Hashtag suggestions are based on general category relevance and cannot guarantee trending status at the time of actual posting\n- Does not generate final creative assets — provides detailed briefs and concepts that the seller's team or designer uses to produce the actual images, videos, and graphics\n\nFile v1.0.0:_meta.json\n\n{\n  \"ownerId\": \"kn70fv0ehp50emedet9tx3fekd82pw3b\",\n  \"slug\": \"social-media-calendar\",\n  \"version\": \"1.0.0\",\n  \"publishedAt\": 1777943736263\n}","readmeExcerpt":"Skill: Social Media Calendar Owner: leooooooow Summary: Build weekly or monthly social media content calendars for ecommerce brands, aligned with product launches, holidays, seasonal promotions, flash sales, and p... Tags: latest:1.1.0 Version history: v1.1.0 | 2026-05-19T17:39:46.463Z | user **Social Media Calendar 1.1.0** introduces reference guides and improved documentation. - Added quality checklist and three re","codeSnippets":[],"executableExamples":[],"parameters":null,"dependencies":[],"permissions":[],"extractedFiles":[{"path":"SKILL.md","content":"---\nname: Social Media Calendar\nversion: 1.1.0\ndescription: Build weekly or monthly social media content calendars for ecommerce brands, aligned with product launches, holidays, seasonal promotions, flash sales, and platform-specific trends.\ncategory: ecommerce\ntags:\n  - social-media\n  - content-calendar\n  - ecommerce\n  - content-strategy\n  - scheduling\n  - marketing\n  - instagram\n  - tiktok\n  - pinterest\n  - product-launches\n---\n\n# Social Media Calendar\n\n## Introduction\n\nSocial media is the storefront window of modern ecommerce. Every post is an opportunity to attract, engage, and convert, but only when it is part of a deliberate, commercially aligned plan. Random posting wastes creative resources, confuses the brand voice, and leaves revenue on the table during the moments that matter most: product launches, seasonal peaks, and flash sales.\n\nThis skill transforms scattered posting habits into a disciplined content engine. It covers every stage from auditing the current presence and defining content pillars, to mapping commercial milestones, selecting platform-specific formats, writing post briefs, and building a measurement framework. The output is a structured, week-by-week calendar a social media manager can execute immediately.\n\nDesigned for ecommerce brands of all sizes, from solo Shopify sellers to multi-channel retailers coordinating across Instagram, TikTok, Facebook, Pinterest, and X.\n\n---\n\n## Quick Reference\n\n| Aspect | Detail |\n|---|---|\n| **Skill Name** | Social Media Calendar |\n| **Version** | 1.1.0 |\n| **Category** | Ecommerce |\n| **Primary Output** | Structured weekly or monthly content calendar |\n| **Target Users** | Ecommerce brand owners, social media managers, marketing teams |\n| **Platforms Covered** | Instagram, TikTok, Facebook, Pinterest, X |\n| **Planning Horizons** | Weekly, bi-weekly, monthly, quarterly |\n| **Key Inputs** | Brand info, product catalog, commercial calendar, target audience |\n| **Deliverables** | Calendar grid, post briefs, hashtag sets, visual direction notes |\n| **Time to Complete** | 30-60 minutes per month of calendar |\n\n---\n\n## What This Skill Solves\n\n### 1. Inconsistent Posting Frequency\nBrands post in bursts then go silent. Algorithms penalize inconsistency and audiences lose trust. A structured calendar enforces a sustainable cadence.\n\n### 2. No Content Mix Strategy\nAccounts that post only product photos with discount codes lose followers. A proper mix balances educational, entertaining, promotional, community, and UGC content.\n\n### 3. Missed Seasonal Opportunities\nBlack Friday, Valentine's Day, back-to-school: these windows drive outsized revenue but require content planned weeks ahead. Without a forward-looking calendar, brands scramble with last-minute posts.\n\n### 4. Platform Mismatch\nContent that works on Instagram fails on TikTok or Pinterest. Aspect ratios, caption lengths, and audience expectations differ drastically. A platform-aware calendar prevents wasted effort.\n\n### 5. No Commercial Al"},{"path":"_meta.json","content":"{\n  \"ownerId\": \"kn70fv0ehp50emedet9tx3fekd82pw3b\",\n  \"slug\": \"social-media-calendar\",\n  \"version\": \"1.1.0\",\n  \"publishedAt\": 1779212386463\n}"},{"path":"references/content-strategy-guide.md","content":"# Content Strategy Guide for Ecommerce Social Media\n\nStrategic foundation for building effective social media calendars: content pillars, platform best practices, timing, and seasonal planning.\n\n---\n\n## Content Pillar Framework\n\n### Pillar 1: Educational / Value-Add (20-25% of content)\nPositions the brand as an authority. Builds trust before asking for a purchase.\n\n**Ideas**: How-to tutorials, comparison guides, myth-busting, ingredient/material breakdowns, care instructions, FAQ compilations.\n**Best Formats**: Carousels, short-form video tutorials, infographic Pins, X threads.\n\n### Pillar 2: Entertaining (15-20%)\nDrives shares and introduces the brand to new audiences through humor and trend participation.\n\n**Ideas**: Niche memes, trending audio Reels/TikToks, satisfying process videos, \"expectation vs. reality,\" interactive challenges.\n**Best Formats**: Reels (15-30s), TikTok, Stories with stickers, meme-format posts.\n\n### Pillar 3: Promotional (15-20%, never exceed 30%)\nDirectly drives sales. Must be compelling, urgent, and clear.\n\n**Ideas**: New product announcements, sale countdowns, bundle deals, flash sales, free shipping, restock alerts.\n**Best Formats**: Feed posts with strong graphics, Stories with countdown stickers, Pins with price overlay, Facebook link posts.\n\n### Pillar 4: Community and UGC (15-20%)\nLeverages social proof. Real customers are more trusted than brand messaging.\n\n**Ideas**: Customer photo reposts, review highlights, unboxing videos, testimonial graphics, community milestones, ambassador features.\n**Best Formats**: Story reposts, feed compilations, Reel compilations, review carousels.\n\n### Pillar 5: Behind the Scenes (10-15%)\nHumanizes the brand and builds emotional connection.\n\n**Ideas**: Production process, team introductions, order packing, design sketches to final product, workspace tours.\n**Best Formats**: Reels (30-60s), TikTok, Stories series, time-lapse video.\n\n### Pillar 6: Lifestyle and Inspiration (10-15%)\nCreates aspirational associations with products naturally integrated.\n\n**Ideas**: Styled product photography, mood boards, \"a day with [product],\" seasonal aesthetics, complementary brand collabs.\n**Best Formats**: High-quality feed photos, Pinterest Pins, carousel mood boards, cinematic Reels.\n\n---\n\n## Platform-Specific Best Practices\n\n### Instagram\n- **Reels**: Prioritize for reach (algorithm surfaces to non-followers). 3-5/week, 15-45s, trending audio, add subtitles.\n- **Carousels**: 1.4x more reach than single images. 7-10 slides with a strong hook on slide 1.\n- **Stories**: 3-7/day with interactive stickers (polls, quizzes, sliders) for engagement signals.\n- **Shop**: Tag products in every relevant post to reduce purchase friction.\n- **Hashtags**: 5-15 per post. Mix branded (1-2), niche 10K-500K (5-8), discovery 500K-5M (3-5). Rotate sets.\n- **Frequency**: 4-7 feed posts/week, 3-5 Reels/week, daily Stories.\n\n### TikTok\n- **Authenticity**: Raw, genuine content outperforms overproduced videos.\n- **Hook "},{"path":"references/output-template.md","content":"# Social Media Calendar — Output Template\n\n## 1. Brand Overview\n\n| Field | Details |\n|---|---|\n| **Brand Name** | [Brand name] |\n| **Industry / Niche** | [e.g., Home decor, Fitness apparel, Skincare] |\n| **Products** | [Brief product catalog description] |\n| **Target Audience** | [Demographics, psychographics, buying behavior] |\n| **Brand Voice** | [e.g., Warm and approachable, Bold and energetic] |\n| **Active Platforms** | [List with follower counts] |\n| **Primary Objective** | [e.g., Drive holiday sales, Launch new collection] |\n| **Calendar Period** | [Start date — End date] |\n\n---\n\n## 2. Content Pillars\n\n| Pillar | Description | Frequency | Primary Platform | Example Topics |\n|---|---|---|---|---|\n| **[Name]** | [One sentence] | [e.g., 2x/week] | [Platform] | [2-3 topics] |\n| **[Name]** | [One sentence] | [e.g., 2x/week] | [Platform] | [2-3 topics] |\n| **[Name]** | [One sentence] | [e.g., 1x/week] | [Platform] | [2-3 topics] |\n| **[Name]** | [One sentence] | [e.g., 1x/week] | [Platform] | [2-3 topics] |\n| **[Name]** | [One sentence] | [e.g., 1x/week] | [Platform] | [2-3 topics] |\n\n**Content Mix Ratio**: [e.g., 30% Educational, 25% Product, 20% Community, 15% Lifestyle, 10% Promotional]\n\n---\n\n## 3. Monthly Theme\n\n| Field | Details |\n|---|---|\n| **Month** | [Month and year] |\n| **Theme** | [e.g., \"Cozy Season Kickoff\" or \"Spring Refresh\"] |\n| **Key Commercial Moments** | [Launches, sales, holidays this month] |\n| **Hero Product(s)** | [Featured products] |\n| **Campaign Hashtag** | [Branded campaign hashtag] |\n| **Monthly Content Goal** | [e.g., 28 feed posts, 14 Reels, daily Stories, 20 Pins] |\n\n---\n\n## 4. Weekly Calendar Grid\n\nRepeat for each week in the planning period.\n\n### Week [#]: [Date Range] — [Theme]\n\n| Day / Date | Platform(s) | Pillar | Content Type | Topic / Hook | Caption Brief | Visual Direction | CTA | Hashtags | Post Time |\n|---|---|---|---|---|---|---|---|---|---|\n| Mon [Date] | [IG, TT, FB, Pin, X] | [Pillar] | [Reel, Carousel, Feed, Story, TikTok, Pin] | [10-word hook] | [2-3 sentence caption summary] | [Subject, setting, lighting, props] | [Shop now, Save, Comment, Link in bio] | [5-15 mixed hashtags] | [Time + TZ] |\n| Tue [Date] | | | | | | | | | |\n| Wed [Date] | | | | | | | | | |\n| Thu [Date] | | | | | | | | | |\n| Fri [Date] | | | | | | | | | |\n| Sat [Date] | | | | | | | | | |\n| Sun [Date] | | | | | | | | | |\n\n**Stories Plan**:\n\n| Day | Type | Content | Interactive Elements |\n|---|---|---|---|\n| Mon | [BTS, Poll, Countdown, Product] | [Brief description] | [Poll, Quiz, Slider, Link] |\n| Tue-Sun | ... | ... | ... |\n\n**Flex Slot**: [1-2 open slots for trending/reactive content]\n\n---\n\n## 5. Post Brief Template\n\n### Post Brief: [Post ID]\n\n| Field | Details |\n|---|---|\n| **Date** | [Date] |\n| **Platform(s)** | [Primary and secondary] |\n| **Pillar** | [Pillar name] |\n| **Type** | [Format] |\n| **Objective** | [Awareness, Engagement, Traffic, Conversion] |\n| **Key Message** | [One takeaway] |\n\n**Caption Structure**:\n- **Hook**: [A"},{"path":"references/platform-specs-reference.md","content":"# Platform Specifications Reference Card\n\nQuick-reference for dimensions, character limits, hashtag strategies, algorithm signals, and format best practices.\n\n---\n\n## Instagram\n\n### Dimensions\n| Format | Ratio | Resolution |\n|---|---|---|\n| Feed (Square) | 1:1 | 1080 x 1080 px |\n| Feed (Portrait) | 4:5 | 1080 x 1350 px — preferred, more screen space |\n| Carousel | 1:1 or 4:5 | Same as above; all slides same ratio; up to 20 slides |\n| Reels | 9:16 | 1080 x 1920 px; 0.5-15 min (15-45s optimal) |\n| Stories | 9:16 | 1080 x 1920 px; 15s segments, 24h lifespan |\n| Profile Photo | 1:1 | 320 x 320 px |\n\n### Limits\n| Element | Limit | Tip |\n|---|---|---|\n| Caption | 2,200 chars | Hook in first 125 chars (before truncation) |\n| Hashtags | 30 max | Use 5-15 for best performance |\n| Alt Text | 100 chars | Describe image for accessibility |\n\n### Algorithm Signals (by priority)\nSaves > Shares/Sends > Comments > Watch time/completion > Likes > Profile visits > Follows\n\n### Frequency\n4-7 feed/week, 3-5 Reels/week, 3-7 Stories/day\n\n---\n\n## TikTok\n\n### Dimensions\n| Format | Ratio | Resolution |\n|---|---|---|\n| Video | 9:16 | 1080 x 1920 px |\n| Photo Mode | 9:16 | 1080 x 1920 px; up to 35 photos |\n\n### Limits\n| Element | Limit | Tip |\n|---|---|---|\n| Video length | Up to 10 min | 15-45s for max completion rate |\n| Caption | 4,000 chars | First 2 lines visible without tap |\n| Hashtags | No hard limit | 3-5 targeted is optimal |\n\n### Algorithm Signals (by priority)\nCompletion rate > Replays > Shares > Comments > Likes > Follows > Trending sound usage\n\n### Trend Lifecycle\n- Emerging (Day 1-3): highest reward, hardest to spot\n- Peak (Day 3-7): still effective with good execution\n- Saturated (Day 7-14): diminishing returns\n- Dead (Day 14+): skip it\n\n### Frequency\n3-7 videos/week; consistency over volume\n\n---\n\n## Facebook\n\n### Dimensions\n| Format | Ratio | Resolution |\n|---|---|---|\n| Feed Image | 1.91:1 | 1200 x 630 px |\n| Feed Image (Square) | 1:1 | 1080 x 1080 px |\n| Video | 16:9 or 1:1 | 1280 x 720 px min; under 3 min optimal |\n| Reels | 9:16 | 1080 x 1920 px |\n| Stories | 9:16 | 1080 x 1920 px |\n| Cover Photo | 2.63:1 | 820 x 312 px desktop; center elements for mobile crop |\n| Event Cover | 16:9 | 1920 x 1080 px |\n\n### Limits\n| Element | Limit | Tip |\n|---|---|---|\n| Post text | 63,206 chars | 40-80 chars for max engagement; truncates after ~477 |\n| Hashtags | No limit | Use 0-3; minimal impact on Facebook |\n\n### Algorithm Signals\nMeaningful interactions > Content type preference > Recency > Video watch time > Click-through\n\n### Frequency\n3-5 posts/week\n\n---\n\n## Pinterest\n\n### Dimensions\n| Format | Ratio | Resolution |\n|---|---|---|\n| Standard Pin | 2:3 | 1000 x 1500 px — ideal format |\n| Square Pin | 1:1 | 1000 x 1000 px — acceptable, less real estate |\n| Long Pin | 1:2.1 | 1000 x 2100 px — max height; infographics |\n| Idea Pin | 9:16 | 1080 x 1920 px; up to 20 pages |\n| Video Pin | 1:1, 2:3, 9:16 | 1080 px wide min; 15-60s optimal |\n\n### SEO and Limits\n| Element |"}],"languages":[],"docsSourceLabel":"CLAWHUB","editorialOverview":"Build weekly or monthly social media content calendars for ecommerce brands, aligned with product launches, holidays, seasonal promotions, flash sales, and p... Skill: Social Media Calendar Owner: leooooooow Summary: Build weekly or monthly social media content calendars for ecommerce brands, aligned with product launches, holidays, seasonal promotions, flash sales, and p... 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