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otherwise, proceeds with strategic assumptions.\n- Output includes clear platform roles, rationale, content formats, localization steps, GTM roadmap, and risk assessment.\n- Avoids definitive legal or compliance guidance; prompts verification from official sources where needed.\n\nArchive index:\n\nArchive v0.1.0: 24 files, 19601 bytes\n\nFiles: .gitattributes (66b), agents (0b), agents/openai.yaml (235b), docs (0b), docs/account-preparation.md (0b), docs/business-analysis.md (1390b), docs/content-strategy.md (2375b), docs/gtm-roadmap.md (0b), docs/localization.md (1799b), docs/platform-selection.md (3009b), docs/TODO.md (0b), README.md (928b), references (0b), references/account-preparation.md (1781b), references/content-strategy.md (2473b), references/gtm-roadmap.md (2402b), references/intake-questionnaire.md (1849b), references/localization-strategy.md (2423b), references/output-templates.md (1388b), references/platform-selection.md (3870b), references/validation-examples.md (2264b), skill-card.md (3164b), SKILL.md (3312b), _meta.json (151b)\n\nFile v0.1.0:SKILL.md\n\n---\nname: china-social-media-strategy\ndescription: Develop China social media market-entry strategy for overseas companies. Use when planning Chinese platform selection, B2B or B2C social media positioning, content strategy, localization, account preparation, or an initial China GTM roadmap for platforms such as WeChat, Zhihu, Bilibili, Xiaohongshu, Douyin, Baijiahao, CSDN, InfoQ China, or other vertical communities.\n---\n\n# China Social Media Strategy\n\n## Overview\n\nUse this skill to help overseas companies create a practical China social media strategy before entering or expanding in the China market. Focus on strategic planning, platform fit, content direction, localization, operating readiness, and a staged GTM roadmap.\n\nThis skill is strategy-focused. Do not present legal, regulatory, advertising, account-verification, or compliance guidance as definitive. When platform rules, account requirements, or legal obligations matter, recommend current verification from official platform sources or qualified local counsel.\n\n## Workflow\n\n1. Analyze the business before recommending platforms.\n2. Select platforms based on business model, audience, product traits, objectives, content fit, search behavior, and operating resources.\n3. Define content strategy for the selected platforms.\n4. Recommend localization priorities.\n5. Assess account and operating readiness.\n6. Produce an initial 30/60/90-day China social media GTM roadmap.\n\nIf the user provides incomplete business context, ask the fewest necessary follow-up questions before strategy work. If enough context exists, state assumptions and proceed.\n\n## References\n\nRead only the references needed for the task:\n\n- `references/intake-questionnaire.md`: Use before strategy work or when business context is incomplete.\n- `references/platform-selection.md`: Use when choosing, ranking, or explaining Chinese social media platforms.\n- `references/content-strategy.md`: Use when recommending content pillars, formats, publishing cadence, or channel-specific content.\n- `references/localization-strategy.md`: Use when adapting existing overseas content or planning China-native messaging.\n- `references/account-preparation.md`: Use when advising on account setup readiness, operating resources, profile assets, or launch prerequisites.\n- `references/gtm-roadmap.md`: Use when creating phased launch plans, milestones, or 30/60/90-day roadmaps.\n- `references/output-templates.md`: Use when formatting final strategy deliverables.\n- `references/validation-examples.md`: Use when checking whether outputs are complete and grounded.\n\n## Output Rules\n\nAlways explain why a recommendation fits the business. Do not recommend platforms based on popularity alone.\n\nPrefer a structured final answer with:\n\n- Business understanding and assumptions\n- Primary and secondary platform recommendations\n- Content strategy by platform\n- Localization priorities\n- Account and operating readiness notes\n- Initial GTM roadmap\n- Risks, dependencies, and open questions\n\nFor each recommended platform, include:\n\n- Role: primary, secondary, or experimental\n- Why it fits\n- Recommended content formats\n- Supported business objective\n- Required operating capability\n\nWhen uncertain, name the uncertainty and give a practical next step rather than inventing precise claims.\n\nFile v0.1.0:README.md\n\n# China Social Media Strategy Skill （V0.1)\n\n## Overview\n\nThis Skill helps overseas companies develop a social media strategy before entering the China market.\n\nIt analyzes the business, recommends suitable Chinese social media platforms, suggests appropriate content formats, and generates an initial China GTM social media strategy.\n\nThis Skill focuses on strategy rather than execution.\n\n---\n\n## Status\n\nVersion: 0.1 (Draft)\n\nDevelopment in Progress.\n\n## License & Usage\n\nCopyright (c) 2026 Shen Xu.\n\nThis repository is publicly available for learning, research, and reference purposes.\n\nYou are welcome to explore, discuss, and build upon the ideas presented here with proper attribution.\n\nCommercial use, redistribution, or creation of derivative products based substantially on this framework requires prior permission from the author.\n\nFor collaboration, licensing, or commercial applications, please contact the author.\n\nFile v0.1.0:_meta.json\n\n{\n  \"ownerId\": \"kn77jb4t17wgtx7c868w2a9mg98bm5ae\",\n  \"slug\": \"china-social-media-strategy-v0-1\",\n  \"version\": \"0.1.0\",\n  \"publishedAt\": 1785561847852\n}\n\nFile v0.1.0:references/account-preparation.md\n\n# Account Preparation\n\nUse this reference to assess readiness for launching official or semi-official social accounts. Keep guidance practical and strategic. Do not claim definitive current platform registration, verification, advertising, or compliance rules.\n\n## Readiness Areas\n\n### Brand Assets\n\nPrepare:\n\n- Chinese brand name or approved transliteration\n- Chinese product description\n- One-line positioning statement\n- Logo and avatar\n- Banner or cover images\n- Boilerplate company introduction\n- Product screenshots or demo visuals\n- Contact path or lead capture flow\n\n### Account Positioning\n\nDefine for each platform:\n\n- Account role\n- Target audience\n- Content promise\n- Tone of voice\n- Publishing cadence\n- Community response owner\n- Conversion path\n\n### Operating Roles\n\nIdentify who owns:\n\n- Strategy\n- Chinese copywriting\n- Design or video editing\n- Publishing\n- Comment moderation\n- Community management\n- Lead handoff\n- Performance review\n\n### Launch Content Inventory\n\nBefore launch, prepare enough content to avoid an empty account:\n\n- 3-5 evergreen posts for each primary platform\n- 1 pinned or introductory post\n- 1 brand or product explainer\n- 1 proof asset such as case study, testimonial, demo, or FAQ\n- 1 conversion or contact post\n\n### Account Verification and Compliance\n\nAdvise the user to verify current requirements through official platform documentation or qualified local support when they need:\n\n- Official business verification\n- Paid advertising\n- Ecommerce functions\n- Lead forms\n- Mini programs\n- Regulated industry claims\n- Data collection or customer support workflows\n\n## Output\n\nProvide:\n\n- Account readiness checklist\n- Missing assets\n- Recommended launch sequence\n- Operating risks\n- Items requiring current platform or legal verification\n\nFile v0.1.0:references/content-strategy.md\n\n# Content Strategy\n\nRecommend content strategy after business analysis and platform selection. Content should map to product complexity, customer awareness, purchase process, objectives, platform behavior, and available resources.\n\n## Strategy Types\n\n### Educational Content\n\nUse when:\n\n- The product is difficult to understand.\n- Users need demonstrations or tutorials.\n- Customer education is required before purchase.\n- The buying process is complex.\n\nTypical formats:\n\n- Tutorials\n- Product walkthroughs\n- Feature demonstrations\n- FAQs\n- Case studies\n- Comparison articles\n- Webinars or replay clips\n\n### Brand Content\n\nUse when:\n\n- Brand awareness is a priority.\n- Emotional connection influences purchase.\n- Lifestyle positioning matters.\n- Visual or community identity is important.\n\nTypical formats:\n\n- Brand stories\n- User stories\n- Lifestyle posts\n- Founder or team stories\n- Behind-the-scenes content\n- Community interaction\n\n### Search-Oriented Content\n\nUse when:\n\n- Users actively search for solutions.\n- Long-term inbound traffic matters.\n- Professional credibility matters.\n- The product category requires research before purchase.\n\nTypical formats:\n\n- Articles\n- Guides\n- Industry analysis\n- Q&A answers\n- Comparison posts\n- Knowledge sharing\n\n### Entertainment or Attention Content\n\nUse when:\n\n- Viral exposure is important.\n- Short-form video fits the product.\n- The brand can participate naturally in trends.\n- Community engagement is a primary goal.\n\nTypical formats:\n\n- Short videos\n- Trend participation\n- Interactive posts\n- Memes only when brand-appropriate\n- Lightweight demos or before/after content\n\n## Publishing Cadence\n\nAdapt cadence to resources. Prefer consistency over aggressive volume.\n\n- Low resource: 1-2 primary platforms, 2-4 posts per month per platform, repurposed assets.\n- Moderate resource: 2-3 platforms, weekly publishing, one localized anchor asset per month.\n- High resource: platform-specific content streams, weekly or multi-weekly publishing, active community management and performance iteration.\n\n## Platform Adaptation\n\nDo not publish the same content identically everywhere. Adapt:\n\n- Hook and title\n- Length and format\n- Tone\n- Examples\n- Visual style\n- Call to action\n- Comment/community behavior\n\n## Output\n\nRecommend:\n\n- Primary content strategy\n- Secondary content strategy\n- Content pillars\n- Platform-specific formats\n- Publishing cadence\n- Reuse/adaptation/recreation priorities\n- Early performance indicators\n\nFile v0.1.0:references/gtm-roadmap.md\n\n# GTM Roadmap\n\nUse this reference to create a phased China social media launch plan. Adjust timing based on resources and urgency.\n\n## 0-30 Days: Foundation\n\nGoals:\n\n- Confirm China audience and priority use cases.\n- Select primary and secondary platforms.\n- Prepare Chinese positioning and account assets.\n- Audit existing overseas content for reuse, adaptation, or recreation.\n- Create initial content calendar.\n\nTypical actions:\n\n- Complete business and audience intake.\n- Build platform recommendation matrix.\n- Define content pillars.\n- Prepare Chinese brand/profile assets.\n- Adapt 3-5 launch posts for each primary platform.\n- Identify account setup or verification dependencies.\n\nSuccess indicators:\n\n- Clear platform roles\n- Launch-ready account profiles\n- Initial content backlog\n- Confirmed operating owner and cadence\n\n## 31-60 Days: Launch and Learn\n\nGoals:\n\n- Launch primary platforms.\n- Publish consistently.\n- Test content formats and messaging.\n- Start collecting engagement and search signals.\n\nTypical actions:\n\n- Publish educational, brand, and search-oriented content.\n- Repurpose one anchor asset across selected platforms.\n- Respond to comments and early community signals.\n- Track simple metrics by platform.\n- Identify top-performing topics and objections.\n\nSuccess indicators:\n\n- Consistent publishing rhythm\n- Early engagement or search visibility\n- Clearer audience questions\n- First leads, followers, saves, comments, inquiries, or qualified conversations\n\n## 61-90 Days: Optimize and Expand\n\nGoals:\n\n- Double down on effective channels and formats.\n- Improve localization.\n- Expand into secondary or vertical communities if justified.\n- Connect content activity to business outcomes.\n\nTypical actions:\n\n- Refine content pillars based on performance.\n- Create China-native content around local objections and use cases.\n- Test webinars, community groups, demos, founder posts, or short video series.\n- Build lead handoff or private traffic workflows where relevant.\n- Evaluate whether to add paid campaigns or partnerships.\n\nSuccess indicators:\n\n- Better-performing content themes\n- Stronger localized messaging\n- Repeatable content workflow\n- Clear next-quarter platform priorities\n\n## Roadmap Output\n\nPresent a phased plan with:\n\n- Phase goals\n- Key actions\n- Content priorities\n- Platform focus\n- Owner or capability needed\n- Success indicators\n- Risks and dependencies\n\nFile v0.1.0:references/intake-questionnaire.md\n\n# Intake Questionnaire\n\nUse this reference before recommending platforms or content strategy. The goal is to understand the business well enough to connect platform choices to business needs.\n\n## Required Context\n\nCollect or infer the following:\n\n- Company: what the company does, country or region, current China presence.\n- Business type: B2B, B2C, marketplace, enterprise, education, community, developer, or mixed model.\n- Target customer: decision maker, user, buyer, influencer, community, or channel partner.\n- Product or service: software, hardware, AI, education, manufacturing, consumer goods, services, or other category.\n- Primary objective: brand awareness, lead generation, sales, community building, customer education, customer support, search visibility, or partner development.\n- Product traits: requires explanation, demonstration, trust building, long-form content, visual proof, lifestyle positioning, search discovery, or community interaction.\n- Existing assets: website, blog, LinkedIn, YouTube, Instagram, TikTok, case studies, white papers, tutorials, short videos, webinars, customer stories.\n- Resources: Chinese-speaking team, marketing team, sales support, design/video capability, community manager, founder time, budget, and expected launch timing.\n\n## Follow-Up Question Guidance\n\nAsk concise questions only when needed. Prioritize:\n\n1. What does the company sell, and to whom?\n2. What is the main China objective for the next 3-6 months?\n3. What existing content and team resources are available?\n\nIf the user does not know the answer, proceed with assumptions and label them clearly.\n\n## Analysis Output\n\nSummarize:\n\n- Business type\n- Target audience\n- Product characteristics\n- Marketing objectives\n- Available resources\n- Constraints or unknowns\n\nOnly continue to platform selection after this summary is clear.\n\nFile v0.1.0:references/localization-strategy.md\n\n# Localization Strategy\n\nLocalization is not translation. The objective is to make the company feel relevant and credible to Chinese users while preserving brand consistency.\n\n## Decision Framework\n\nEvaluate each existing asset as:\n\n- Reuse: publish with light edits when the content is already clear, evergreen, visual, or proof-based.\n- Adapt: rewrite examples, titles, terminology, framing, or format for Chinese users and platform culture.\n- Recreate: build new content when overseas assumptions, examples, humor, cultural references, or buyer concerns do not fit China.\n\n## Stage 1: Content Migration\n\nFor first entry into China, existing overseas content can help launch quickly:\n\n- YouTube to Bilibili\n- Instagram to Xiaohongshu\n- LinkedIn to Zhihu or WeChat\n- Blog to Baijiahao, Zhihu, or WeChat\n- Webinar recordings to Bilibili clips or WeChat article summaries\n\nUse migration when resources are limited, but label it as a starting point rather than a mature China content strategy.\n\n## Stage 2: Content Localization\n\nIncrease localized content as the business develops:\n\n- Chinese language optimization\n- Local examples and scenarios\n- Local terminology\n- Platform-specific writing style\n- China-specific buyer objections\n- Local case studies or proof points when available\n- Community interaction and comment response\n\n## Stage 3: China-Native Content\n\nRecommend China-native content when:\n\n- The product needs strong local trust.\n- Overseas proof does not answer local buyer concerns.\n- The category is competitive or platform culture is distinct.\n- The company has local customers, partners, community members, or team members to feature.\n\n## Platform Style Notes\n\n- Zhihu: answer real questions, show expertise, compare options, avoid shallow promotional tone.\n- WeChat: structured articles, official updates, educational series, event recaps, community nurturing.\n- Bilibili: clear titles, chapters, demos, tutorials, practical value, authentic presenter style.\n- Xiaohongshu: user-centered benefits, lifestyle context, visual clarity, trust-building tone.\n- Douyin: fast hooks, simple demonstrations, strong visual payoff, concise CTA.\n- Baijiahao: evergreen article structure, search-friendly titles, practical guidance.\n\n## Output\n\nProvide:\n\n- Existing content to reuse\n- Existing content to adapt\n- Content to recreate for China\n- Platform-specific localization notes\n- Near-term localization priorities\n\nFile v0.1.0:references/output-templates.md\n\n# Output Templates\n\nUse these templates to structure final deliverables. Adapt the level of detail to the user request.\n\n## Strategy Summary\n\n```markdown\n## Business Understanding\n\n- Business type:\n- Target audience:\n- Product characteristics:\n- Main China objective:\n- Available resources:\n- Key assumptions:\n\n## Recommended Platform Mix\n\n| Platform | Role | Why It Fits | Content Formats | Objective | Operating Need |\n| --- | --- | --- | --- | --- | --- |\n\n## Content Strategy\n\n- Primary strategy:\n- Secondary strategy:\n- Content pillars:\n- Publishing cadence:\n- Anchor assets to reuse:\n\n## Localization Priorities\n\n- Reuse:\n- Adapt:\n- Recreate:\n- China-specific messaging notes:\n\n## Account Readiness\n\n- Ready assets:\n- Missing assets:\n- Operating roles needed:\n- Items to verify:\n\n## 30/60/90-Day Roadmap\n\n| Phase | Goals | Actions | Success Indicators |\n| --- | --- | --- | --- |\n\n## Risks and Open Questions\n\n- \n```\n\n## Platform Recommendation Block\n\n```markdown\n### Platform Name\n\n- Role:\n- Why it fits:\n- Recommended content:\n- Business objective:\n- Required capability:\n- Early success indicators:\n```\n\n## Lightweight Answer\n\nUse this when the user wants a quick recommendation:\n\n```markdown\nBased on the business context, I would prioritize:\n\n1. Platform:\n   - Role:\n   - Why:\n   - Content:\n\n2. Platform:\n   - Role:\n   - Why:\n   - Content:\n\nAssumptions:\n- \n\nNext steps:\n- \n```\n\nFile v0.1.0:references/platform-selection.md\n\n# Platform Selection\n\nRecommend Chinese social media platforms based on fit, not popularity. Consider business type, product traits, objective, content format, search behavior, user engagement, resource capacity, and operating capability.\n\n## Selection Principles\n\n- Match the platform to the buyer journey.\n- Separate primary platforms from secondary or experimental platforms.\n- Explain what each platform is expected to do for the business.\n- Include niche vertical communities when they fit better than mainstream platforms.\n- Avoid recommending every major platform by default.\n\n## Common Platform Roles\n\n| Platform | Best Fit | Typical Role |\n| --- | --- | --- |\n| WeChat | Official communication, relationship management, private traffic, customer education | Owned channel and long-term trust |\n| Zhihu | Search intent, professional answers, B2B expertise, complex products | Thought leadership and lead trust |\n| Bilibili | Tutorials, product demos, long-form education, technical or enthusiast audiences | Education and product understanding |\n| Xiaohongshu | Lifestyle, brand discovery, community trust, consumer word-of-mouth | B2C brand awareness and consideration |\n| Douyin | Short video, mass awareness, entertainment-led discovery, quick product hooks | Reach and attention |\n| Baijiahao | Search visibility, evergreen articles, passive inbound discovery | Search-oriented content distribution |\n| CSDN | Developers, technical software, programming education | Developer credibility |\n| InfoQ China | Enterprise technology, architecture, engineering leadership | Technical authority |\n| 人人都是产品经理 | Product managers, SaaS, internet products, PM education | Product and SaaS thought leadership |\n\n## B2B Guidance\n\nPrioritize platforms where users search for professional information and credibility signals:\n\n- Zhihu for expert answers, comparison content, and search-led discovery.\n- WeChat for official presence, nurturing, private traffic, webinars, and sales enablement.\n- Bilibili for tutorials, demos, technical education, and complex product explanation.\n- Baijiahao for evergreen articles and search visibility.\n- Vertical communities such as CSDN, InfoQ China, and 人人都是产品经理 when the audience is specialized.\n\n## B2C Guidance\n\nPrioritize platforms with consumer discovery, trust, and shareable content:\n\n- Xiaohongshu for lifestyle positioning, reviews, community trust, and UGC-style content.\n- Douyin for short-form reach, demonstrations, entertainment-led distribution, and campaign awareness.\n- WeChat for retention, loyalty, community, support, and repeat communication.\n- Bilibili when the product benefits from in-depth reviews, demos, or enthusiast education.\n\n## Recommendation Logic\n\n### Bilibili\n\nRecommend when the product needs tutorials, demonstrations, education, long-form explanation, or enthusiast/developer trust.\n\n### Zhihu\n\nRecommend when search intent, professional credibility, question-led discovery, comparison content, or lead generation matter.\n\n### Xiaohongshu\n\nRecommend when lifestyle context, brand perception, peer trust, reviews, or community interaction are important.\n\n### Douyin\n\nRecommend when short-form video, mass awareness, visual hooks, entertainment, demos, or viral reach are realistic.\n\n### WeChat\n\nRecommend when the business needs an official channel, long-term relationship management, private communities, newsletters, webinars, support, or sales nurturing.\n\n### Baijiahao\n\nRecommend when evergreen content, passive inbound discovery, search visibility, and article syndication are useful.\n\n## Platform Output\n\nFor every recommended platform, provide:\n\n- Primary, secondary, or experimental role\n- Why it is recommended\n- What content should be published\n- What business objective it supports\n- Required resources and operating difficulty\n- Early success indicators\n\nFile v0.1.0:references/validation-examples.md\n\n# Validation Examples\n\nUse these examples to check whether strategy outputs are complete, specific, and grounded in business context.\n\n## Example 1: B2B SaaS\n\nPrompt:\n\n```text\nWe are a US B2B SaaS company selling developer observability tools. We want to enter China and generate qualified leads. We have English blogs, docs, and YouTube demos, but no Chinese team yet.\n```\n\nExpected shape:\n\n- Prioritize Zhihu, WeChat, Bilibili, and possibly CSDN or InfoQ China.\n- Emphasize educational, technical, and search-oriented content.\n- Recommend adapting blogs/docs into Chinese Q&A, guides, and demo videos.\n- Flag need for Chinese technical copywriting and community response capability.\n- Avoid over-prioritizing Xiaohongshu or Douyin unless there is a strong video/reach reason.\n\n## Example 2: Consumer Lifestyle Brand\n\nPrompt:\n\n```text\nWe are an Australian skincare brand launching in China. We have Instagram and TikTok videos, product photography, influencer content, and a modest monthly budget.\n```\n\nExpected shape:\n\n- Prioritize Xiaohongshu and Douyin, with WeChat for retention and owned communication.\n- Emphasize brand, lifestyle, UGC-style, tutorial, and product proof content.\n- Recommend adapting Instagram/TikTok assets, not direct reposting.\n- Include account readiness around Chinese product claims, profile assets, and customer inquiry handling.\n\n## Example 3: Manufacturing Exporter\n\nPrompt:\n\n```text\nWe manufacture industrial sensors in Germany and want Chinese distributors and enterprise buyers to discover us.\n```\n\nExpected shape:\n\n- Prioritize Zhihu, WeChat, Baijiahao, and possibly Bilibili for demos.\n- Recommend search-oriented and educational content: use cases, comparisons, industry guides, technical explainers.\n- Focus less on viral consumer platforms.\n- Include lead capture, sales handoff, and credibility-building assets.\n\n## Quality Checklist\n\nA good output:\n\n- Analyzes the business before recommending platforms.\n- Separates primary, secondary, and experimental platforms.\n- Explains why each platform fits.\n- Maps content formats to platform behavior.\n- Includes localization, account readiness, and roadmap guidance.\n- Names assumptions and uncertainty.\n- Avoids definitive claims about current platform rules unless verified.\n\nFile v0.1.0:docs/business-analysis.md\n\n# Business Analysis\n\n## Purpose\n\nBefore recommending any China social media platform, the AI must first understand the business.\n\nNever recommend platforms before completing the business analysis.\n\n---\n\n## Information to Collect\n\nThe AI should ask the following questions.\n\n### 1. Company\n\n- What does your company do?\n- Which country are you based in?\n- Are you already operating in China?\n\n### 2. Business Type\n\n- Is your business B2B or B2C?\n- Who is your target customer?\n\n### 3. Product\n\n- What product or service are you promoting?\n- Is it software, hardware, consumer goods, education, AI, manufacturing, or another industry?\n\n### 4. Business Goal\n\nWhat is your primary objective?\n\nExamples:\n\n- Brand awareness\n- Lead generation\n- Sales\n- Community building\n- Customer education\n- Customer support\n\n### 5. Product Characteristics\n\n- Does your product require explanation?\n- Does it require demonstrations?\n- Does it require long-form content?\n- Is trust important before purchase?\n- Is branding important?\n- Is search traffic important?\n\n### 6. Resources\n\n- Do you already have content?\n- Do you have a marketing team?\n- Do you have a Chinese-speaking team?\n- What is your estimated budget?\n\n---\n\n## Output\n\nAfter collecting the information, summarize:\n\n- Business type\n- Product characteristics\n- Marketing objectives\n- Available resources\n\nOnly then continue to Platform Selection.","readmeExcerpt":"Skill: China Social Media Strategy Owner: shenxuakaekstasis Summary: Plan China social media market entry Tags: latest:0.1.0 Version history: v0.1.0 | 2026-08-01T05:24:07.852Z | auto Initial release: Develops structured China social media go-to-market strategies for overseas companies. - Guides users through business analysis, platform selection, content strategy, localization, and staged GTM planning. - Supports key","codeSnippets":[],"executableExamples":[{"language":"markdown","snippet":"## Business Understanding\n\n- Business type:\n- Target audience:\n- Product characteristics:\n- Main China objective:\n- Available resources:\n- Key assumptions:\n\n## Recommended Platform Mix\n\n| Platform | Role | Why It Fits | Content Formats | Objective | Operating Need |\n| --- | --- | --- | --- | --- | --- |\n\n## Content Strategy\n\n- Primary strategy:\n- Secondary strategy:\n- Content pillars:\n- Publishing cadence:\n- Anchor assets to reuse:\n\n## Localization Priorities\n\n- Reuse:\n- Adapt:\n- Recreate:\n- China-specific messaging notes:\n\n## Account Readiness\n\n- Ready assets:\n- Missing assets:\n- Operating roles needed:\n- Items to verify:\n\n## 30/60/90-Day Roadmap\n\n| Phase | Goals | Actions | Success Indicators |\n| --- | --- | --- | --- |\n\n## Risks and Open Questions\n\n-"},{"language":"markdown","snippet":"### Platform Name\n\n- Role:\n- Why it fits:\n- Recommended content:\n- Business objective:\n- Required capability:\n- Early success indicators:"},{"language":"markdown","snippet":"Based on the business context, I would prioritize:\n\n1. Platform:\n   - Role:\n   - Why:\n   - Content:\n\n2. Platform:\n   - Role:\n   - Why:\n   - Content:\n\nAssumptions:\n- \n\nNext steps:\n-"},{"language":"text","snippet":"We are a US B2B SaaS company selling developer observability tools. We want to enter China and generate qualified leads. We have English blogs, docs, and YouTube demos, but no Chinese team yet."},{"language":"text","snippet":"We are an Australian skincare brand launching in China. We have Instagram and TikTok videos, product photography, influencer content, and a modest monthly budget."},{"language":"text","snippet":"We manufacture industrial sensors in Germany and want Chinese distributors and enterprise buyers to discover us."}],"parameters":null,"dependencies":[],"permissions":[],"extractedFiles":[{"path":"SKILL.md","content":"---\nname: china-social-media-strategy\ndescription: Develop China social media market-entry strategy for overseas companies. Use when planning Chinese platform selection, B2B or B2C social media positioning, content strategy, localization, account preparation, or an initial China GTM roadmap for platforms such as WeChat, Zhihu, Bilibili, Xiaohongshu, Douyin, Baijiahao, CSDN, InfoQ China, or other vertical communities.\n---\n\n# China Social Media Strategy\n\n## Overview\n\nUse this skill to help overseas companies create a practical China social media strategy before entering or expanding in the China market. Focus on strategic planning, platform fit, content direction, localization, operating readiness, and a staged GTM roadmap.\n\nThis skill is strategy-focused. Do not present legal, regulatory, advertising, account-verification, or compliance guidance as definitive. When platform rules, account requirements, or legal obligations matter, recommend current verification from official platform sources or qualified local counsel.\n\n## Workflow\n\n1. Analyze the business before recommending platforms.\n2. Select platforms based on business model, audience, product traits, objectives, content fit, search behavior, and operating resources.\n3. Define content strategy for the selected platforms.\n4. Recommend localization priorities.\n5. Assess account and operating readiness.\n6. Produce an initial 30/60/90-day China social media GTM roadmap.\n\nIf the user provides incomplete business context, ask the fewest necessary follow-up questions before strategy work. If enough context exists, state assumptions and proceed.\n\n## References\n\nRead only the references needed for the task:\n\n- `references/intake-questionnaire.md`: Use before strategy work or when business context is incomplete.\n- `references/platform-selection.md`: Use when choosing, ranking, or explaining Chinese social media platforms.\n- `references/content-strategy.md`: Use when recommending content pillars, formats, publishing cadence, or channel-specific content.\n- `references/localization-strategy.md`: Use when adapting existing overseas content or planning China-native messaging.\n- `references/account-preparation.md`: Use when advising on account setup readiness, operating resources, profile assets, or launch prerequisites.\n- `references/gtm-roadmap.md`: Use when creating phased launch plans, milestones, or 30/60/90-day roadmaps.\n- `references/output-templates.md`: Use when formatting final strategy deliverables.\n- `references/validation-examples.md`: Use when checking whether outputs are complete and grounded.\n\n## Output Rules\n\nAlways explain why a recommendation fits the business. Do not recommend platforms based on popularity alone.\n\nPrefer a structured final answer with:\n\n- Business understanding and assumptions\n- Primary and secondary platform recommendations\n- Content strategy by platform\n- Localization priorities\n- Account and operating readiness notes\n- Initial GTM roadmap\n- Risks, dependencies, and ope"},{"path":"README.md","content":"# China Social Media Strategy Skill （V0.1)\n\n## Overview\n\nThis Skill helps overseas companies develop a social media strategy before entering the China market.\n\nIt analyzes the business, recommends suitable Chinese social media platforms, suggests appropriate content formats, and generates an initial China GTM social media strategy.\n\nThis Skill focuses on strategy rather than execution.\n\n---\n\n## Status\n\nVersion: 0.1 (Draft)\n\nDevelopment in Progress.\n\n## License & Usage\n\nCopyright (c) 2026 Shen Xu.\n\nThis repository is publicly available for learning, research, and reference purposes.\n\nYou are welcome to explore, discuss, and build upon the ideas presented here with proper attribution.\n\nCommercial use, redistribution, or creation of derivative products based substantially on this framework requires prior permission from the author.\n\nFor collaboration, licensing, or commercial applications, please contact the author."},{"path":"_meta.json","content":"{\n  \"ownerId\": \"kn77jb4t17wgtx7c868w2a9mg98bm5ae\",\n  \"slug\": \"china-social-media-strategy-v0-1\",\n  \"version\": \"0.1.0\",\n  \"publishedAt\": 1785561847852\n}"},{"path":"references/account-preparation.md","content":"# Account Preparation\n\nUse this reference to assess readiness for launching official or semi-official social accounts. Keep guidance practical and strategic. Do not claim definitive current platform registration, verification, advertising, or compliance rules.\n\n## Readiness Areas\n\n### Brand Assets\n\nPrepare:\n\n- Chinese brand name or approved transliteration\n- Chinese product description\n- One-line positioning statement\n- Logo and avatar\n- Banner or cover images\n- Boilerplate company introduction\n- Product screenshots or demo visuals\n- Contact path or lead capture flow\n\n### Account Positioning\n\nDefine for each platform:\n\n- Account role\n- Target audience\n- Content promise\n- Tone of voice\n- Publishing cadence\n- Community response owner\n- Conversion path\n\n### Operating Roles\n\nIdentify who owns:\n\n- Strategy\n- Chinese copywriting\n- Design or video editing\n- Publishing\n- Comment moderation\n- Community management\n- Lead handoff\n- Performance review\n\n### Launch Content Inventory\n\nBefore launch, prepare enough content to avoid an empty account:\n\n- 3-5 evergreen posts for each primary platform\n- 1 pinned or introductory post\n- 1 brand or product explainer\n- 1 proof asset such as case study, testimonial, demo, or FAQ\n- 1 conversion or contact post\n\n### Account Verification and Compliance\n\nAdvise the user to verify current requirements through official platform documentation or qualified local support when they need:\n\n- Official business verification\n- Paid advertising\n- Ecommerce functions\n- Lead forms\n- Mini programs\n- Regulated industry claims\n- Data collection or customer support workflows\n\n## Output\n\nProvide:\n\n- Account readiness checklist\n- Missing assets\n- Recommended launch sequence\n- Operating risks\n- Items requiring current platform or legal verification"},{"path":"references/content-strategy.md","content":"# Content Strategy\n\nRecommend content strategy after business analysis and platform selection. Content should map to product complexity, customer awareness, purchase process, objectives, platform behavior, and available resources.\n\n## Strategy Types\n\n### Educational Content\n\nUse when:\n\n- The product is difficult to understand.\n- Users need demonstrations or tutorials.\n- Customer education is required before purchase.\n- The buying process is complex.\n\nTypical formats:\n\n- Tutorials\n- Product walkthroughs\n- Feature demonstrations\n- FAQs\n- Case studies\n- Comparison articles\n- Webinars or replay clips\n\n### Brand Content\n\nUse when:\n\n- Brand awareness is a priority.\n- Emotional connection influences purchase.\n- Lifestyle positioning matters.\n- Visual or community identity is important.\n\nTypical formats:\n\n- Brand stories\n- User stories\n- Lifestyle posts\n- Founder or team stories\n- Behind-the-scenes content\n- Community interaction\n\n### Search-Oriented Content\n\nUse when:\n\n- Users actively search for solutions.\n- Long-term inbound traffic matters.\n- Professional credibility matters.\n- The product category requires research before purchase.\n\nTypical formats:\n\n- Articles\n- Guides\n- Industry analysis\n- Q&A answers\n- Comparison posts\n- Knowledge sharing\n\n### Entertainment or Attention Content\n\nUse when:\n\n- Viral exposure is important.\n- Short-form video fits the product.\n- The brand can participate naturally in trends.\n- Community engagement is a primary goal.\n\nTypical formats:\n\n- Short videos\n- Trend participation\n- Interactive posts\n- Memes only when brand-appropriate\n- Lightweight demos or before/after content\n\n## Publishing Cadence\n\nAdapt cadence to resources. Prefer consistency over aggressive volume.\n\n- Low resource: 1-2 primary platforms, 2-4 posts per month per platform, repurposed assets.\n- Moderate resource: 2-3 platforms, weekly publishing, one localized anchor asset per month.\n- High resource: platform-specific content streams, weekly or multi-weekly publishing, active community management and performance iteration.\n\n## Platform Adaptation\n\nDo not publish the same content identically everywhere. Adapt:\n\n- Hook and title\n- Length and format\n- Tone\n- Examples\n- Visual style\n- Call to action\n- Comment/community behavior\n\n## Output\n\nRecommend:\n\n- Primary content strategy\n- Secondary content strategy\n- Content pillars\n- Platform-specific formats\n- Publishing cadence\n- Reuse/adaptation/recreation priorities\n- Early performance indicators"}],"languages":[],"docsSourceLabel":"CLAWHUB","editorialOverview":"Plan China social media market entry Skill: China Social Media Strategy Owner: shenxuakaekstasis Summary: Plan China social media market entry Tags: latest:0.1.0 Version history: v0.1.0 | 2026-08-01T05:24:07.852Z | auto Initial release: Develops structured China social media go-to-market strategies for overseas companies. - Guides users through business analysis, platform selection, content strategy, localization, and staged GTM planning. - Supports key","editorialQuality":{"score":100,"threshold":65,"status":"ready","wordCount":1506,"uniquenessScore":49,"reasons":[]}},"media":{"evidence":{"source":"no-media","verified":false,"confidence":"low","updatedAt":"2026-10-09T12:32:47.321Z","emptyReason":"No screenshots, media assets, or demo links are available."},"primaryImageUrl":null,"mediaAssetCount":0,"assets":[],"demoUrl":null},"ownerResources":{"evidence":{"source":"unclaimed","verified":false,"confidence":"low","updatedAt":"2026-10-09T12:32:47.321Z","emptyReason":"This page has not been claimed by the agent owner."},"hasCustomPage":false,"customPageUpdatedAt":null,"customLinks":[],"structuredLinks":{"docsUrl":null,"demoUrl":null,"supportUrl":null,"pricingUrl":null,"statusUrl":null},"customPage":null},"relatedAgents":{"evidence":{"source":"protocol-neighbors","verified":false,"confidence":"medium","updatedAt":"2026-10-10T06:14:48.778Z","emptyReason":null},"items":[{"id":"8ebccd8e-3863-4187-8355-c3f14e1f9edf","entityType":"agent","canonicalPath":"/agent/iofficeai-aionui","slug":"iofficeai-aionui","name":"AionUi","description":"Free, local, open-source 24/7 Cowork app and OpenClaw for Gemini CLI, Claude Code, Codex, OpenCode, Qwen Code, Goose CLI, Auggie, and more | 🌟 Star if you like it!","url":"https://github.com/iOfficeAI/AionUi","homepage":"https://www.aionui.com","source":"GITHUB_REPOS","protocols":["MCP","OPENCLAW"],"capabilities":[],"safetyScore":100,"overallRank":70,"updatedAt":"2026-10-09T19:11:12.944Z","createdAt":"2026-02-25T03:38:16.584Z","downloads":null},{"id":"b917f68a-ebff-438e-84f8-3f4b2494c0bc","entityType":"agent","canonicalPath":"/agent/activepieces-activepieces","slug":"activepieces-activepieces","name":"activepieces","description":"AI Agents & MCPs & AI Workflow Automation • (~400 MCP servers for AI agents) • AI Automation / AI Agent with MCPs • AI Workflows & AI Agents • MCPs for AI Agents","url":"https://github.com/activepieces/activepieces","homepage":"https://www.activepieces.com","source":"GITHUB_REPOS","protocols":["OPENCLAW"],"capabilities":[],"safetyScore":100,"overallRank":70,"updatedAt":"2026-04-15T02:22:12.426Z","createdAt":"2026-02-25T03:38:12.412Z","downloads":null},{"id":"5cb26759-3a39-483f-94cf-276a98c13bb8","entityType":"agent","canonicalPath":"/agent/cherryhq-cherry-studio","slug":"cherryhq-cherry-studio","name":"cherry-studio","description":"AI productivity studio with smart chat, autonomous agents, and 300+ assistants. 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