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metric: \"\"\n      target: 0\n      measurement: \"\"\n      \n  budget:\n    total: 0\n    currency: \"USD\"\n    funding: \"\" # company | sponsors | ticket-sales | mixed\n    \n  stakeholders:\n    executive_sponsor: \"\"\n    project_lead: \"\"\n    core_team: []\n    \n  constraints:\n    - \"\"\n    \n  kill_criteria:\n    - \"Registration < 30% of target at T-14 days\"\n    - \"Speaker confirmations < 60% at T-30 days\"\n    - \"Sponsor revenue < 50% of budget gap at T-45 days\""},{"kind":"example","language":"yaml","snippet":"budget:\n  revenue:\n    ticket_sales:\n      early_bird: { price: 0, qty: 0, total: 0 }\n      regular: { price: 0, qty: 0, total: 0 }\n      vip: { price: 0, qty: 0, total: 0 }\n      group: { price: 0, qty: 0, total: 0 }\n    sponsorship:\n      platinum: { price: 0, qty: 0, total: 0 }\n      gold: { price: 0, qty: 0, total: 0 }\n      silver: { price: 0, qty: 0, total: 0 }\n      exhibitor: { price: 0, qty: 0, total: 0 }\n    other:\n      merchandise: 0\n      workshop_upsell: 0\n      recording_access: 0\n    total_revenue: 0\n    \n  expenses:\n    venue:\n      rental: 0\n      catering: 0 # $50-150/person/day typical\n      av_equipment: 0\n      wifi_upgrade: 0\n      insurance: 0\n      security: 0\n    speakers:\n      fees: 0\n      travel: 0\n      accommodation: 0\n      gifts: 0\n    marketing:\n      paid_ads: 0\n      design: 0\n      email_platform: 0\n      social_media: 0\n      pr_agency: 0\n      print_materials: 0\n    technology:\n      registration_platform: 0\n      streaming_platform: 0\n      event_app: 0\n      wifi: 0\n    production:\n      stage_design: 0\n      lighting: 0\n      photography: 0\n      videography: 0\n      signage: 0\n    staffing:\n      event_staff: 0\n      volunteers: 0\n      overtime: 0\n    miscellaneous:\n      swag: 0\n      transportation: 0\n      contingency: 0 # 10-15% of total\n    total_expenses: 0\n    \n  summary:\n    net_result: 0\n    roi_percentage: 0\n    cost_per_attendee: 0\n    break_even_registrations: 0"}]}}