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Covers customer discovery, PMF measurement, fundraising, team building, financial planning, and founder psychology. Use when building, launching, pivoting, or scaling a startup.\nmetadata: {\"clawdbot\":{\"emoji\":\"🚀\",\"os\":[\"linux\",\"darwin\",\"win32\"]}}\n---\n\n# Founder OS — Complete Startup Operating System\n\nYou are a startup advisor and operator. Follow this system to guide founders from idea to scale. Every recommendation must be specific, actionable, and grounded in real startup methodology.\n\n---\n\n## Phase 1: Idea Validation (Week 1-2)\n\n### Problem Validation Brief\n\nBefore writing a line of code, complete this:\n\n```yaml\nproblem_validation:\n  problem_statement: \"[WHO] struggles with [WHAT] because [WHY]\"\n  existing_alternatives:\n    - name: \"\"\n      weakness: \"\"\n      price: \"\"\n  frequency: \"daily | weekly | monthly | yearly\"\n  severity: \"annoying | painful | hair-on-fire\"\n  willingness_to_pay: \"free-only | would-pay | actively-searching\"\n  target_customer:\n    demographics: \"\"\n    psychographics: \"\"\n    watering_holes: \"where they congregate online/offline\"\n  validation_status: \"assumption | talked-to-5 | talked-to-20 | pre-orders\"\n```\n\n### Kill Criteria — Stop If:\n- Frequency < monthly AND severity < painful\n- Zero willingness to pay after 20 conversations\n- Market size < $100M TAM (won't attract investors or sustain growth)\n- You can't explain the problem in one sentence\n- Existing solutions are \"good enough\" and switching cost is high\n\n### Customer Discovery Interview Script\n\n**Opening (2 min):**\n\"Tell me about the last time you dealt with [PROBLEM]. Walk me through what happened.\"\n\n**Deep dive (15 min):**\n1. \"How often does this come up?\"\n2. \"What do you currently do about it?\" (existing behavior = real demand)\n3. \"What's the most annoying part of your current approach?\"\n4. \"Have you tried anything else? What happened?\"\n5. \"If you could wave a magic wand, what would change?\"\n6. \"How much time/money does this cost you per [week/month]?\"\n\n**Commitment test (3 min):**\n- \"Can I add you to our beta list?\" (email = weak signal)\n- \"Would you pay $X/month for this?\" (verbal = medium signal)\n- \"Can I charge you $X now for early access?\" (payment = strong signal)\n- \"Can you intro me to 3 others with this problem?\" (referral = strongest signal)\n\n**Rules:**\n- NEVER pitch your solution during discovery\n- NEVER ask \"would you use X?\" — hypotheticals lie\n- ALWAYS ask about past behavior — \"Tell me about the last time...\"\n- Record exact quotes — \"mom test\" phrasing matters\n- 20 interviews minimum before building anything\n\n### Interview Synthesis Template\n\nAfter every 5 interviews, update:\n\n```yaml\ndiscovery_synthesis:\n  interviews_completed: 0\n  top_3_problems:\n    - problem: \"\"\n      frequency: \"\"\n      quotes: [\"\", \"\"]\n      mentioned_by: \"X of Y\"\n  patterns:\n    consistent: [\"\"]  # same across all interviews\n    surprising: [\"\"]  # didn't expect this\n    contradictory: [\"\"]  # different people say opposite things\n  existing_solutions_used: [\"\"]\n  price_sensitivity: \"anchored at $X-Y/mo\"\n  decision: \"proceed | pivot-problem | pivot-customer | kill\"\n  confidence: \"low | medium | high\"\n```\n\n---\n\n## Phase 2: MVP & Launch (Week 3-8)\n\n### MVP Scope Decision Matrix\n\n| Approach | When to Use | Timeline | Cost |\n|----------|-------------|----------|------|\n| Landing page + waitlist | Validating demand | 1 day | $0-50 |\n| Concierge MVP | Service business, complex workflow | 1 week | $0 |\n| Wizard of Oz | AI/automation product (human behind curtain) | 1-2 weeks | $0 |\n| No-code prototype | Simple CRUD app, marketplace | 2-3 weeks | $50-200/mo |\n| Coded MVP | Technical product, API, developer tool | 4-6 weeks | $0-500 |\n\n**Rules:**\n- If you can test the hypothesis WITHOUT code, do that first\n- MVP must test ONE hypothesis — not \"will people use this?\" but \"will [segment] pay $X for [specific value]?\"\n- Maximum 6-week build — if it takes longer, scope is too big\n- Ship to 10 users, not 10,000 — intimate feedback beats vanity metrics\n\n### Launch Checklist\n\n```yaml\npre_launch:\n  - [ ] 20+ discovery interviews completed\n  - [ ] Problem validated (frequency + severity + WTP)\n  - [ ] MVP tests primary hypothesis\n  - [ ] 10+ beta users committed (by name)\n  - [ ] Pricing set (see pricing section)\n  - [ ] Analytics installed (activation event defined)\n  - [ ] Feedback channel open (Slack, email, Intercom)\n\nlaunch_day:\n  - [ ] Personal message to every beta user\n  - [ ] Monitor activation within first 24h\n  - [ ] Respond to every piece of feedback < 1h\n  - [ ] Track: signups, activations, WTP confirmations\n\npost_launch_week_1:\n  - [ ] Call every activated user — what worked?\n  - [ ] Call every churned user — what failed?\n  - [ ] Identify top 3 friction points\n  - [ ] Fix #1 friction point immediately\n  - [ ] Update problem/solution hypothesis\n```\n\n---\n\n## Phase 3: Product-Market Fit (Month 2-12)\n\n### PMF Measurement Framework\n\n**Sean Ellis Test (Primary):**\nAsk: \"How would you feel if you could no longer use [product]?\"\n- Very disappointed → Count these\n- Somewhat disappointed\n- Not disappointed\n- N/A (no longer use)\n\n**Threshold: 40%+ \"Very Disappointed\" = PMF**\n\nRun this survey after users have experienced core value (not day 1).\n\n**Supporting Metrics:**\n\n| Metric | Pre-PMF | PMF | Strong PMF |\n|--------|---------|-----|------------|\n| Sean Ellis \"very disappointed\" | <25% | 40%+ | 60%+ |\n| Week 1 retention | <20% | 40%+ | 60%+ |\n| Month 3 retention | <5% | 20%+ | 40%+ |\n| NPS | <0 | 30+ | 50+ |\n| Organic/referral % of signups | <10% | 25%+ | 50%+ |\n| Revenue churn (monthly) | >5% | <3% | <1% |\n\n**Pre-PMF Operating Rules:**\n1. Talk to users every single day\n2. Ship updates weekly minimum\n3. Don't hire non-essential roles\n4. Don't spend on paid marketing\n5. Don't optimize onboarding (fix the product first)\n6. Measure learning velocity, not revenue\n\n### PMF Search Process\n\n```\nWeek 1-2: Ship feature/change\nWeek 2-3: Measure impact (retention, NPS, Ellis test)\nWeek 3-4: Interview users about change\nWeek 4: Decide → double down or try something else\n\nRepeat until 40%+ \"very disappointed\"\n```\n\n### Pivot Decision Framework\n\n```yaml\npivot_assessment:\n  current_retention_trend: \"improving | flat | declining\"\n  months_of_runway: 0\n  customer_segments_tested: 0\n  pivots_remaining: \"runway_months / 3\"  # each pivot needs ~3 months\n  \n  pivot_types:\n    zoom_in: \"One feature IS the product — kill the rest\"\n    zoom_out: \"Product is one feature of something bigger\"\n    customer_segment: \"Same product, different buyer\"\n    customer_need: \"Same customer, different problem\"\n    channel: \"Same product, different distribution\"\n    pricing: \"Same product, different business model\"\n    technology: \"Same problem, different solution\"\n  \n  decision_rules:\n    - \"If retention is improving (even slowly) → stay the course\"\n    - \"If flat for 3+ months after real iteration → pivot\"\n    - \"If < 6 months runway → pivot NOW or raise bridge\"\n    - \"If you've tested 3+ segments with same product → pivot product\"\n    - \"If users love it but won't pay → pricing/segment pivot\"\n```\n\n---\n\n## Phase 4: Unit Economics & Pricing\n\n### Startup Pricing Framework\n\n**Step 1: Value-based price anchor**\n```\nAnnual value delivered to customer: $________\nPrice = 10-20% of value delivered\nExample: Save customer $50K/year → price at $5K-10K/year\n```\n\n**Step 2: Pricing model selection**\n\n| Model | Best For | Expansion Built-in? |\n|-------|----------|---------------------|\n| Flat monthly | Simple product, SMB | No — need tier upgrades |\n| Per-seat | Collaboration tools | Yes — grows with team |\n| Usage-based | API, infrastructure | Yes — grows with usage |\n| Tiered | Multiple segments | Moderate — tier upgrades |\n| Revenue share | Marketplace, fintech | Yes — grows with success |\n\n**Step 3: Three-tier architecture**\n```yaml\npricing_tiers:\n  starter:\n    price: \"$X/mo\"  # anchor low, capture market\n    features: \"core value only\"\n    target: \"individual / small team\"\n    purpose: \"land\"\n    \n  professional:\n    price: \"$3-4X/mo\"  # this is where margin lives\n    features: \"core + collaboration + integrations\"\n    target: \"growing team\"\n    purpose: \"expand (should be 60-70% of revenue)\"\n    highlight: true  # \"Most Popular\" badge\n    \n  enterprise:\n    price: \"Custom ($10X+)\"\n    features: \"everything + SSO + SLA + dedicated support\"\n    target: \"large org\"\n    purpose: \"signal legitimacy + capture whales\"\n```\n\n**Pricing Rules:**\n- Price HIGHER than you think — you can always discount, can't easily raise\n- Annual discount = 2 months free (16% off) — not more\n- Never compete on price — compete on value, speed, or experience\n- Grandfather early users — loyalty matters\n- Review pricing quarterly — most startups underprice for too long\n\n### Unit Economics Health Check\n\n```yaml\nunit_economics:\n  CAC: \"$___\"  # total sales+marketing spend / new customers\n  LTV: \"$___\"  # avg revenue per customer × avg lifespan in months\n  LTV_CAC_ratio: \"___\"  # target: 3:1+\n  CAC_payback_months: \"___\"  # target: <12\n  gross_margin: \"___%\"  # target: >70% for SaaS\n  burn_multiple: \"___\"  # net burn / net new ARR — target: <2\n  magic_number: \"___\"  # net new ARR / S&M spend last quarter — target: >0.75\n  \n  health_assessment:\n    - \"LTV:CAC > 3:1 → healthy, can invest in growth\"\n    - \"LTV:CAC 1-3:1 → cautious, optimize before scaling\"  \n    - \"LTV:CAC < 1:1 → STOP — losing money on every customer\"\n    - \"Payback > 18mo → cash flow problem, even if profitable long-term\"\n    - \"Burn multiple > 3 → spending too much for growth achieved\"\n```\n\n---\n\n## Phase 5: Fundraising\n\n### Fundraising Readiness Checklist\n\n```yaml\nraise_when:\n  - [ ] You have momentum (growing MoM, not flatlined)\n  - [ ] You know what the money is for (specific milestones, not \"general\")\n  - [ ] You have 6+ months runway (raising from strength, not desperation)\n  - [ ] Your story is crisp (problem → solution → traction → vision in 60 seconds)\n\ndo_not_raise_when:\n  - \"Pre-PMF with no traction (unless deep tech / biotech)\"\n  - \"To avoid hard decisions about business model\"\n  - \"Because competitors raised\"\n  - \"When you have < 3 months runway (terms will be terrible)\"\n```\n\n### Fundraising Math\n\n```yaml\nround_benchmarks:\n  pre_seed:\n    raise: \"$250K-$1M\"\n    valuation: \"$3-6M\"\n    dilution: \"10-20%\"\n    what_you_need: \"idea + team + early signal\"\n    timeline: \"2-4 weeks\"\n    \n  seed:\n    raise: \"$1-4M\"\n    valuation: \"$8-15M\"\n    dilution: \"15-25%\"\n    what_you_need: \"$10-50K MRR or strong engagement metrics\"\n    timeline: \"4-8 weeks\"\n    \n  series_a:\n    raise: \"$5-15M\"\n    valuation: \"$30-80M\"\n    dilution: \"15-25%\"\n    what_you_need: \"$1-3M ARR, 3x+ YoY growth, clear PMF\"\n    timeline: \"8-16 weeks\"\n\ninstruments:\n  SAFE:\n    pros: \"fast, simple, no board seat, no maturity date\"\n    cons: \"uncapped = bad for founder, stacking SAFEs = dilution surprise\"\n    use_when: \"pre-seed, angel rounds, speed matters\"\n    \n  convertible_note:\n    pros: \"familiar to angels, interest accrues\"\n    cons: \"maturity date pressure, more legal work\"\n    use_when: \"bridge rounds, angel-heavy rounds\"\n    \n  priced_round:\n    pros: \"clean cap table, board governance, signals maturity\"\n    cons: \"expensive legal ($15-30K), takes longer\"\n    use_when: \"seed+ with institutional VCs\"\n```\n\n### Pitch Deck Structure (10-12 slides max)\n\n```yaml\ndeck_structure:\n  1_title: \"Company name, one-line description, your name\"\n  2_problem: \"Specific pain point with data — make them FEEL it\"\n  3_solution: \"How you solve it — demo screenshot or 3-step process\"\n  4_demo: \"Show, don't tell — screenshot or video link\"\n  5_market: \"TAM/SAM/SOM with bottom-up logic, not top-down fantasy\"\n  6_business_model: \"How you make money, current pricing, unit economics\"\n  7_traction: \"The slide that matters most — chart goes up and to the right\"\n  8_team: \"Why THIS team wins — relevant experience, not impressive titles\"\n  9_competition: \"Honest positioning — category creation or clear differentiator\"\n  10_financials: \"18-month projection, assumptions stated, use of funds\"\n  11_ask: \"Amount raising, milestones it unlocks, timeline\"\n\nrules:\n  - \"Traction slide = most important. If chart doesn't impress, you're not ready.\"\n  - \"One point per slide. No text walls.\"\n  - \"TAM/SAM/SOM = bottom-up (# customers × price), not 'it's a $50B market'\"\n  - \"Team slide: show domain expertise, not pedigree\"\n  - \"Competition: never say 'no competitors' — it means no market\"\n  - \"Financial projections: realistic Year 1, ambitious Year 3\"\n```\n\n### VC Meeting Playbook\n\n**Before the meeting:**\n- Research the partner (portfolio, blog posts, Twitter)\n- Find portfolio overlap — mention relevant companies\n- Prepare for: \"What's your unfair advantage?\" and \"Why now?\"\n\n**The 30-minute pitch:**\n```\n0-2 min: Hook — start with the problem story (specific customer, not abstract)\n2-5 min: Solution — show, don't tell\n5-8 min: Traction — numbers, growth, quotes\n8-12 min: Market + business model\n12-15 min: Team + why you\n15-30 min: Q&A (this is where deals are won or lost)\n```\n\n**After the meeting:**\n- Send follow-up within 2 hours — concise, 3 bullets max\n- If they said \"let me think about it\" — follow up in 5 business days\n- If they said \"we'd like to proceed\" — send data room access same day\n- Track every VC in a pipeline: Cold → Intro → 1st Meeting → Partner Meeting → Term Sheet → Close\n\n**Common VC questions (prepare answers):**\n1. \"What keeps you up at night?\"\n2. \"Why will this be a $1B company?\"\n3. \"What happens if [competitor] copies this?\"\n4. \"How do you think about CAC as you scale?\"\n5. \"What would make you shut this down?\"\n6. \"Why haven't you grown faster?\"\n7. \"Walk me through a customer who almost churned — what happened?\"\n\n---\n\n## Phase 6: Team Building (First 20 Hires)\n\n### Hiring Decision Framework\n\n```yaml\nhire_when:\n  - \"Role has been painfully vacant for 4+ weeks\"\n  - \"You (founder) are doing the job AND it's blocking growth\"\n  - \"Revenue supports the hire within 6 months\"\n  - \"You can describe success in 90 days clearly\"\n\ndo_not_hire_when:\n  - \"You're lonely and want company\"\n  - \"Investor told you to 'build the team'\"\n  - \"Someone impressive is available (hire for need, not availability)\"\n  - \"You haven't done the job yourself (you can't evaluate candidates)\"\n```\n\n### First 10 Hires Priority Order\n\n| Hire # | Role | Why Now |\n|--------|------|---------|\n| 1-2 | Co-founder / technical lead | Can't build alone |\n| 3 | First engineer | Ship faster |\n| 4 | Customer-facing (CS/Sales) | Founder can't talk to everyone |\n| 5 | Second engineer | Technical bottleneck |\n| 6 | Marketing / Growth | Need acquisition beyond referrals |\n| 7-8 | Engineers | Scale product |\n| 9 | Ops / Finance | Admin is eating founder time |\n| 10 | First manager | Span of control maxed |\n\n### Compensation Framework (Early Stage)\n\n```yaml\ncompensation_bands:\n  pre_seed:\n    founder_salary: \"$0-60K (below market)\"\n    early_employee: \"60-80% of market + 0.5-2% equity\"\n    equity_pool: \"10-15% of company\"\n    vesting: \"4 years, 1-year cliff\"\n    \n  seed:\n    founder_salary: \"$80-120K\"\n    early_employee: \"80-90% of market + 0.1-0.5% equity\"\n    equity_pool: \"10-15%\"\n    \n  series_a:\n    founder_salary: \"$120-180K\"\n    employee: \"market rate + 0.01-0.1% equity\"\n    equity_pool: \"10-12% (refresh grants)\"\n\nequity_rules:\n  - \"First 5 employees: 0.5-2% each\"\n  - \"Employees 6-15: 0.1-0.5% each\"\n  - \"Employees 16-30: 0.05-0.25% each\"\n  - \"Always use 4-year vesting with 1-year cliff\"\n  - \"Double-trigger acceleration on M&A (not single)\"\n  - \"83(b) election within 30 days — ALWAYS remind employees\"\n```\n\n### Culture & Communication\n\n**Weekly team rituals (non-negotiable):**\n```yaml\nweekly_cadence:\n  monday:\n    - \"All-hands (15 min): this week's goals, blockers, wins\"\n    - \"Founder shares 1 customer story\"\n  daily:\n    - \"Async standup: done yesterday, doing today, blocked by\"\n  friday:\n    - \"Week review: what worked, what didn't, 1 lesson learned\"\n    - \"Ship log: what went live this week\"\n  monthly:\n    - \"Town hall: metrics, roadmap, Q&A (radical transparency)\"\n    - \"1:1s with every direct report (30 min)\"\n```\n\n---\n\n## Phase 7: Financial Planning & Runway\n\n### Startup Financial Model (Simple)\n\n```yaml\nmonthly_tracking:\n  revenue:\n    mrr: 0\n    mrr_growth_rate: \"0%\"\n    arr: \"MRR × 12\"\n  costs:\n    team: 0  # salaries + benefits + contractors\n    infrastructure: 0  # hosting, tools, SaaS\n    marketing: 0  # paid + content + events\n    other: 0  # legal, office, travel\n    total_burn: 0\n  metrics:\n    net_burn: \"total_costs - revenue\"\n    runway_months: \"cash_balance / net_burn\"\n    runway_weeks: \"runway_months × 4.3\"  # think in weeks, not months\n    default_alive: \"if growth_rate continues, will revenue > costs before cash = 0?\"\n```\n\n**Cash Management Rules:**\n- Know runway in WEEKS — \"6 months\" sounds safe, \"26 weeks\" creates urgency\n- Below 6 months runway → cut costs OR raise NOW\n- Below 3 months → emergency mode: cut all non-essential spending today\n- Keep 2 months operating expenses as untouchable reserve\n- Revenue is oxygen — free pilots and \"we'll pay later\" kill startups\n\n### Scenario Planning\n\n```yaml\nscenarios:\n  best_case:\n    mrr_growth: \"20% MoM\"\n    new_hires: \"as planned\"\n    fundraise: \"on schedule\"\n    runway: \"___\"\n    \n  base_case:\n    mrr_growth: \"10% MoM\"\n    new_hires: \"only critical\"\n    fundraise: \"3 months delayed\"\n    runway: \"___\"\n    \n  worst_case:\n    mrr_growth: \"0%\"\n    new_hires: \"freeze\"\n    fundraise: \"fails\"\n    runway: \"___\"\n    action_plan: \"what do you cut to survive 12+ months?\"\n```\n\n---\n\n## Phase 8: Founder Psychology & Resilience\n\n### Energy Management Framework\n\n```yaml\nfounder_energy:\n  high_energy_tasks: \"customer calls, hiring, fundraising, product decisions\"\n  low_energy_tasks: \"admin, email, reporting, routine meetings\"\n  \n  rules:\n    - \"Schedule high-energy work in your peak hours (morning for most)\"\n    - \"Batch low-energy tasks to afternoon blocks\"\n    - \"Never fundraise AND do product work in the same day\"\n    - \"One CEO day per week: stepping back to think strategically\"\n    - \"Sleep 7+ hours — non-negotiable. Exhaustion kills judgment.\"\n    \n  burnout_signals:\n    - \"Dreading Monday morning → step back, not push through\"\n    - \"Snapping at team → you need rest, not discipline\"\n    - \"Can't make decisions → information overload, reduce inputs\"\n    - \"Working weekends regularly → broken system, not work ethic\"\n    \n  recovery_actions:\n    - \"24h fully offline — phone off, no Slack\"\n    - \"Talk to a founder peer (not advisor, not investor)\"\n    - \"Exercise — any kind, just move\"\n    - \"Revisit WHY you started — reconnect with mission\"\n```\n\n### Decision-Making Under Pressure\n\n```yaml\ndecision_framework:\n  type_1: \"irreversible (fundraising terms, firing, pivoting)\"\n    process: \"sleep on it, get 2 outside opinions, decide in 48h\"\n  type_2: \"reversible (features, pricing experiments, marketing channels)\"\n    process: \"decide in < 1 day, run experiment, adjust\"\n    \n  when_stuck:\n    - \"Ask: 'What would I do if I had to decide in 5 minutes?'\"\n    - \"Ask: 'What would I regret NOT doing in 6 months?'\"\n    - \"Ask: 'If I do nothing, what happens?'\"\n    - \"Ask: 'Am I avoiding this because it's hard or because it's wrong?'\"\n```\n\n### Founder Support System\n\n**Build your board of advisors (informal):**\n```yaml\nsupport_network:\n  founder_peer_group:\n    what: \"3-5 founders at same stage\"\n    frequency: \"bi-weekly dinner or call\"\n    purpose: \"no one else understands\"\n    \n  mentor:\n    what: \"1-2 people who've done this before\"\n    frequency: \"monthly call\"\n    purpose: \"pattern recognition you don't have\"\n    \n  executive_coach:\n    what: \"professional who holds mirror up\"\n    frequency: \"bi-weekly session\"\n    purpose: \"you don't know your blind spots\"\n    \n  partner_family:\n    what: \"keep them informed, not surprised\"\n    frequency: \"weekly honest update\"\n    purpose: \"they're on this ride too\"\n```\n\n---\n\n## Phase 9: Scaling Playbook (Post-PMF)\n\n### Scaling Readiness Checklist\n\n```yaml\nscale_when:\n  - [ ] PMF confirmed (40%+ Ellis test, strong retention)\n  - [ ] Unit economics positive (LTV:CAC > 3:1)\n  - [ ] At least 2 acquisition channels working\n  - [ ] Onboarding is systematized (doesn't need founder)\n  - [ ] Core team can operate without founder for 1 week\n  - [ ] Gross margin > 60%\n\ndo_not_scale_when:\n  - \"PMF is 'sort of' there — 30% Ellis test\"\n  - \"Only one channel works (founder selling)\"\n  - \"Customers love it but CAC payback > 18 months\"\n  - \"Product requires heavy customization per customer\"\n```\n\n### Growth Lever Stack\n\n| Lever | Stage | Investment | Timeline |\n|-------|-------|-----------|----------|\n| Founder sales | Pre-seed → Seed | Your time | Immediate |\n| Content + SEO | Seed | 1 writer | 6-12 months to compound |\n| Referral program | Post-10 happy customers | Engineering time | 1-3 months |\n| Paid acquisition | After unit economics work | Budget | Immediate but expensive |\n| Partnerships | After brand recognition | BD hire | 3-6 months |\n| Product-led growth | After viral feature identified | Engineering | 3-6 months |\n| Outbound sales | After playbook proven by founder | SDR hires | 2-4 months |\n\n---\n\n## Natural Language Commands\n\n1. \"Validate my startup idea\" → Run Phase 1 problem validation\n2. \"Am I ready to raise?\" → Run fundraising readiness checklist\n3. \"Review my pitch deck\" → Score against deck structure + common VC questions\n4. \"Should I pivot?\" → Run pivot decision framework\n5. \"Check my unit economics\" → Calculate LTV:CAC, payback, burn multiple\n6. \"Plan my next hire\" → Use hiring decision framework + priority order\n7. \"How's my runway?\" → Financial model + scenario planning\n8. \"Help me price my product\" → Full pricing framework\n9. \"Prepare me for VC meeting with [name]\" → Meeting playbook + likely questions\n10. \"I'm burning out\" → Energy management + recovery actions\n11. \"Score my PMF\" → Run Ellis test + supporting metrics evaluation\n12. \"Build my fundraising pipeline\" → Set up VC tracking + outreach cadence\n\n---\n\n## Edge Cases\n\n### Solo Founder\n- Pros: faster decisions, full equity control\n- Cons: no pressure-tested ideas, investor bias against solos\n- Mitigation: strong advisor board, co-founder search in parallel, demonstrate velocity\n\n### Technical vs Non-Technical Founder\n- Technical building alone: ship fast, but who sells?\n- Non-technical with idea: find technical co-founder BEFORE building anything\n- Never outsource your core product to an agency — you need in-house\n\n### Bootstrapped vs VC-Funded\n```yaml\nbootstrap_when:\n  - \"Market is niche (<$1B TAM) but profitable\"\n  - \"Business model works from day 1 (services, SaaS with clear buyer)\"\n  - \"You want control and lifestyle design\"\n  - \"Growth rate of 50-100% YoY is acceptable\"\n\nraise_vc_when:\n  - \"Winner-take-most market dynamics\"\n  - \"Need to spend before earning (marketplace, hardware, deep tech)\"\n  - \"Speed is everything (AI, crypto — windows close fast)\"\n  - \"TAM > $10B and you want to go big\"\n```\n\n### International Founders\n- Incorporate in Delaware (C-Corp) if targeting US VCs\n- Use Stripe Atlas, Firstbase, or Clerky\n- Consider Cayman holdco for non-US investors\n- Visa: O-1 (extraordinary ability) or L-1 (transfer) — not H-1B\n\n### Second-Time Founders\n- Faster fundraising, but higher expectations\n- Avoid \"pattern matching\" to first startup — new company, new rules\n- Biggest risk: hiring too fast (you have the capital but not the PMF)\n","readmeExcerpt":"--- name: Founder OS description: Complete startup operating system — from idea validation to Series A. Covers customer discovery, PMF measurement, fundraising, team building, financial planning, and founder psychology. Use when building, launching, pivoting, or scaling a startup. metadata: {\"clawdbot\":{\"emoji\":\"🚀\",\"os\":[\"linux\",\"darwin\",\"win32\"]}} --- Founder OS — Complete Startup Operating System You are a startup","codeSnippets":[],"executableExamples":[{"language":"yaml","snippet":"problem_validation:\n  problem_statement: \"[WHO] struggles with [WHAT] because [WHY]\"\n  existing_alternatives:\n    - name: \"\"\n      weakness: \"\"\n      price: \"\"\n  frequency: \"daily | weekly | monthly | yearly\"\n  severity: \"annoying | painful | hair-on-fire\"\n  willingness_to_pay: \"free-only | would-pay | actively-searching\"\n  target_customer:\n    demographics: \"\"\n    psychographics: \"\"\n    watering_holes: \"where they congregate online/offline\"\n  validation_status: \"assumption | talked-to-5 | talked-to-20 | pre-orders\""},{"language":"yaml","snippet":"discovery_synthesis:\n  interviews_completed: 0\n  top_3_problems:\n    - problem: \"\"\n      frequency: \"\"\n      quotes: [\"\", \"\"]\n      mentioned_by: \"X of Y\"\n  patterns:\n    consistent: [\"\"]  # same across all interviews\n    surprising: [\"\"]  # didn't expect this\n    contradictory: [\"\"]  # different people say opposite things\n  existing_solutions_used: [\"\"]\n  price_sensitivity: \"anchored at $X-Y/mo\"\n  decision: \"proceed | pivot-problem | pivot-customer | kill\"\n  confidence: \"low | medium | high\""},{"language":"yaml","snippet":"pre_launch:\n  - [ ] 20+ discovery interviews completed\n  - [ ] Problem validated (frequency + severity + WTP)\n  - [ ] MVP tests primary hypothesis\n  - [ ] 10+ beta users committed (by name)\n  - [ ] Pricing set (see pricing section)\n  - [ ] Analytics installed (activation event defined)\n  - [ ] Feedback channel open (Slack, email, Intercom)\n\nlaunch_day:\n  - [ ] Personal message to every beta user\n  - [ ] Monitor activation within first 24h\n  - [ ] Respond to every piece of feedback < 1h\n  - [ ] Track: signups, activations, WTP confirmations\n\npost_launch_week_1:\n  - [ ] Call every activated user — what worked?\n  - [ ] Call every churned user — what failed?\n  - [ ] Identify top 3 friction points\n  - [ ] Fix #1 friction point immediately\n  - [ ] Update problem/solution hypothesis"},{"language":"text","snippet":"Week 1-2: Ship feature/change\nWeek 2-3: Measure impact (retention, NPS, Ellis test)\nWeek 3-4: Interview users about change\nWeek 4: Decide → double down or try something else\n\nRepeat until 40%+ \"very disappointed\""},{"language":"yaml","snippet":"pivot_assessment:\n  current_retention_trend: \"improving | flat | declining\"\n  months_of_runway: 0\n  customer_segments_tested: 0\n  pivots_remaining: \"runway_months / 3\"  # each pivot needs ~3 months\n  \n  pivot_types:\n    zoom_in: \"One feature IS the product — kill the rest\"\n    zoom_out: \"Product is one feature of something bigger\"\n    customer_segment: \"Same product, different buyer\"\n    customer_need: \"Same customer, different problem\"\n    channel: \"Same product, different distribution\"\n    pricing: \"Same product, different business model\"\n    technology: \"Same problem, different solution\"\n  \n  decision_rules:\n    - \"If retention is improving (even slowly) → stay the course\"\n    - \"If flat for 3+ months after real iteration → pivot\"\n    - \"If < 6 months runway → pivot NOW or raise bridge\"\n    - \"If you've tested 3+ segments with same product → pivot product\"\n    - \"If users love it but won't pay → pricing/segment pivot\""},{"language":"text","snippet":"Annual value delivered to customer: $________\nPrice = 10-20% of value delivered\nExample: Save customer $50K/year → price at $5K-10K/year"}],"parameters":{},"dependencies":[],"permissions":[],"extractedFiles":[],"languages":["typescript"],"docsSourceLabel":"CLAWHUB","editorialOverview":"Complete startup operating system — from idea validation to Series A. 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