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Top-down and bottom-up methodologies combined.\n\n## What You Get\n\n- **TAM** (Total Addressable Market) — entire market if you had 100% share\n- **SAM** (Serviceable Addressable Market) — segment you can actually reach\n- **SOM** (Serviceable Obtainable Market) — realistic capture in 12-36 months\n- **Bottom-up validation** — unit economics × reachable customers\n- **Source citations** — government data, industry reports, public filings\n\n## How to Use\n\nTell me your product/service and target customer. I'll build the full sizing.\n\n**Example prompts:**\n- \"Size the market for AI-powered contract review for mid-market law firms in the US\"\n- \"TAM/SAM/SOM for a SaaS helpdesk targeting e-commerce brands doing $1M-$50M revenue\"\n- \"Market size for automated bookkeeping for UK SMBs\"\n\n## Methodology\n\n### Top-Down\n1. Start with total industry revenue (cite source)\n2. Filter by geography, segment, company size\n3. Apply technology adoption rates\n4. Result = SAM\n\n### Bottom-Up\n1. Count reachable customers (databases, directories, LinkedIn)\n2. Multiply by realistic ACV (annual contract value)\n3. Apply conversion rates at each funnel stage\n4. Result = SOM\n\n### Triangulation\nCompare top-down and bottom-up. If they're within 2-3x of each other, the sizing holds. If wildly different, investigate assumptions.\n\n## Output Format\n\n```\n## Market Sizing: [Product/Service]\n\n### TAM — $X.XB\n[Total market calculation with sources]\n\n### SAM — $XXM\n[Filtered by geography + segment + tech adoption]\n\n### SOM (12-month) — $X.XM\n[Bottom-up: customers × ACV × conversion]\n\n### Key Assumptions\n- [Assumption 1 + source]\n- [Assumption 2 + source]\n\n### Risks to Sizing\n- [What could make this smaller]\n- [What could make this bigger]\n```\n\n## When to Use This\n\n- Pitch decks and investor presentations\n- Go-to-market strategy planning\n- New product feasibility analysis\n- Board presentations and business cases\n- Competitive positioning\n\n## Pro Tip\n\nMost founders oversize their TAM and undersize their SOM. Investors see through inflated numbers instantly. 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