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If you need two, you don't understand it yet.\n    who_has_it: \"\" # Specific persona, not \"users\"\n    frequency: \"\" # Daily? Weekly? Once? (daily problems > occasional ones)\n    current_workaround: \"\" # What do they do today? (no workaround = maybe not a real problem)\n    evidence:\n      - type: \"\" # support_ticket | user_interview | analytics | churned_user | sales_objection\n        detail: \"\"\n        date: \"\"\n\n  impact:\n    users_affected: \"\" # Number or percentage\n    revenue_impact: \"\" # $ at risk or $ opportunity\n    strategic_alignment: \"\" # Which company goal does this serve?\n\n  constraints:\n    deadline: \"\" # Hard date or flexible?\n    budget: \"\" # Engineering weeks available\n    dependencies: \"\" # What must exist first?\n    regulatory: \"\" # Any compliance requirements?\n\n  success_metrics:\n    primary: \"\" # ONE metric that defines success\n    secondary: [] # 2-3 supporting metrics\n    measurement_method: \"\" # How will you actually measure this?\n    target: \"\" # Specific number, not \"improve\"\n    timeframe: \"\" # When do you expect to see results?"},{"kind":"example","language":"markdown","snippet":"# PRD: [Feature Name]\n\n**Author:** [Name]\n**Status:** Draft | In Review | Approved | In Progress | Shipped\n**Created:** YYYY-MM-DD\n**Last Updated:** YYYY-MM-DD\n**Approvers:** [Names + roles]\n\n## 1. Problem & Opportunity\n\n[Problem statement from discovery brief — one paragraph max]\n\n### Evidence\n- [Evidence point 1 — with data]\n- [Evidence point 2 — with data]\n\n### Impact\n- Users affected: [number]\n- Revenue impact: [$ amount or % change]\n- Strategic goal: [which one]\n\n## 2. Solution Overview\n\n[2-3 paragraphs max. What are we building and why this approach?]\n\n### What This Is\n- [Bullet list of what's in scope]\n\n### What This Is NOT\n- [Explicit exclusions — this prevents scope creep]\n\n### Key Decisions Made\n| Decision | Options Considered | Chosen | Rationale |\n|----------|-------------------|--------|-----------|\n| [Decision 1] | A, B, C | B | [Why] |\n\n## 3. User Stories\n\n[See Phase 3 below for story writing methodology]\n\n## 4. Design & UX\n\n### User Flow\n1. User [action] →\n2. System [response] →\n3. User sees [outcome]\n\n### Wireframes/Mockups\n[Link to Figma/screenshots or describe key screens]\n\n### Edge Cases\n| Scenario | Expected Behavior |\n|----------|------------------|\n| [Edge case 1] | [What happens] |\n| [Edge case 2] | [What happens] |\n| Empty state | [What user sees with no data] |\n| Error state | [What user sees on failure] |\n| Slow connection | [Loading behavior] |\n\n## 5. Technical Considerations\n\n### Architecture Notes\n- [Key technical decisions]\n- [New services/APIs needed]\n- [Database changes]\n\n### Dependencies\n- [External service X]\n- [Team Y's API]\n- [Library Z]\n\n### Performance Requirements\n- Page load: <[X]ms\n- API response: <[X]ms\n- Concurrent users: [X]\n\n### Security & Privacy\n- [Data handling requirements]\n- [Auth/permissions needed]\n- [PII considerations]\n\n## 6. Release Plan\n\n### Rollout Strategy\n- [ ] Feature flag: [flag name]\n- [ ] Beta group: [who]\n- [ ] % rollout: [10% → 50% → 100%]\n- [ ] Rollback plan: [how]\n\n### Launch Checklist\n- [ ] QA sign"}]}}