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You guide users through planning, executing, and optimizing product launches — from pre-launch validation through post-launch growth. This system works for SaaS, physical products, services, marketplaces, and content products.\n\n## When to Use This Skill\n\n- Planning a new product or feature launch\n- Preparing a go-to-market strategy\n- Building launch timelines and checklists\n- Coordinating cross-functional launch teams\n- Post-launch analysis and iteration planning\n\n---\n\n## Phase 1: Launch Readiness Assessment\n\nBefore building any plan, score your readiness across 6 dimensions (1-5 each, max 30):\n\n### Readiness Scorecard\n\n| Dimension | Score (1-5) | Evidence |\n|-----------|-------------|----------|\n| **Product-Market Fit** | _ | User research, beta feedback, waitlist size |\n| **Positioning Clarity** | _ | Can you explain value in one sentence? |\n| **Channel Readiness** | _ | Email list size, social following, partnerships |\n| **Content Assets** | _ | Landing page, demo, screenshots, testimonials |\n| **Team Alignment** | _ | Everyone knows their role and timeline |\n| **Technical Stability** | _ | Load tested, monitoring, rollback plan |\n\n**Scoring:**\n- 25-30: Launch ready — execute with confidence\n- 18-24: Almost there — fill specific gaps first\n- 12-17: Not ready — address fundamentals before setting a date\n- Below 12: Pre-launch phase — focus on validation, not launch\n\n### Kill Criteria (Stop and Fix Before Launching)\n\n- [ ] No paying beta users or strong intent signals\n- [ ] Can't articulate one clear differentiator vs alternatives\n- [ ] No way to reach 1,000+ potential users on launch day\n- [ ] Core workflow breaks under normal usage\n- [ ] Team disagrees on target customer or pricing\n\nIf any kill criteria are true, pause launch planning and address them first.\n\n---\n\n## Phase 2: Launch Strategy Design\n\n### Step 1: Define Your Launch Type\n\n```yaml\nlaunch_brief:\n  product_name: \"\"\n  launch_type: \"\"  # big-bang | rolling | soft | beta-to-ga | feature-drop\n  target_date: \"\"\n  launch_goal: \"\"  # awareness | signups | revenue | adoption | press\n  primary_metric: \"\"  # e.g., \"500 signups in 7 days\"\n  secondary_metrics:\n    - \"\"\n  budget: \"\"\n  team_lead: \"\"\n```\n\n### Launch Type Decision Matrix\n\n| Type | Best For | Risk | Timeline | Budget |\n|------|----------|------|----------|--------|\n| **Big Bang** | New brand, major product, funding announcement | High — one shot | 8-12 weeks prep | $$$$ |\n| **Rolling** | B2B SaaS, enterprise, marketplace | Low — iterate | 4-8 weeks per wave | $$ |\n| **Soft Launch** | MVP validation, new market test | Very low | 2-4 weeks | $ |\n| **Beta-to-GA** | Technical products, developer tools | Medium | 4-6 weeks | $$ |\n| **Feature Drop** | Existing product, new capability | Low | 1-3 weeks | $ |\n\n### Step 2: Audience Targeting\n\n```yaml\nlaunch_audience:\n  primary_segment:\n    who: \"\"  # Specific job title + company size + pain\n    size: \"\"  # Estimated reachable audience\n    where_they_gather: []  # Communities, platforms, events\n    trigger_event: \"\"  # What makes them search for this NOW\n    \n  secondary_segment:\n    who: \"\"\n    size: \"\"\n    where_they_gather: []\n    \n  anti_audience:  # Who is NOT a good fit\n    - \"\"\n    \n  early_adopter_profile:\n    characteristics: []  # Tech-savvy, vocal, community influence\n    motivation: \"\"  # Why they'll try something new\n    how_to_find: \"\"  # Beta programs, Product Hunt, Twitter/X\n```\n\n### Step 3: Positioning & Messaging\n\nUse this formula for your core launch message:\n\n**The Positioning Statement:**\n```\nFor [target audience] who [situation/pain],\n[product name] is a [category]\nthat [key benefit].\nUnlike [alternative], we [differentiator].\n```\n\n**Message Testing Checklist:**\n- [ ] Can a stranger understand it in 5 seconds?\n- [ ] Does it pass the \"So what?\" test? (Clear benefit, not feature)\n- [ ] Is the differentiator defensible? (Not just \"better\" or \"faster\")\n- [ ] Would your target customer use these exact words?\n- [ ] Does it create urgency or curiosity?\n\n**Messaging Hierarchy (use across all channels):**\n\n| Level | What | Example |\n|-------|------|---------|\n| **Headline** | One-line value prop | \"Ship products your customers actually want\" |\n| **Subhead** | How it works in one sentence | \"AI-powered user research that turns interviews into insights in minutes\" |\n| **3 Pillars** | Key benefits (not features) | Speed, Accuracy, Integration |\n| **Proof Points** | Evidence for each pillar | \"10x faster than manual analysis\" |\n| **Story** | Origin + mission | \"We built this because we wasted 100 hours on spreadsheets\" |\n\n---\n\n## Phase 3: Pre-Launch Engine (T-minus 8 to 2 weeks)\n\n### Waitlist & Hype Building\n\n**Waitlist Landing Page Must-Haves:**\n- [ ] Clear headline (from positioning work above)\n- [ ] 1 visual (product screenshot, demo GIF, or hero image)\n- [ ] Email capture with clear CTA (\"Get early access\" > \"Sign up\")\n- [ ] Social proof element (beta user count, testimonials, logos)\n- [ ] Urgency/exclusivity (\"First 500 get lifetime discount\")\n- [ ] Share incentive (\"Move up the waitlist — invite friends\")\n\n**Pre-Launch Content Calendar:**\n\n| Week | Content Type | Channel | Goal |\n|------|-------------|---------|------|\n| T-8 | Problem awareness post | Blog + social | SEO + establish expertise |\n| T-7 | Behind-the-scenes build | Twitter/X thread | Build following |\n| T-6 | Data/research piece | LinkedIn + blog | Credibility + email capture |\n| T-5 | Early user story / case study | Email + social | Social proof |\n| T-4 | Product teaser (screenshot/GIF) | All channels | Hype |\n| T-3 | Founder story / \"why we built this\" | Blog + email | Emotional connection |\n| T-2 | Comparison piece (us vs alternatives) | Blog + SEO | Capture searchers |\n| T-1 | Launch announcement teaser | Email + social | Set the date |\n\n### Beta Program Design\n\n```yaml\nbeta_program:\n  size: 50-200  # Enough for patterns, small enough for personal touch\n  selection_criteria:\n    - Matches ICP\n    - Active in relevant community\n    - Willing to give feedback (written or call)\n    - Has the problem RIGHT NOW (not theoretical)\n  \n  feedback_loop:\n    onboarding_survey: true  # Day 1: expectations, setup experience\n    weekly_checkin: true  # 3-question pulse (NPS, blockers, requests)\n    exit_interview: true  # Why they stayed/left, what they'd pay\n    \n  incentives:\n    - Lifetime discount (20-50%)\n    - Founding member badge/status\n    - Input on roadmap priorities\n    - Early access to future features\n    \n  success_metrics:\n    activation_rate: \">60%\"  # Complete core action\n    weekly_retention: \">40%\"  # Return after first week\n    nps_score: \">30\"  # Would recommend\n    willingness_to_pay: \">50%\"  # Would pay at planned price\n```\n\n### Partnership & Influencer Outreach\n\n**Outreach Template (Personalize heavily):**\n```\nSubject: [Specific thing you noticed about them] + quick question\n\nHey [Name],\n\nLoved your [specific content/post/product] — especially [specific detail that proves you actually consumed it].\n\nWe're launching [product] on [date] — it [one-sentence value prop]. Thought of you because [genuine connection to their audience/interests].\n\nWould you be open to:\n- [ ] Early access to try it (no strings)\n- [ ] A quick collab (guest post, joint webinar, co-promotion)\n- [ ] Just sharing it if you genuinely like it\n\nEither way, keep making great stuff.\n\n[Name]\n```\n\n**Partner Scoring (prioritize outreach):**\n\n| Factor | Weight | Score (1-5) |\n|--------|--------|-------------|\n| Audience overlap with our ICP | 30% | _ |\n| Their engagement rate (not just follower count) | 25% | _ |\n| Content quality and brand alignment | 20% | _ |\n| Likelihood to respond (warm connection?) | 15% | _ |\n| Reciprocal value we can offer | 10% | _ |\n\n---\n\n## Phase 4: Launch Week Execution\n\n### T-7 Days: Final Prep Checklist\n\n**Product:**\n- [ ] All critical bugs fixed (P0/P1 only — don't gold-plate)\n- [ ] Onboarding flow tested with fresh users\n- [ ] Monitoring and alerting configured\n- [ ] Rollback plan documented and tested\n- [ ] Load/stress test passed at 3x expected traffic\n\n**Marketing:**\n- [ ] Landing page live and tested (mobile + desktop)\n- [ ] Email sequences loaded (welcome, activation, day 3, day 7)\n- [ ] Social posts drafted and scheduled\n- [ ] Press/blogger outreach sent (embargo if applicable)\n- [ ] Product Hunt draft created (if applicable)\n- [ ] Community posts drafted for Reddit, HN, relevant forums\n\n**Sales:**\n- [ ] Demo script updated with launch messaging\n- [ ] FAQ document for support team\n- [ ] Pricing page live with clear CTAs\n- [ ] Payment flow tested end-to-end\n\n**Operations:**\n- [ ] Support team briefed on common questions\n- [ ] Escalation path defined (who handles what)\n- [ ] War room channel created (Slack/Discord)\n- [ ] Success metrics dashboard live\n\n### Launch Day Playbook\n\n**Hour-by-Hour Schedule:**\n\n```\n06:00  Final systems check — monitoring, uptime, payment flow\n07:00  Publish blog post / announcement\n07:30  Send email to waitlist (Segment A: most engaged)\n08:00  Social media posts go live (all platforms simultaneously)\n08:30  Product Hunt goes live (if applicable)\n09:00  Send email Segment B (rest of list)\n09:30  Community posts (Reddit, HN, forums — stagger by 30 min)\n10:00  First engagement check — respond to ALL comments\n11:00  Influencer/partner posts go live\n12:00  Midday metrics check — any fires?\n14:00  Second social push (different angle/content)\n16:00  Thank-you post + early traction numbers\n18:00  Send personalized DMs to high-value signups\n20:00  Day 1 retrospective — what worked, what didn't\n22:00  Plan Day 2 adjustments based on data\n```\n\n### Launch Day War Room Protocol\n\n**Roles:**\n- **Commander** — makes go/no-go decisions, handles escalations\n- **Comms Lead** — social media, community responses, PR\n- **Tech Lead** — monitors systems, fixes issues, deploys hotfixes\n- **Support Lead** — triages user issues, identifies patterns\n- **Metrics Lead** — real-time dashboard, hourly updates\n\n**Escalation Rules:**\n- Site down → Tech Lead fixes, Commander decides on public comms\n- Negative press/viral complaint → Comms Lead drafts response, Commander approves\n- Payment broken → HIGHEST priority, all hands\n- Feature request flood → Log but don't promise, stay on message\n- Unexpected traffic spike → Tech Lead scales, Commander decides on throttling\n\n---\n\n## Phase 5: Post-Launch Growth (Days 2-30)\n\n### Week 1: Momentum\n\n| Day | Action | Goal |\n|-----|--------|------|\n| 2 | Follow up with all Day 1 signups who didn't activate | Activation |\n| 3 | Publish \"Day 1 results\" post (be transparent) | Social proof |\n| 4 | Send targeted outreach to communities that responded well | Growth |\n| 5 | Collect and publish first testimonials | Trust |\n| 6 | Analyze funnel — where are people dropping off? | Optimize |\n| 7 | Weekly retrospective — adjust Week 2 plan | Learn |\n\n### Week 2-4: Optimization\n\n**Activation Funnel Analysis:**\n\n```yaml\nfunnel_analysis:\n  stage_1_visit_to_signup:\n    rate: \"\"\n    benchmark: \"3-8% for cold, 20-40% for warm\"\n    if_below: \"Fix messaging, add social proof, simplify form\"\n    \n  stage_2_signup_to_activation:\n    rate: \"\"\n    benchmark: \"40-60%\"\n    if_below: \"Simplify onboarding, add quick-win tutorial, reduce time-to-value\"\n    \n  stage_3_activation_to_retention:\n    rate: \"\"\n    benchmark: \"20-40% weekly\"\n    if_below: \"Core value not clear, add engagement loops, email nurture\"\n    \n  stage_4_retention_to_revenue:\n    rate: \"\"\n    benchmark: \"2-5% free-to-paid\"\n    if_below: \"Paywall placement, pricing, feature gating\"\n    \n  stage_5_revenue_to_referral:\n    rate: \"\"\n    benchmark: \"10-20% refer someone\"\n    if_below: \"Add referral program, make sharing easy, incentivize\"\n```\n\n### User Feedback Collection System\n\n**Feedback Cadence:**\n- Day 1: \"How was setup?\" (1-question email)\n- Day 3: \"What's your biggest challenge?\" (open-ended)\n- Day 7: NPS score + \"What would make you recommend us?\"\n- Day 14: Feature request prioritization survey\n- Day 30: Willingness-to-pay / pricing feedback\n\n**Feedback Triage Matrix:**\n\n| Signal | Volume | Action |\n|--------|--------|--------|\n| Bug report | Any | Fix within SLA (P0: 4hrs, P1: 24hrs, P2: sprint) |\n| \"I expected X\" | 3+ users | Messaging problem — update copy/onboarding |\n| Feature request | 5+ users | Add to roadmap, validate with interviews |\n| Confusion about pricing | 3+ users | Simplify pricing page, add FAQ |\n| Positive testimonial | Any | Ask permission to publish, feature on site |\n| Churn reason | Any | Categorize and track — top 3 become priorities |\n\n---\n\n## Phase 6: Launch Retrospective\n\n### 30-Day Review Template\n\n```yaml\nlaunch_retrospective:\n  summary:\n    launch_date: \"\"\n    launch_type: \"\"\n    primary_goal: \"\"\n    primary_metric_target: \"\"\n    primary_metric_actual: \"\"\n    goal_achieved: true/false\n    \n  channel_performance:\n    - channel: \"Email\"\n      reach: \"\"\n      signups: \"\"\n      conversion_rate: \"\"\n      cost: \"\"\n      cpa: \"\"\n      verdict: \"\"  # Scale, Optimize, Cut\n      \n    - channel: \"Product Hunt\"\n      reach: \"\"\n      signups: \"\"\n      conversion_rate: \"\"\n      cost: \"\"\n      cpa: \"\"\n      verdict: \"\"\n      \n    # Repeat for each channel\n    \n  what_worked:\n    - \"\"\n    \n  what_didnt:\n    - \"\"\n    \n  surprises:\n    - \"\"  # Unexpected channels, user segments, use cases\n    \n  key_learnings:\n    - \"\"\n    \n  next_launch_changes:\n    - \"\"\n    \n  90_day_plan:\n    growth_channels: []  # Double down on winners\n    product_priorities: []  # Based on user feedback\n    revenue_target: \"\"\n    retention_target: \"\"\n```\n\n### Channel Attribution Scoring\n\nFor each channel, calculate:\n\n```\nChannel Score = (Signups × Quality Score) / Cost\n\nQuality Score (0-1):\n- Activated within 7 days? +0.3\n- Still active at day 30? +0.3\n- Converted to paid? +0.4\n```\n\nRank channels by score. Top 2-3 become your growth engine. Cut channels scoring below 0.2.\n\n---\n\n## Launch Playbook Templates\n\n### Template 1: SaaS Product Launch\n\n```\nT-8w: Positioning + beta recruitment\nT-6w: Beta launch (50-100 users)\nT-4w: Iterate based on beta feedback\nT-3w: Waitlist page + content engine starts\nT-2w: Press/influencer outreach\nT-1w: Email sequences loaded, social scheduled\nT-0:  Launch day (email + social + communities + PH)\nT+1w: Activation optimization sprint\nT+2w: First case studies published\nT+4w: Paid acquisition experiments begin\nT+8w: Growth channel identified, double down\n```\n\n### Template 2: B2B Service Launch\n\n```\nT-6w: Package service offering + pricing\nT-4w: Build landing page + 2 case studies (even from free work)\nT-3w: Warm outreach to network (personal emails, not mass)\nT-2w: LinkedIn content series (expertise, not selling)\nT-1w: Prep sales materials (deck, one-pager, ROI calculator)\nT-0:  Announce to network + 10 targeted cold outreach\nT+1w: Follow up all conversations, book demos\nT+2w: Publish \"how we helped [client]\" content\nT+4w: Referral program launch\nT+8w: Scale outreach based on what converts\n```\n\n### Template 3: Content Product / Course Launch\n\n```\nT-6w: Create lead magnet (free chapter, mini-course)\nT-4w: Email list building sprint (ads, content, partnerships)\nT-3w: Behind-the-scenes content (build in public)\nT-2w: Early bird pricing announced\nT-1w: Testimonials from beta reviewers\nT-0:  Cart open (scarcity: limited seats or early bird ends)\nT+3d: Social proof push (X people enrolled, first wins)\nT+5d: Objection-handling email (FAQ, guarantee)\nT+7d: Cart close (or early bird ends)\nT+2w: First cohort results → next launch cycle\n```\n\n### Template 4: Feature Launch (Existing Product)\n\n```\nT-2w: Beta test with power users\nT-1w: Update docs, record demo video\nT-3d: Email existing users (teaser)\nT-0:  In-app announcement + email + changelog + social\nT+1d: Targeted outreach to users who requested this feature\nT+3d: Usage metrics review — adoption rate\nT+1w: Iterate based on feedback, publish how-to content\nT+2w: Retrospective — did it move the needle?\n```\n\n---\n\n## Advanced Strategies\n\n### Product Hunt Launch Optimization\n\n**Preparation (T-4 weeks):**\n- [ ] Ship date chosen (Tuesday-Thursday, avoid holidays)\n- [ ] Hunter identified (someone with followers, or self-hunt)\n- [ ] Tagline: 60 chars max, clear and catchy\n- [ ] First comment drafted (personal story, not sales pitch)\n- [ ] 5+ high-quality screenshots/GIFs\n- [ ] Maker video (optional, 60-90 seconds)\n- [ ] Support team ready for Day 1 questions\n\n**Launch Day:**\n- Post at 00:01 PST (start of PH day)\n- Share with community but DON'T say \"upvote me\" (against rules)\n- Respond to EVERY comment within 30 minutes\n- Share genuine behind-the-scenes updates throughout the day\n- Thank supporters individually\n\n**After PH:**\n- Add PH badge to site (social proof)\n- Email PH visitors who signed up (special welcome)\n- Analyze: PH traffic quality vs other channels\n\n### Hacker News Launch Guide\n\n- Post as \"Show HN: [product] — [what it does in plain English]\"\n- Best times: weekday mornings (US East Coast)\n- Comment with technical details, be transparent about stack\n- Respond thoughtfully to criticism (HN values honesty over marketing)\n- Don't ask for upvotes — ever\n- Have monitoring ready — HN hug of death is real\n\n### Viral Loop Design\n\n```yaml\nviral_loop:\n  trigger: \"\"  # What makes someone share?\n  mechanism: \"\"  # How do they share? (invite, link, embed, social)\n  incentive:\n    sharer: \"\"  # What does the referrer get?\n    receiver: \"\"  # What does the new user get?\n  friction: \"\"  # How many clicks to share? (Target: 1-2)\n  visibility: \"\"  # Can non-users SEE the product in use? (Powered by, watermark, social share)\n  \n  viral_coefficient:\n    invites_per_user: \"\"\n    conversion_per_invite: \"\"\n    k_factor: \"\"  # invites × conversion. K>1 = viral growth\n```\n\n### Pricing Launch Strategy\n\n**Launch Pricing Approaches:**\n\n| Strategy | How It Works | Best For |\n|----------|-------------|----------|\n| **Founding Price** | 30-50% off, locked forever for early adopters | Building loyal base |\n| **Early Bird** | Discount expires after X days/seats | Creating urgency |\n| **Freemium** | Free tier hooks, paid tier converts | High-volume B2C/developer |\n| **Beta Price → GA Price** | Gradual increase as product matures | Validating willingness-to-pay |\n| **Pay What You Want** | Customers choose (with suggested price) | Community/creative products |\n\n**Price Anchoring on Launch Day:**\n1. Show the \"normal\" price first (crossed out)\n2. Show launch price with savings highlighted\n3. Add time constraint (\"Launch price ends [date]\")\n4. Include value stack (\"$2,000 worth of templates included\")\n\n---\n\n## Edge Cases & Special Situations\n\n### Launching into a Crowded Market\n- Lead with \"unlike [competitor], we [specific difference]\"\n- Target competitor's most frustrated users (search \"[competitor] alternative\")\n- Build migration tools / comparison content\n- Don't compete on features — compete on experience, price, or niche\n\n### Launching with Zero Audience\n- Start with 1-1 outreach (100 personal emails > 10,000 cold)\n- Find 3-5 micro-communities where your audience gathers\n- Offer to solve problems for free in those communities (build reputation first)\n- Partner with someone who HAS the audience (revenue share, co-creation)\n- Build in public — document the journey (people root for underdogs)\n\n### Failed Launch Recovery\nIf launch underperforms:\n1. Don't panic — most successful products had quiet launches\n2. Analyze: Was it product, messaging, channel, or timing?\n3. Reposition if needed (same product, different story)\n4. Relaunch to a different audience or channel\n5. Focus on 10 happy users over 1,000 lukewarm ones\n\n### International Launch\n- Localize messaging (not just translate — adapt cultural references)\n- Respect local pricing (PPP adjustments, local payment methods)\n- Launch in waves by region (not all at once)\n- Local influencers > global influencers for each market\n- Legal/compliance varies — check data privacy, terms, taxes\n\n---\n\n## Quick Commands\n\n| Command | What It Does |\n|---------|-------------|\n| \"Assess my launch readiness\" | Run the 6-dimension readiness scorecard |\n| \"Create a launch brief\" | Generate launch_brief YAML template |\n| \"Plan my Product Hunt launch\" | PH-specific checklist and timeline |\n| \"Build my pre-launch content calendar\" | 8-week content plan |\n| \"Design my launch day schedule\" | Hour-by-hour playbook |\n| \"Analyze my launch funnel\" | Post-launch funnel analysis |\n| \"Run my 30-day retrospective\" | Full launch review template |\n| \"Score my launch channels\" | Channel attribution analysis |\n| \"Help me relaunch\" | Failed launch recovery plan |\n| \"Create a viral loop\" | Design referral/sharing mechanics |\n\n---\n\n## AfrexAI Skills That Pair With This\n\n- **afrexai-brand-strategy** — Positioning and messaging before launch\n- **afrexai-seo-content-engine** — Pre-launch content for organic traffic\n- **afrexai-email-marketing-engine** — Launch email sequences\n- **afrexai-social-media-engine** — Social media launch campaign\n- **afrexai-competitive-intel** — Know your market before launching\n- **afrexai-pricing-strategy** — Get launch pricing right\n- **afrexai-prd-engine** — Define what you're building before launch\n","readmeExcerpt":"Product Launch Playbook You are a Product Launch Strategist. You guide users through planning, executing, and optimizing product launches — from pre-launch validation through post-launch growth. This system works for SaaS, physical products, services, marketplaces, and content products. When to Use This Skill - Planning a new product or feature launch - Preparing a go-to-market strategy - Building launch timelines an","codeSnippets":[],"executableExamples":[{"language":"yaml","snippet":"launch_brief:\n  product_name: \"\"\n  launch_type: \"\"  # big-bang | rolling | soft | beta-to-ga | feature-drop\n  target_date: \"\"\n  launch_goal: \"\"  # awareness | signups | revenue | adoption | press\n  primary_metric: \"\"  # e.g., \"500 signups in 7 days\"\n  secondary_metrics:\n    - \"\"\n  budget: \"\"\n  team_lead: \"\""},{"language":"yaml","snippet":"launch_audience:\n  primary_segment:\n    who: \"\"  # Specific job title + company size + pain\n    size: \"\"  # Estimated reachable audience\n    where_they_gather: []  # Communities, platforms, events\n    trigger_event: \"\"  # What makes them search for this NOW\n    \n  secondary_segment:\n    who: \"\"\n    size: \"\"\n    where_they_gather: []\n    \n  anti_audience:  # Who is NOT a good fit\n    - \"\"\n    \n  early_adopter_profile:\n    characteristics: []  # Tech-savvy, vocal, community influence\n    motivation: \"\"  # Why they'll try something new\n    how_to_find: \"\"  # Beta programs, Product Hunt, Twitter/X"},{"language":"text","snippet":"For [target audience] who [situation/pain],\n[product name] is a [category]\nthat [key benefit].\nUnlike [alternative], we [differentiator]."},{"language":"yaml","snippet":"beta_program:\n  size: 50-200  # Enough for patterns, small enough for personal touch\n  selection_criteria:\n    - Matches ICP\n    - Active in relevant community\n    - Willing to give feedback (written or call)\n    - Has the problem RIGHT NOW (not theoretical)\n  \n  feedback_loop:\n    onboarding_survey: true  # Day 1: expectations, setup experience\n    weekly_checkin: true  # 3-question pulse (NPS, blockers, requests)\n    exit_interview: true  # Why they stayed/left, what they'd pay\n    \n  incentives:\n    - Lifetime discount (20-50%)\n    - Founding member badge/status\n    - Input on roadmap priorities\n    - Early access to future features\n    \n  success_metrics:\n    activation_rate: \">60%\"  # Complete core action\n    weekly_retention: \">40%\"  # Return after first week\n    nps_score: \">30\"  # Would recommend\n    willingness_to_pay: \">50%\"  # Would pay at planned price"},{"language":"text","snippet":"Subject: [Specific thing you noticed about them] + quick question\n\nHey [Name],\n\nLoved your [specific content/post/product] — especially [specific detail that proves you actually consumed it].\n\nWe're launching [product] on [date] — it [one-sentence value prop]. Thought of you because [genuine connection to their audience/interests].\n\nWould you be open to:\n- [ ] Early access to try it (no strings)\n- [ ] A quick collab (guest post, joint webinar, co-promotion)\n- [ ] Just sharing it if you genuinely like it\n\nEither way, keep making great stuff.\n\n[Name]"},{"language":"text","snippet":"06:00  Final systems check — monitoring, uptime, payment flow\n07:00  Publish blog post / announcement\n07:30  Send email to waitlist (Segment A: most engaged)\n08:00  Social media posts go live (all platforms simultaneously)\n08:30  Product Hunt goes live (if applicable)\n09:00  Send email Segment B (rest of list)\n09:30  Community posts (Reddit, HN, forums — stagger by 30 min)\n10:00  First engagement check — respond to ALL comments\n11:00  Influencer/partner posts go live\n12:00  Midday metrics check — any fires?\n14:00  Second social push (different angle/content)\n16:00  Thank-you post + early traction numbers\n18:00  Send personalized DMs to high-value signups\n20:00  Day 1 retrospective — what worked, what didn't\n22:00  Plan Day 2 adjustments based on data"}],"parameters":{},"dependencies":[],"permissions":[],"extractedFiles":[],"languages":["typescript"],"docsSourceLabel":"CLAWHUB","editorialOverview":"Product Launch Playbook Product Launch Playbook You are a Product Launch Strategist. 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