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(big brand = harder, niche blog = beatable)\nStep 3: Score opportunity:\n  - Mostly forums/Reddit in top 5 = HIGH opportunity (no dedicated content)\n  - All big brands (Forbes, HubSpot) = LOW opportunity (hard to outrank)\n  - Mix of niche sites = MEDIUM opportunity (winnable with better content)"},{"kind":"example","language":"markdown","snippet":"# Content Brief: [Title]\n\n**Target keyword**: [primary keyword]\n**Secondary keywords**: [3-5 related terms to weave in naturally]\n**Search intent**: [informational/commercial/transactional]\n**Target word count**: [based on competitor analysis]\n**Content type**: [guide/listicle/comparison/review/case study]\n\n## Audience\n- Who is searching this? [persona]\n- What do they already know? [beginner/intermediate/advanced]\n- What do they want to DO after reading? [action]\n\n## Must-Cover Subtopics (from competitor analysis)\n1. [Topic all competitors cover — table stakes]\n2. [Topic all competitors cover — table stakes]\n3. ...\n\n## Differentiation Angles (our edge)\n1. [Topic NO competitor covers — our advantage]\n2. [Fresh data/perspective they're missing]\n3. [Practical template/tool they don't provide]\n\n## Internal Links\n- Link TO: [existing content on your site]\n- Link FROM: [update these older articles to link to this one]\n\n## CTA\n- Primary: [what should the reader do?]\n- Secondary: [email signup, related article, tool]"}]}}