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No hand-waving — real research, real insights, actionable output.\n\n## Analysis Framework\n\n### Step 1: Identify the Competitive Set\n\nAsk the user:\n1. Who are your top 3-5 competitors?\n2. What's your product/service category?\n3. Who do you lose deals to most often?\n\nIf they don't know all competitors, search for: \"[their product category] alternatives\", \"[competitor name] vs\", G2/Capterra listings, industry reports.\n\n### Step 2: Company Overview (per competitor)\n\nResearch and document:\n- **Company size** (employees, funding if startup, revenue if public)\n- **Founded / HQ**\n- **Target market** (who they sell to)\n- **Positioning** (how they describe themselves — pull from their homepage H1)\n- **Pricing model** (if public)\n\n### Step 3: Product Analysis\n\n- **Core features** — What do they actually do?\n- **Differentiators** — What do they claim makes them different?\n- **Weaknesses** — Check negative reviews on G2, Capterra, Reddit, Twitter\n- **Recent launches** — Any new features or pivots in the last 6 months?\n\n### Step 4: Go-to-Market Analysis\n\n- **Messaging** — What's their homepage headline? What pain do they lead with?\n- **Content strategy** — Blog? Podcast? YouTube? What topics do they cover?\n- **SEO** — What keywords are they ranking for? (Check their blog topics as a proxy)\n- **Social presence** — Where are they active? What's their tone?\n- **Sales motion** — Self-serve? Sales-led? PLG? Enterprise?\n\n### Step 5: Strengths & Weaknesses Matrix\n\nCreate a comparison table:\n\n| Dimension | Your Company | Competitor A | Competitor B | Competitor C |\n|-----------|-------------|-------------|-------------|-------------|\n| Price | | | | |\n| Ease of use | | | | |\n| Feature depth | | | | |\n| Support quality | | | | |\n| Brand recognition | | | | |\n| Integration ecosystem | | | | |\n\nRate each: Strong / Moderate / Weak — with evidence.\n\n### Step 6: Strategic Implications\n\nBased on the analysis, identify:\n1. **Where you win** — Deals/segments where you have clear advantages\n2. **Where you lose** — And why (be honest)\n3. **Gaps to exploit** — Things competitors aren't doing that customers want\n4. **Threats to watch** — Competitor moves that could hurt you\n\n### Output Format\n\nDeliver as a structured report with:\n- Executive summary (3-4 bullet points)\n- Detailed competitor profiles\n- Comparison matrix\n- Strategic recommendations\n\n### Research Sources\n\nUse web search to check:\n- Company websites (homepage, pricing, about, blog)\n- G2, Capterra, TrustRadius reviews\n- LinkedIn (company size, recent hires signal priorities)\n- Crunchbase (funding, investors)\n- Reddit, Twitter/X (real user opinions)\n- Job postings (what they're hiring for signals strategy)\n- Press releases, tech blogs\n\n### Rules\n\n- Cite sources. 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