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Not cringe, not corporate, not \"I'm humbled to announce.\" Real thoughts from a real person.\n\n## Post Formats That Work\n\n### 1. The Story Post\nHook → Story (3-5 short paragraphs) → Lesson → Question\n\n### 2. The Contrarian Take\nBold statement that challenges conventional wisdom → Evidence/reasoning → Nuanced conclusion\n\n### 3. The List Post\nHook → Numbered list (5-10 items) → Brief closer\n\n### 4. The Lesson Learned\n\"I used to think X. Then Y happened. Now I think Z.\"\n\n### 5. The Behind-the-Scenes\nPull back the curtain on a process, decision, or failure.\n\n## Hook Formulas\n\nThe first 2 lines determine if anyone reads the rest. Use these:\n\n- \"Most people get [topic] wrong. Here's what actually works:\"\n- \"I [did something unexpected]. Here's what happened:\"\n- \"[Counterintuitive statement].\"\n- \"Stop doing [common practice]. Do this instead:\"\n- \"[Number] things I learned from [experience]:\"\n- \"Unpopular opinion: [take]\"\n- \"The best [role/thing] I ever [verbed] did something nobody talks about:\"\n\n## Formatting Rules\n\n- **Short paragraphs.** 1-2 sentences max per paragraph.\n- **Line breaks between every paragraph.** White space is your friend on LinkedIn.\n- **No hashtags in the body.** If you must, 3-5 at the very bottom.\n- **No emojis as bullet points.** One emoji per post max, if any.\n- **First line is everything.** It shows in the preview before \"...see more\"\n- **End with a question.** Drives comments, which drives reach.\n- **Under 1300 characters** for optimal engagement. Can go longer for story posts.\n\n## Voice Rules\n\n- Write like you talk. 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