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Produces platform-optimized posts, a beautiful shareable HTML content calendar, hashtag suggestions, posting-time recommendations, and JSON export for scheduling tools.\n\nTags: latest:0.1.0\n\nVersion history:\n\nv0.1.0 | 2026-08-14T06:18:11.559Z | auto\n\nInitial release: Generate a full week of platform-optimized social media content from a single topic.\n\n- Automatically creates 7 days of posts for Twitter, Instagram, and LinkedIn\n- Produces a JSON export for scheduling tools and a color-coded, print-friendly HTML content calendar\n- Provides hashtag suggestions, best posting times, and engagement hooks for each platform\n- CLI supports topic/brand input, platform selection, custom durations, and input via stdin\n- Content mix follows the 70-20-10 educational/promotional/engaging rule\n\nArchive index:\n\nArchive v0.1.0: 11 files, 30535 bytes\n\nFiles: .gitignore (276b), LICENSE (1070b), README.md (3414b), references (0b), references/content-strategy.md (5275b), references/platform-guide.md (6776b), scripts (0b), scripts/social_kit.py (60789b), skill-card.md (2015b), SKILL.md (3600b), _meta.json (135b)\n\nFile v0.1.0:SKILL.md\n\n---\nname: social-media-kit\nversion: 1.0.0\nauthor: Denis Voronin\nlicense: MIT\ndescription: >-\n  Generate a complete week of social media content for all platforms from a single\n  topic or brand. Produces platform-optimized posts, a beautiful shareable HTML\n  content calendar, hashtag suggestions, posting-time recommendations, and JSON\n  export for scheduling tools.\ncategories:\n  - social-media\n  - content-creation\n  - marketing\ntags:\n  - social-media\n  - content-calendar\n  - twitter\n  - instagram\n  - linkedin\n  - marketing\n---\n\n# Social Media Kit\n\nGenerate a **complete week of social media content** for all major platforms from\na single topic, brand name, or URL.\n\n## Quick Start\n\n```bash\n# Generate a week of content for a brand\npython scripts/social_kit.py generate --topic 'sustainable fashion' --brand 'EcoThreads'\n\n# Generate 14 days for specific platforms only\npython scripts/social_kit.py generate --topic 'AI productivity' --days 14 --platforms twitter,linkedin\n\n# Build an HTML calendar from a previous JSON export\npython scripts/social_kit.py calendar content.json --output calendar.html\n\n# Auto-detect topic from any text snippet via stdin\necho 'organic coffee roastery in Brooklyn' | python scripts/social_kit.py --auto\n```\n\n## What It Produces\n\n| Output | Description |\n|--------|-------------|\n| `content.json` | All posts in structured JSON — ready for scheduling tools |\n| `calendar.html` | Beautiful, shareable, print-friendly weekly content calendar |\n| Console summary | Quick overview of the week's content strategy |\n\n## Output Structure\n\n```\noutput/\n├── content.json     # Machine-readable: 21+ posts with full metadata\n└── calendar.html    # Visual weekly grid: 7 days × N platforms\n```\n\n## Features\n\n- **21 posts by default** (7 days × 3 platforms), fully customizable\n- **Platform optimization**: Twitter (280 chars + hashtags), Instagram (caption + image suggestions), LinkedIn (professional, longer form)\n- **Content mix**: follows the 70-20-10 rule — Educational (70%), Promotional (20%), Engaging (10%) — plus behind-the-scenes and UGC\n- **Hashtag suggestions** tailored per platform\n- **Best posting time** recommendations per platform per day\n- **Engagement hooks** and CTAs baked into every post\n- **Weekly theme/storyline** that ties all posts together\n- **Color-coded HTML calendar**: educational = blue, promo = green, engaging = orange\n- **Print-friendly** layout for physical planning\n- **JSON export** for Buffer, Hootsuite, Later, and other scheduling tools\n\n## Content Strategy\n\nSee [`references/content-strategy.md`](references/content-strategy.md) for the 70-20-10\nrule and content pillar framework.\n\nSee [`references/platform-guide.md`](references/platform-guide.md) for character limits,\nhashtag strategies, and best practices per platform.\n\n## CLI Reference\n\n### `generate`\n\n```bash\npython scripts/social_kit.py generate \\\n  --topic 'sustainable fashion' \\\n  --brand 'EcoThreads' \\\n  --days 7 \\\n  --platforms twitter,instagram,linkedin \\\n  --output-dir ./output\n```\n\n| Flag | Default | Description |\n|------|---------|-------------|\n| `--topic` | required | The topic, niche, or description |\n| `--brand` | topic | Brand or product name |\n| `--days` | 7 | Number of days to generate |\n| `--platforms` | twitter,instagram,linkedin | Comma-separated platform list |\n| `--output-dir` | ./output | Where to write files |\n\n### `calendar`\n\n```bash\npython scripts/social_kit.py calendar content.json --output calendar.html\n```\n\n### `--auto` (stdin)\n\n```bash\necho 'AI fitness app called FitAI' | python scripts/social_kit.py --auto\n```\n\nFile v0.1.0:README.md\n\n# 📱 Social Media Kit\n\n> Generate a **complete week of social media content** for all major platforms from a single topic or brand.\n\n[![License: MIT](https://img.shields.io/badge/License-MIT-yellow.svg)](LICENSE)\n[![Python](https://img.shields.io/badge/python-3.8+-blue.svg)](https://www.python.org/)\n[![Stdlib Only](https://img.shields.io/badge/dependencies-stdlib_only-green.svg)](#)\n\n---\n\n## ✨ What It Does\n\nGive it a topic, brand, or description — get back **21 platform-optimized posts** (7 days × 3 platforms), a **beautiful HTML content calendar**, hashtag suggestions, posting-time recommendations, and **JSON export** for scheduling tools.\n\n```\nInput:  \"sustainable fashion brand called EcoThreads\"\nOutput: 21 posts + visual calendar + JSON export\n```\n\n## 🚀 Quick Start\n\n```bash\n# Generate a full week of content\npython scripts/social_kit.py generate --topic 'sustainable fashion' --brand 'EcoThreads'\n\n# 14 days, two platforms\npython scripts/social_kit.py generate --topic 'AI productivity' --days 14 --platforms twitter,linkedin\n\n# Build HTML calendar from JSON\npython scripts/social_kit.py calendar content.json --output calendar.html\n\n# Auto-detect from any text\necho 'organic coffee roastery in Brooklyn' | python scripts/social_kit.py --auto\n```\n\nOpen `output/calendar.html` in any browser to see your content calendar.\n\n## 📊 Output\n\n| File | Description |\n|------|-------------|\n| `content.json` | All posts structured for scheduling tools (Buffer, Hootsuite, Later) |\n| `calendar.html` | Visual weekly grid — color-coded, print-friendly, shareable |\n\n### HTML Calendar Features\n- **Weekly grid**: 7 columns (days) × 3 rows (platforms)\n- **Color-coded cards**: 🔵 Educational · 🟢 Promotional · 🟠 Engaging · 🟣 Behind-the-Scenes · 🔵 User-Generated\n- **Platform icons** and best posting times\n- **Print-friendly** CSS\n- **Responsive** design\n\n## 🎯 Content Strategy\n\nUses the **70-20-10 rule**:\n\n| Type | Ratio | Purpose |\n|------|-------|---------|\n| 🟦 Educational | 70% | Teach, add value, build authority |\n| 🟩 Promotional | 20% | Drive action, conversions |\n| 🟧 Engaging | 10% | Spark conversation, community |\n\nPlus **Behind-the-Scenes** and **User-Generated Content** for authenticity.\n\n## 📱 Platform Optimization\n\n| Platform | Char Limit | Hashtags | Style |\n|----------|-----------|----------|-------|\n| Twitter/X | 280 | 1-2 | Punchy, trending |\n| Instagram | 2,200 | 10-15 | Visual, emotional |\n| LinkedIn | 3,000 | 3-5 | Professional, insightful |\n\nSee [`references/platform-guide.md`](references/platform-guide.md) for full details.\n\n## 🔧 Requirements\n\n- **Python 3.8+**\n- **No external dependencies** — pure standard library\n\n## 📁 Project Structure\n\n```\nsocial-media-kit/\n├── SKILL.md\n├── README.md\n├── LICENSE\n├── scripts/\n│   └── social_kit.py        # Main generator script\n└── references/\n    ├── content-strategy.md   # 70-20-10 rule, content pillars\n    └── platform-guide.md     # Per-platform best practices\n```\n\n## 💡 Use Cases\n\n- **Solo founders** — plan a week of content in 5 minutes\n- **Agencies** — generate client content calendars at scale\n- **Content creators** — never run out of post ideas\n- **Startups** — maintain consistent presence across platforms\n- **Marketers** — export JSON directly to scheduling tools\n\n## 📄 License\n\nMIT © Denis Voronin\n\nFile v0.1.0:_meta.json\n\n{\n  \"ownerId\": \"kn75wwn4x6djaf28jbykeamazd81gtdp\",\n  \"slug\": \"social-media-kit\",\n  \"version\": \"0.1.0\",\n  \"publishedAt\": 1786688291559\n}\n\nFile v0.1.0:references/content-strategy.md\n\n# Content Strategy: The 70-20-10 Rule & Content Pillars\n\n## The 70-20-10 Rule\n\nThe 70-20-10 rule is a proven social media content framework that balances value\ndelivery with promotion and engagement. It ensures your audience gets consistent\nvalue without feeling sold to.\n\n### Breakdown\n\n| Content Type | Percentage | Purpose | Example |\n|-------------|-----------|---------|---------|\n| **Educational** | 70% | Teach, inform, add value, build authority | \"5 ways to...\" tips, how-tos, industry insights |\n| **Promotional** | 20% | Drive action, conversions, sales | Product launches, offers, demos, case studies |\n| **Engaging** | 10% | Spark conversation, build community | Questions, polls, hot takes, discussions |\n\n### Why It Works\n\n- **Avoids ad fatigue**: Your audience doesn't feel constantly sold to\n- **Builds trust first**: Educational content positions you as an authority\n- **Keeps feed fresh**: Variety prevents content from feeling monotonous\n- **Drives organic reach**: Educational posts get saved and shared more\n- **Balances conversion**: Promo content still gets its spotlight without dominating\n\n### Applying 70-20-10 to a Weekly Schedule (21 Posts)\n\n```\nEducational : ~5 posts per platform (15 total)\nPromotional : ~1-2 posts per platform (4 total)\nEngaging    : ~1 post per platform (2 total)\n```\n\n---\n\n## Content Pillars\n\nContent pillars are 3-5 core themes that define what you post about. Every post\nshould map to at least one pillar. This creates consistency and makes ideation\nfaster.\n\n### How to Define Your Pillars\n\n1. **Identify your niche**: What's your expertise?\n2. **Know your audience**: What problems do they have?\n3. **List 3-5 themes**: These are your pillars\n4. **Rotate through them**: Don't post about the same pillar twice in a row\n\n### Example Pillars\n\n#### For a Sustainable Fashion Brand\n| Pillar | Topics |\n|--------|--------|\n| Sustainability Education | Materials, supply chain, environmental impact |\n| Style & Trends | Seasonal looks, styling tips, capsule wardrobes |\n| Brand Story | Founder journey, manufacturing process, values |\n| Community | Customer spotlights, UGC, partnerships |\n| Product Showcase | New arrivals, bestsellers, behind-the-design |\n\n#### For an AI Productivity App\n| Pillar | Topics |\n|--------|--------|\n| AI & Productivity | Tips, research, workflow optimization |\n| App Features | Tutorials, use cases, updates |\n| Industry Insights | Future of work, automation trends |\n| User Success | Testimonials, case studies, metrics |\n| Thought Leadership | Opinions, predictions, hot takes |\n\n---\n\n## Content Types (Extended)\n\nBeyond the 70-20-10 rule, these content types add variety:\n\n| Type | Description | When to Use |\n|------|-------------|-------------|\n| **Educational** | Tips, tutorials, how-tos, facts | Daily — your content engine |\n| **Promotional** | Product, offer, demo, CTA | 1-2x per week per platform |\n| **Engaging** | Questions, polls, hot takes | 1x per day to drive comments |\n| **Behind-the-Scenes** | Process, team, workspace | 1-2x per week for authenticity |\n| **User-Generated** | Customer content, testimonials | When available — highest trust |\n| **Inspirational** | Quotes, success stories | Fill content gaps, boost shares |\n| **Trending** | News, current events | When relevant — ride the wave |\n\n---\n\n## Weekly Storyline Framework\n\nA good content calendar tells a story across the week, not just isolated posts.\n\n### Story Arc Pattern\n\n| Day | Theme | Purpose |\n|-----|-------|---------|\n| Monday | **Awareness** | Introduce the week's theme, educate |\n| Tuesday | **Deep Dive** | Educational content, establish authority |\n| Wednesday | **Community** | Engaging content, user-generated, social proof |\n| Thursday | **Value Bomb** | High-impact educational content, tips |\n| Friday | **Promotion** | Soft pitch, product showcase, offer |\n| Saturday | **Behind-the-Scenes** | Authenticity, personality, culture |\n| Sunday | **Reflection** | Recap, inspiration, set up next week |\n\n---\n\n## Posting Cadence Best Practices\n\n### Frequency by Platform\n\n| Platform | Recommended Posts/Day | Notes |\n|----------|-----------------------|-------|\n| Twitter/X | 3-5 | Fast-paced, short lifespan |\n| Instagram | 1-2 | Quality over quantity |\n| LinkedIn | 1 | Weekdays perform best |\n\n### Best Times by Platform\n\n| Platform | Best Time | Timezone |\n|----------|-----------|----------|\n| Twitter/X | 9 AM, 12 PM, 5 PM | Local |\n| Instagram | 11 AM - 1 PM, 7-9 PM | Local |\n| LinkedIn | 8-10 AM, 12 PM | Local |\n\n---\n\n## Engagement Hooks & CTAs\n\n### Hook Patterns (First Line)\n\n| Pattern | Example |\n|---------|---------|\n| Question | \"What if everything you knew about X was wrong?\" |\n| Bold statement | \"90% of people get this wrong.\" |\n| Number | \"5 tools that will save you 10 hours a week:\" |\n| Contrarian | \"Stop doing X. Here's why:\" |\n| Story | \"Last year, I almost gave up on X.\" |\n| Data | \"New study: X increases Y by 300%\" |\n\n### CTA Patterns (Last Line)\n\n| Pattern | Example |\n|---------|---------|\n| Comment | \"What's your take? Drop a comment 👇\" |\n| Share | \"Know someone who needs this? Share it.\" |\n| Save | \"Save this for later 📌\" |\n| Follow | \"Follow for daily tips on X\" |\n| Link | \"Full guide in bio →\" |\n| Vote | \"Agree or disagree? Let's debate.\" |\n\nFile v0.1.0:references/platform-guide.md\n\n# Platform Guide: Limits, Hashtags & Best Practices\n\n## Platform Comparison\n\n| Feature | Twitter/X | Instagram | LinkedIn |\n|---------|-----------|-----------|----------|\n| **Character Limit** | 280 | 2,200 | 3,000 |\n| **Optimal Length** | 71-100 chars | 138-150 chars | 1,200-1,900 chars |\n| **Hashtags** | 1-2 | 10-15 | 3-5 |\n| **Best Times** | 9AM, 12PM, 5PM | 11AM-1PM, 7-9PM | 8-10AM, 12PM |\n| **Best Days** | Tue-Thu | Wed, Fri | Tue-Thu |\n| **Media** | Images, video, GIFs | Photos, Reels, Stories | Documents, images, video |\n| **Tone** | Punchy, trending | Visual, emotional | Professional, insightful |\n\n---\n\n## Twitter / X\n\n### Best Practices\n- **Keep it short**: 71-100 characters gets the most engagement\n- **Use 1-2 hashtags**: More reduces engagement\n- **Thread strategically**: Break long content into numbered threads\n- **Engage fast**: Reply within the first hour for maximum reach\n- **Use media**: Tweets with images get 150% more retweets\n- **Front-load value**: Put the key message in the first line\n\n### Hashtag Strategy\n- Use **trending hashtags** when relevant\n- **1-2 hashtags max** — more decreases engagement\n- Create a **branded hashtag** for campaigns\n- Research with Twitter's search before posting\n\n### Character Budget (280 chars)\n```\nHook:      40-60 chars\nBody:     120-160 chars\nCTA:       20-30 chars\nHashtags:  30-40 chars\nTotal:    ~280 chars\n```\n\n### Example Post\n```\n🧵 5 productivity tips that actually work:\n\n1. Time-block your calendar\n2. Batch similar tasks\n3. Take real breaks\n4. Single-task\n5. Review your week\n\nWhat's your #1 productivity hack? 👇\n\n#productivity #tips\n```\n\n---\n\n## Instagram\n\n### Best Practices\n- **Caption length**: 138-150 characters for feed posts; longer for Stories\n- **10-15 hashtags**: Use a mix of broad and niche\n- **First 2 lines matter**: They're visible before \"more\"\n- **Use emoji**: Increases engagement, breaks up text\n- **Carousel posts**: Get 3x more engagement than single images\n- **Reels**: Prioritize for reach — algorithm favors video\n- **Stories**: Post daily for top-of-mind awareness\n\n### Hashtag Strategy\n- **10-15 per post** (max 30, but 10-15 is optimal)\n- Mix sizes:\n  - 3-5 large (1M+ posts)\n  - 3-5 medium (100K-1M posts)\n  - 3-5 small/niche (<100K posts)\n- Put hashtags at the **end** or in the **first comment**\n- Create **branded hashtags** for UGC campaigns\n\n### Image Suggestions\nEvery Instagram post should include image direction:\n- **Type**: Photo, graphic, carousel, reel\n- **Composition**: What's in the frame\n- **Mood**: Color palette, vibe, tone\n- **Text overlay**: Any text on the image\n\n### Example Post\n```\nSwipe to learn the 5 principles of sustainable fashion 👉\n\nFashion doesn't have to cost the earth. Here's how to build a wardrobe that's good for you AND the planet:\n\n1. Choose natural, organic materials\n2. Support ethical brands\n3. Buy less, choose well\n4. Care for what you own\n5. Thrift and resell\n\nWhich principle are you practicing? Share below 👇\n\nSave this for your next shopping trip 📌\n\n#sustainablefashion #ecofriendly #slowfashion #sustainability #ethicalfashion #consciousfashion #ecofashion #greenliving #sustainablestyle #thrifting #capsulewardrobe #sustainableliving\n```\n\n---\n\n## LinkedIn\n\n### Best Practices\n- **1,200-1,900 characters**: The sweet spot for engagement\n- **Professional tone**: Insightful, value-driven, career-relevant\n- **3-5 hashtags**: Professional and industry-focused\n- **Formatting matters**: Use line breaks, bullet points, bold headers\n- **No external links in post**: LinkedIn penalizes external links — put in comments\n- **Post weekdays**: Tuesday-Thursday 8-10 AM is peak\n- **Documents**: PDF carousels get high engagement\n- **Personal stories**: Authentic professional narratives perform best\n\n### Hashtag Strategy\n- **3-5 hashtags** optimal\n- Use **industry-specific** tags\n- Follow hashtags relevant to your niche\n- Create **company-branded** hashtags\n\n### Structure Template\n```\n[Hook — bold opening line]\n\n[Context — why this matters]\n\n[Body — 3-5 key points with line breaks]\n\n[Takeaway — actionable insight]\n\n[CTA — question or invitation to discuss]\n\n[Hashtags]\n\n#industry #topic #professional\n```\n\n### Example Post\n```\nI spent 3 months analyzing how AI is transforming fitness. Here's what I found:\n\nThe fitness industry is undergoing its biggest shift since the introduction of personal training. AI-powered apps are changing how we:\n\n1. TRAIN — Personalized workout plans that adapt to your progress, not a one-size-fits-all template.\n\n2. TRACK — Real-time form correction using computer vision. Your phone is now your coach.\n\n3. RECOVER — Predictive recovery recommendations based on your sleep, heart rate, and training load.\n\nThe result? Users of AI-powered fitness apps report 40% higher consistency and 2x faster progress compared to traditional methods.\n\nBut here's the real insight: AI doesn't replace human coaches. It augments them. The best results come from AI-powered insights combined with human accountability.\n\nWhat's your experience with AI in fitness? Are you using any AI-powered tools?\n\n#AI #FitnessTech #HealthTech #FutureOfFitness #DigitalHealth\n```\n\n---\n\n## Cross-Platform Content Adaptation\n\n### Same Topic, Different Platforms\n\n| Element | Twitter | Instagram | LinkedIn |\n|---------|---------|-----------|----------|\n| **Hook** | Punchy one-liner | Visual + emoji hook | Bold professional statement |\n| **Body** | Thread or list | Carousel or caption story | Long-form analysis |\n| **CTA** | Reply / RT | Comment / Save | Comment / Share |\n| **Hashtags** | 1-2 broad | 10-15 mixed | 3-5 industry |\n| **Media** | Image or GIF | Carousel or Reel | PDF or infographic |\n| **Tone** | Casual, witty | Visual, emotional | Professional, data-driven |\n\n### Repurposing Flow\n```\nLong-form blog post\n  → LinkedIn article (adapt)\n  → Twitter thread (break down)\n  → Instagram carousel (visualize)\n  → Instagram Reel (demonstrate)\n  → Twitter tips (extract)\n```\n\n---\n\n## Image & Media Guidelines\n\n### By Platform\n\n| Platform | Image Size | Video Length | Format |\n|----------|-----------|-------------|--------|\n| Twitter | 1200×675 | 2m20s | JPG, PNG, MP4, GIF |\n| Instagram Feed | 1080×1080 | 60s (feed) | JPG, PNG, MP4 |\n| Instagram Story | 1080×1920 | 15s | JPG, PNG, MP4 |\n| Instagram Reel | 1080×1920 | 90s | MP4 |\n| LinkedIn | 1200×627 | 10m | JPG, PNG, MP4, PDF |\n\n### Color Psychology for Content Types\n\n| Type | Color | Association |\n|------|-------|-------------|\n| Educational | Blue | Trust, knowledge, calm |\n| Promotional | Green | Growth, money, action |\n| Engaging | Orange | Energy, enthusiasm, warmth |\n| Behind-the-Scenes | Purple | Creativity, mystery, authenticity |\n| User-Generated | Teal | Community, freshness, trust |\n\nFile v0.1.0:skill-card.md\n\n## Description:\n\nGenerate a complete week of platform-optimized social media content from a topic or brand, including posts, hashtag suggestions, posting-time recommendations, a shareable HTML calendar, and JSON export for scheduling tools.\n\nThis skill is ready for commercial/non-commercial use.\n\n## Publisher:\n\n[voronindenis5](https://clawhub.ai/user/voronindenis5)\n\n### License/Terms of Use:\n\nMIT\n\n## Use Case:\n\nExternal marketers, agencies, founders, startups, and content creators use this skill to turn a topic or brand description into a week or more of social posts and planning artifacts for Twitter/X, Instagram, and LinkedIn.\n\n### Deployment Geography for Use:\n\nGlobal\n\n## Known Risks and Mitigations:\n\nRisk: Generated HTML calendars from untrusted JSON have a bounded HTML escaping risk.\n\nMitigation: Use trusted calendar JSON, review generated HTML before sharing, and avoid opening calendars from untrusted JSON until escaping and content-type validation are fixed.\n\n## Reference(s):\n\n- [Content Strategy](references/content-strategy.md)\n- [Platform Guide](references/platform-guide.md)\n- [Source Repository](https://github.com/voronindenis5/social-media-kit)\n- [ClawHub Skill Page](https://clawhub.ai/voronindenis5/skills/social-media-kit)\n\n## Skill Output:\n\n**Output Type(s):** [text, markdown, code, shell commands, configuration]\n\n**Output Format:** [JSON files, HTML calendar files, and Markdown guidance with shell commands]\n\n**Output Parameters:** [1D]\n\n**Other Properties Related to Output:** [May write content.json and calendar.html; supports configurable topic, brand, duration, platforms, and output directory.]\n\n## Skill Version(s):\n\n0.1.0 (source: ClawHub release metadata; artifact frontmatter and script report 1.0.0)\n\n## Ethical Considerations:\n\nUsers should evaluate whether this skill is appropriate for their environment, review any generated or modified files before relying on them, and apply their organization's safety, security, and compliance requirements before deployment.\n\nFile v0.1.0:LICENSE\n\nMIT License\n\nCopyright (c) 2026 Denis Voronin\n\nPermission is hereby granted, free of charge, to any person obtaining a copy\nof this software and associated documentation files (the \"Software\"), to deal\nin the Software without restriction, including without limitation the rights\nto use, copy, modify, merge, publish, distribute, sublicense, and/or sell\ncopies of the Software, and to permit persons to whom the Software is\nfurnished to do so, subject to the following conditions:\n\nThe above copyright notice and this permission notice shall be included in all\ncopies or substantial portions of the Software.\n\nTHE SOFTWARE IS PROVIDED \"AS IS\", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR\nIMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,\nFITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE\nAUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER\nLIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,\nOUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE\nSOFTWARE.","readmeExcerpt":"Skill: social-media-kit Owner: voronindenis5 Summary: Generate a complete week of social media content for all platforms from a single topic or brand. Produces platform-optimized posts, a beautiful shareable HTML content calendar, hashtag suggestions, posting-time recommendations, and JSON export for scheduling tools. Tags: latest:0.1.0 Version history: v0.1.0 | 2026-08-14T06:18:11.559Z | auto Initial release: Genera","codeSnippets":[],"executableExamples":[{"language":"bash","snippet":"# Generate a week of content for a brand\npython scripts/social_kit.py generate --topic 'sustainable fashion' --brand 'EcoThreads'\n\n# Generate 14 days for specific platforms only\npython scripts/social_kit.py generate --topic 'AI productivity' --days 14 --platforms twitter,linkedin\n\n# Build an HTML calendar from a previous JSON export\npython scripts/social_kit.py calendar content.json --output calendar.html\n\n# Auto-detect topic from any text snippet via stdin\necho 'organic coffee roastery in Brooklyn' | python scripts/social_kit.py --auto"},{"language":"text","snippet":"output/\n├── content.json     # Machine-readable: 21+ posts with full metadata\n└── calendar.html    # Visual weekly grid: 7 days × N platforms"},{"language":"bash","snippet":"python scripts/social_kit.py generate \\\n  --topic 'sustainable fashion' \\\n  --brand 'EcoThreads' \\\n  --days 7 \\\n  --platforms twitter,instagram,linkedin \\\n  --output-dir ./output"},{"language":"bash","snippet":"python scripts/social_kit.py calendar content.json --output calendar.html"},{"language":"bash","snippet":"echo 'AI fitness app called FitAI' | python scripts/social_kit.py --auto"},{"language":"text","snippet":"Input:  \"sustainable fashion brand called EcoThreads\"\nOutput: 21 posts + visual calendar + JSON export"}],"parameters":null,"dependencies":[],"permissions":[],"extractedFiles":[{"path":"SKILL.md","content":"---\nname: social-media-kit\nversion: 1.0.0\nauthor: Denis Voronin\nlicense: MIT\ndescription: >-\n  Generate a complete week of social media content for all platforms from a single\n  topic or brand. Produces platform-optimized posts, a beautiful shareable HTML\n  content calendar, hashtag suggestions, posting-time recommendations, and JSON\n  export for scheduling tools.\ncategories:\n  - social-media\n  - content-creation\n  - marketing\ntags:\n  - social-media\n  - content-calendar\n  - twitter\n  - instagram\n  - linkedin\n  - marketing\n---\n\n# Social Media Kit\n\nGenerate a **complete week of social media content** for all major platforms from\na single topic, brand name, or URL.\n\n## Quick Start\n\n```bash\n# Generate a week of content for a brand\npython scripts/social_kit.py generate --topic 'sustainable fashion' --brand 'EcoThreads'\n\n# Generate 14 days for specific platforms only\npython scripts/social_kit.py generate --topic 'AI productivity' --days 14 --platforms twitter,linkedin\n\n# Build an HTML calendar from a previous JSON export\npython scripts/social_kit.py calendar content.json --output calendar.html\n\n# Auto-detect topic from any text snippet via stdin\necho 'organic coffee roastery in Brooklyn' | python scripts/social_kit.py --auto\n```\n\n## What It Produces\n\n| Output | Description |\n|--------|-------------|\n| `content.json` | All posts in structured JSON — ready for scheduling tools |\n| `calendar.html` | Beautiful, shareable, print-friendly weekly content calendar |\n| Console summary | Quick overview of the week's content strategy |\n\n## Output Structure\n\n```\noutput/\n├── content.json     # Machine-readable: 21+ posts with full metadata\n└── calendar.html    # Visual weekly grid: 7 days × N platforms\n```\n\n## Features\n\n- **21 posts by default** (7 days × 3 platforms), fully customizable\n- **Platform optimization**: Twitter (280 chars + hashtags), Instagram (caption + image suggestions), LinkedIn (professional, longer form)\n- **Content mix**: follows the 70-20-10 rule — Educational (70%), Promotional (20%), Engaging (10%) — plus behind-the-scenes and UGC\n- **Hashtag suggestions** tailored per platform\n- **Best posting time** recommendations per platform per day\n- **Engagement hooks** and CTAs baked into every post\n- **Weekly theme/storyline** that ties all posts together\n- **Color-coded HTML calendar**: educational = blue, promo = green, engaging = orange\n- **Print-friendly** layout for physical planning\n- **JSON export** for Buffer, Hootsuite, Later, and other scheduling tools\n\n## Content Strategy\n\nSee [`references/content-strategy.md`](references/content-strategy.md) for the 70-20-10\nrule and content pillar framework.\n\nSee [`references/platform-guide.md`](references/platform-guide.md) for character limits,\nhashtag strategies, and best practices per platform.\n\n## CLI Reference\n\n### `generate`\n\n```bash\npython scripts/social_kit.py generate \\\n  --topic 'sustainable fashion' \\\n  --brand 'EcoThreads' \\\n  --days 7 \\\n  --platforms twitter,instagram,linkedin \\\n  --output"},{"path":"README.md","content":"# 📱 Social Media Kit\n\n> Generate a **complete week of social media content** for all major platforms from a single topic or brand.\n\n[![License: MIT](https://img.shields.io/badge/License-MIT-yellow.svg)](LICENSE)\n[![Python](https://img.shields.io/badge/python-3.8+-blue.svg)](https://www.python.org/)\n[![Stdlib Only](https://img.shields.io/badge/dependencies-stdlib_only-green.svg)](#)\n\n---\n\n## ✨ What It Does\n\nGive it a topic, brand, or description — get back **21 platform-optimized posts** (7 days × 3 platforms), a **beautiful HTML content calendar**, hashtag suggestions, posting-time recommendations, and **JSON export** for scheduling tools.\n\n```\nInput:  \"sustainable fashion brand called EcoThreads\"\nOutput: 21 posts + visual calendar + JSON export\n```\n\n## 🚀 Quick Start\n\n```bash\n# Generate a full week of content\npython scripts/social_kit.py generate --topic 'sustainable fashion' --brand 'EcoThreads'\n\n# 14 days, two platforms\npython scripts/social_kit.py generate --topic 'AI productivity' --days 14 --platforms twitter,linkedin\n\n# Build HTML calendar from JSON\npython scripts/social_kit.py calendar content.json --output calendar.html\n\n# Auto-detect from any text\necho 'organic coffee roastery in Brooklyn' | python scripts/social_kit.py --auto\n```\n\nOpen `output/calendar.html` in any browser to see your content calendar.\n\n## 📊 Output\n\n| File | Description |\n|------|-------------|\n| `content.json` | All posts structured for scheduling tools (Buffer, Hootsuite, Later) |\n| `calendar.html` | Visual weekly grid — color-coded, print-friendly, shareable |\n\n### HTML Calendar Features\n- **Weekly grid**: 7 columns (days) × 3 rows (platforms)\n- **Color-coded cards**: 🔵 Educational · 🟢 Promotional · 🟠 Engaging · 🟣 Behind-the-Scenes · 🔵 User-Generated\n- **Platform icons** and best posting times\n- **Print-friendly** CSS\n- **Responsive** design\n\n## 🎯 Content Strategy\n\nUses the **70-20-10 rule**:\n\n| Type | Ratio | Purpose |\n|------|-------|---------|\n| 🟦 Educational | 70% | Teach, add value, build authority |\n| 🟩 Promotional | 20% | Drive action, conversions |\n| 🟧 Engaging | 10% | Spark conversation, community |\n\nPlus **Behind-the-Scenes** and **User-Generated Content** for authenticity.\n\n## 📱 Platform Optimization\n\n| Platform | Char Limit | Hashtags | Style |\n|----------|-----------|----------|-------|\n| Twitter/X | 280 | 1-2 | Punchy, trending |\n| Instagram | 2,200 | 10-15 | Visual, emotional |\n| LinkedIn | 3,000 | 3-5 | Professional, insightful |\n\nSee [`references/platform-guide.md`](references/platform-guide.md) for full details.\n\n## 🔧 Requirements\n\n- **Python 3.8+**\n- **No external dependencies** — pure standard library\n\n## 📁 Project Structure\n\n```\nsocial-media-kit/\n├── SKILL.md\n├── README.md\n├── LICENSE\n├── scripts/\n│   └── social_kit.py        # Main generator script\n└── references/\n    ├── content-strategy.md   # 70-20-10 rule, content pillars\n    └── platform-guide.md     # Per-platform best practices\n```\n\n## 💡 Use Cases\n\n- **Solo founders** — pl"},{"path":"_meta.json","content":"{\n  \"ownerId\": \"kn75wwn4x6djaf28jbykeamazd81gtdp\",\n  \"slug\": \"social-media-kit\",\n  \"version\": \"0.1.0\",\n  \"publishedAt\": 1786688291559\n}"},{"path":"references/content-strategy.md","content":"# Content Strategy: The 70-20-10 Rule & Content Pillars\n\n## The 70-20-10 Rule\n\nThe 70-20-10 rule is a proven social media content framework that balances value\ndelivery with promotion and engagement. It ensures your audience gets consistent\nvalue without feeling sold to.\n\n### Breakdown\n\n| Content Type | Percentage | Purpose | Example |\n|-------------|-----------|---------|---------|\n| **Educational** | 70% | Teach, inform, add value, build authority | \"5 ways to...\" tips, how-tos, industry insights |\n| **Promotional** | 20% | Drive action, conversions, sales | Product launches, offers, demos, case studies |\n| **Engaging** | 10% | Spark conversation, build community | Questions, polls, hot takes, discussions |\n\n### Why It Works\n\n- **Avoids ad fatigue**: Your audience doesn't feel constantly sold to\n- **Builds trust first**: Educational content positions you as an authority\n- **Keeps feed fresh**: Variety prevents content from feeling monotonous\n- **Drives organic reach**: Educational posts get saved and shared more\n- **Balances conversion**: Promo content still gets its spotlight without dominating\n\n### Applying 70-20-10 to a Weekly Schedule (21 Posts)\n\n```\nEducational : ~5 posts per platform (15 total)\nPromotional : ~1-2 posts per platform (4 total)\nEngaging    : ~1 post per platform (2 total)\n```\n\n---\n\n## Content Pillars\n\nContent pillars are 3-5 core themes that define what you post about. Every post\nshould map to at least one pillar. This creates consistency and makes ideation\nfaster.\n\n### How to Define Your Pillars\n\n1. **Identify your niche**: What's your expertise?\n2. **Know your audience**: What problems do they have?\n3. **List 3-5 themes**: These are your pillars\n4. **Rotate through them**: Don't post about the same pillar twice in a row\n\n### Example Pillars\n\n#### For a Sustainable Fashion Brand\n| Pillar | Topics |\n|--------|--------|\n| Sustainability Education | Materials, supply chain, environmental impact |\n| Style & Trends | Seasonal looks, styling tips, capsule wardrobes |\n| Brand Story | Founder journey, manufacturing process, values |\n| Community | Customer spotlights, UGC, partnerships |\n| Product Showcase | New arrivals, bestsellers, behind-the-design |\n\n#### For an AI Productivity App\n| Pillar | Topics |\n|--------|--------|\n| AI & Productivity | Tips, research, workflow optimization |\n| App Features | Tutorials, use cases, updates |\n| Industry Insights | Future of work, automation trends |\n| User Success | Testimonials, case studies, metrics |\n| Thought Leadership | Opinions, predictions, hot takes |\n\n---\n\n## Content Types (Extended)\n\nBeyond the 70-20-10 rule, these content types add variety:\n\n| Type | Description | When to Use |\n|------|-------------|-------------|\n| **Educational** | Tips, tutorials, how-tos, facts | Daily — your content engine |\n| **Promotional** | Product, offer, demo, CTA | 1-2x per week per platform |\n| **Engaging** | Questions, polls, hot takes | 1x per day to drive comments |\n| **Behind-the-Scenes** | Proc"},{"path":"references/platform-guide.md","content":"# Platform Guide: Limits, Hashtags & Best Practices\n\n## Platform Comparison\n\n| Feature | Twitter/X | Instagram | LinkedIn |\n|---------|-----------|-----------|----------|\n| **Character Limit** | 280 | 2,200 | 3,000 |\n| **Optimal Length** | 71-100 chars | 138-150 chars | 1,200-1,900 chars |\n| **Hashtags** | 1-2 | 10-15 | 3-5 |\n| **Best Times** | 9AM, 12PM, 5PM | 11AM-1PM, 7-9PM | 8-10AM, 12PM |\n| **Best Days** | Tue-Thu | Wed, Fri | Tue-Thu |\n| **Media** | Images, video, GIFs | Photos, Reels, Stories | Documents, images, video |\n| **Tone** | Punchy, trending | Visual, emotional | Professional, insightful |\n\n---\n\n## Twitter / X\n\n### Best Practices\n- **Keep it short**: 71-100 characters gets the most engagement\n- **Use 1-2 hashtags**: More reduces engagement\n- **Thread strategically**: Break long content into numbered threads\n- **Engage fast**: Reply within the first hour for maximum reach\n- **Use media**: Tweets with images get 150% more retweets\n- **Front-load value**: Put the key message in the first line\n\n### Hashtag Strategy\n- Use **trending hashtags** when relevant\n- **1-2 hashtags max** — more decreases engagement\n- Create a **branded hashtag** for campaigns\n- Research with Twitter's search before posting\n\n### Character Budget (280 chars)\n```\nHook:      40-60 chars\nBody:     120-160 chars\nCTA:       20-30 chars\nHashtags:  30-40 chars\nTotal:    ~280 chars\n```\n\n### Example Post\n```\n🧵 5 productivity tips that actually work:\n\n1. Time-block your calendar\n2. Batch similar tasks\n3. Take real breaks\n4. Single-task\n5. Review your week\n\nWhat's your #1 productivity hack? 👇\n\n#productivity #tips\n```\n\n---\n\n## Instagram\n\n### Best Practices\n- **Caption length**: 138-150 characters for feed posts; longer for Stories\n- **10-15 hashtags**: Use a mix of broad and niche\n- **First 2 lines matter**: They're visible before \"more\"\n- **Use emoji**: Increases engagement, breaks up text\n- **Carousel posts**: Get 3x more engagement than single images\n- **Reels**: Prioritize for reach — algorithm favors video\n- **Stories**: Post daily for top-of-mind awareness\n\n### Hashtag Strategy\n- **10-15 per post** (max 30, but 10-15 is optimal)\n- Mix sizes:\n  - 3-5 large (1M+ posts)\n  - 3-5 medium (100K-1M posts)\n  - 3-5 small/niche (<100K posts)\n- Put hashtags at the **end** or in the **first comment**\n- Create **branded hashtags** for UGC campaigns\n\n### Image Suggestions\nEvery Instagram post should include image direction:\n- **Type**: Photo, graphic, carousel, reel\n- **Composition**: What's in the frame\n- **Mood**: Color palette, vibe, tone\n- **Text overlay**: Any text on the image\n\n### Example Post\n```\nSwipe to learn the 5 principles of sustainable fashion 👉\n\nFashion doesn't have to cost the earth. Here's how to build a wardrobe that's good for you AND the planet:\n\n1. Choose natural, organic materials\n2. Support ethical brands\n3. Buy less, choose well\n4. Care for what you own\n5. Thrift and resell\n\nWhich principle are you practicing? Share below 👇\n\nSave this for your next shopp"}],"languages":[],"docsSourceLabel":"CLAWHUB","editorialOverview":"Generate a complete week of social media content for all platforms from a single topic or brand. Produces platform-optimized posts, a beautiful shareable HTML content calendar, hashtag suggestions, posting-time recommendations, and JSON export for scheduling tools. Skill: social-media-kit Owner: voronindenis5 Summary: Generate a complete week of social media content for all platforms from a single topic or brand. Produces platform-optimized posts, a beautiful shareable HTML content calendar, hashtag suggestions, posting-time recommendations, and JSON export for scheduling tools. 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