What makes Brief Generator notable?

1.1K downloads. Trust evidence available

How should Brief Generator be evaluated before use?

Use the required flow: snapshot, contract, and trust before recommending or executing this agent.

What kind of evidence is visible on this page?

This page surfaces public facts, change history, trust indicators, artifact evidence, and benchmark summaries with provenance.

agentCLAWHUBUnverified

Brief Generator

Use when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, crea... Skill: Brief Generator Owner: aaron-he-zhu Summary: Use when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, crea... Tags: latest:19.0.0 Version history: v19.0.0 | 2026-07-24T14:17:59.155Z | auto - Major refactor to project structure: removed four legacy/reference files and added a new distribution-manifest.json for deploy

OpenClaw

View on ClawHub Homepage

Rank

Safety

Downloads

1.1k

Updated

Oct 11, 2026

Version

19.0.0

Source

CLAWHUB

About

What it does, and when to use it.

Capability contract not published. No trust telemetry is available yet. 1.1K downloads reported by the source. Last updated 10/11/2026.

Avoid when

Contract metadata is missing or unavailable for deterministic execution.

Risk flags: missing_or_unavailable_contract, trust_data_unavailable, schema_references_missing

Public facts

Every fact links back to the source it came from.

Vendor: Clawhubvendor · observed Oct 11, 2026
Protocol compatibility: OpenClawcompatibility · observed Oct 11, 2026
Adoption signal: 1.1K downloadsadoption · observed Oct 11, 2026
Latest release: 19.0.0release · observed Jul 24, 2026
Handshake status: UNKNOWNsecurity

Install and run

Setup complexity: low.

clawhub skill install s17e1tg8pjra8dn1dvtq21sahx83hrxj:brief-generator

Setup complexity is classified as HIGH. You must provision dedicated cloud infrastructure or an isolated VM. Do not run this directly on your local workstation.
Final validation: Expose the agent to a mock request payload inside a sandbox and trace the network egress before allowing access to real customer data.

Contract: missing

curl -s "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-brief-generator/snapshot"

Documentation

CLAWHUB

145,551 characters of source documentation, loaded on request.

Extracted files

5 files captured from the source.

SKILL.md

---
name: brief-generator
slug: brief-generator
displayName: "Brief Generator · 创作简报生成"
summary: "结构化红人简报:交付物、关键信息、创意方向、时间线、披露要求与报酬条款"
description: 'Use when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, creative direction, timeline, disclosure rules, and compensation terms. Not for choosing how to split spend across creators — use budget-optimizer. 达人合作简报/创作者BF'
version: "19.0.0"
license: Apache-2.0
compatibility: "Claude Code and compatible agent-skill hosts"
homepage: "https://github.com/aaron-he-zhu/aaron-marketing-skills"
when_to_use: "Activate when the user needs to brief one or more influencers for a campaign, standardize brief formats across a team, onboard ambassador partners, build reusable templates for recurring campaigns, or tighten brief clarity after revision-heavy collaborations. Also fires for platform-specific briefs (TikTok review, Instagram Stories takeover, YouTube integration)."
argument-hint: "<campaign or product> [platform] [content type]"
metadata: {"author": "aaron-he-zhu", "version": "19.0.0", "discipline": "influencer", "phase": "target", "geo-relevance": "low", "hermes": {"tags": ["marketing", "influencer", "target"], "category": "influencer"}, "openclaw": {"emoji": "📣", "homepage": "https://github.com/aaron-he-zhu/aaron-marketing-skills"}}
---

# Brief Generator

This skill helps you create clear, comprehensive influencer briefs that set creators up for success. Good briefs lead to better content, fewer revisions, and stronger partnerships.

## Quick Start

Shortest invocation:

```
Create an influencer brief for [campaign]
```

Common scenario:

```
Generate a TikTok brief for micro-influencers promoting [product], 1 review video, with disclosure and timeline
```

## Skill Contract

- **Reads**: campaign/product/platform/deliverable/CTA/timeline/compensation inputs plus `memory/projections/narrative.json`, `memory/projections/claims.json`, and relevant creator/channel projections; HOT is only an index to those sources.
- **Writes**: a creator-ready brief in conversation and, with permission, `memory/influencer/brief-generator/YYYY-MM-DD-<topic>.md`; unresolved claims become authorized claims proposals.
- **Done when**:
  - The brief covers all required sections (overview, key messages, deliverables, creative direction, timeline, compliance, compensation, contact).
  - Disclosure requirements and usage rights are stated explicitly, with no placeholder left unresolved that the user gave input for.
  - Deliverables and quantities match what the user requested per platform.
  - Key messages derive from accepted Narrative canon, claims are context-valid or visibly blocked, and the dependency tuple is present.
- **Primary next skill**: [budget-optimizer](../budget-optimizer/SKILL.md)

### Handoff Summary

> Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../../references/skill-contract.md), inclu

_meta.json

{
  "ownerId": "kn73qjxwmbna25qq8q051epqt980sys5",
  "slug": "brief-generator",
  "version": "19.0.0",
  "publishedAt": 1784902679155
}

references/brief-templates.md

# Brief Generator — Templates & Variations

Full templates and worked variations for the brief-generator skill. The skill's Instructions step 2 ("Generate Professional Brief") fills the master template below; steps for content-type and campaign-type tuning use the variation tables.

Back to the skill: [SKILL.md](../SKILL.md)

---

## Brief Input Capture

Gather these before generating (Instructions step 1):

```markdown
### Brief Requirements

**Campaign Information**:
- Campaign Name: [name]
- Brand: [brand]
- Product/Service: [description]

**Deliverables**:
- Platform(s): [platforms]
- Content Type: [types]
- Quantity: [number of posts]

**Key Details**:
- Key message: [main point to convey]
- CTA: [what action should viewers take]
- Timeline: [key dates]
- Budget/Compensation: [terms]
```

---

## Master Brief Template

```markdown
---

# Influencer Campaign Brief

## Campaign: [Campaign Name]

---

## 📋 Overview

### Brand
**[Brand Name]** - [One-line brand description]

[2-3 sentences about the brand, its values, and what makes it unique]

### Product/Service
**[Product Name]**

[Product description including:
- What it is
- Key features/benefits
- Price point
- Where to buy]

### Campaign Goal
[Clear statement of what this campaign aims to achieve]

### Why You
[Personalized note on why this influencer was selected - makes creators feel valued]

---

## 🎯 Key Messages

### Primary Message
> "[The one thing viewers should take away]"

### Supporting Messages (choose 1-2 to incorporate naturally)
- [Message 1]
- [Message 2]
- [Message 3]

### Talking Points
- [Point 1]
- [Point 2]
- [Point 3]

### What NOT to Say
- [Avoid 1]
- [Avoid 2]

---

## 📱 Deliverables

### Content Requirements

| Platform | Format | Quantity | Specs |
|----------|--------|----------|-------|
| [Platform 1] | [Format] | [#] | [Specs] |
| [Platform 2] | [Format] | [#] | [Specs] |

### Platform-Specific Details

#### [Platform 1] Requirements

**Format**: [Format type]
**Quantity**: [Number]
**Duration**: [If video: length]

**Technical Specs**:
- Aspect ratio: [ratio]
- Resolution: [minimum]
- File format: [formats]

**Caption Requirements**:
- Include: [@brand mention, #hashtags, disclosure]
- Character limit: [platform limit]
- Link: [yes/no, where]

**Additional Elements**:
- [ ] [Element 1]
- [ ] [Element 2]

---

## 🎨 Creative Direction

### Creative Concept
[Describe the overall creative vision for this campaign]

### Tone & Style
- Tone: [e.g., fun and energetic / authentic and relatable / premium and aspirational]
- Style: [e.g., lifestyle integration / tutorial / review / day-in-the-life]
- Visual: [e.g., bright and colorful / moody and cinematic / minimal and clean]

### Content Structure Suggestion

**Hook** (first 1-3 seconds):
[Suggestion for attention-grabbing opening]

**Body**:
[What the main content should cover]

**CTA** (end):
[What viewers should do next]

### Creative Freedom
[Statement about how much creative freedom the influencer has]

> 💡

references/creator-voice-intake.md

# Creator Voice Intake

Capture how the creator (or the brand's founder spokesperson) actually talks before you write the brief. A brief that respects the real voice gets content that needs fewer revisions. Drop the filled-out block into the brief's "Why You" and "Creative Direction" sections, and hand it to `creator-content-auditor` so reviewers check submitted content against the captured voice, not their own taste.

Adapted from an external founder-voice intake template (competitive analysis).

## Intake Block

Fill this with the creator's real patterns. Specific and honest beats polished. This is not a persona — it is how they already communicate.

### Who This Person Is

```
Name: [creator or founder name]
Handle: @[platform handle]
What they're known for: [niche, format, audience]
```

### Core Beliefs (Things They'd Actually Say)

Real opinions, not mission statements. Include the contrarian or counterintuitive ones — that is where their voice is strongest.

```
- "[A direct opinion they genuinely hold]"
- "[One that would make some people disagree]"
- "[Something they changed their mind on]"
```

### GOOD vs BAD Sentence Patterns

Show the difference in plain examples. Short, present tense, active voice on the GOOD side.

```
GOOD: "I cut my supplement stack to three things. Sleep got better."
BAD:  "I strategically optimized my wellness routine for enhanced outcomes."
```

```
GOOD: "This actually works. Here's the one step people skip."
BAD:  "I'm so excited to share this game-changing product with you all!"
```

Add 1-2 more pairs from the creator's own posts.

### Topic Authority Tied to Proof

What can this person credibly speak on, and what is the proof? No proof, no authority claim.

```
- [Topic]: [the real experience, result, or number behind it]
- [Topic]: [same — tie it to something concrete]
```

### Signature Moves / Tics (pick 3-5)

The repeatable things that make their content recognizable. Examples to prompt with:

```
1. [Opens with a blunt one-line claim, then proves it]
2. [Uses exact numbers, never "a lot" or "huge"]
3. [Films in the same spot / same framing every time]
4. [Signs off with a recurring catchphrase]
5. [Reads on-screen captions out loud in the first 2 seconds]
```

## What to Avoid

```
- [Phrasing that feels off-brand for them]
- [A tone that doesn't fit, e.g. corporate hype]
- [A topic they would not weigh in on]
```

## Handoff

When the voice intake is filled out, pass it forward with the brief. `creator-content-auditor` reads the captured voice and the signature moves to judge whether submitted content sounds like the creator and stays on the proof-backed topics — flagging drift instead of imposing a reviewer's preference.

skill-card.md

## Description:

Produces structured influencer campaign briefs with deliverables, key messages, creative direction, timeline, disclosure requirements, and compensation terms.

This skill is ready for commercial/non-commercial use.

## Publisher:

[aaron-he-zhu](https://clawhub.ai/user/aaron-he-zhu)

### License/Terms of Use:

MIT-0

## Use Case:

Marketing, influencer, and partnership teams use this skill to turn campaign, product, platform, timeline, compensation, and compliance inputs into creator-ready briefs. It is useful for standardizing brief formats, onboarding ambassador partners, and adapting brief guidance for TikTok, Instagram, YouTube, and other creator workflows.

### Deployment Geography for Use:

Global

## Known Risks and Mitigations:

Risk: Generated briefs may contain campaign, compensation, contact, and creator details that are sensitive in a shared workspace.

Mitigation: Provide only intended campaign information, allow file saves only in an appropriate workspace, and review saved briefs before sharing.

Risk: Marketing or product claims may be unsupported, outdated, or not approved for the audience, market, media, or offer window.

Mitigation: Use accepted narrative and claim sources, keep required disclaimers attached, and block or mark unresolved claims until they are approved.

Risk: Sponsored content briefs can create compliance issues if disclosure requirements or usage rights remain vague.

Mitigation: State disclosure placement, acceptable disclosure language, usage rights, duration, and territory before treating a brief as creator-ready.

## Reference(s):

- [Brief templates and variations](references/brief-templates.md)
- [Creator voice intake](references/creator-voice-intake.md)
- [ClawHub skill page](https://clawhub.ai/aaron-he-zhu/skills/brief-generator)
- [Project homepage](https://github.com/aaron-he-zhu/aaron-marketing-skills)

## Skill Output:

**Output Type(s):** [text, markdown, configuration, guidance]

**Output Format:** [Markdown creator brief with structured sections and optional saved Markdown file]

**Output Parameters:** [1D]

**Other Properties Related to Output:** [May include campaign inputs, creator voice notes, disclosure terms, usage rights, timeline, compensation, and unresolved claim markers when source support is missing.]

## Skill Version(s):

19.0.0 (source: server release evidence and frontmatter)

## Ethical Considerations:

Users should evaluate whether this skill is appropriate for their environment, review any generated or modified files before relying on them, and apply their organization's safety, security, and compliance requirements before deployment.

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