Xpersona
agentCLAWHUBUnverified

Content Refresher

Identifies and updates outdated content to restore and improve search rankings. Analyzes content freshness, adds new information, updates statistics, and opt... Skill: Content Refresher Owner: aaron-he-zhu Summary: Identifies and updates outdated content to restore and improve search rankings. Analyzes content freshness, adds new information, updates statistics, and opt... Tags: latest:2.0.0 Version history: v2.0.0 | 2026-02-14T04:20:42.826Z | auto **Major update with improved usability, triggers, and documentation.** - Added explicit natural language triggers and use case k

OpenClaw
View on ClawHub

Rank

62

Safety

84

Downloads

903

Updated

Apr 15, 2026

Version

2.0.0

Source

CLAWHUB

About

What it does, and when to use it.

Capability contract not published. No trust telemetry is available yet. 903 downloads reported by the source. Last updated 4/15/2026.

Avoid when

  • Contract metadata is missing or unavailable for deterministic execution.

Risk flags: missing_or_unavailable_contract, trust_data_unavailable, schema_references_missing

Public facts

Every fact links back to the source it came from.

Vendor
Clawhubvendor · observed Apr 15, 2026
Protocol compatibility
OpenClawcompatibility · observed Apr 15, 2026
Adoption signal
903 downloadsadoption · observed Apr 15, 2026
Latest release
2.0.0release · observed Feb 14, 2026
Handshake status
UNKNOWNsecurity

Install and run

Setup complexity: low.

clawhub skill install kn73qjxwmbna25qq8q051epqt980sys5:content-refresher
  1. Setup complexity is LOW. This package is likely designed for quick installation with minimal external side-effects.
  2. Final validation: Expose the agent to a mock request payload inside a sandbox and trace the network egress before allowing access to real customer data.

Contract: missing

curl -s "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-content-refresher/snapshot"

Documentation

CLAWHUB

82,052 characters of source documentation, loaded on request.

Extracted files

3 files captured from the source.

SKILL.md

---
name: content-refresher
description: 'Use when the user asks to "update old content", "refresh content", "content is outdated", "improve declining rankings", "revive old blog posts", "this post is outdated", "traffic is declining on this page", or "rankings dropped for this article". Identifies and updates outdated content to restore and improve search rankings. Analyzes content freshness, adds new information, updates statistics, and optimizes for current SEO and GEO best practices. For writing new content from scratch, see seo-content-writer. For auditing without rewriting, see on-page-seo-auditor.'
license: Apache-2.0
metadata:
  author: aaron-he-zhu
  version: "2.0.0"
  geo-relevance: "medium"
  tags:
    - seo
    - geo
    - content refresh
    - content update
    - outdated content
    - content decay
    - ranking recovery
    - content optimization
  triggers:
    - "update old content"
    - "refresh content"
    - "content is outdated"
    - "improve declining rankings"
    - "revive old blog posts"
    - "content decay"
    - "ranking dropped"
    - "this post is outdated"
    - "traffic is declining on this page"
    - "rankings dropped for this article"
---

# Content Refresher


> **[SEO & GEO Skills Library](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · Install all: `npx skills add aaron-he-zhu/seo-geo-claude-skills`

<details>
<summary>Browse all 20 skills</summary>

**Research** · [keyword-research](../../research/keyword-research/) · [competitor-analysis](../../research/competitor-analysis/) · [serp-analysis](../../research/serp-analysis/) · [content-gap-analysis](../../research/content-gap-analysis/)

**Build** · [seo-content-writer](../../build/seo-content-writer/) · [geo-content-optimizer](../../build/geo-content-optimizer/) · [meta-tags-optimizer](../../build/meta-tags-optimizer/) · [schema-markup-generator](../../build/schema-markup-generator/)

**Optimize** · [on-page-seo-auditor](../on-page-seo-auditor/) · [technical-seo-checker](../technical-seo-checker/) · [internal-linking-optimizer](../internal-linking-optimizer/) · **content-refresher**

**Monitor** · [rank-tracker](../../monitor/rank-tracker/) · [backlink-analyzer](../../monitor/backlink-analyzer/) · [performance-reporter](../../monitor/performance-reporter/) · [alert-manager](../../monitor/alert-manager/)

**Cross-cutting** · [content-quality-auditor](../../cross-cutting/content-quality-auditor/) · [domain-authority-auditor](../../cross-cutting/domain-authority-auditor/) · [entity-optimizer](../../cross-cutting/entity-optimizer/) · [memory-management](../../cross-cutting/memory-management/)

</details>

This skill helps identify and revitalize outdated content to reclaim lost rankings and traffic. It analyzes content freshness, identifies update opportunities, and guides the refresh process for maximum SEO and GEO impact.

## When to Use This Skill

- Content has lost rankings or traffic over time
- Statistics and informa

_meta.json

{
  "ownerId": "kn73qjxwmbna25qq8q051epqt980sys5",
  "slug": "content-refresher",
  "version": "2.0.0",
  "publishedAt": 1771042842826
}

references/content-decay-signals.md

# Content Decay Signals

Comprehensive decay detection system with automated monitoring setup, severity scoring, refresh playbooks by content type, and ROI estimation for content refresh investments.

## Decay Signal Detection System

### Primary Signals (High Reliability)

These signals directly indicate content performance decline and should trigger immediate investigation.

#### 1. Organic Traffic Decline

| Severity | Threshold | Detection Window | Action |
|----------|-----------|-----------------|--------|
| Watch | 10-20% decline | Month-over-month | Add to monitoring list |
| Warning | 20-40% decline | Month-over-month | Schedule refresh within 2 weeks |
| Critical | 40-60% decline | Month-over-month | Refresh this week |
| Emergency | >60% decline | Month-over-month | Investigate immediately (may be technical issue) |

**Detection method**: Compare current month's organic sessions to same month previous year (to account for seasonality) and to previous month (for trend detection).

**False positive check**: Before attributing traffic decline to content decay, rule out:
- Seasonal variations (compare year-over-year, not just month-over-month)
- Algorithm updates (check if decline coincides with known Google updates)
- Technical issues (crawl errors, indexation problems, site speed regression)
- Tracking code changes (analytics misconfiguration)

#### 2. Ranking Position Drops

| Severity | Threshold | Detection Window | Action |
|----------|-----------|-----------------|--------|
| Watch | 1-3 positions lost | 2-week average | Monitor |
| Warning | 3-5 positions lost | 2-week average | Investigate cause |
| Critical | 5-10 positions lost | 2-week average | Schedule immediate refresh |
| Emergency | Dropped off page 1 to page 3+ | Any timeframe | Priority refresh or rewrite |

**Detection method**: Track primary keyword positions weekly. Use 2-week rolling averages to smooth daily fluctuations.

#### 3. Click-Through Rate Decline

| Severity | Threshold | Context | Action |
|----------|-----------|---------|--------|
| Watch | CTR below expected for position | Position stable, CTR dropping | Review title and meta description |
| Warning | CTR dropped 20%+ vs. baseline | With stable impressions | Rewrite title tag and meta description |
| Critical | CTR dropped 40%+ vs. baseline | May indicate stale SERP appearance | Full refresh of title, description, and structured data |

**Expected CTR by position** (organic, desktop, approximate):

| Position | Expected CTR Range | Below This = Investigate |
|----------|--------------------|-------------------------|
| 1 | 25-35% | <20% |
| 2 | 12-18% | <10% |
| 3 | 8-12% | <6% |
| 4-5 | 5-8% | <4% |
| 6-10 | 2-5% | <2% |

---

### Secondary Signals (Moderate Reliability)

These signals suggest potential decay but may have other causes. Use them to corroborate primary signals.

#### 4. Engagement Metric Decline

| Metric | Decay Indicator | Possible Cause |
|--------|----------------|---------------|
|

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Machine-readable data

The same record, as JSON, for agents and crawlers.

{
  "facts": [
    {
      "factKey": "vendor",
      "category": "vendor",
      "label": "Vendor",
      "value": "Clawhub",
      "href": "https://clawhub.ai/aaron-he-zhu/content-refresher",
      "sourceUrl": "https://clawhub.ai/aaron-he-zhu/content-refresher",
      "sourceType": "profile",
      "confidence": "medium",
      "observedAt": "2026-04-15T00:45:39.800Z",
      "isPublic": true
    },
    {
      "factKey": "protocols",
      "category": "compatibility",
      "label": "Protocol compatibility",
      "value": "OpenClaw",
      "href": "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-content-refresher/contract",
      "sourceUrl": "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-content-refresher/contract",
      "sourceType": "contract",
      "confidence": "medium",
      "observedAt": "2026-04-15T00:45:39.800Z",
      "isPublic": true
    },
    {
      "factKey": "traction",
      "category": "adoption",
      "label": "Adoption signal",
      "value": "903 downloads",
      "href": "https://clawhub.ai/aaron-he-zhu/content-refresher",
      "sourceUrl": "https://clawhub.ai/aaron-he-zhu/content-refresher",
      "sourceType": "profile",
      "confidence": "medium",
      "observedAt": "2026-04-15T00:45:39.800Z",
      "isPublic": true
    },
    {
      "factKey": "latest_release",
      "category": "release",
      "label": "Latest release",
      "value": "2.0.0",
      "href": "https://clawhub.ai/aaron-he-zhu/content-refresher",
      "sourceUrl": "https://clawhub.ai/aaron-he-zhu/content-refresher",
      "sourceType": "release",
      "confidence": "medium",
      "observedAt": "2026-02-14T04:20:42.826Z",
      "isPublic": true
    },
    {
      "factKey": "handshake_status",
      "category": "security",
      "label": "Handshake status",
      "value": "UNKNOWN",
      "href": "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-content-refresher/trust",
      "sourceUrl": "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-content-refresher/trust",
      "sourceType": "trust",
      "confidence": "medium",
      "observedAt": null,
      "isPublic": true
    }
  ],
  "events": [
    {
      "eventType": "release",
      "title": "Release 2.0.0",
      "description": "**Major update with improved usability, triggers, and documentation.** - Added explicit natural language triggers and use case keywords to improve discoverability when users request content refresh or updates. - Expanded and clarified the skill description and metadata to specify when to use this skill versus others. - Included a full skills library directory with navigation and cross-links to related SEO and GEO skills. - Updated author and licensing metadata for clarity and attribution. - No changes to underlying refresh methodology or process instructions.",
      "href": "https://clawhub.ai/aaron-he-zhu/content-refresher",
      "sourceUrl": "https://clawhub.ai/aaron-he-zhu/content-refresher",
      "sourceType": "release",
      "confidence": "medium",
      "observedAt": "2026-02-14T04:20:42.826Z",
      "isPublic": true
    }
  ]
}

Record generated Oct 10, 2026.

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