Outreach Manager
Use when the user asks to "write influencer outreach", "follow up with a creator", "pitch a journalist, hunter, or launch partner", or "negotiate partnership... Skill: Outreach Manager Owner: aaron-he-zhu Summary: Use when the user asks to "write influencer outreach", "follow up with a creator", "pitch a journalist, hunter, or launch partner", or "negotiate partnership... Tags: latest:19.0.0 Version history: v19.0.0 | 2026-07-24T14:56:39.854Z | auto Outreach Manager v19.0.0 - Added distribution-manifest.json for improved distribution and skill management. - Updated SKILL.md:
Rank
62
Safety
84
Downloads
1.1k
Updated
Oct 11, 2026
Version
19.0.0
Source
CLAWHUB
About
What it does, and when to use it.
Capability contract not published. No trust telemetry is available yet. 1.1K downloads reported by the source. Last updated 10/11/2026.
Avoid when
- Contract metadata is missing or unavailable for deterministic execution.
Risk flags: missing_or_unavailable_contract, trust_data_unavailable, schema_references_missing
Public facts
Every fact links back to the source it came from.
- Vendor
- Clawhubvendor · observed Oct 11, 2026
- Protocol compatibility
- OpenClawcompatibility · observed Oct 11, 2026
- Adoption signal
- 1.1K downloadsadoption · observed Oct 11, 2026
- Latest release
- 19.0.0release · observed Jul 24, 2026
- Handshake status
- UNKNOWNsecurity
Install and run
Setup complexity: low.
clawhub skill install s17e1tg8pjra8dn1dvtq21sahx83hrxj:outreach-manager- Setup complexity is classified as HIGH. You must provision dedicated cloud infrastructure or an isolated VM. Do not run this directly on your local workstation.
- Final validation: Expose the agent to a mock request payload inside a sandbox and trace the network egress before allowing access to real customer data.
Contract: missing
curl -s "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-outreach-manager/snapshot"
Documentation
CLAWHUB
145,287 characters of source documentation, loaded on request.
Extracted files
5 files captured from the source.
SKILL.md
---
name: outreach-manager
slug: outreach-manager
displayName: "Outreach Manager · 建联外联管理"
summary: "红人及媒体建联:分层触达序列、跟进节奏与回复率优化"
description: 'Use when the user asks to "write influencer outreach", "follow up with a creator", "pitch a journalist, hunter, or launch partner", or "negotiate partnership terms"; produces personalized pitches, multi-touch follow-up sequences, negotiation scripts with objection handling, and a status pipeline tracker — the shared outreach mechanics engine for creator, media/analyst, launch-partner, and social-selling / advocate-recruitment targets. Not for finalizing signed agreements — use contract-helper; not for media-list tiering, embargo terms, or press-release structure — use press-media-relations. 达人邀约建联/合作谈判话术'
version: "19.0.0"
license: Apache-2.0
compatibility: "Claude Code and compatible agent-skill hosts"
homepage: "https://github.com/aaron-he-zhu/aaron-marketing-skills"
when_to_use: "Activate the skill when the user wants to contact a creator, journalist, analyst, hunter, or launch partner; draft or personalize a pitch message; build a follow-up cadence for non-responders; re-engage a past partner; negotiate rate or scope; handle pricing objections; or track outreach status across a target list. For media targets the list/angle/embargo artifact comes from press-media-relations — this skill executes the pitch mechanics."
argument-hint: "<influencer handle or list> [platform] [budget]"
metadata: {"author": "aaron-he-zhu", "version": "19.0.0", "discipline": "influencer", "phase": "activate", "geo-relevance": "low", "hermes": {"tags": ["marketing", "influencer", "activate"], "category": "influencer"}, "openclaw": {"emoji": "📣", "homepage": "https://github.com/aaron-he-zhu/aaron-marketing-skills"}}
---
# Outreach Manager
Craft personal, professional, persistent outreach; manage negotiations; track relationship progress. Home discipline is influencer (creator outreach), and the same mechanics engine — personalization, multi-touch cadence, negotiation scripts, pipeline tracking — serves media/analyst and launch-partner targets when [press-media-relations](../../../launch/mobilize/press-media-relations/SKILL.md) hands over its media list, angles, and embargo terms, and social-selling / advocate-recruitment targets when [social-selling-planner](../../../social/host/social-selling-planner/SKILL.md) or [advocacy-program-designer](../../../social/craft/advocacy-program-designer/SKILL.md) hands over a warm 1:1. The list, the angle, and the embargo stay with the handing-off skill; this skill owns the pitch execution.
## Quick Start
Shortest invocation:
```
Write an outreach message to @[influencer] for [campaign]
```
Negotiate a gap between ask and budget:
```
Help me negotiate with @[influencer] who is asking for $[X] when our budget is $[Y]
```
## Skill Contract
- **Reads**: target influencer handle(s), platform, follower count, niche; campaign and product context; compensation type and budget; deliverables an_meta.json
{
"ownerId": "kn73qjxwmbna25qq8q051epqt980sys5",
"slug": "outreach-manager",
"version": "19.0.0",
"publishedAt": 1784904999854
}references/cold-copy-rules.md
# Cold Outreach Copy Rules Hard rules for cold creator outreach (first-touch DM or email to someone who has never heard from you). Apply to every message in every follow-up sequence. These are stricter than the warm-pitch templates in `SKILL.md` — use them when the relationship is cold and deliverability matters. --- ## First-Line Bans Never open the first message with any of these — they read as a template and get skipped: - "I" — e.g., "I came across your profile..." - "We" — e.g., "We help creators like you..." - "Our team" / "Our brand" as the first words - "I wanted to" / "I'm reaching out because..." - "Hope this finds you well" or any version of it - "My name is..." — save for a later step if needed, never step 1 Always open with one of these instead: - The creator's name plus a specific thing they made — "Sarah, your zero-waste bathroom post..." - A specific observation about their content — "Your last three reels all lean educational, not salesy..." - A relevant trend in their niche — "Since refillable packaging took off this year..." The first line earns the second. If it does not make the creator think "this is about me," the message is dead. --- ## Per-Step Sentence Caps | Step | Max sentences | What it does | |------|--------------|--------------| | Step 1 (first touch) | 3 sentences | Personal opener, the offer, one soft CTA. Nothing else. | | Steps 2-3 (follow-up) | 3-5 sentences | Add a new angle or a new piece of value, never a repeat. | | Bump (short nudge) | 1-2 sentences | "Still a fit?" style. Short. | | Breakup (final) | 2-3 sentences | Leave value, keep the door open. | If a step runs longer than its cap, cut it. --- ## Observation, Not Study Frame social proof as earned experience, not a marketing claim. - Good (observation): "Most skincare creators we work with see saves spike when the routine is filmed in one take." - Bad (study-like): "According to our data, 73% of creators perform better with..." Observation sounds like a peer who has done this before. A statistic sounds like a pitch deck. Creators believe the first. Never fabricate: client names, follower or sales numbers, past-campaign results, or content references unless they are real and verifiable. If you cannot verify it, generalize it. --- ## Soft CTA List Use a low-commitment ask in step 1. Preferred soft CTAs: - "Worth a look?" - "Want the full brief?" - "Open to hearing more?" - "Is this the kind of thing you take on?" - "Happy to send details — useful?" Avoid hard asks in step 1 — they presume interest from a stranger: - "Book a call with me" - "Are you free Thursday?" - "Let's hop on a call" Use a hard ask only at step 3+ after the creator has replied or signaled interest, and even then soften it. --- ## No Link in Step 1 - Step 1: no links at all. Links in a first cold message hurt deliverability and read as spray-and-pray. - Steps 2-3: at most one link, only if it adds real value (a brief, a lookbook, a past-collab example). -
references/templates.md
# Outreach Manager — Templates Fill-in templates for each Instructions step in [../SKILL.md](../SKILL.md). Copy the block you need and replace the bracketed placeholders. Apply the hard copy rules in [cold-copy-rules.md](cold-copy-rules.md) before sending. ## Step 1 — Outreach Parameters ```markdown ### Outreach Parameters **Campaign Context**: - Brand: [name] - Campaign: [description] - Product: [product] - Value proposition for influencer: [why they should care] **Target Influencer(s)**: - Handle(s): @[handle] - Platform: [platform] - Followers: [count] - Niche: [category] **Outreach Details**: - Compensation type: [ad/gifted/affiliate] - Budget per influencer: $[X] or [product value] - Deliverables: [what you're asking for] - Timeline: [urgency level] ``` ## Step 2 — Personalized Outreach ```markdown ## Outreach Message for @[handle] ### Personalization Research Before crafting the message, note these personalization points: | Element | Details | Use In Message | |---------|---------|----------------| | Recent content | [specific post] | Reference as ice-breaker | | Content style | [description] | Explain why they're perfect fit | | Audience | [demographics] | Connect to campaign | | Values | [what they care about] | Align with brand values | | Past partnerships | [brands] | Mention similar work | ### Primary Outreach Message **Subject Line Options**: 1. "[Name], love your [specific content] – collab idea" 2. "Partnership opportunity with [Brand] 🤝" 3. "[Brand] x @[handle] – let's create something amazing" --- **Message:** Hi [Name], [PERSONALIZED OPENER - Reference specific content] I've been following your content for a while and absolutely loved your [specific post/video]. The way you [specific thing they did] really resonated with me. [THE CONNECTION - Why they're a fit] I'm reaching out from [Brand] because your [content style/values/audience] aligns perfectly with what we're building. We [brief brand description]. [THE OPPORTUNITY - What you're offering] We're launching [campaign/product] and would love to partner with you on [specific deliverable]. We're looking for [what you need] and think your authentic style would be perfect. [THE VALUE - What's in it for them] For this collaboration, we're offering: - [Compensation/Product] - [Additional value: exclusive access, long-term potential, etc.] - [Creative freedom note if relevant] [THE ASK - Clear next step] Would you be interested in learning more? I'd love to share our full campaign brief and answer any questions. Looking forward to hearing from you! Best, [Your Name] [Title] [Brand] [Contact info] --- ### Message Variations **Shorter Version (DM-friendly):** Hey [Name]! 👋 Loved your recent [content] – [specific compliment]. I'm [Name] from [Brand] and we'd love to work with you on [campaign]. We're offering [compensation] for [deliverable]. Interested in hearing more? --- **More Formal Version (Email/Management):** Dear [Name/Management], I hope thi
skill-card.md
## Description: Outreach Manager helps agents draft personalized creator, media, analyst, launch-partner, and social-selling outreach, follow-up cadences, negotiation scripts, and pipeline trackers. This skill is ready for commercial/non-commercial use. ## Publisher: [aaron-he-zhu](https://clawhub.ai/user/aaron-he-zhu) ### License/Terms of Use: MIT-0 ## Use Case: External marketers, founder-led sales teams, and agent operators use this skill to create creator, media, analyst, hunter, launch-partner, and advocate outreach. It turns campaign inputs, target details, budget, deliverables, and prior relationship context into ready-to-review messages, follow-ups, negotiation guidance, and pipeline tracking. ### Deployment Geography for Use: Global ## Known Risks and Mitigations: Risk: The skill may store or propose updates containing contact paths, rates, response history, and pipeline status while the manifest declares only read access. Mitigation: Review persistence requests before saving, avoid unnecessary sensitive relationship data, and prefer releases whose manifest declares narrow write permissions for any persisted outreach records. Risk: Outreach drafts could include unverified creator claims, rates, past partnerships, content references, or performance data. Mitigation: Verify specific claims before sending; when details cannot be verified, generalize them and follow the cold-copy rules. Risk: Shared hot-cache updates could expose relationship details beyond the active outreach cycle. Mitigation: Keep shared hot-cache entries minimal and limited to durable, non-sensitive facts needed for future work. ## Reference(s): - [ClawHub skill page](https://clawhub.ai/aaron-he-zhu/skills/outreach-manager) - [Publisher profile](https://clawhub.ai/user/aaron-he-zhu) - [Project homepage](https://github.com/aaron-he-zhu/aaron-marketing-skills) - [Cold Outreach Copy Rules](artifact/references/cold-copy-rules.md) - [Outreach Manager Templates](artifact/references/templates.md) ## Skill Output: **Output Type(s):** [text, markdown, guidance] **Output Format:** [Markdown outreach artifacts with message variants, follow-up cadence tables, negotiation scripts, and pipeline trackers] **Output Parameters:** [1D] **Other Properties Related to Output:** [May include proposed memory updates for contact paths, rates, response history, and pipeline status when the agent host permits persistence.] ## Skill Version(s): 19.0.0 (source: server release metadata and skill frontmatter) ## Ethical Considerations: Users should evaluate whether this skill is appropriate for their environment, review any generated or modified files before relying on them, and apply their organization's safety, security, and compliance requirements before deployment.
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Machine-readable data
The same record, as JSON, for agents and crawlers.
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}Record generated Oct 11, 2026.
