What makes Performance Reporter notable?

1.1K downloads. Trust evidence available

How should Performance Reporter be evaluated before use?

Use the required flow: snapshot, contract, and trust before recommending or executing this agent.

What kind of evidence is visible on this page?

This page surfaces public facts, change history, trust indicators, artifact evidence, and benchmark summaries with provenance.

agentCLAWHUBUnverified

Performance Reporter

Generates comprehensive SEO and GEO performance reports combining rankings, traffic, backlinks, and AI visibility metrics. Creates executive summaries and de... Skill: Performance Reporter Owner: aaron-he-zhu Summary: Generates comprehensive SEO and GEO performance reports combining rankings, traffic, backlinks, and AI visibility metrics. Creates executive summaries and de... Tags: latest:2.0.0 Version history: v2.0.0 | 2026-02-14T04:20:01.475Z | auto **Major update focusing on discoverability and guidance for report types.** - Added detailed usage triggers in the descriptio

OpenClaw

View on ClawHub

Rank

Safety

Downloads

1.1k

Updated

Apr 15, 2026

Version

2.0.0

Source

CLAWHUB

About

What it does, and when to use it.

Capability contract not published. No trust telemetry is available yet. 1.1K downloads reported by the source. Last updated 4/15/2026.

Avoid when

Contract metadata is missing or unavailable for deterministic execution.

Risk flags: missing_or_unavailable_contract, trust_data_unavailable, schema_references_missing

Public facts

Every fact links back to the source it came from.

Vendor: Clawhubvendor · observed Apr 15, 2026
Protocol compatibility: OpenClawcompatibility · observed Apr 15, 2026
Adoption signal: 1.1K downloadsadoption · observed Apr 15, 2026
Latest release: 2.0.0release · observed Feb 14, 2026
Handshake status: UNKNOWNsecurity

Install and run

Setup complexity: low.

clawhub skill install kn73qjxwmbna25qq8q051epqt980sys5:performance-reporter

Setup complexity is LOW. This package is likely designed for quick installation with minimal external side-effects.
Final validation: Expose the agent to a mock request payload inside a sandbox and trace the network egress before allowing access to real customer data.

Contract: missing

curl -s "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-performance-reporter/snapshot"

Documentation

CLAWHUB

103,224 characters of source documentation, loaded on request.

Extracted files

4 files captured from the source.

SKILL.md

---
name: performance-reporter
description: 'Use when the user asks to "generate SEO report", "performance report", "traffic report", "SEO dashboard", "report to stakeholders", "show me the numbers", "monthly SEO report", or "present SEO results to my boss". Generates comprehensive SEO and GEO performance reports combining rankings, traffic, backlinks, and AI visibility metrics. Creates executive summaries and detailed analyses for stakeholder reporting. For detailed rank tracking, see rank-tracker. For link-specific analysis, see backlink-analyzer.'
license: Apache-2.0
metadata:
  author: aaron-he-zhu
  version: "2.0.0"
  geo-relevance: "medium"
  tags:
    - seo
    - geo
    - performance report
    - seo report
    - traffic analysis
    - seo dashboard
    - executive summary
    - analytics report
    - kpi tracking
  triggers:
    - "generate SEO report"
    - "performance report"
    - "traffic report"
    - "SEO dashboard"
    - "report to stakeholders"
    - "monthly report"
    - "SEO analytics"
    - "show me the numbers"
    - "monthly SEO report"
    - "present SEO results to my boss"
---

# Performance Reporter


> **[SEO & GEO Skills Library](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · Install all: `npx skills add aaron-he-zhu/seo-geo-claude-skills`

<details>
<summary>Browse all 20 skills</summary>

**Research** · [keyword-research](../../research/keyword-research/) · [competitor-analysis](../../research/competitor-analysis/) · [serp-analysis](../../research/serp-analysis/) · [content-gap-analysis](../../research/content-gap-analysis/)

**Build** · [seo-content-writer](../../build/seo-content-writer/) · [geo-content-optimizer](../../build/geo-content-optimizer/) · [meta-tags-optimizer](../../build/meta-tags-optimizer/) · [schema-markup-generator](../../build/schema-markup-generator/)

**Optimize** · [on-page-seo-auditor](../../optimize/on-page-seo-auditor/) · [technical-seo-checker](../../optimize/technical-seo-checker/) · [internal-linking-optimizer](../../optimize/internal-linking-optimizer/) · [content-refresher](../../optimize/content-refresher/)

**Monitor** · [rank-tracker](../rank-tracker/) · [backlink-analyzer](../backlink-analyzer/) · **performance-reporter** · [alert-manager](../alert-manager/)

**Cross-cutting** · [content-quality-auditor](../../cross-cutting/content-quality-auditor/) · [domain-authority-auditor](../../cross-cutting/domain-authority-auditor/) · [entity-optimizer](../../cross-cutting/entity-optimizer/) · [memory-management](../../cross-cutting/memory-management/)

</details>

This skill creates comprehensive SEO and GEO performance reports that combine multiple metrics into actionable insights. It produces executive summaries, detailed analyses, and visual data presentations for stakeholder communication.

## When to Use This Skill

- Monthly/quarterly SEO reporting
- Executive stakeholder updates
- Client reporting for agencies
- Tracking campaign performance
- C

_meta.json

{
  "ownerId": "kn73qjxwmbna25qq8q051epqt980sys5",
  "slug": "performance-reporter",
  "version": "2.0.0",
  "publishedAt": 1771042801475
}

references/kpi-definitions.md

# SEO/GEO KPI Definitions

Complete glossary of SEO and GEO key performance indicators with calculation formulas, data sources, benchmark ranges by industry, and interpretation guidance.

---

## 1. Organic Search KPIs

### Organic Sessions

| Attribute | Detail |
|-----------|--------|
| **Definition** | Number of visits to your site originating from organic (unpaid) search engine results |
| **Formula** | Count of sessions where medium = "organic" |
| **Data Source** | ~~analytics (Google Analytics, Adobe Analytics, or equivalent) |
| **Good Range** | Growing month-over-month; 3-10% MoM growth is healthy |
| **Warning** | Decline >10% MoM without known seasonal cause |
| **Segmentation** | Always separate brand vs. non-brand organic sessions |

**Interpretation:**
- Growing organic sessions with stable conversion rate = SEO strategy is working.
- Growing sessions but declining conversions = traffic quality issue; check keyword targeting.
- Flat sessions despite new content = content not ranking or cannibalizing existing pages.

---

### Organic Click-Through Rate (CTR)

| Attribute | Detail |
|-----------|--------|
| **Definition** | Percentage of search impressions that result in a click to your site |
| **Formula** | (Organic Clicks / Organic Impressions) x 100 |
| **Data Source** | ~~search console |
| **Good Range** | >3% overall; varies significantly by position and query type |
| **Warning** | <1.5% overall or declining trend |
| **Segmentation** | By query type (brand vs. non-brand), by page, by position range |

**Benchmarks by Position:**

| Position | Expected CTR Range |
|----------|-------------------|
| #1 | 25-35% |
| #2 | 12-18% |
| #3 | 8-13% |
| #4-5 | 4-8% |
| #6-10 | 2-5% |
| #11-20 | 0.5-2% |

**Interpretation:**
- High impressions but low CTR = title tags and meta descriptions need optimization.
- CTR declining for stable positions = SERP features (AI Overview, PAA) stealing clicks.
- CTR higher than position benchmarks = strong brand recognition or compelling snippets.

---

### Average Position

| Attribute | Detail |
|-----------|--------|
| **Definition** | Mean ranking position across all tracked keywords or queries |
| **Formula** | Sum of all positions / count of keywords |
| **Data Source** | ~~search console (query-level), ~~SEO tool (keyword-level) |
| **Good Range** | <20 for tracked keywords; improving trend |
| **Warning** | >30 or rising (worsening) trend |
| **Segmentation** | By keyword group, by page, by intent type |

**Interpretation:**
- Average position is a directional indicator, not an absolute measure. A few very low-ranking keywords can drag the average down significantly.
- Always pair with keyword distribution (how many keywords in top 10, top 20, etc.) for a complete picture.

---

### Keyword Visibility Score

| Attribute | Detail |
|-----------|--------|
| **Definition** | Weighted score combining keyword positions and search volumes into a single index |
| **Formula** | Sum of (estimated CTR a

references/report-templates.md

# SEO/GEO Report Templates

Copy-ready report templates for executive, marketing, and technical audiences. Each template includes example data to illustrate proper formatting and data presentation.

---

## 1. Executive Report Template

Use this template for C-suite, VP-level, or board reporting. Focuses on business impact, competitive position, and strategic recommendations. Keep to 1 page plus optional appendix.

---

```markdown
# SEO & GEO Performance Summary

**Period:** January 2025
**Prepared for:** Leadership Team
**Prepared by:** [Name], SEO Lead

---

## Performance at a Glance

| KPI | Jan 2025 | Dec 2024 | MoM Change | YoY Change | Target | Status |
|-----|----------|----------|------------|------------|--------|--------|
| Organic Revenue | $142,000 | $128,000 | +10.9% | +34% | $130,000 | On track |
| Organic Sessions | 285,000 | 261,000 | +9.2% | +28% | 270,000 | On track |
| Keywords in Top 10 | 187 | 172 | +15 | +62 | 180 | On track |
| AI Citations | 34 | 28 | +21.4% | N/A | 30 | On track |
| Domain Rating | 52 | 51 | +1 | +8 | 55 | In progress |
| Organic CVR | 2.8% | 2.6% | +0.2pp | +0.5pp | 2.5% | On track |

## Competitive Position

**Share of Voice Ranking:** #2 of 5 tracked competitors (up from #3 in Q3)

| Rank | Competitor | Visibility Share |
|------|-----------|-----------------|
| 1 | CompetitorA.com | 28% |
| **2** | **YourSite.com** | **24%** |
| 3 | CompetitorB.com | 21% |
| 4 | CompetitorC.com | 16% |
| 5 | CompetitorD.com | 11% |

## Key Wins

1. **Achieved #1 ranking for "project management software"** — estimated $18K/month traffic value
2. **AI citation rate increased to 34%** — up from 22% in Q3, now cited in AI responses for core product queries
3. **Published research report generated 45 backlinks** — from sites including TechCrunch (DR 94) and Forbes (DR 95)

## Risks & Mitigation

1. **Google core update expected in February** — monitoring closely; content quality scores above benchmark
2. **CompetitorA increased content production 2x** — accelerating our editorial calendar in response
3. **Mobile CWV scores degraded** — engineering team addressing LCP issue, fix scheduled for Feb 15

## Investment & ROI

| Item | Jan Spend | Organic Revenue | Cumulative ROI (12mo) |
|------|----------|----------------|----------------------|
| SEO team | $12,000 | $142,000 | 418% |
| Content production | $8,000 | (included above) | (included above) |
| Tools & data | $2,500 | (included above) | (included above) |
| **Total** | **$22,500** | **$142,000** | **418%** |

## Ask for Next Period

- Approve $5,000 budget increase for digital PR campaign targeting Q2 product launch
- Engineering allocation: 20 hours for Core Web Vitals remediation
```

---

## 2. Marketing Team Report Template

Use this template for marketing managers, content teams, and channel leads. Provides detailed performance data with actionable insights.

---

```markdown
# Monthly SEO & GEO Performance Report

**Domain:** yoursite.com
**Period:** January

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