Positioning Mapper
Use when the user asks to "map our positioning", "name our competitive alternatives", or "pick a beachhead segment for the launch"; produces a Dunford-style... Skill: Positioning Mapper Owner: aaron-he-zhu Summary: Use when the user asks to "map our positioning", "name our competitive alternatives", or "pick a beachhead segment for the launch"; produces a Dunford-style... Tags: latest:19.0.0 Version history: v19.0.0 | 2026-07-24T15:01:37.578Z | auto positioning-mapper 19.0.0 - Version updated to 19.0.0 with metadata and documentation reflecting the change. - Added distribut
Rank
62
Safety
84
Downloads
1.0k
Updated
Oct 11, 2026
Version
19.0.0
Source
CLAWHUB
About
What it does, and when to use it.
Capability contract not published. No trust telemetry is available yet. 1K downloads reported by the source. Last updated 10/11/2026.
Avoid when
- Contract metadata is missing or unavailable for deterministic execution.
Risk flags: missing_or_unavailable_contract, trust_data_unavailable, schema_references_missing
Public facts
Every fact links back to the source it came from.
- Vendor
- Clawhubvendor · observed Oct 11, 2026
- Protocol compatibility
- OpenClawcompatibility · observed Oct 11, 2026
- Adoption signal
- 1K downloadsadoption · observed Oct 11, 2026
- Latest release
- 19.0.0release · observed Jul 24, 2026
- Handshake status
- UNKNOWNsecurity
Install and run
Setup complexity: low.
clawhub skill install s17e1tg8pjra8dn1dvtq21sahx83hrxj:positioning-mapper- Setup complexity is LOW. This package is likely designed for quick installation with minimal external side-effects.
- Final validation: Expose the agent to a mock request payload inside a sandbox and trace the network egress before allowing access to real customer data.
Contract: missing
curl -s "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-positioning-mapper/snapshot"
Run-check
$0.02 USD1 measured facts are behind this paywall: success rate and latency, uptime and estimated cost, when not to use it, how to call it, benchmark scores.
Agents pay $0.02 in USDC. A card payment is $0.50, the smallest a card allows.
Documentation
CLAWHUB
82,776 characters of source documentation, loaded on request.
Extracted files
4 files captured from the source.
SKILL.md
---
name: positioning-mapper
slug: aaron-positioning-mapper
displayName: "Positioning Mapper · 定位画布"
summary: "定位画布/竞争替代品/独特价值/滩头细分"
description: 'Use when the user asks to "map our positioning", "name our competitive alternatives", or "pick a beachhead segment for the launch"; produces a Dunford-style positioning canvas — named competitive alternatives (including spreadsheet and status quo), unique attributes (verifiable, or routed to the claims ledger), value themes (attribute→benefit→value chains), a target beachhead segment scored on serviceability / pain intensity / reachability, and a one-sentence onlyness statement — the sole upstream of the message house and the entity-signal source for the canonical entity profile. Not for the message house or per-channel launch copy — use message-house-builder; not for audience/persona profiling itself — use audience-mapper; not for SEO keyword positioning — use keyword-research. 定位画布/竞争替代品/独特价值/滩头细分'
version: "19.0.0"
license: Apache-2.0
compatibility: "Claude Code and compatible agent-skill hosts"
homepage: "https://github.com/aaron-he-zhu/aaron-marketing-skills"
when_to_use: "Use when defining launch positioning before any launch copy exists: naming the real competitive alternatives (including spreadsheet / manual process / status quo), isolating unique attributes, mapping value themes, choosing the beachhead segment, or writing the onlyness statement. The first move of the RAMP Research phase, the sole upstream of message-house-builder, and the entity-signal source for entity-registry. Not the message house itself and not persona research."
argument-hint: "<product / offering> [known alternatives] [candidate segments]"
metadata: {"author": "aaron-he-zhu", "version": "19.0.0", "discipline": "launch", "phase": "research", "geo-relevance": "low", "hermes": {"tags": ["marketing", "launch", "research"], "category": "launch"}, "openclaw": {"emoji": "🚀", "homepage": "https://github.com/aaron-he-zhu/aaron-marketing-skills"}}
---
# Positioning Mapper
Builds the Dunford-style positioning canvas that the rest of the launch stands on — the named competitive alternatives users actually weigh (including spreadsheet, manual process, and "do nothing"), the unique attributes only this product has, the value themes those attributes ladder up to, the beachhead segment to win first, and the one-sentence onlyness statement. It is the first move of the RAMP **Research** phase and feeds two RAMP-`R` sub-items directly: *positioning canvas complete (named competitive alternatives, unique attributes, value themes)* and *ICP/beachhead segment defined and matched to launch scope* (see [ramp-benchmark.md](../../../references/ramp-benchmark.md)). Every downstream message — tagline, PR-FAQ, store listing — is a restatement of this canvas, which is why [message-house-builder](../../assemble/message-house-builder/SKILL.md) takes it as its only upstream and [entity-registry](../../../protocol/entity-registry/SKILL.md) reads it a_meta.json
{
"ownerId": "kn73qjxwmbna25qq8q051epqt980sys5",
"slug": "positioning-mapper",
"version": "19.0.0",
"publishedAt": 1784905297578
}skill-card.md
## Description: Positioning Mapper helps launch teams build a Dunford-style positioning canvas with competitive alternatives, verifiable unique attributes, value themes, a scored beachhead segment, and a one-sentence onlyness statement. This skill is ready for commercial/non-commercial use. ## Publisher: [aaron-he-zhu](https://clawhub.ai/user/aaron-he-zhu) ### License/Terms of Use: MIT-0 ## Use Case: Marketing, launch, and product teams use this skill before launch copy is written to identify real alternatives, isolate defensible value, select a beachhead segment, and hand off positioning to downstream messaging work. ### Deployment Geography for Use: Global ## Known Risks and Mitigations: Risk: The release security summary says the manifest understates that the skill may use web connectors and persistent memory writes. Mitigation: Review it as requiring network access and scoped write permissions before deployment. Risk: Competitor research may send queries through the host's Firecrawl or Tavily connectors. Mitigation: Avoid submitting confidential positioning inputs to connector-backed research unless the host environment and data policy allow it. Risk: Approved positioning, claim, and launch-stage data may be stored in named memory locations. Mitigation: Require user approval for durable writes and review claim or launch-stage proposals before accepting them. ## Reference(s): - [ClawHub skill page](https://clawhub.ai/aaron-he-zhu/skills/positioning-mapper) - [Publisher profile](https://clawhub.ai/user/aaron-he-zhu) - [Project homepage](https://github.com/aaron-he-zhu/aaron-marketing-skills) ## Skill Output: **Output Type(s):** [Text, Markdown, Guidance] **Output Format:** [Markdown positioning canvas with tables and handoff summary] **Output Parameters:** [1D] **Other Properties Related to Output:** [May include proposed memory updates only after user approval.] ## Skill Version(s): 19.0.0 (source: server release metadata and SKILL.md frontmatter) ## Ethical Considerations: Users should evaluate whether this skill is appropriate for their environment, review any generated or modified files before relying on them, and apply their organization's safety, security, and compliance requirements before deployment.
distribution-manifest.json
{
"capabilities": [
"inline-delivery",
"canonical-state-read"
],
"capability_ceiling": "lite",
"catalog_sha256": "6f0256cf52710f2916ecebaea0f3110c9313099ec4a69a11cac72ba9b2f3b940",
"files": [
{
"bytes": 13398,
"mode": "0644",
"path": "SKILL.md",
"sha256": "aa07263f5f29e54ad7a064ceedbfb15a853f12a44b4a1bf0eec894295a592793"
}
],
"files_sha256": "7fe860c7947c3f2e36289d461c86e4ec5cde64bde618809bab24335450a9b17b",
"hash_algorithm": "sha256",
"kind": "standalone-skill",
"manifest_excludes": [
"distribution-manifest.json"
],
"manifest_path": "distribution-manifest.json",
"package_ceiling": {
"max_bytes": 1000000,
"max_files": 64
},
"profile": "lite",
"profile_definition_sha256": "4598e1f7bba667ef928ea2a60a6252ad9348086e9eecab29437db442df2a568e",
"schema_version": "1.1",
"source": {
"commit": "f552620c278afddcb25d09637a0cfcc1ce48faf4",
"repository": "aaron-he-zhu/aaron-marketing-skills"
}
}AionUi
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Machine-readable data
The same record, as JSON, for agents and crawlers.
{
"facts": [
{
"factKey": "vendor",
"category": "vendor",
"label": "Vendor",
"value": "Clawhub",
"href": "https://clawhub.ai/aaron-he-zhu/skills/positioning-mapper",
"sourceUrl": "https://clawhub.ai/aaron-he-zhu/skills/positioning-mapper",
"sourceType": "profile",
"confidence": "medium",
"observedAt": "2026-10-11T14:44:35.283Z",
"isPublic": true
},
{
"factKey": "protocols",
"category": "compatibility",
"label": "Protocol compatibility",
"value": "OpenClaw",
"href": "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-positioning-mapper/contract",
"sourceUrl": "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-positioning-mapper/contract",
"sourceType": "contract",
"confidence": "medium",
"observedAt": "2026-10-11T14:44:35.283Z",
"isPublic": true
},
{
"factKey": "traction",
"category": "adoption",
"label": "Adoption signal",
"value": "1K downloads",
"href": "https://clawhub.ai/aaron-he-zhu/positioning-mapper",
"sourceUrl": "https://clawhub.ai/aaron-he-zhu/positioning-mapper",
"sourceType": "profile",
"confidence": "medium",
"observedAt": "2026-10-11T14:44:35.283Z",
"isPublic": true
},
{
"factKey": "latest_release",
"category": "release",
"label": "Latest release",
"value": "19.0.0",
"href": "https://clawhub.ai/aaron-he-zhu/positioning-mapper",
"sourceUrl": "https://clawhub.ai/aaron-he-zhu/positioning-mapper",
"sourceType": "release",
"confidence": "medium",
"observedAt": "2026-07-24T15:01:37.578Z",
"isPublic": true
},
{
"factKey": "handshake_status",
"category": "security",
"label": "Handshake status",
"value": "UNKNOWN",
"href": "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-positioning-mapper/trust",
"sourceUrl": "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-positioning-mapper/trust",
"sourceType": "trust",
"confidence": "medium",
"observedAt": null,
"isPublic": true
}
],
"events": [
{
"eventType": "release",
"title": "Release 19.0.0",
"description": "positioning-mapper 19.0.0 - Version updated to 19.0.0 with metadata and documentation reflecting the change. - Added distribution-manifest.json for distribution and manifest management. - Removed skill-card.md to reduce redundancy. - SKILL.md updated for accuracy, version consistency, and contract details. - No changes to core functionality; documentation and manifest structure improved.",
"href": "https://clawhub.ai/aaron-he-zhu/positioning-mapper",
"sourceUrl": "https://clawhub.ai/aaron-he-zhu/positioning-mapper",
"sourceType": "release",
"confidence": "medium",
"observedAt": "2026-07-24T15:01:37.578Z",
"isPublic": true
}
]
}Record generated Oct 11, 2026.
