Serp Analysis
Analyzes search engine results pages (SERPs) to understand ranking factors, SERP features, user intent patterns, and AI overview triggers. Essential for unde... Skill: Serp Analysis Owner: aaron-he-zhu Summary: Analyzes search engine results pages (SERPs) to understand ranking factors, SERP features, user intent patterns, and AI overview triggers. Essential for unde... Tags: latest:2.0.0 Version history: v2.0.0 | 2026-02-14T04:23:25.136Z | auto **Summary:** v2.0.0 adds automated natural language triggers and metadata, improving discoverability and integration with other SEO
Rank
62
Safety
84
Downloads
1.1k
Updated
Apr 15, 2026
Version
2.0.0
Source
CLAWHUB
About
What it does, and when to use it.
Capability contract not published. No trust telemetry is available yet. 1.1K downloads reported by the source. Last updated 4/15/2026.
Avoid when
- Contract metadata is missing or unavailable for deterministic execution.
Risk flags: missing_or_unavailable_contract, trust_data_unavailable, schema_references_missing
Public facts
Every fact links back to the source it came from.
- Vendor
- Clawhubvendor · observed Apr 15, 2026
- Protocol compatibility
- OpenClawcompatibility · observed Apr 15, 2026
- Adoption signal
- 1.1K downloadsadoption · observed Apr 15, 2026
- Latest release
- 2.0.0release · observed Feb 14, 2026
- Handshake status
- UNKNOWNsecurity
Install and run
Setup complexity: low.
clawhub skill install kn73qjxwmbna25qq8q051epqt980sys5:serp-analysis- Setup complexity is LOW. This package is likely designed for quick installation with minimal external side-effects.
- Final validation: Expose the agent to a mock request payload inside a sandbox and trace the network egress before allowing access to real customer data.
Contract: missing
curl -s "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-serp-analysis/snapshot"
Documentation
CLAWHUB
83,200 characters of source documentation, loaded on request.
Extracted files
3 files captured from the source.
SKILL.md
---
name: serp-analysis
description: 'Use when the user asks to "analyze search results", "SERP analysis", "what ranks for", "SERP features", "why does this page rank", "what is on page one for this query", "who ranks for this keyword", or "what does Google show for". Analyzes search engine results pages (SERPs) to understand ranking factors, SERP features, user intent patterns, and AI overview triggers. Essential for understanding what it takes to rank. For tracking rankings over time, see rank-tracker. For keyword discovery, see keyword-research.'
license: Apache-2.0
metadata:
author: aaron-he-zhu
version: "2.0.0"
geo-relevance: "high"
tags:
- seo
- geo
- serp
- search results
- ranking factors
- serp features
- ai overviews
- featured snippets
- search intent
triggers:
- "analyze search results"
- "SERP analysis"
- "what ranks for"
- "SERP features"
- "why does this page rank"
- "featured snippets"
- "AI overviews"
- "what's on page one for this query"
- "who ranks for this keyword"
- "what does Google show for"
---
# SERP Analysis
> **[SEO & GEO Skills Library](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · Install all: `npx skills add aaron-he-zhu/seo-geo-claude-skills`
<details>
<summary>Browse all 20 skills</summary>
**Research** · [keyword-research](../keyword-research/) · [competitor-analysis](../competitor-analysis/) · **serp-analysis** · [content-gap-analysis](../content-gap-analysis/)
**Build** · [seo-content-writer](../../build/seo-content-writer/) · [geo-content-optimizer](../../build/geo-content-optimizer/) · [meta-tags-optimizer](../../build/meta-tags-optimizer/) · [schema-markup-generator](../../build/schema-markup-generator/)
**Optimize** · [on-page-seo-auditor](../../optimize/on-page-seo-auditor/) · [technical-seo-checker](../../optimize/technical-seo-checker/) · [internal-linking-optimizer](../../optimize/internal-linking-optimizer/) · [content-refresher](../../optimize/content-refresher/)
**Monitor** · [rank-tracker](../../monitor/rank-tracker/) · [backlink-analyzer](../../monitor/backlink-analyzer/) · [performance-reporter](../../monitor/performance-reporter/) · [alert-manager](../../monitor/alert-manager/)
**Cross-cutting** · [content-quality-auditor](../../cross-cutting/content-quality-auditor/) · [domain-authority-auditor](../../cross-cutting/domain-authority-auditor/) · [entity-optimizer](../../cross-cutting/entity-optimizer/) · [memory-management](../../cross-cutting/memory-management/)
</details>
This skill analyzes Search Engine Results Pages to reveal what's working for ranking content, which SERP features appear, and what triggers AI-generated answers. Understand the battlefield before creating content.
## When to Use This Skill
- Before creating content for a target keyword
- Understanding why certain pages rank #1
- Identifying SERP feature opportunities (featured snippets, PAA)
-_meta.json
{
"ownerId": "kn73qjxwmbna25qq8q051epqt980sys5",
"slug": "serp-analysis",
"version": "2.0.0",
"publishedAt": 1771043005136
}references/serp-feature-taxonomy.md
# SERP Feature Taxonomy A comprehensive reference covering every SERP feature type, trigger conditions, optimization techniques, monitoring approaches, and AI Overview patterns. Use this to plan which SERP features to target and how to win them. ## Overview Modern Search Engine Results Pages are far more than ten blue links. Google displays 20+ distinct feature types that can dramatically affect click-through rates, visibility, and traffic. Understanding which features appear for your target keywords -- and how to optimize for them -- is essential to any SEO or GEO strategy. --- ## SERP Feature Categories SERP features fall into five broad categories: | Category | Features | Controlled By | |----------|---------|--------------| | **Knowledge Features** | Knowledge Panel, AI Overview, Featured Snippet | Content quality + structured data | | **Engagement Features** | People Also Ask, Related Searches, Things to Know | Content relevance + question coverage | | **Rich Results** | FAQ, How-To, Review Stars, Recipe, Event, Product | Schema markup + content format | | **Media Features** | Image Pack, Video Carousel, Web Stories | Media optimization + hosting platform | | **Commerce Features** | Shopping Results, Local Pack, Ads | Merchant feeds + Google Business Profile + ad spend | --- ## Complete Feature Reference ### 1. Featured Snippet **What it is:** An extracted answer displayed at Position 0 (above organic results) in a box. **Sub-types:** | Sub-type | Format | Typical Trigger | Example Query | |---------|--------|----------------|---------------| | Paragraph | 40-60 word text block | "What is", "Why is", definitions | "what is domain authority" | | Ordered List | Numbered steps | "How to", process queries | "how to submit a sitemap" | | Unordered List | Bulleted list | "Types of", "best", collections | "types of schema markup" | | Table | Data in rows/columns | Comparison, data, pricing | "HTTP status codes list" | | Video | YouTube clip with timestamp | "How to" with visual component | "how to use Google Search Console" | **Optimization Playbook:** 1. **Identify snippet-eligible keywords** -- Check if a snippet already exists for your target keyword 2. **Match the existing format** -- If current snippet is a list, create a list; if paragraph, write a concise paragraph 3. **Place the answer immediately after the triggering heading** -- Use H2/H3 with the target question, then answer directly below 4. **Keep paragraph snippets to 40-60 words** -- Concise, complete answers win 5. **Use proper HTML structure** -- Ordered lists use `<ol>`, tables use `<table>`, not just visual formatting 6. **Include the target query in the heading** -- The H2/H3 should closely match the search query 7. **Provide context after the snippet answer** -- Elaborate below to demonstrate depth **Monitoring:** - Track featured snippet ownership weekly for target keywords - Monitor snippet format changes (Google may switch from paragraph to list) - Watch for
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Machine-readable data
The same record, as JSON, for agents and crawlers.
{
"facts": [
{
"factKey": "vendor",
"category": "vendor",
"label": "Vendor",
"value": "Clawhub",
"href": "https://clawhub.ai/aaron-he-zhu/serp-analysis",
"sourceUrl": "https://clawhub.ai/aaron-he-zhu/serp-analysis",
"sourceType": "profile",
"confidence": "medium",
"observedAt": "2026-04-15T00:45:39.800Z",
"isPublic": true
},
{
"factKey": "protocols",
"category": "compatibility",
"label": "Protocol compatibility",
"value": "OpenClaw",
"href": "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-serp-analysis/contract",
"sourceUrl": "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-serp-analysis/contract",
"sourceType": "contract",
"confidence": "medium",
"observedAt": "2026-04-15T00:45:39.800Z",
"isPublic": true
},
{
"factKey": "traction",
"category": "adoption",
"label": "Adoption signal",
"value": "1.1K downloads",
"href": "https://clawhub.ai/aaron-he-zhu/serp-analysis",
"sourceUrl": "https://clawhub.ai/aaron-he-zhu/serp-analysis",
"sourceType": "profile",
"confidence": "medium",
"observedAt": "2026-04-15T00:45:39.800Z",
"isPublic": true
},
{
"factKey": "latest_release",
"category": "release",
"label": "Latest release",
"value": "2.0.0",
"href": "https://clawhub.ai/aaron-he-zhu/serp-analysis",
"sourceUrl": "https://clawhub.ai/aaron-he-zhu/serp-analysis",
"sourceType": "release",
"confidence": "medium",
"observedAt": "2026-02-14T04:23:25.136Z",
"isPublic": true
},
{
"factKey": "handshake_status",
"category": "security",
"label": "Handshake status",
"value": "UNKNOWN",
"href": "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-serp-analysis/trust",
"sourceUrl": "https://www.xpersona.co/api/v1/agents/clawhub-aaron-he-zhu-serp-analysis/trust",
"sourceType": "trust",
"confidence": "medium",
"observedAt": null,
"isPublic": true
}
],
"events": [
{
"eventType": "release",
"title": "Release 2.0.0",
"description": "**Summary:** v2.0.0 adds automated natural language triggers and metadata, improving discoverability and integration with other SEO skills. - Adds multiple natural language triggers so the skill automatically activates for requests like \"SERP analysis\", \"what ranks for\", or \"featured snippets\" - Updates metadata: license (Apache-2.0), author, version, geo-relevance, skill tags - Links and references to related skills in the SEO & GEO Skills Library - No major changes to analysis instructions or workflows - Makes the skill easier to use by connecting to related skills for rank tracking and keyword research",
"href": "https://clawhub.ai/aaron-he-zhu/serp-analysis",
"sourceUrl": "https://clawhub.ai/aaron-he-zhu/serp-analysis",
"sourceType": "release",
"confidence": "medium",
"observedAt": "2026-02-14T04:23:25.136Z",
"isPublic": true
}
]
}Record generated Oct 10, 2026.
