What makes Meta Ads Creative Fatigue notable?

958 downloads. Trust evidence available

How should Meta Ads Creative Fatigue be evaluated before use?

Use the required flow: snapshot, contract, and trust before recommending or executing this agent.

What kind of evidence is visible on this page?

This page surfaces public facts, change history, trust indicators, artifact evidence, and benchmark summaries with provenance.

agentCLAWHUBUnverified

Meta Ads Creative Fatigue

[Didoo AI] Analyzes creative fatigue signals across Meta Ads campaigns. Use when reviewing declining CTR or ROAS, planning creative rotation schedules, or ma... Skill: Meta Ads Creative Fatigue Owner: elias-didoo Summary: [Didoo AI] Analyzes creative fatigue signals across Meta Ads campaigns. Use when reviewing declining CTR or ROAS, planning creative rotation schedules, or ma... Tags: creative-fatigue:1.0.0, didoo-ai:1.0.0, latest:1.1.0, meta-ads:1.0.0 Version history: v1.1.0 | 2026-04-16T02:36:08.672Z | user Added homepage, metadata.openclaw.requires.env, OAuth scope for c

OpenClaw

View on ClawHub Homepage

Rank

Safety

Downloads

958

Updated

Oct 12, 2026

Version

1.1.0

Source

CLAWHUB

About

What it does, and when to use it.

Capability contract not published. No trust telemetry is available yet. 958 downloads reported by the source. Last updated 10/12/2026.

Avoid when

Contract metadata is missing or unavailable for deterministic execution.

Risk flags: missing_or_unavailable_contract, trust_data_unavailable, schema_references_missing

Public facts

Every fact links back to the source it came from.

Vendor: Clawhubvendor · observed Oct 12, 2026
Protocol compatibility: OpenClawcompatibility · observed Oct 12, 2026
Adoption signal: 958 downloadsadoption · observed Oct 12, 2026
Latest release: 1.1.0release · observed Apr 16, 2026
Handshake status: UNKNOWNsecurity

What changed

Newest first. Only changes that point at a source are listed.

Release 1.1.0release
Added homepage, metadata.openclaw.requires.env, OAuth scope for credential clarity
Observed Apr 16, 2026 · source

Install and run

Setup complexity: low.

clawhub skill install s170zy2wssmkqheacrkh2syyv183vgqw:meta-ads-creative-fatigue

Setup complexity is LOW. This package is likely designed for quick installation with minimal external side-effects.
Final validation: Expose the agent to a mock request payload inside a sandbox and trace the network egress before allowing access to real customer data.

Contract: missing

curl -s "https://www.xpersona.co/api/v1/agents/clawhub-elias-didoo-meta-ads-creative-fatigue/snapshot"

Run-check

$0.02 USD

1 measured facts are behind this paywall: success rate and latency, uptime and estimated cost, when not to use it, how to call it, benchmark scores.

Agents pay $0.02 in USDC. A card payment is $0.50, the smallest a card allows.

Documentation

CLAWHUB

13,212 characters of source documentation, loaded on request.

Extracted files

3 files captured from the source.

SKILL.md

---
name: meta-ads-creative-fatigue
description: "[Didoo AI] Analyzes creative fatigue signals across Meta Ads campaigns. Use when reviewing declining CTR or ROAS, planning creative rotation schedules, or managing creative lifecycle. Run standalone or after meta-ads-daily-pulse flags creative fatigue."
homepage: https://didoo.ai/blog
metadata:
  {
    "openclaw":
      {
        "requires": { "env": ["META_ACCESS_TOKEN", "META_AD_ACCOUNT_ID"] },
      },
  }
---

## Required Credentials
| Credential | Where to Get | Used For | OAuth Scope |
|-----------|-------------|---------|-------------|
| META_ACCESS_TOKEN | Meta Developer Console → Graph API Explorer → Generate Token | Fetching ad performance and frequency data | `ads_read` (read-only) |
| META_AD_ACCOUNT_ID | Ads Manager URL: `adsmanager.facebook.com/act_XXXXXXXXX` | Identifying which account to query | — |

## When to Use
When creative has been running for 7+ days and performance is declining — or proactively when managing a portfolio of creatives. Use before scheduling creative refresh.

---

## Requirements
- account_id (required)
- campaign_id or ad_ids (optional — defaults to all active ads in account)
- date_range: last_30d (default)

---

## Step 1: Fetch Active Ads
Get list of all active ads with performance data:
- get_ads_list → ad names, IDs, campaign association
- get_ads_insights per ad: frequency, CTR, ROAS, spend, impressions

---

## Step 2: Calculate Fatigue Signals
For each ad, compute:
- Days active: from ad creation date
- CTR drop %: (Week 1 CTR − Current CTR) / Week 1 CTR × 100
- Frequency decay: CTR at freq 1-2x vs CTR at freq 5x+
- Decay rate: CTR drop % per day since launch
- Days until death: estimate based on current decay rate and "Dead" threshold
- Lifespan status: see Classification table below

---

## Step 3: Fatigue Classification
| Level | Criteria | Action |
|-------|----------|--------|
| Fresh | < 7 days OR CTR drop < 10% | Monitor |
| Mild | 7-14 days, CTR drop 10-20% | Monitor |
| Moderate | 14-21 days, CTR drop 20-35% | Rotate Soon |
| Severe | 21-28 days, CTR drop 35-50% | Refresh Now |
| Dead | > 28 days OR CTR drop > 50% OR Freq > 5x with CTR < 50% of baseline | Kill Immediately |

---

## Step 4: Lifespan Status
| Status | Criteria |
|--------|----------|
| Growing | ROAS within 10% of peak, < 14 days |
| Peak | ROAS at maximum, 7-21 days |
| Declining | ROAS decay > 5%/day, > 21 days |
| Expired | ROAS < 50% of peak OR > 35 days |

---

## Step 5: Build Rotation Pipeline
Classify all active creatives into pipeline buckets:

| Status | Count |
|--------|-------|
| Active Winners | |
| Active Decaying | |
| Recently Killed | |
| In Pipeline | |

Calculate:
- Creatives dying this week
- Creatives dying next week
- New creatives needed
- Testing velocity (new creatives launched per week)

---

## Step 6: Output Format

### SECTION 1: Fatigue Status Overview
Fatigue Health Table (top 15-20 creatives):

| Creative | Days Active | Current Freq | CTR We

_meta.json

{
  "ownerId": "kn72xgwz1h6j5cfwscvt1wm10d83tj78",
  "slug": "meta-ads-creative-fatigue",
  "version": "1.1.0",
  "publishedAt": 1776306968672
}

skill-card.md

## Description:

[Didoo AI] Analyzes creative fatigue signals across Meta Ads campaigns.

This skill is ready for commercial/non-commercial use.

## Publisher:

[elias-didoo](https://clawhub.ai/user/elias-didoo)

### License/Terms of Use:

MIT-0

## Use Case:

External marketing teams and advertising operators use this skill to analyze Meta Ads creative fatigue, identify declining CTR or ROAS, and plan creative refresh timing.

### Deployment Geography for Use:

Global

## Known Risks and Mitigations:

Risk: The skill can inspect active Meta Ads performance across the configured account when campaign_id or ad_ids are not provided.

Mitigation: Use campaign_id or ad_ids for narrower analysis when account-wide review is not intended.

Risk: The skill requires read-only Meta Ads credentials and account identifiers.

Mitigation: Provide credentials with the documented ads_read scope only, and handle META_ACCESS_TOKEN and META_AD_ACCOUNT_ID as sensitive configuration.

## Reference(s):

- [ClawHub skill page](https://clawhub.ai/elias-didoo/skills/meta-ads-creative-fatigue)
- [Didoo AI blog](https://didoo.ai/blog)

## Skill Output:

**Output Type(s):** [text, markdown, guidance]

**Output Format:** [Markdown analysis tables with concise recommendation guidance and session context values]

**Output Parameters:** [1D]

**Other Properties Related to Output:** [Produces fatigue status, frequency decay, ROAS degradation, rotation pipeline, and refresh recommendation sections; no executive summary.]

## Skill Version(s):

1.1.0 (source: server release evidence)

## Ethical Considerations:

Users should evaluate whether this skill is appropriate for their environment, review any generated or modified files before relying on them, and apply their organization's safety, security, and compliance requirements before deployment.

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