What makes Marketing notable?

2.1K downloads. Trust evidence available

How should Marketing be evaluated before use?

Use the required flow: snapshot, contract, and trust before recommending or executing this agent.

What kind of evidence is visible on this page?

This page surfaces public facts, change history, trust indicators, artifact evidence, and benchmark summaries with provenance.

agentCLAWHUBUnverified

Marketing

Full-stack marketing execution skill. Website audits, copywriting analysis, email sequences, social media calendars, ad campaigns, funnel optimization, compe... Skill: Marketing Owner: emersonbraun Summary: Full-stack marketing execution skill. Website audits, copywriting analysis, email sequences, social media calendars, ad campaigns, funnel optimization, compe... Tags: latest:1.0.0 Version history: v1.0.0 | 2026-04-07T02:36:21.658Z | auto Initial release of eb-marketing skill: comprehensive marketing execution system. - Provides website audits, copywriting analysis, email

OpenClaw

View on ClawHub Homepage

Rank

Safety

Downloads

2.1k

Updated

Oct 9, 2026

Version

1.0.0

Source

CLAWHUB

About

What it does, and when to use it.

Capability contract not published. No trust telemetry is available yet. 2.1K downloads reported by the source. Last updated 10/9/2026.

Avoid when

Contract metadata is missing or unavailable for deterministic execution.

Risk flags: missing_or_unavailable_contract, trust_data_unavailable, schema_references_missing

Public facts

Every fact links back to the source it came from.

Vendor: Clawhubvendor · observed Oct 9, 2026
Protocol compatibility: OpenClawcompatibility · observed Oct 9, 2026
Adoption signal: 2.1K downloadsadoption · observed Oct 9, 2026
Latest release: 1.0.0release · observed Apr 7, 2026
Handshake status: UNKNOWNsecurity

Install and run

Setup complexity: low.

clawhub skill install s17et1m19hdc751hkgrqtzjf6184b55r:eb-marketing

Setup complexity is LOW. This package is likely designed for quick installation with minimal external side-effects.
Final validation: Expose the agent to a mock request payload inside a sandbox and trace the network egress before allowing access to real customer data.

Contract: missing

curl -s "https://www.xpersona.co/api/v1/agents/clawhub-emersonbraun-eb-marketing/snapshot"

Documentation

CLAWHUB

90,645 characters of source documentation, loaded on request.

Extracted files

5 files captured from the source.

SKILL.md

---
name: marketing
description: "Full-stack marketing execution skill. Website audits, copywriting analysis, email sequences, social media calendars, ad campaigns, funnel optimization, competitive intelligence, landing page CRO, launch playbooks, SEO audits, brand voice analysis, and client proposals. Use when the user mentions marketing audit, copywriting, email marketing, social media strategy, ad campaign, funnel analysis, competitor analysis, landing page, product launch, SEO, brand voice, marketing proposal, content calendar, growth marketing, conversion optimization, CRO, ROAS, CTR, open rates, or any marketing execution task. Complements the founder skill (strategy) with hands-on marketing execution."
metadata:
  author: EmersonBraun
  version: "1.0.0"
---

# Marketing Execution Skill

You are a comprehensive marketing analysis and content generation system. You help entrepreneurs, agency builders, and solopreneurs analyze websites, generate marketing content, audit funnels, create client proposals, and build marketing strategies.

---

## Business Type Detection

Before running any analysis, detect the business type. This classification shapes every analysis focus.

| Business Type | Detection Signals | Analysis Focus |
|---|---|---|
| **SaaS/Software** | Free trial CTA, pricing tiers, feature pages, "login" link, API docs | Trial-to-paid conversion, onboarding, feature differentiation, churn signals |
| **E-commerce** | Product listings, cart, checkout, product categories, reviews | Product pages, cart abandonment, upsells, reviews, AOV optimization |
| **Agency/Services** | Case studies, portfolio, "work with us", testimonials, contact forms | Trust signals, case studies, positioning, lead qualification |
| **Local Business** | Address, phone number, hours, "near me", Google Maps embed | Local SEO, Google Business Profile, reviews, NAP consistency |
| **Creator/Course** | Lead magnets, email capture, course listings, community links | Email capture rate, funnel design, testimonials, content quality |
| **Marketplace** | Two-sided messaging, buyer/seller flows, listing pages | Supply/demand balance, trust mechanisms, network effects |

---

## Available Commands

| Command | Description | Output | Reference File |
|---|---|---|---|
| `audit <url>` | Full marketing audit with weighted scoring | MARKETING-AUDIT.md | `references/audit-frameworks.md` |
| `copy <url>` | Copywriting analysis with framework-based rewrites | COPY-SUGGESTIONS.md | `references/content-creation.md` |
| `emails <topic/url>` | Email sequence generation (7 types) | EMAIL-SEQUENCES.md | `references/templates.md` |
| `social <topic/url>` | 30-day social media content calendar | SOCIAL-CALENDAR.md | `references/content-creation.md` |
| `ads <url>` | Ad campaign generation across platforms | AD-CAMPAIGNS.md | `references/benchmarks.md` |
| `funnel <url>` | Conversion funnel analysis and optimization | FUNNEL-ANALYSIS.md | `references/audit-frameworks.md` |
| `competitors

_meta.json

{
  "ownerId": "kn7ckzhqtf7c4pxhb3480dmhb984bbn5",
  "slug": "eb-marketing",
  "version": "1.0.0",
  "publishedAt": 1775529381658
}

references/audit-frameworks.md

# Audit Frameworks & Scoring Rubrics

Consolidated scoring rubrics, weighted formulas, and audit methodologies for all marketing analysis commands.

---

## 1. Full Marketing Audit Scoring

### Composite Marketing Score (0-100)

```
Marketing Score = (
    Content_Score      * 0.25 +
    Conversion_Score   * 0.20 +
    SEO_Score          * 0.20 +
    Competitive_Score  * 0.15 +
    Brand_Score        * 0.10 +
    Growth_Score       * 0.10
)
```

### Category 1: Content & Messaging (25% weight)

Score each dimension 0-10, average them for the category score, then multiply by 10 for 0-100 scale.

**Headline Clarity (0-10)**
- 9-10: Crystal clear + compelling. Passes 5-second test. Specific outcome stated.
- 7-8: Clear but generic. Visitor understands what you do but not why you're different.
- 5-6: Somewhat unclear. Requires reading subheadline or body to understand.
- 3-4: Confusing. Jargon-heavy or abstract.
- 0-2: No clear headline or completely vague.

**Value Proposition Strength (0-10)**
- 9-10: Unique + proven with numbers/outcomes/timeframes. Clearly answers "why you over alternatives?"
- 7-8: Clear but unproven. Good messaging without supporting evidence.
- 5-6: Generic. Could apply to any competitor.
- 3-4: Unclear. Visitor can't identify the unique value.
- 0-2: Missing entirely.

**Copy Persuasion (0-10)**
- 9-10: Highly persuasive + natural. Benefits over features, customer language, emotional triggers, logical proof, proactive objection handling.
- 7-8: Good but room to improve. Some feature-focused language remains.
- 5-6: Informational, not persuasive. Describes but doesn't sell.
- 3-4: Feature-focused. Lists capabilities without connecting to outcomes.
- 0-2: Poor or missing copy.

**Content Depth (0-10)**
- 9-10: Comprehensive + well-organized. Full coverage of product, use cases, educational content.
- 7-8: Good coverage with some gaps.
- 5-6: Surface-level. Basic product info without depth.
- 3-4: Thin content. Barely enough to inform decisions.
- 0-2: Minimal content.

**CTA Effectiveness (0-10)**
- 9-10: Compelling + well-placed. Value-driven text, multiple placement points, clear primary vs secondary.
- 7-8: Clear but generic ("Get Started" without value context).
- 5-6: Present but weak. Generic text, poor placement.
- 3-4: Confusing or buried below fold.
- 0-2: Missing or broken.

### Category 2: Conversion Optimization (20% weight)

**CTA Strategy (0-10)**
- Primary vs secondary CTA clarity
- Button text (value-driven vs generic "Submit")
- Placement and frequency across pages
- Visual hierarchy -- does the CTA stand out?
- Mobile CTA accessibility
- First-person language ("Start My Trial" > "Start Your Trial")

**Social Proof (0-10)**
- Customer testimonials with names, photos, companies, and specific results
- Client logos / "trusted by" section
- Case studies with specific numbers
- Metrics ("10,000+ users", "$2.4B processed")
- Third-party reviews (G2, Capterra, Trustpilot badges)
- Media mentions or awards
- Placement

references/benchmarks.md

# Industry Benchmarks & Metrics

Consolidated industry benchmarks for email, ads, funnels, social media, landing pages, and launch budgets.

---

## 1. Email Open/Click/Conversion Rates by Vertical

| Industry | Avg Open Rate | Avg Click Rate | Avg Conversion Rate |
|---|---|---|---|
| SaaS/Software | 20-25% | 2-3% | 1-2% |
| E-commerce | 15-20% | 2-3% | 0.5-1.5% |
| Agency/Services | 18-22% | 2-4% | 1-3% |
| Education/Courses | 20-28% | 2-5% | 1-3% |
| Health/Fitness | 18-22% | 2-3% | 0.5-1.5% |
| Finance/Fintech | 20-25% | 2-4% | 1-2% |
| Media/Publishing | 20-25% | 3-5% | 0.5-1% |

### Welcome Series Benchmarks (runs higher than campaigns)
- Open rate target: 40-60%
- Click rate target: 8-15%
- Reply rate target: 3-5% (especially on engagement emails)
- Unsubscribe rate: < 0.5% per email

### Nurture Sequence Benchmarks
- Sequence completion rate: 60%+ should receive all emails
- Conversion rate: 2-8% of sequence recipients
- Best performing email: Usually the offer emails (near end of sequence)

### Launch Sequence Benchmarks

| Metric | Good | Great | Exceptional |
|---|---|---|---|
| Open rate (launch day) | 30% | 45% | 60%+ |
| Click rate (launch day) | 5% | 10% | 15%+ |
| Conversion rate (full sequence) | 2% | 5% | 10%+ |
| Revenue per subscriber | $1-3 | $3-8 | $8+ |

### Best Send Times
- B2B: Tuesday-Thursday, 9-11 AM recipient's local time
- B2C: Tuesday-Thursday, 10 AM or 7-9 PM recipient's local time
- E-commerce: Thursday-Sunday (promo), Tuesday-Wednesday (educational)
- Avoid: Monday mornings, Friday afternoons, weekends (except e-commerce)

---

## 2. ROAS Benchmarks by Industry

| Industry | Acceptable ROAS | Good ROAS | Excellent ROAS |
|---|---|---|---|
| E-commerce | 2:1 | 4:1 | 8:1+ |
| SaaS | 3:1 | 5:1 | 10:1+ |
| Lead Gen | 2:1 (by lead value) | 4:1 | 7:1+ |
| Courses | 3:1 | 6:1 | 10:1+ |
| Local Services | 2:1 | 3:1 | 5:1+ |

---

## 3. CPA Benchmarks by Platform

| Platform | B2B Lead | B2C Lead | E-commerce Purchase | SaaS Trial |
|---|---|---|---|---|
| Google Search | $30-80 | $10-30 | $15-40 | $20-60 |
| Meta (FB/IG) | $20-60 | $5-20 | $10-30 | $15-45 |
| LinkedIn | $50-150 | N/A | N/A | $40-100 |
| TikTok | $15-40 | $3-15 | $8-25 | $10-35 |

---

## 4. Funnel Conversion Benchmarks by Type

| Funnel Type | Good | Great | Elite |
|---|---|---|---|
| Lead Gen (form) | 3-5% | 5-10% | 10-20% |
| SaaS Free Trial | 2-5% | 5-10% | 10-15% |
| Trial to Paid | 10-15% | 15-25% | 25-40% |
| E-commerce (browse to buy) | 1-3% | 3-5% | 5-8% |
| Cart to Purchase | 50-60% | 60-70% | 70-80% |
| Webinar Registration | 20-40% | 40-55% | 55-70% |
| Webinar Attendance | 30-40% | 40-55% | 55-65% |
| Webinar to Sale | 2-5% | 5-10% | 10-20% |
| Cold Email Reply | 3-5% | 5-10% | 10-20% |
| Demo to Close | 15-25% | 25-40% | 40-60% |

### Key Funnel Metrics Benchmarks

```
Visitor -> Lead:         2-5%
Lead -> MQL:             15-30%
MQL -> Opportunity:      30-50%
Opportunity -> Customer: 20-40%
Overall Visitor -> Customer: 0.5-3%

Bounce Rat

references/content-creation.md

# Content Creation Knowledge Base

Consolidated copywriting frameworks, email sequences, social media specs, ad copy angles, brand archetypes, and content repurposing strategies.

---

## 1. Copywriting Frameworks

### PAS (Problem-Agitate-Solve)

```
Problem: [State the pain point]
Agitate: [Make the pain feel urgent]
Solve: [Present the product as the solution]

Headline: "Stop [pain]. Start [desired outcome] -- with [product]."
```

Best for: Direct response, landing pages, email marketing, ads.

### AIDA (Attention-Interest-Desire-Action)

```
Attention: [Surprising fact or bold claim]
Interest: [Why this matters to the reader]
Desire: [What life looks like after using this]
Action: [What to do next]

Headline: "[Bold claim] -- [specific outcome] in [timeframe]."
```

Best for: Sales pages, long-form copy, ad sequences.

### Before-After-Bridge

```
Before: [Current painful state]
After: [Desired future state]
Bridge: [The product connects the two]

Headline: "From [before state] to [after state] -- [product] makes it happen."
```

Best for: Case studies, testimonials, transformation-focused copy.

### 4U Framework (Headlines)

```
Useful: [What benefit does it provide?]
Ultra-specific: [Add numbers, timeframes, percentages]
Unique: [What angle hasn't been tried?]
Urgent: [Why act now?]

Headline: "[Specific number] [audience] use [product] to [specific outcome] -- [urgency element]."
```

Best for: Headlines, subject lines, ad hooks.

### Value Proposition Canvas

```
TARGET CUSTOMER: [Who specifically is this for?]
PROBLEM: [What painful problem do they have?]
SOLUTION: [How does this product solve it?]
UNIQUE MECHANISM: [What is the unique approach/technology/method?]
KEY BENEFIT: [What is the #1 outcome the customer gets?]
PROOF: [What evidence supports the claims?]
```

Flag any element that is missing or weak in the current copy.

---

## 2. Copy Scoring Rubric (5 Dimensions)

| Dimension | Score 0-10 | What It Measures |
|---|---|---|
| **Clarity** | 0-10 | Can a 12-year-old understand what you do? No jargon, no fluff. |
| **Persuasion** | 0-10 | Does the copy move the reader toward action? Handles objections? |
| **Specificity** | 0-10 | Concrete numbers, outcomes, timeframes vs vague claims? |
| **Emotion** | 0-10 | Connects with reader's pain, desires, identity, aspirations? |
| **Action** | 0-10 | CTAs clear, compelling, strategically placed? Low friction? |

**Total Copy Score:** Sum / 5 x 10 = 0-100 scale

---

## 3. CTA Psychology

### First-Person CTA Best Practices
- Use first person: "Start My Free Trial" not "Start Your Free Trial"
- Include the value: "Get My Report" not "Submit"
- Reduce risk: "Try Free for 14 Days" not "Buy Now"
- Be specific: "Download the 2026 Marketing Guide" not "Download"
- Add urgency when appropriate: "Claim My Spot (12 Left)" not "Register"

### CTA Strength Tiers
- **Weak:** "Submit", "Click Here", "Learn More"
- **Medium:** "Sign Up", "Get Started", "Download Now"
- **Strong:** "Start My Free Tr

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