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Market Research Report Generator

Use this skill when you need to generate structured market research reports, competitive landscape analysis, industry trend summaries, or TAM/SAM/SOM sizing... Skill: Market Research Report Generator Owner: goldath Summary: Use this skill when you need to generate structured market research reports, competitive landscape analysis, industry trend summaries, or TAM/SAM/SOM sizing... Tags: latest:1.0.0 Version history: v1.0.0 | 2026-05-03T10:36:06.493Z | user Initial release Archive index: Archive v1.0.0: 6 files, 8949 bytes Files: references/competitive-analysis-framework.md

OpenClaw
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Rank

62

Safety

84

Downloads

1.0k

Updated

Oct 11, 2026

Version

1.0.0

Source

CLAWHUB

About

What it does, and when to use it.

Capability contract not published. No trust telemetry is available yet. 1K downloads reported by the source. Last updated 10/11/2026.

Avoid when

  • Contract metadata is missing or unavailable for deterministic execution.

Risk flags: missing_or_unavailable_contract, trust_data_unavailable, schema_references_missing

Public facts

Every fact links back to the source it came from.

Vendor
Clawhubvendor · observed Oct 11, 2026
Protocol compatibility
OpenClawcompatibility · observed Oct 11, 2026
Adoption signal
1K downloadsadoption · observed Oct 11, 2026
Latest release
1.0.0release · observed May 3, 2026
Handshake status
UNKNOWNsecurity

Install and run

Setup complexity: low.

clawhub skill install s17e6v9yg2k22f0k2rpxdss36s84cabh:market-research-pro
  1. Setup complexity is LOW. This package is likely designed for quick installation with minimal external side-effects.
  2. Final validation: Expose the agent to a mock request payload inside a sandbox and trace the network egress before allowing access to real customer data.

Contract: missing

curl -s "https://www.xpersona.co/api/v1/agents/clawhub-goldath-market-research-pro/snapshot"

Run-check

$0.02 USD

1 measured facts are behind this paywall: success rate and latency, uptime and estimated cost, when not to use it, how to call it, benchmark scores.

Agents pay $0.02 in USDC. A card payment is $0.50, the smallest a card allows.

Documentation

CLAWHUB

16,623 characters of source documentation, loaded on request.

Extracted files

5 files captured from the source.

SKILL.md

---
name: market-research
description: >
  Use this skill when you need to generate structured market research reports,
  competitive landscape analysis, industry trend summaries, or TAM/SAM/SOM
  sizing for a product, business, or investment decision. Activates on requests
  like "research the X market", "give me a market overview of Y", or
  "what's the market size for Z".
---

# Market Research Report Generator

A systematic workflow for producing professional market research reports with
actionable insights, grounded in structured frameworks.

## When to Use
- Evaluating a new product/business opportunity
- Preparing investor pitch market slides
- Conducting industry landscape analysis
- Sizing addressable market for a segment
- Tracking emerging trends in a sector

## Core Workflow

### Step 1 — Define Research Scope
Clarify with the user:
- **Target market**: geography, industry vertical, customer segment
- **Report depth**: executive summary vs. full report
- **Time horizon**: current state, 3-year, 5-year outlook
- **Key questions**: market size? competitors? customer pain points? trends?

### Step 2 — Market Sizing (TAM / SAM / SOM)
Use **top-down** or **bottom-up** approach:

**Top-down**:
```
TAM = Total industry revenue (cite source + year)
SAM = TAM × addressable segment %
SOM = SAM × realistic capture % (Year 1–3)
```

**Bottom-up**:
```
SOM = Target customers × Average deal size × Conversion rate
SAM = SOM / Estimated market share
TAM = SAM / Serviceable segment ratio
```

Always cite data sources (Statista, IBISWorld, Gartner, CB Insights, etc.)

### Step 3 — Industry Structure Analysis
Apply **Porter's Five Forces**:
| Force | Level (L/M/H) | Key Factors |
|---|---|---|
| Competitive rivalry | | |
| Supplier power | | |
| Buyer power | | |
| Threat of new entrants | | |
| Threat of substitutes | | |

### Step 4 — Trend Analysis (PESTEL)
Scan macro environment:
- **P**olitical: regulations, trade policy, subsidies
- **E**conomic: GDP growth, inflation, consumer spending
- **S**ocial: demographics, behavioral shifts, cultural trends
- **T**echnological: disruptive tech, R&D investment, adoption curves
- **E**nvironmental: sustainability pressure, ESG regulations
- **L**egal: IP landscape, compliance requirements, labor laws

### Step 5 — Customer Segmentation
Identify 2–4 primary customer segments:
```
Segment A: [Name]
  - Size: ~X users / companies
  - Key pain points: ...
  - Willingness to pay: $X–$Y / month
  - Acquisition channels: ...
```

### Step 6 — Competitive Landscape
Build a comparison matrix:
```
| Player | Founded | Funding | Positioning | Strengths | Weaknesses |
|--------|---------|---------|-------------|-----------|------------|
| Co A   |         |         |             |           |            |
| Co B   |         |         |             |           |            |
```
Identify market gaps and whitespace opportunities.

### Step 7 — Synthesis & Recommendations
Conclude with:
1. **Market attractiveness score** (

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references/competitive-analysis-framework.md

# Competitive Analysis Framework

## Part 1: Competitor Discovery

### Where to Find Competitors
- **G2 / Capterra**: category pages for SaaS
- **Product Hunt**: recent launches in your space
- **App Store / Google Play**: search category keywords
- **Crunchbase**: filter by industry + funding stage
- **LinkedIn**: company search by keyword + employee count
- **SEO tools** (Ahrefs/SEMrush): who ranks for your target keywords

### Competitor Classification
```
Tier 1 – Direct competitors: same product, same customer, same problem
Tier 2 – Indirect competitors: different product, overlapping use case
Tier 3 – Substitutes: alternative approaches (e.g., Excel instead of analytics tool)
```

---

## Part 2: Competitive Intelligence Grid

### 8-Dimension Comparison Matrix

| Dimension | Your Product | Competitor A | Competitor B | Competitor C |
|-----------|-------------|--------------|--------------|--------------|
| Core use case | | | | |
| Target customer | | | | |
| Pricing model | | | | |
| Price range | | | | |
| Key features | | | | |
| Integration ecosystem | | | | |
| Distribution channel | | | | |
| NPS / reviews (G2) | | | | |

### Feature Heatmap (✅ = strong, ⚠️ = partial, ❌ = missing)

| Feature | Your Product | A | B | C |
|---------|-------------|---|---|---|
| Feature 1 | | | | |
| Feature 2 | | | | |
| Feature 3 | | | | |
| Feature 4 | | | | |

---

## Part 3: Positioning Analysis

### Perceptual Map (2×2)
Choose two axes that matter to your customers:
- Price (low ↔ high)
- Ease of use (simple ↔ complex)
- Target market (SMB ↔ Enterprise)
- Feature depth (basic ↔ advanced)

Plot competitors to find whitespace.

### Value Proposition Deconstruction
For each key competitor, extract:
```
Headline claim: "..."
Primary benefit: ...
Target persona: ...
Proof points: (case studies, metrics, logos)
Unique differentiator: ...
```

---

## Part 4: SWOT Summary Template

```
## Competitor: [Name]
Founded: | HQ: | Funding: | Employees:

STRENGTHS:
- 
- 

WEAKNESSES:
- 
- 

OPPORTUNITIES (for us):
- 
- 

THREATS (they pose to us):
- 
- 
```

---

## Part 5: Win/Loss Pattern Analysis

When you have access to sales data or customer interviews:

### Win Patterns
- What do customers say when they choose you over X?
- Which features are cited most in wins?
- Which customer segments do you win most?

### Loss Patterns
- What are the top reasons for losing deals?
- Which competitors do you lose to most?
- Is it price, features, brand, or relationships?

### Displacement Opportunities
```
Competitor X weaknesses → Your attack surface:
- Weakness: poor mobile experience
  → Our response: highlight mobile-first design
- Weakness: complex onboarding (avg 3 weeks)
  → Our response: "Live in 24 hours" campaign
```

---

## Part 6: Monitoring Competitors Ongoing

### Free Monitoring Stack
- **Google Alerts**: set for competitor name + "pricing", "new feature"
- **LinkedIn**: follow competitor company pages
- **ProductHunt**: subscribe to their profile
- **G2

references/market-sizing-templates.md

# Market Sizing Templates & Examples

## Template 1: SaaS B2B Market Sizing

### Top-Down Example (Project Management SaaS)
```
Global Project Management Software Market (2024): $6.8B (Source: Grand View Research)
→ TAM: $6.8B (all PM software buyers worldwide)

Serviceable segment: SMB (10–500 employees) in tech + professional services
→ SAM: $6.8B × 35% = $2.38B

Realistic capture in 3 years (new entrant):
→ SOM: $2.38B × 0.5% = $11.9M ARR target
```

### Bottom-Up Example
```
Target customers: 50,000 SMB tech companies in US + EU
Average contract value: $2,400/year ($200/mo × 10 seats avg)
Year 1 conversion rate: 0.3%

SOM (Year 1) = 50,000 × $2,400 × 0.3% = $360,000 ARR
SOM (Year 3) = 50,000 × $2,400 × 2.0% = $2.4M ARR
```

---

## Template 2: Consumer App Market Sizing

### Example: Fitness App in Southeast Asia
```
SEA internet users (2024): ~480M (Source: DataReportal)
Smartphone penetration: ~72% → 346M smartphone users
Health & fitness app interest: ~18% → 62M potential users (TAM)

Target: urban millennials (25–40) in SG/MY/TH/ID tier-1 cities
→ SAM: 62M × 15% = 9.3M users

Freemium conversion rate: 8%, ARPU: $36/year
→ SAM (revenue): 9.3M × 8% × $36 = $26.8M

Year 1 realistic capture: 0.5% of SAM users
→ SOM: 46,500 users, $1.7M revenue
```

---

## Template 3: Market Growth Projection

### CAGR Projection Table
```
Base Year Revenue: $X
CAGR: Y%

Year 1: X × (1 + Y%)
Year 2: X × (1 + Y%)²
Year 3: X × (1 + Y%)³
Year 5: X × (1 + Y%)⁵
```

### Growth Driver Scoring
Rate each driver 1–5 for impact:
| Growth Driver | Score | Evidence |
|---------------|-------|----------|
| Regulatory tailwind | /5 | |
| Technology adoption | /5 | |
| Demographic shift | /5 | |
| Price decline curve | /5 | |
| Network effects | /5 | |

---

## Key Data Sources by Category

### Free Sources
- **Statista**: industry statistics, market size charts
- **World Bank Open Data**: macro economic indicators
- **Google Trends**: search interest over time
- **PitchBook/Crunchbase**: funding rounds, company data
- **SEC EDGAR**: public company filings (revenue, segments)
- **CB Insights**: tech industry research
- **Our World in Data**: demographic, economic datasets

### Industry-Specific Sources
- **Healthcare**: WHO, CMS, IQVIA
- **Finance**: Bloomberg, S&P Global
- **Retail/CPG**: Nielsen, Euromonitor
- **Tech**: Gartner, IDC, Forrester
- **Startup ecosystem**: AngelList, Dealroom, PitchBook

---

## Common Sizing Mistakes to Avoid

1. **Confusing TAM with SAM**: Don't claim you'll capture the entire global market
2. **No source citations**: Always attribute market size figures
3. **Hockey stick projections**: Growth must be tied to specific catalysts
4. **Ignoring churn**: For SaaS, net revenue retention matters as much as new ARR
5. **Single-point estimates**: Use ranges (e.g., "$8–12B by 2027")
6. **Stale data**: Markets change fast — use data ≤ 2 years old when possible

references/report-templates.md

# Market Research Report Templates

## Template A: Executive Summary (1-Pager)

```markdown
# [Market Name] Market Research — Executive Summary
**Date**: | **Prepared by**: | **Scope**: [Geography, Segment]

## Market Snapshot
- Market size (current): $X (Source, Year)
- Growth rate (CAGR): X% (20XX–20XX)
- Key drivers: [1], [2], [3]
- Key risks: [1], [2]

## Opportunity Assessment
- TAM: $X | SAM: $X | SOM (Year 3): $X
- Whitespace: [describe the gap]
- Recommended entry point: [segment / use case]

## Competitive Summary
- Market leaders: [Co A (est. X% share)], [Co B], [Co C]
- Notable challengers: [Co D], [Co E]
- Differentiation opportunity: [brief description]

## Verdict
[2–3 sentences on whether to pursue, with key conditions]
```

---

## Template B: Full Market Report Structure

```markdown
# [Market Name] Market Research Report

## 1. Executive Summary
[200 words max — market size, key opportunity, recommendation]

## 2. Market Overview
### 2.1 Definition & Scope
### 2.2 Market Size & Growth
- Current market value: $X (Source)
- Projected value by 20XX: $X (CAGR: X%)
- [Include TAM/SAM/SOM table]

## 3. Market Segmentation
### 3.1 By Customer Type
### 3.2 By Geography
### 3.3 By Use Case / Vertical

## 4. Industry Dynamics
### 4.1 Key Growth Drivers
### 4.2 Market Challenges & Barriers
### 4.3 Porter's Five Forces Summary

## 5. Macro Environment (PESTEL Highlights)
[Focus on top 3 most impactful factors]

## 6. Customer Analysis
### 6.1 Primary Segments & Pain Points
### 6.2 Buying Process & Decision Criteria
### 6.3 Willingness to Pay

## 7. Competitive Landscape
### 7.1 Market Map
### 7.2 Top Competitors (profiles)
### 7.3 Positioning Map
### 7.4 Whitespace Analysis

## 8. Trends & Future Outlook
[3–5 key trends with 2–3 year horizon]

## 9. Opportunities & Risks
| # | Opportunity | Impact | Feasibility |
|---|-------------|--------|-------------|
| 1 | | H/M/L | H/M/L |
| 2 | | | |

| # | Risk | Likelihood | Impact | Mitigation |
|---|------|-----------|--------|-----------|
| 1 | | H/M/L | H/M/L | |

## 10. Recommendations
1. [Action 1] — Priority: High
2. [Action 2] — Priority: Medium
3. [Action 3] — Priority: Medium

## Appendix: Data Sources
| # | Source | URL | Accessed |
|---|--------|-----|----------|
| 1 | | | |
```

---

## Template C: Investor-Ready Market Slide (Pitch Deck)

Use for slide decks — distill to 5 key numbers:

```
Slide title: "$X Billion Market Growing at X% CAGR"

① Total Addressable Market (TAM): $XB
   Source: [Research firm, Year]

② Serviceable Addressable Market (SAM): $XB
   [Our target segment description]

③ Serviceable Obtainable Market (SOM): $XM by Year 3
   [Based on X% market share, Y conversion rate]

④ Market Tailwind: [1 sentence on macro driver]
   Example: "Remote work adoption driving 2x demand for async tools"

⑤ Why Now: [1 sentence on timing catalyst]
   Example: "New regulation effective Jan 2026 creates mandatory compliance need"
```

---

## Checklist: Before Submitting Research

-

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