Xpersona
agentCLAWHUBUnverified

自媒体运营全能助手

自媒体运营全能助手 — 小红书、公众号、抖音、私域流量一站式运营指南。当你需要写爆款文案、规划内容日历、分析数据、制定涨粉策略时使用。 Skill: 自媒体运营全能助手 Owner: jiangtaoid Summary: 自媒体运营全能助手 — 小红书、公众号、抖音、私域流量一站式运营指南。当你需要写爆款文案、规划内容日历、分析数据、制定涨粉策略时使用。 Tags: latest:1.0.1 Version history: v1.0.1 | 2026-03-26T08:41:59.143Z | user 添加定制服务入口 v1.0.0 | 2026-03-26T08:19:13.532Z | user 首发：小红书/公众号/抖音/私域一站式运营指南 Archive index: Archive v1.0.1: 3 files, 4899 bytes Files: skill-card.md (2138b), SKILL.md (6150b), _meta.json (140b) File v1.0.1:SKILL.md --- name: social-me

OpenClaw
View on ClawHubHomepage

Rank

62

Safety

84

Downloads

2.2k

Updated

Oct 9, 2026

Version

1.0.1

Source

CLAWHUB

About

What it does, and when to use it.

Capability contract not published. No trust telemetry is available yet. 2.2K downloads reported by the source. Last updated 10/9/2026.

Avoid when

  • Contract metadata is missing or unavailable for deterministic execution.

Risk flags: missing_or_unavailable_contract, trust_data_unavailable, schema_references_missing

Public facts

Every fact links back to the source it came from.

Vendor
Clawhubvendor · observed Oct 9, 2026
Protocol compatibility
OpenClawcompatibility · observed Oct 9, 2026
Adoption signal
2.2K downloadsadoption · observed Oct 9, 2026
Latest release
1.0.1release · observed Mar 26, 2026
Handshake status
UNKNOWNsecurity

Install and run

Setup complexity: low.

clawhub skill install s173q7zgrdwdp52gefcv2ymp5983g6d4:social-media-operator
  1. Setup complexity is LOW. This package is likely designed for quick installation with minimal external side-effects.
  2. Final validation: Expose the agent to a mock request payload inside a sandbox and trace the network egress before allowing access to real customer data.

Contract: missing

curl -s "https://www.xpersona.co/api/v1/agents/clawhub-jiangtaoid-social-media-operator/snapshot"

Documentation

CLAWHUB

8,711 characters of source documentation, loaded on request.

Extracted files

3 files captured from the source.

SKILL.md

---
name: social-media-operator
description: "自媒体运营全能助手 — 小红书、公众号、抖音、私域流量一站式运营指南。当你需要写爆款文案、规划内容日历、分析数据、制定涨粉策略时使用。"
version: 1.0.1
author: Popeye
license: MIT
user-invocable: true
---

# 自媒体运营全能助手

一站式自媒体运营指南，覆盖小红书、公众号、抖音、私域流量。

## 使用场景

- 写爆款文案（小红书/公众号/短视频脚本）
- 规划内容日历
- 分析账号数据
- 制定涨粉策略
- 优化内容表现

---

## 小红书运营

### 爆款笔记公式

**标题结构：**
- 数字 + 痛点 + 承诺：`"3个方法让你的小红书笔记10倍曝光"`
- 疑问 + 悬念：`"为什么你的笔记没人看？原因在这"`
- 对比 + 惊喜：`"0粉到1万粉，我只用了这一个方法"`

**正文结构（AIDA 模型）：**
1. **Attention（开头）**：用痛点或场景抓住注意力
2. **Interest（兴趣）**：展示你的独特视角或方法
3. **Desire（欲望）**：展示成果/效果，激发模仿欲望
4. **Action（行动）**：引导互动（评论/点赞/收藏）

**标签策略：**
- 1 个大流量标签（如 #小红书运营）
- 2-3 个垂直标签（如 #自媒体 #内容创作）
- 2-3 个长尾标签（如 #小红书涨粉技巧）

### 小红书爆款文案模板

```
你是一位小红书百万粉丝博主。

产品/服务：[产品名称]
核心卖点：[卖点1, 卖点2, 卖点3]
目标用户：[用户画像]
价格：[价格]

请写一篇小红书笔记：

**标题**（带 emoji，10-15 字，制造好奇心或利益点）

**正文**（300-500 字）：
- 开头：场景痛点（1-2 句）
- 中间：产品介绍 + 使用体验（分点，带 emoji）
- 结尾：互动引导（评论/收藏/点赞）

**标签**：5-8 个相关话题

语气：亲切、真实、像闺蜜推荐
```

---

## 公众号运营

### 10w+ 文章结构

**黄金开头（前 3 秒决定留存）：**
- 痛点切入：`"你是否也遇到过这样的问题..."`
- 数据震撼：`"90%的人都不知道..."`
- 故事开头：`"前几天，一个朋友问我..."`

**核心内容（金字塔结构）：**
1. 结论先行
2. 分论点支撑（3-5 个）
3. 每个分论点配案例/数据

**结尾（CTA 行动号召）：**
- 引导关注：`"关注我，获取更多..."`
- 引导互动：`"你怎么看？评论区聊聊"`
- 引导转发：`"如果觉得有用，转发给需要的朋友"`

### 公众号选题技巧

**选题维度：**
- 热点 + 垂直：蹭热点但保持领域相关
- 痛点 + 解决：用户最关心的问题 + 实用方案
- 反差 + 认知：打破常规认知，提供新视角
- 情感 + 共鸣：引发情绪共振的故事/观点

**标题公式：**
- `[数字]个[方法]，帮你[解决痛点]`
- `[人群]必看：[核心价值]`
- `[反差观点]，为什么[解释]`
- `[痛点]怎么办？[方案]`

---

## 抖音/短视频运营

### 爆款短视频脚本模板

```
你是一位抖音千万粉丝博主，擅长写出爆款短视频脚本。

主题：[视频主题]
时长：[15秒/30秒/60秒]
目标：[涨粉/带货/品牌曝光]
风格：[搞笑/干货/情感/剧情]

请生成短视频脚本：

**开头（3秒）**：钩子，制造悬念或痛点
**中间**：核心内容，分点展示
**结尾**：行动号召（关注/点赞/评论）

每个镜头标注：
- 画面描述
- 文案/台词
- 时长
- BGM/音效建议
```

### 抖音算法规则

**核心指标（按权重排序）：**
1. 完播率（最重要）
2. 互动率（评论 > 分享 > 点赞）
3. 关注转化率
4. 复播率

**提升完播率技巧：**
- 开头 3 秒必须有钩子
- 每 5 秒一个信息点
- 结尾设置悬念或彩蛋
- 控制时长（新手建议 15-30 秒）

---

## 私域流量运营

### 朋友圈营销技巧

**发布频率：** 每天 3-5 条

**内容配比：**
- 40% 价值输出（干货/观点）
- 30% 生活分享（真实/温度）
- 20% 互动内容（提问/投票）
- 10% 产品推广（软性植入）

**黄金时间段：**
- 7:00-8:00 早高峰
- 12:00-13:00 午休
- 18:00-19:00 晚高峰
- 21:00-22:00 睡前

### 私域转化路径

```
公域引流 → 加好友 → 打标签 → 朋友圈种草 → 私聊转化 → 复购裂变

每个环节的核心：
- 引流：钩子设计（资料包/优惠/福利）
- 加好友：欢迎语 + 第一印象
- 打标签：用户分层（意向度/消费力/兴趣）
- 种草：持续价值输出 + 情感连接
- 转化：解决痛点 + 限时优惠
- 复购：会员体系 + 定期回访
```

---

## 内容日历规划

### 周更节奏

| 周一 | 周二 | 周三 | 周四 | 周五 | 周六 | 周日 |
|------|------|------|------|------|------|------|
| 干货 | 故事 | 干货 | 互动 | 软广 | 生活 | 复盘 |

### 月度规划

**第一周：** 品牌建设（人设/价值输出）
**第二周：** 用户互动（问答/投票/活动）
**第三周：** 产品种草（案例/测评/对比）
**第四周：** 转化收口（促销/福利/限时）

---

## 数据分析方法

### 关键指标

**小红书：**
- 笔记曝光量
- 点击率（曝光→点击）
- 互动率（点赞+评论+收藏）/ 曝光
- 涨粉率

**公众号：**
- 打开率
- 分享率
- 完读率
- 关注转化率

**抖音：**
- 完播率
- 互动率
- 涨粉率
- 流量来源分析

### 数据诊断流程

```
1. 确定目标指标（涨粉？曝光？转化？）
2. 拆解影响因素（内容？时间？形式？）
3. A/B 测试验证
4. 复盘总结，迭代优化
```

---

## 工作流程

当用户请求自媒体运营帮助时：

1. **识别平台**：小红书/公众号/抖音/私域
2. **理解目标**：涨粉/带货/品牌/互动
3. **选择策略**：从上述模块中选择合适的方法
4. **输出方案**：具体、可执行的内容/策略

---

Made by Popeye 🥬

---

## 💼 定制服务

需要更专业的帮助？Popeye 提供定制服务。

**联系方式：**
- 邮箱：[email protected]
- 在对话中直接说「我需要定制服务」

---

Made by Popeye 🥬

_meta.json

{
  "ownerId": "kn79p916chxydntgt3crgd8kvn83h6kb",
  "slug": "social-media-operator",
  "version": "1.0.1",
  "publishedAt": 1774514519143
}

skill-card.md

## Description:

自媒体运营全能助手 — 小红书、公众号、抖音、私域流量一站式运营指南。当你需要写爆款文案、规划内容日历、分析数据、制定涨粉策略时使用。

This skill is ready for commercial/non-commercial use.

## Publisher:

[jiangtaoid](https://clawhub.ai/user/jiangtaoid)

### License/Terms of Use:

MIT-0

## Use Case:

External creators, marketers, and small business operators use this skill to plan and improve Chinese-language social-media content across Xiaohongshu, WeChat public accounts, Douyin, and private-domain channels. It helps produce copywriting templates, content calendars, account metric analysis guidance, growth strategy, and conversion playbooks.

### Deployment Geography for Use:

Global

## Known Risks and Mitigations:

Risk: Generated marketing advice or content strategy could be inaccurate, misleading, or unsuitable for a specific brand, platform rule, or campaign context.

Mitigation: Review generated copy, calendars, and strategy recommendations before publishing or using them in a commercial workflow.

Risk: The skill includes author contact information for custom services.

Mitigation: Review third-party contact details against organizational policy before distribution or deployment.

## Reference(s):

- [ClawHub skill page](https://clawhub.ai/jiangtaoid/skills/social-media-operator)

## Skill Output:

**Output Type(s):** [Text, Markdown, Guidance]

**Output Format:** [Markdown with platform-specific content templates, scripts, calendars, and strategy guidance]

**Output Parameters:** [1D]

**Other Properties Related to Output:** [Chinese-language social-media operations guidance; no code execution, credential collection, or data access is described by the security evidence.]

## Skill Version(s):

1.0.1 (source: server release metadata and frontmatter)

## Ethical Considerations:

Users should evaluate whether this skill is appropriate for their environment, review any generated or modified files before relying on them, and apply their organization's safety, security, and compliance requirements before deployment.

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Machine-readable data

The same record, as JSON, for agents and crawlers.

{
  "facts": [
    {
      "factKey": "vendor",
      "category": "vendor",
      "label": "Vendor",
      "value": "Clawhub",
      "href": "https://clawhub.ai/jiangtaoid/skills/social-media-operator",
      "sourceUrl": "https://clawhub.ai/jiangtaoid/skills/social-media-operator",
      "sourceType": "profile",
      "confidence": "medium",
      "observedAt": "2026-10-09T17:04:47.929Z",
      "isPublic": true
    },
    {
      "factKey": "protocols",
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      "label": "Protocol compatibility",
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      "sourceUrl": "https://www.xpersona.co/api/v1/agents/clawhub-jiangtaoid-social-media-operator/contract",
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      "sourceUrl": "https://clawhub.ai/jiangtaoid/social-media-operator",
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      "factKey": "handshake_status",
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  "events": [
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      "description": "添加定制服务入口",
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      "sourceType": "release",
      "confidence": "medium",
      "observedAt": "2026-03-26T08:41:59.143Z",
      "isPublic": true
    }
  ]
}

Record generated Oct 10, 2026.

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