What makes Social Media Calendar notable?

997 downloads. Trust evidence available

How should Social Media Calendar be evaluated before use?

Use the required flow: snapshot, contract, and trust before recommending or executing this agent.

What kind of evidence is visible on this page?

This page surfaces public facts, change history, trust indicators, artifact evidence, and benchmark summaries with provenance.

agentCLAWHUBUnverified

Social Media Calendar

Build weekly or monthly social media content calendars for ecommerce brands, aligned with product launches, holidays, seasonal promotions, flash sales, and p... Skill: Social Media Calendar Owner: leooooooow Summary: Build weekly or monthly social media content calendars for ecommerce brands, aligned with product launches, holidays, seasonal promotions, flash sales, and p... Tags: latest:1.1.0 Version history: v1.1.0 | 2026-05-19T17:39:46.463Z | user **Social Media Calendar 1.1.0** introduces reference guides and improved documentation. - Added quality checklist and three re

OpenClaw

View on ClawHub Homepage

Rank

Safety

Downloads

997

Updated

Oct 11, 2026

Version

1.1.0

Source

CLAWHUB

About

What it does, and when to use it.

Capability contract not published. No trust telemetry is available yet. 997 downloads reported by the source. Last updated 10/11/2026.

Avoid when

Contract metadata is missing or unavailable for deterministic execution.

Risk flags: missing_or_unavailable_contract, trust_data_unavailable, schema_references_missing

Public facts

Every fact links back to the source it came from.

Vendor: Clawhubvendor · observed Oct 11, 2026
Protocol compatibility: OpenClawcompatibility · observed Oct 11, 2026
Adoption signal: 997 downloadsadoption · observed Oct 11, 2026
Latest release: 1.1.0release · observed May 19, 2026
Handshake status: UNKNOWNsecurity

What changed

Newest first. Only changes that point at a source are listed.

Release 1.1.0release
**Social Media Calendar 1.1.0** introduces reference guides and improved documentation. - Added quality checklist and three reference files: content strategy guide, output template, and platform specs. - Expanded and restructured documentation for easier use, including step-by-step workflow and detailed examples. - Improved input and output definitions for clarity. - No functional changes to calendar output logic.
Observed May 19, 2026 · source

Install and run

Setup complexity: low.

clawhub skill install s17974h9acjg4h7h5djv1hg51d83hcca:social-media-calendar

Setup complexity is LOW. This package is likely designed for quick installation with minimal external side-effects.
Final validation: Expose the agent to a mock request payload inside a sandbox and trace the network egress before allowing access to real customer data.

Contract: missing

curl -s "https://www.xpersona.co/api/v1/agents/clawhub-leooooooow-social-media-calendar/snapshot"

Run-check

$0.02 USD

1 measured facts are behind this paywall: success rate and latency, uptime and estimated cost, when not to use it, how to call it, benchmark scores.

Agents pay $0.02 in USDC. A card payment is $0.50, the smallest a card allows.

Documentation

CLAWHUB

44,529 characters of source documentation, loaded on request.

Extracted files

5 files captured from the source.

SKILL.md

---
name: Social Media Calendar
version: 1.1.0
description: Build weekly or monthly social media content calendars for ecommerce brands, aligned with product launches, holidays, seasonal promotions, flash sales, and platform-specific trends.
category: ecommerce
tags:
- social-media
- content-calendar
- ecommerce
- content-strategy
- scheduling
- marketing
- instagram
- tiktok
- pinterest
- product-launches
---

# Social Media Calendar

## Introduction

Social media is the storefront window of modern ecommerce. Every post is an opportunity to attract, engage, and convert, but only when it is part of a deliberate, commercially aligned plan. Random posting wastes creative resources, confuses the brand voice, and leaves revenue on the table during the moments that matter most: product launches, seasonal peaks, and flash sales.

This skill transforms scattered posting habits into a disciplined content engine. It covers every stage from auditing the current presence and defining content pillars, to mapping commercial milestones, selecting platform-specific formats, writing post briefs, and building a measurement framework. The output is a structured, week-by-week calendar a social media manager can execute immediately.

Designed for ecommerce brands of all sizes, from solo Shopify sellers to multi-channel retailers coordinating across Instagram, TikTok, Facebook, Pinterest, and X.

---

## Quick Reference

| Aspect | Detail |
|---|---|
| **Skill Name** | Social Media Calendar |
| **Version** | 1.1.0 |
| **Category** | Ecommerce |
| **Primary Output** | Structured weekly or monthly content calendar |
| **Target Users** | Ecommerce brand owners, social media managers, marketing teams |
| **Platforms Covered** | Instagram, TikTok, Facebook, Pinterest, X |
| **Planning Horizons** | Weekly, bi-weekly, monthly, quarterly |
| **Key Inputs** | Brand info, product catalog, commercial calendar, target audience |
| **Deliverables** | Calendar grid, post briefs, hashtag sets, visual direction notes |
| **Time to Complete** | 30-60 minutes per month of calendar |

---

## What This Skill Solves

### 1. Inconsistent Posting Frequency
Brands post in bursts then go silent. Algorithms penalize inconsistency and audiences lose trust. A structured calendar enforces a sustainable cadence.

### 2. No Content Mix Strategy
Accounts that post only product photos with discount codes lose followers. A proper mix balances educational, entertaining, promotional, community, and UGC content.

### 3. Missed Seasonal Opportunities
Black Friday, Valentine's Day, back-to-school: these windows drive outsized revenue but require content planned weeks ahead. Without a forward-looking calendar, brands scramble with last-minute posts.

### 4. Platform Mismatch
Content that works on Instagram fails on TikTok or Pinterest. Aspect ratios, caption lengths, and audience expectations differ drastically. A platform-aware calendar prevents wasted effort.

### 5. No Commercial Al

_meta.json

{
  "ownerId": "kn70fv0ehp50emedet9tx3fekd82pw3b",
  "slug": "social-media-calendar",
  "version": "1.1.0",
  "publishedAt": 1779212386463
}

references/content-strategy-guide.md

# Content Strategy Guide for Ecommerce Social Media

Strategic foundation for building effective social media calendars: content pillars, platform best practices, timing, and seasonal planning.

---

## Content Pillar Framework

### Pillar 1: Educational / Value-Add (20-25% of content)
Positions the brand as an authority. Builds trust before asking for a purchase.

**Ideas**: How-to tutorials, comparison guides, myth-busting, ingredient/material breakdowns, care instructions, FAQ compilations.
**Best Formats**: Carousels, short-form video tutorials, infographic Pins, X threads.

### Pillar 2: Entertaining (15-20%)
Drives shares and introduces the brand to new audiences through humor and trend participation.

**Ideas**: Niche memes, trending audio Reels/TikToks, satisfying process videos, "expectation vs. reality," interactive challenges.
**Best Formats**: Reels (15-30s), TikTok, Stories with stickers, meme-format posts.

### Pillar 3: Promotional (15-20%, never exceed 30%)
Directly drives sales. Must be compelling, urgent, and clear.

**Ideas**: New product announcements, sale countdowns, bundle deals, flash sales, free shipping, restock alerts.
**Best Formats**: Feed posts with strong graphics, Stories with countdown stickers, Pins with price overlay, Facebook link posts.

### Pillar 4: Community and UGC (15-20%)
Leverages social proof. Real customers are more trusted than brand messaging.

**Ideas**: Customer photo reposts, review highlights, unboxing videos, testimonial graphics, community milestones, ambassador features.
**Best Formats**: Story reposts, feed compilations, Reel compilations, review carousels.

### Pillar 5: Behind the Scenes (10-15%)
Humanizes the brand and builds emotional connection.

**Ideas**: Production process, team introductions, order packing, design sketches to final product, workspace tours.
**Best Formats**: Reels (30-60s), TikTok, Stories series, time-lapse video.

### Pillar 6: Lifestyle and Inspiration (10-15%)
Creates aspirational associations with products naturally integrated.

**Ideas**: Styled product photography, mood boards, "a day with [product]," seasonal aesthetics, complementary brand collabs.
**Best Formats**: High-quality feed photos, Pinterest Pins, carousel mood boards, cinematic Reels.

---

## Platform-Specific Best Practices

### Instagram
- **Reels**: Prioritize for reach (algorithm surfaces to non-followers). 3-5/week, 15-45s, trending audio, add subtitles.
- **Carousels**: 1.4x more reach than single images. 7-10 slides with a strong hook on slide 1.
- **Stories**: 3-7/day with interactive stickers (polls, quizzes, sliders) for engagement signals.
- **Shop**: Tag products in every relevant post to reduce purchase friction.
- **Hashtags**: 5-15 per post. Mix branded (1-2), niche 10K-500K (5-8), discovery 500K-5M (3-5). Rotate sets.
- **Frequency**: 4-7 feed posts/week, 3-5 Reels/week, daily Stories.

### TikTok
- **Authenticity**: Raw, genuine content outperforms overproduced videos.
- **Hook

references/output-template.md

# Social Media Calendar — Output Template

## 1. Brand Overview

| Field | Details |
|---|---|
| **Brand Name** | [Brand name] |
| **Industry / Niche** | [e.g., Home decor, Fitness apparel, Skincare] |
| **Products** | [Brief product catalog description] |
| **Target Audience** | [Demographics, psychographics, buying behavior] |
| **Brand Voice** | [e.g., Warm and approachable, Bold and energetic] |
| **Active Platforms** | [List with follower counts] |
| **Primary Objective** | [e.g., Drive holiday sales, Launch new collection] |
| **Calendar Period** | [Start date — End date] |

---

## 2. Content Pillars

| Pillar | Description | Frequency | Primary Platform | Example Topics |
|---|---|---|---|---|
| **[Name]** | [One sentence] | [e.g., 2x/week] | [Platform] | [2-3 topics] |
| **[Name]** | [One sentence] | [e.g., 2x/week] | [Platform] | [2-3 topics] |
| **[Name]** | [One sentence] | [e.g., 1x/week] | [Platform] | [2-3 topics] |
| **[Name]** | [One sentence] | [e.g., 1x/week] | [Platform] | [2-3 topics] |
| **[Name]** | [One sentence] | [e.g., 1x/week] | [Platform] | [2-3 topics] |

**Content Mix Ratio**: [e.g., 30% Educational, 25% Product, 20% Community, 15% Lifestyle, 10% Promotional]

---

## 3. Monthly Theme

| Field | Details |
|---|---|
| **Month** | [Month and year] |
| **Theme** | [e.g., "Cozy Season Kickoff" or "Spring Refresh"] |
| **Key Commercial Moments** | [Launches, sales, holidays this month] |
| **Hero Product(s)** | [Featured products] |
| **Campaign Hashtag** | [Branded campaign hashtag] |
| **Monthly Content Goal** | [e.g., 28 feed posts, 14 Reels, daily Stories, 20 Pins] |

---

## 4. Weekly Calendar Grid

Repeat for each week in the planning period.

### Week [#]: [Date Range] — [Theme]

| Day / Date | Platform(s) | Pillar | Content Type | Topic / Hook | Caption Brief | Visual Direction | CTA | Hashtags | Post Time |
|---|---|---|---|---|---|---|---|---|---|
| Mon [Date] | [IG, TT, FB, Pin, X] | [Pillar] | [Reel, Carousel, Feed, Story, TikTok, Pin] | [10-word hook] | [2-3 sentence caption summary] | [Subject, setting, lighting, props] | [Shop now, Save, Comment, Link in bio] | [5-15 mixed hashtags] | [Time + TZ] |
| Tue [Date] | | | | | | | | | |
| Wed [Date] | | | | | | | | | |
| Thu [Date] | | | | | | | | | |
| Fri [Date] | | | | | | | | | |
| Sat [Date] | | | | | | | | | |
| Sun [Date] | | | | | | | | | |

**Stories Plan**:

| Day | Type | Content | Interactive Elements |
|---|---|---|---|
| Mon | [BTS, Poll, Countdown, Product] | [Brief description] | [Poll, Quiz, Slider, Link] |
| Tue-Sun | ... | ... | ... |

**Flex Slot**: [1-2 open slots for trending/reactive content]

---

## 5. Post Brief Template

### Post Brief: [Post ID]

| Field | Details |
|---|---|
| **Date** | [Date] |
| **Platform(s)** | [Primary and secondary] |
| **Pillar** | [Pillar name] |
| **Type** | [Format] |
| **Objective** | [Awareness, Engagement, Traffic, Conversion] |
| **Key Message** | [One takeaway] |

**Caption Structure**:
- **Hook**: [A

references/platform-specs-reference.md

# Platform Specifications Reference Card

Quick-reference for dimensions, character limits, hashtag strategies, algorithm signals, and format best practices.

---

## Instagram

### Dimensions
| Format | Ratio | Resolution |
|---|---|---|
| Feed (Square) | 1:1 | 1080 x 1080 px |
| Feed (Portrait) | 4:5 | 1080 x 1350 px — preferred, more screen space |
| Carousel | 1:1 or 4:5 | Same as above; all slides same ratio; up to 20 slides |
| Reels | 9:16 | 1080 x 1920 px; 0.5-15 min (15-45s optimal) |
| Stories | 9:16 | 1080 x 1920 px; 15s segments, 24h lifespan |
| Profile Photo | 1:1 | 320 x 320 px |

### Limits
| Element | Limit | Tip |
|---|---|---|
| Caption | 2,200 chars | Hook in first 125 chars (before truncation) |
| Hashtags | 30 max | Use 5-15 for best performance |
| Alt Text | 100 chars | Describe image for accessibility |

### Algorithm Signals (by priority)
Saves > Shares/Sends > Comments > Watch time/completion > Likes > Profile visits > Follows

### Frequency
4-7 feed/week, 3-5 Reels/week, 3-7 Stories/day

---

## TikTok

### Dimensions
| Format | Ratio | Resolution |
|---|---|---|
| Video | 9:16 | 1080 x 1920 px |
| Photo Mode | 9:16 | 1080 x 1920 px; up to 35 photos |

### Limits
| Element | Limit | Tip |
|---|---|---|
| Video length | Up to 10 min | 15-45s for max completion rate |
| Caption | 4,000 chars | First 2 lines visible without tap |
| Hashtags | No hard limit | 3-5 targeted is optimal |

### Algorithm Signals (by priority)
Completion rate > Replays > Shares > Comments > Likes > Follows > Trending sound usage

### Trend Lifecycle
- Emerging (Day 1-3): highest reward, hardest to spot
- Peak (Day 3-7): still effective with good execution
- Saturated (Day 7-14): diminishing returns
- Dead (Day 14+): skip it

### Frequency
3-7 videos/week; consistency over volume

---

## Facebook

### Dimensions
| Format | Ratio | Resolution |
|---|---|---|
| Feed Image | 1.91:1 | 1200 x 630 px |
| Feed Image (Square) | 1:1 | 1080 x 1080 px |
| Video | 16:9 or 1:1 | 1280 x 720 px min; under 3 min optimal |
| Reels | 9:16 | 1080 x 1920 px |
| Stories | 9:16 | 1080 x 1920 px |
| Cover Photo | 2.63:1 | 820 x 312 px desktop; center elements for mobile crop |
| Event Cover | 16:9 | 1920 x 1080 px |

### Limits
| Element | Limit | Tip |
|---|---|---|
| Post text | 63,206 chars | 40-80 chars for max engagement; truncates after ~477 |
| Hashtags | No limit | Use 0-3; minimal impact on Facebook |

### Algorithm Signals
Meaningful interactions > Content type preference > Recency > Video watch time > Click-through

### Frequency
3-5 posts/week

---

## Pinterest

### Dimensions
| Format | Ratio | Resolution |
|---|---|---|
| Standard Pin | 2:3 | 1000 x 1500 px — ideal format |
| Square Pin | 1:1 | 1000 x 1000 px — acceptable, less real estate |
| Long Pin | 1:2.1 | 1000 x 2100 px — max height; infographics |
| Idea Pin | 9:16 | 1080 x 1920 px; up to 20 pages |
| Video Pin | 1:1, 2:3, 9:16 | 1080 px wide min; 15-60s optimal |

### SEO and Limits
| Element |

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