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Serpzilla SEO Guest Posting Skill for OpenClaw

CLAWHUB · Unverified

Skill for SEO promotion by purchasing guest posts on trusted donor websites using the Serpzilla platform

62
Rank
84
Safety
969
Downloads
Oct 12, 2026
Updated

About

What it does, and when to use it.

Capability contract not published. No trust telemetry is available yet. 969 downloads reported by the source. Last updated 10/12/2026.

Avoid when

  • Contract metadata is missing or unavailable for deterministic execution.

Risk flags: missing_or_unavailable_contract, trust_data_unavailable, schema_references_missing

Install and run

Setup complexity: low.

clawhub skill install s17b0ks60apjwnefzpywnwwhsx863h7w:serpzilla-seo-guest-posting
  1. Install using `clawhub skill install s17b0ks60apjwnefzpywnwwhsx863h7w:serpzilla-seo-guest-posting` in an isolated environment before connecting it to live workloads.
  2. No published capability contract is available yet, so validate auth and request/response behavior manually.
  3. Review the upstream CLAWHUB listing at https://clawhub.ai/stanislav-reshetnev/serpzilla-seo-guest-posting before using production credentials.

Contract: missing

curl -s "https://www.xpersona.co/api/v1/agents/clawhub-stanislav-reshetnev-serpzilla-seo-guest-posting/snapshot"

Run-check

$0.02 USD

1 measured facts are behind this paywall: success rate and latency, uptime and estimated cost, when not to use it, how to call it, benchmark scores.

Agents pay $0.02 in USDC. A card payment is $0.50, the smallest a card allows.

Documentation

CLAWHUB

82,708 characters of source documentation, loaded on request.

Extracted files

5 files captured from the source.

SKILL.md

---
name: serpzilla-seo-guest-posting
description: Skill for SEO promotion by purchasing guest posts on trusted donor websites using the Serpzilla platform
version: 1.0.0
author: Stanislavus
user-invocable: true
triggers:
  - buy guest post for SEO
  - find donor site for guest posting
  - serpzilla search donors
  - configure serpzilla mcp
metadata:
  {
    "openclaw":
      {
        "emoji": "🦖",
        "requires":
          {
            "bins": ["mcporter"],
            "env": ["SERPZILLA_LOGIN", "SERPZILLA_API_TOKEN"],
          },
        "primaryEnv": "SERPZILLA_API_TOKEN",
      },
  }
---

# Serpzilla SEO Guest Posting

## Description

This skill is designed for SEO specialists and webmasters who want to improve their website's backlink profile.
It allows you to automate the search and purchase of guest posts (article placements on donor sites 
that pass link equity to your promoted resource) through OpenClaw. Interaction with the platform is done 
via the Serpzilla MCP server, managed by the `mcporter` tool.

## Prerequisites

The following components must be installed and configured on the server where OpenClaw runs:

1. **Docker** – to run the Serpzilla MCP server in an isolated container.
2. **Node.js and npm** – to install and run `mcporter`.
3. **OpenClaw** – the agent runtime environment.

Before using any Serpzilla commands, verify the MCP server is already registered with `npx mcporter list serpzilla`.

## Preliminary Setup

To fully use this skill, you need to register and configure the connection to the Serpzilla API.

### 1. Registration and API token

1. Register as an advertiser on [Serpzilla.com](https://serpzilla.com/).
2. Go to the security section at [https://passport.serpzilla.com/security/token/](https://passport.serpzilla.com/security/token/).
3. Copy your **API token** and remember your **login** (email) used for registration.

### 2. Install mcporter and add the Serpzilla MCP server

`mcporter` is a CLI tool for managing MCP servers. OpenClaw uses it to communicate with external services.

**Install mcporter globally:**
```bash
npm install -g mcporter
```

Add the Serpzilla MCP server:

It is necessary to request the user to provide values for the environment variables SERPZILLA_LOGIN
(the user's chosen login for registering with serpzilla.com, usually an email address)
and SERPZILLA_API_TOKEN (the API token received by the user).
Run the following command, replacing XXX and YYY with user's values:

```bash
npx mcporter config add serpzilla --stdio "docker run -i --rm --env SERPZILLA_LOGIN=XXX --env SERPZILLA_API_TOKEN=YYY stanislavusbest/serpzilla-mcp-stdio-server:v1.0.8"
```

### 3. Verify the configuration

Check that the MCP server was added successfully:

```bash
npx mcporter list serpzilla
```

## Using the skill

After completing the preliminary setup, the skill is ready to use. The typical workflow for purchasing
a guest post is described below.

The main entities in the Serpzilla domain for purchasing G

README.md

# Serpzilla SEO Guest Posting Skill for OpenClaw

This skill enables [OpenClaw](https://github.com/openclaw) agents to automate the purchase of guest posts and
link insertions via the [Serpzilla](https://serpzilla.com) platform. It provides a structured workflow for
SEO specialists to search donor sites, manage content, buy placements, and control the entire backlink
acquisition process.

## Features

- Create projects for your promoted websites  
- Search and filter donor sites by price, DR, language, etc.  
- Upload articles for moderation (`news` format)  
- Buy four types of placements:  
  - `news` – advertiser’s article (guest post)  
  - `review` – publisher’s written review article  
  - `link` – natural link insertion into a news article  
  - `archive` – link placed into an existing article  
- Manage purchased placements (approve, cancel, request teardown, etc.)

## Prerequisites

- [OpenClaw](https://github.com/openclaw) agent environment  
- [mcporter](https://github.com/modelcontextprotocol/mcporter) – MCP server manager  
- **Docker** – runs the Serpzilla MCP server  
- **Node.js / npm** – to install `mcporter`

## Repository contents
- `SKILL.md` – the complete skill definition, including all steps, entity descriptions, and management actions.
- `references/placement_actions.md` – detailed reference of SEO‑available placement actions
  (approve_seo, cancel_seo, terminate_seo, etc.).

## See also

* The Serpzilla MCP server Docker image is available at https://hub.docker.com/r/stanislavusbest/serpzilla-mcp-stdio-server/tags
* The MCP server source code: https://github.com/stanislav-reshetnev/serpzilla-mcp-server

_meta.json

{
  "ownerId": "kn79nhg733pyyfyeymxf0yt6g5862s82",
  "slug": "serpzilla-seo-guest-posting",
  "version": "1.0.3",
  "publishedAt": 1780422481821
}

references/placement_actions.md

# SEO Actions for Managing Placements (Serpzilla)

The table below lists all available actions for the `serpzilla.perform_placement_action` tool.

| Action name                    | Description	                                                                                                | From status(es)	                                                                                | To status	                       | Notes                                                                                                                       |
|--------------------------------|-------------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------------------------------------|----------------------------------|-----------------------------------------------------------------------------------------------------------------------------|
| `approve_seo`                  | Approve a placement after you have reviewed the live page. Marks the placement as successfully completed.   | `STATUS_PLACEMENT_CHECK`                                                                        | `STATUS_APPROVED`                | 	Only possible when the placement is in the final check stage.                                                              | 
| `approve_content_seo`          | Accept the content provided by the webmaster (for formats where content approval is required).              | `STATUS_ON_CONTENT_APPROVAL`, `STATUS_PLACEMENT_ARBITRATION`                                    | `STATUS_ON_PLACEMENT_GUARANTEED` | After approval the placement moves to a guaranteed state. Usually used for `review`, `link`, or `archive` formats.          | 
| `approve_from_arbitration_seo` | Approve a placement that was sent to arbitration, resolving the dispute in your favour.                     | `STATUS_PLACEMENT_ARBITRATION`                                                                  | `STATUS_APPROVED`                | Use this when the moderator or system decides in your favour.                                                               |
| `cancel_from_on_placement_seo` | Cancel a placement that is currently in the “on placement” state (before the webmaster has published).      | `STATUS_ON_PLACEMENT`                                                                           | `STATUS_REJECTED`                | Available only 1‑72 hours after the placement entered `STATUS_ON_PLACEMENT`. After 72 hours the action becomes unavailable. |
| `cancel_from_improve_seo`      | Cancel a placement that is in the “improvement needed” state (webmaster is reworking the content).          | `STATUS_PLACEMENT_IMPROVE`                                                                      | `STATUS_REJECTED`                | Allowed only if the placement has been in `STATUS_PLACEMENT_IMPROVE` for more than 15 days.                                 |
| `cancel_seo`

skill-card.md

## Description:

Skill for SEO promotion by purchasing guest posts on trusted donor websites using the Serpzilla platform.

This skill is ready for commercial/non-commercial use.

## Publisher:

[stanislav-reshetnev](https://clawhub.ai/user/stanislav-reshetnev)

### License/Terms of Use:

MIT-0

## Use Case:

SEO specialists and webmasters use this skill with OpenClaw to search Serpzilla donor sites, prepare content, purchase guest posts or link insertions, and manage placement lifecycle actions.

### Deployment Geography for Use:

Global

## Known Risks and Mitigations:

Risk: The workflow handles real Serpzilla API credentials.

Mitigation: Use a dedicated, revocable Serpzilla token with the least authority and budget possible, and avoid storing tokens in shell history or plaintext configuration.

Risk: Purchase and placement actions can spend funds, release funds, cancel orders, or remove approved backlinks.

Mitigation: Independently confirm every purchase or placement action in the Serpzilla UI before execution.

Risk: The setup relies on third-party tooling and a Docker image that are not pinned by digest in the artifact.

Mitigation: Pin and verify mcporter and the Serpzilla MCP Docker image digest before deployment.

## Reference(s):

- [Serpzilla API Documentation](https://serpzilla.com/api/)
- [SEO Actions for Managing Placements](references/placement_actions.md)
- [Serpzilla MCP Server Docker Image](https://hub.docker.com/r/stanislavusbest/serpzilla-mcp-stdio-server/tags)
- [ClawHub Skill Release](https://clawhub.ai/stanislav-reshetnev/skills/serpzilla-seo-guest-posting)

## Skill Output:

**Output Type(s):** [guidance, shell commands, configuration]

**Output Format:** [Markdown guidance with inline shell commands]

**Output Parameters:** [1D]

**Other Properties Related to Output:** [Requires mcporter, Docker, SERPZILLA_LOGIN, and SERPZILLA_API_TOKEN.]

## Skill Version(s):

1.0.3 (source: server release metadata; artifact frontmatter reports 1.0.0)

## Ethical Considerations:

Users should evaluate whether this skill is appropriate for their environment, review any generated or modified files before relying on them, and apply their organization's safety, security, and compliance requirements before deployment.

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